NELSON COLLEGE LONDON

NELSON COLLEGE LONDON

Higher Nationals in:

Hospitality Management
Unit: 30 Global Events

Assignment
Brief

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Higher National Certificate/Diploma in

Hospitality Management
Assignment Brief

Student Name

Student ID Number

Unit Number and Title 30 Global Events (T/616/1815)

Academic Year 2020/21
Module Leader Mr.Vishu Sadanand
Unit Tutor Mr.Vishu Sadanand
Assignment Title Developing Destination-Specific Events
Issue Date W/C 23 September 2020
Submission Date 11 December 2020
IV Name & Date 11/09/2020

Introduction
The aim of this assessment is to check students’ understanding of the world of global
events. The assessment will allow them to demonstrate their knowledge of the
dynamic, diverse, nature of the events industry and how it has developed. Indeed,
they will take this view through to the future of the industry

Knowledge and understanding will be assessed in respect of the contexts in which

global events are conceived and managed in key regions of the world.

Students will develop their own case studies, which will encompass the economic
and operational complexities of the global events industry, using analysis and critical
reflection of this vital sector.

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Submission Format– LO1 & LO2

The submission will be in two parts: Part A and Part B.

Part A: The submission is in the form of a report. This should be written in a

concise, formal business style using line spacing of 1.15 and the Arial font, sized
to 12 pitch. You are required to make use of headings, paragraphs, subsections
and illustrations as appropriate; all work must be supported with research and
referenced using the Harvard Referencing System. You are also required to
provide a bibliography using the Harvard referencing system. The recommended
word limit is 2,000–2,500 words, although you will not be penalised for exceeding
the total word limit.

Part A should be submitted to the

Assignment tab

Submission Format – LO3 & LO4

Part B: This is an individual presentation which must be submitted as one single

document on presentation tab. The submission is in the form of a 10-minute
presentation with 5 minutes allocated for questions from audience. The
presentation slides and speaker notes should be submitted as one copy. You are
required to make effective use of presentation software headings, paragraphs and
subsections as appropriate. The research should be referenced using the Harvard
Referencing System. Students are also required to provide a bibliography using
the Harvard Referencing System. The recommended word count is 1000-1500
words, including speaker notes, although you will not be penalised for exceeding
the total word limit. You will work alone on this presentation, which you will discuss
with your lecturer, prior to uploading it to the VLE (using the Presentation tab)

Part B should be submitted to the

Presentation tab

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Unit Learning Outcomes

LO1 Explore the diversity of the global events industry and the factors that have
influenced its development
LO2 Evaluate the value, legacy and the impacts of events on the environment in
which they operate to support responsible event development

Assignment Brief and Guidance

Part A: Scenario and Activity

You are undertaking a work placement at London’s ExCeL Exhibition Centre.

They already host many international events, however based on the success that
they saw as an Olympic Venue in 2012, they wish to understand more about the
current market, and how they might be able to exploit this further. They have
asked you to undertake a series of projects to explore the sector in detail and
report back to them with your findings.

Your report should:

 Examine the diversity of the global events industry, including its structure
and how it is organised, together with the place of different types of events
within our society
 Explain the factors that have influenced the development of the events
industry on both a local and global level, contrasting these two extremes
 Undertake an evaluation of the key factors that have influenced the
development, structure and organisation of the events industry and the role
of different events within our society
 Using critical evaluation techniques, show the key factors that have
influenced and shaped the events industry and the role they play in society
 Produce an evaluation that shows the value, impacts and legacy of a range
of global events together with the environment in which they operate
 Review management strategies used to support responsible event
development, across a range of global events
 Critically evaluate the specific management strategies used within the
events industry to deliver responsible events and how these have recently
developed; show these across a range of actual global events
 Critically assess the impact that global events have on different levels of the
environment; evaluate the strategies used by the industry to support
responsible event development now and into the future

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Pass Merit Distinction

LO1 Explore the diversity of the global events industry
and the factors that have influenced its development
P1 Examine the diversity of M1 Evaluate the key D1 Critically evaluate
the global events industry, factors that have the key factors that
including its structure and influenced the have influenced and
organisation and the role of development, structure shaped the events
different types of events in and organisation of the industry and the role
society events industry and the they play in society
P2 Explain the factors that role of different events in
have influenced the society
development of the events
industry globally

Pass Merit Distinction

LO2 Evaluate the value, legacy and the impacts of
events on the environment in which they operate to
support responsible event development
P3 Evaluate the value, M2 Critically evaluate the D2 Critically assess
impacts and legacy of a specific management the impact of global
range of global events on strategies used by the events on different
the environment in which events industry to support levels of the
they operate responsible event environment and
P4 Review management development for a range of evaluate the strategies
strategies used to global events used to support
support responsible responsible event
event development for a development
range of global events

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Unit Learning Outcomes

LO3 Assess the impacts the macro environment has on the global events industry
and their influence on decision-making and organisational behaviour
LO4 Evaluate the criteria essential for the successful planning of specific events

Assignment Brief and Guidance

Part B: Scenario and Activity

Your manager was very impressed with your contribution and has asked you to
undertake a solo project which draws together a number of case studies for them
to view. To continue the theme from the previous work, she has asked you to show
the case studies in a PowerPoint presentation, so that it can then be shared with
others across the world through a video link

In your presentation, you should:

 Determine the effect that the positive and negative impacts of the global
events have on the macro environment; include their influence on
decision-making and organisational behaviour; support this with specific
examples

 Using specific examples, evaluate the macro environmental factors, their

influence on global events industry; support this with an analysis of their
influence on decision-making and organisational behaviour

 Provide detailed recommendations for improvements and solutions for a

specific event ensuring that these will minimise adverse impacts and
also maximise profit

 Using a SWOT analysis tool, report on a specific event examining and

assessing the criteria essential for the successful planning of events

 Critically evaluate the criteria that are essential for the successful
planning of events. Take into consideration the impacts of both the
internal and the external environments

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Pass Merit Distinction

LO3 Assess the impacts the macro environment has on
the global events industry and their influence on
decision-making and organisational behaviour
P5 Determine the positive M3 Applying specific D3 Provide
and negative impacts the examples, evaluate the recommended
macro environment has on macro environmental improvements and
the global events industry factors influencing the solutions for a specific
and their influence on global events industry and event to minimise
decision-making and analyse their influence on adverse impacts and
organisational behaviour, decision-making and maximise profit
supported by specific organisational behaviour
examples

Pass Merit Distinction

LO4 Evaluate the criteria essential for the successful
planning of specific events
P6 Conduct a SWOT
analysis for a specific
event to examine and
assess the criteria
essential for the
successful planning of
events
M4 Critically evaluate [There is no D4]
the criteria essential for
the successful planning
of events taking into
consideration the
impacts of the internal
and external
environments

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Submission Instructions:

 Reasonable consideration will be given in the case of failure to submit the

assignments on time due to any medical reasons (provided that sufficient medical
proof is made available at the time of exemption).

 Late submissions are not allowed and will be penalised.

 Word/Slide limits are as indicated.

 Referencing should be provided using the Harvard Style:

(https://qualifications.pearson.com/content/dam/pdf/BTEC-Higher-Nationals/Advanced-Practice-in-
Early-Years-Education/2016/Specification/Pearson_Guide_to_Harvard_Referencing.pdf ).

 The assignments should be completed in an appropriate font size for the format,
the recommended font is Arial set to a pitch of 12 and using 1.15 line spacing.

 The assignment must be submitted as detailed in the two Submission Format

sections of this document

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Appendix A: Plagiarism and Collusion

Students are referred to the College’s policy of Plagiarism and Collusion, as detailed
during interview and induction and as included in the Students’ Handbook. Students
are reminded that persistent offences in this area will result in the student’s
termination

Any act of plagiarism and/or collusion will be seriously dealt with according to the
regulations. In this context the definition and scope of plagiarism are presented
below:

“Using the work of others without acknowledging the source of the information or
inspiration. Even if the words are changed or sentences are put in different order, the
result is still plagiarism”. (Cortell, 2003)

Collusion is the submission of work/assignments produced in collaboration with

another student or students. Where one person shares his/her work with others who
submit part or all of it as their own work, then the incidence of collusion is
established.

Collusion does not apply to group work, but only amongst members of the same
group – two separate groups, using the same content, or partial content, will count
as collusion.

Appendix B: Harvard Referencing System

Any information that is not yours needs to be referenced or else turns to be

plagiarism.

The authors and publication information cited within the main body of your work must
be listed in the reference list. For example:

Bell, J. (1999) ‘Doing your research Project’. (3rd Ed) Buckingham: Open University
Press

For example
According to Bell (1999), as you write up your research you will use a citation to
indicate in your text the source of piece of information.

The authors and publication information cited within the main body of your work must
be listed in the reference list. For example:

Bell, J. (1999) ‘Doing your research Project’. (3rd Ed) Buckingham: Open
University Press

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Detailed guidance on the Harvard Referencing System (HRS) is available on the

Virtual Learning Environment (VLE). The Harvard System of Citation requires you to
acknowledge certain information, which is mainly the surname and year of
publication within the text.

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Recommended resources

Textbooks:
ALI-KNIGHT, J., ROBERTSON, M., FYALL, A. and LARKIN, A. (2009) International
Perspectives of Festivals and Events: Paradigms of Analysis. Oxford: Elsevier.
BILLINGS, A. (2008) Olympic Media: Inside the biggest show on television. Oxford:
Routledge.
BOWDIN, G., MCDONNELL, I., ALLEN, J. and O'TOOLE, W. (2010) Events Management.
3rd ed. Oxford: Butterworth-Heinemann.
GETZ, D. (2012) Event Studies: Theory, Research and Policy for Planned Event. 2nd ed.
Oxford: Routledge.
MUSGRAVE, J. and RAJ, R. (2009) Event Management and Sustainability. Walingford.
YEOMAN, I. et al. (2015) Festival and Events Management: an international arts and culture
perspective. London: Routledge.
VAN DER WAGEN, L. (2010) Events management: for tourism, cultural, business and
sporting events. 4th ed. New South Wales: Pearson.

Websites:

www.eventimpact.com Event Impacts

(General Reference)

www.fifa.com/worldcup/index.html Fifa World Cup

(General Reference)

www.ifea.com International Festivals and Events

Association
(General Reference)

www.ises.com International Special Events Society

(General Reference)

www.olympicgames.org/olympicga The IOC Olympic Games

mes
(General Reference)

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