PAMANTASAN NG LUNGSOD NG VALENZUELA

Poblacion II, Malinta, Valenzuela City

Business Plan Outline

In Partial Fullfillment of the
Requirements in Entrepreneurship

"Choco Musa"
"Banana Hmm Na Na"

Group 2

Leader: Valles, Lenie Joy

Andaya, Mark David Perdigon, Mark Jan

Belmonte, Mary Joy Ramos, Donita

Data, Alliah Marie Ramos, Jeri Mae

Jacinto, Alianna Samoranos, Jenny

Jaramillos, Michael Septimo, Rommel Lester

Mustera, Gemilyn Tagulao, Marbeth

Pambuena, Niziel Vili, Queen Bee

Mrs. Carolina V. Santiago

Lecturer

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 PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City

Table of Content
Executive Summary 3

Management and Organization 4

Logo and Actual Image of the Product 4

Vision and Mission Statements 5

Organizational Chart 6

Key Personnel 7

Workforce and Support Personnel 7&8

Ownership, Capitalization, Compensation and Incentives 9

External Management Support 9

Product/ Service Plan 10

Purpose of the Product/Service 10

Product's Unique Features 10

Materials Requirements and Sources of Supply 11

Production Process and Controls that Will Used to Manufacture the Product 12

Distribution Logistics 12

Regulatory and Other Compliance Issues 12

Market Plan 13

Marketing and Sales Strategy 13

Product Characteristics or Features 13

Pricing Policy 14

Sales Projections 15

Financial Plan 16

Start-up Summary 16

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 PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City

Executive Summary

B1B2 Partnership will offer a affordable, healthy and delicious dessert with the brand named,

“choco musa”. Our product is made of banana with a chocolate syrup and toppings. The data

shows that most of filipino, especially teenager loves eating sweets that’s why we serve/offer it

in Pamantasan ng Lungsod ng Valenzuela. Our primary strategy is to offer a variety of topping

according to the customers choice. The customer may choose from our topping according to

their own preference. The unique features of giving some trivia and facts about the banana, is

also its competitive features that other competitors doesn’t have.

The initial capitalization of this business is Php 1,500.00 which is good for the whole expense

and the expected revenue for the whole selling/marketing of our product is Php 5,176.00 while

the total cost of goods sold amounted to Php 1,480.00.

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 PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City

Management and Organization

Logo and Actual Image of the Product

Poblacion II, Malinta Valenzuela City

Vision and Mission Statements

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 PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City

Mission: To bring extra-ordinary snacking to consumer's daily lives.

Vision: Through quality in product and service,

Board we will endeavor to go beyond customer
of Directors

• Alliah Marie Data

expectations and therefore increase profitability.

• Marbeth Tagulao

• Jeri Mae Ramos

• Lenie Joy Valles

Organizational Chart

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 PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City

CEO

• Lenie Joy Valles

Procurement VP for Sales VP for VP for Finance R&D

Manager and Marketing Operations Manager
• Jenny
• Mary Joy • Gemilyn • Mark Jan Samoranos • Donita
Belmonte Mustera Perdigon Ramos

Market Sales Purchasing Industrial Chief Budget

Researcher Promotion Manager Production Accountant Analyst
Account Manager
• Niziel • Alianna • Rommel • Michael
Executive
Pambuena Jacinto • Mark Lester Jaramillos
• Queen David Septimo
Bee Vili Andaya

Key Personnel

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 PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City

Board of Directors- group of people who jointly oversee the activities of an organization.

1. Alliah Marie Data 2. Marbeth Tagulao

3. Jeri Mae Ramos 4. Lenie Joy Valles

Chief Executive Officer- the highest-ranking person in a company or other institution,

ultimately responsible for making managerial decisions. (Lenie Joy Valles)

Workforce and Support Personnel

Vice President for Finance- the one who oversee all financial related matters where depth and

scope is relative to the size of the company. (Jenny Samoranos)

o Chief Accountant- the highest ranking accountant in an organization and overseeing the

preparation of all financial related to the company. (Rommel Lester Septimo)

o Budget Analyst- the one who plans, analyzes, and prepares the organization's budget

activities according to previous budget figures and estimated revenue. (Michael

Jaramillos)

Vice President for Sales and Marketing- the one who responsible for the strategy, tactics and

programs to create interest in the products of an organization. (Gemilyn Mustera)

o Market Researcher- the one who collect ang analyse data and information and then

present it to the clients. (Niziel Pambuena)

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 PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City

o Sales Promotion Account Executive- the one who create and run promotional

marketing campaigns to increase the sales or the use of a product or service. (Queen

Bee Vili)

Vice President for Operations- the one who oversees day-to-day operations to support the

growth and add to the bottom line of an organization. (Mark Jan Perdigon)

o Purchasing Manager- the one who buys the goods and services, raw materials, and

supplies required by the firm for its operation. (Alianna Jacinto)

o Industrial Production Manager- the one who responsible for the production scheduling,

quality control, equipment operation and maintenance, inventory control, and

coordinating the unit's activities with that of the other departments. (Mark David

Andaya)

Procurement Manager- the one who in-charge of managing suppliers and develop purchasing

strategies which meet budgetary and other operational requirements of the company. (Mary

Joy Belmonte)

Research and Development Manager- the one who planning and implementing new programs

and protocols into their company or organization and overseeing the development of new

products. (Donita Ramos)

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 PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City

Ownership: Partnership

Capitalization: Php 1,500.00

Compensation and Incentives

Projected Sales - Capital = Projected Profit

Php 3,239.00 - Php 1,500 = Php 5,176 / 15 members

Estimated Compensation per Employee = Php 345.07

External Management Support: Parents of Owners

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 PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City

Product/ Service Plan

Purpose of the Product/Service

- "Choco Musa" will offer variety of Banana Split to its costumer according to their choice of

topic.

- It will benefit for their health because Banana is rich in potassium, fiber, Vitamin B6, Vitamin

C, protein and etc. that may help to cure and prevent different sickness.

Product's Unique Features

Banana Musa have two unique features. First, our product offers variety of toppings . The

customer may choose 2 kinds of toppings according to their choice with chocolate syrup. And

the second unique feature is offering trivias or facts about Banana for the costumer to be aware

about the benefits and knowledge that they can get from eating bananas.

Materials Requirements and Sources of Supply

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 PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City

The materials requirements and the sources are as follows:

Materials Source

Banana Divisoria

Chocolate Syrup Divisoria

Mallows Divisoria

Sprinkles Divisoria

Nips Divisoria

Rice Crispies Divisoria

Stick Divisoria

Paper Plate (Small) Divisoria

Gloves Divisoria

Paper JM's Printing Shop

Print JM's Printing Shop

Production Process and Controls that Will Used to Manufacture the Product

1. Preparation of Bananas

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 PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City

a. The Bananas will be slice into two.

b. The Banana will be skew on the stick.

2. Choose your own topics

a. Customers are allowed to choose 2 toppings according to their choice.

b. If the customer wants to add same toppings they have additional payment for it.

c. With or without chocolate syrup

Distribution Logistics

Our product will initially operate Direct Selling to th costumer so the product will be served

fresh and easy to pick their chosen topic. The customer can also order to us through our social

media sites because we conduct a page that all information of our product will see in that page.

The Target Market of our product is the customer that lives in the neigborhood, student, the

customer that order to us through our page and the sweet lover.

Regulatory and Other Compliance Issues

Choco Musa will be regustered as a partnership. Mrs. Carol Santiago will be the one to approve

the proposed Business Plan.

Market Plan

Marketing and Sales Strategy

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 PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City

Determining efficient strategies and presenting innovative products which is the banana split to

the market that will surely give the customer a facts or trivia that contribute to their knowledge

that the founder of B1B2 partnership use to gain and attract the customer. The founder of B1B2

partnership are the students of Accountancy Business and Management making it an advantage

to brainstorm various ideas and turning them to competent business venture.

Product Characteristics or Features

Our Banana Split product has a features that will be used as its advantage to achieve market

penetration.

HEALTHY EATING- Even the banana split is dessert, we assure our customer to give them the

nutrition needs of health conscious consumers through the high quality and fressness of our

products.

AFFORDABILITY OF OUR PRODUCT- We all known that every person has a financial problem,

but our product can give them a break for thinking about it because we serve our product

affordably yet quality products.

NATURAL DELICIOUSNESS- Our banana split has a way to combat the battle against High

Fructose Corn Syrup and Artificial colors and flavors.

Pricing Policy

Our banana split will adopt the differing price based on the additional toppings. As such, below

is the pricing scheme that will be adopted:

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 PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City

Serving(s) Price(Peso)

Original Price 10

Additional:

Sprinkles add 2 pesos in original price = Php 12.00

Rice Crispies add 3 pesos in original price = Php 13.00

Mallows add 4 pesos in original price = Php 14.00

Nips add 5 pesos in original price = Php 15.00

Sales Projections

Day 1 Day 2 Day 3 Day 4

Serving(s) Price Qty/Day Price Qty/Day Price Qty/Day Price Qty/Day Price Total

Original 10 20 200 24 240 28 280 32 320 Php

Product 1,040.0

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 PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City

Additional:

Sprinkles 12 20 240 24 288 28 336 32 384 Php

1,248.0
0

Rice 13 20 260 24 312 28 364 32 416 Php

Crispies 1,352.0
0

Mallows 14 20 280 24 336 28 392 32 448 Php

1,456.0
0

Nips 15 20 300 24 360 28 420 32 480 Php

1,560.0
0

Total 100 1,28 120 1,53 140 1,79 160 2,04 Php
0 6 2 8 6,656.0
0

- 1,480.00

Projected Earnings: Php 5,176.00

Financial Plan

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 PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City

Start-up Summary

Expenses Per pc./pack 4 days

Banana 6 600

Choco Syrup 170 340

Sprinkles 10 20

Mallows 10 20

Rice Crispies 10 20

Nips 10 20

Stick 10 80

Paper Cup 12 (15 pcs.) 142

Gloves 8 8

1,250

Add ons + 230

Total: Php 1,480.00

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