Name Occupation

Kamla Bose Housewife

Nishit Surana Student
Barkha Gupta Student
Suhani Jamval Student
Parth Patel Student
Pooja shah Student
Karan Birya Student
Simran Wadhwa Student
Roli Sharma Service
Omkar Naik Service
Shraddha Thakkar Service
Ketaki Bhagat Service
Jalpa Mandla Service
Dhiraj Bisane Service
Nitin Bambardekar Service
Sushant Ingle Service
Vineet Prasad service
Nikhita Dhawan Student
Karan Banthia Service
Sharanya Venkateshwaran Student
Dilip Kalyankar Service
Aditya Pandya Service
Utsav Bhagat Student
Dhairya trivedi Business
Madhuri Chodhari Business
Ruchi Kamalia Business
Sushil Dalvi Service
Priyanka Shetty Student
Suman Bhartiya Housewife
Seema Agarwal Housewife
Sushma Srinivasan Housewife
Yash Nair Business
Kusum Shah Housewife
Babubhai Gala Business
Larin Khona Business
S.Srinivasan Service
Jayman Khona Business
Nikita Dand Student
Naina Kapoor Housewife
Anushka kriplani Student
Jashmili Dhulla Student
Rishika Bhartiya Student
Tejas Kalyankar Business
Pushkar Toke Business
Income Sex

0F
0M
0F
0F
5000 M
0F
0M
0F
10000 F
20000 M
20000 F
50000 F
50000 F
20000 M
40000 M
30000 m
20000 M
0F
20000 M
0f
80000 m
10000 m
0M
80000 M
70000 F
40000 F
8000 M
0f
0f
0f
0f
80000 M
0F
85000 M
90000 M
30000 M
30000 M
0F
0F
0F
0F
0F
850000 M
900000 M
Age Marital status

35 M
18 UM
18 UM
20 UM
22 UM
17 UM
17 UM
24 M
26 UM
25 UM
26 UM
23 UM
25 UM
24 UM
29 M
28 UM
22 UM
22 UM
25 UM
22 UM
59 m
25 m
24 um
23 UM
50 M
25 M
25 M
22 UM
42 m
44 m
55 m
45 M
58 M
58 M
55 M
62 M
27 M
22 UM
55 M
20 UM
22 UM
23 UM
59 M
60 M
No.of members Educational qualification

5 Graduate
4 Graduate
5 Under graduate
4 Under graduate
3 Post graduate
4 Under graduate
6 Under graduate
3 Post graduate
4 Graduate
4 Graduate
4 Graduate
4 Post graduate
5 Post graduate
4 Graduate
4 Graduate
4 Graduate
3 Graduate
10 Post graduate
4 Graduate
4 Graduate
4 Post graduate
4 Post graduate
3 Graduate
4 Post graduate
2 Graduate
4 Graduate
5 Graduate
4 Graduate
7 Post graduate
6 Graduate
4 Under graduate
7 Post graduate
3 Post graduate
3 Post graduate
6 Graduate
4 Graduate
5 Graduate
5 Post graduate
5 Graduate
3 Graduate
3 Post graduate
10 Post graduate
6 Post graduate
2 Under graduate
 Most popular brand Soap preference

Dove Budgetry
Johnson's Luxury
Pears Medicated
Dove Luxury
Pears Luxury
Dove Luxury
Dove Medicated
Liril Budgetry
Dove Medicated
Lux Medicated
Lux Medicated
Dove Budgetry
Lux Luxury
Pears Luxury
Lifebuoy Medicated
Lux Medicated
Dove Luxury
Dove Budgetry
Cinthol Budgetry
Lux Budgetry
Cinthol Medicated
Dove Luxury
dettol Medicated
Pears Luxury
Medimix Medicated
Lux Luxury
Lux Medicated
Dove Luxury
Pears Budgetry
Pears Luxury
Mysore sandal Budgetry
Dove Luxury
Pears Medicated
Dove Luxury
Pears Medicated
Cinthol Medicated
Pears Budgetry
Pears Budgetry
Lux Luxury
Dove Luxury
Dove Luxury
Dove Luxury
Dove Luxury
Dove Luxury
Do you like to change the brand
of soap everytime you buy How many weeks have you been using

Yes 4
No 20
No 50
No 50
No 50
No 52
No 55
No 55
No 50
No 50
No 20
Yes 3
No 52
No 53
Yes 4
No 53
No 22
Yes 4
Yes 5
No 30
No 53
Yes 5
No 30
No 28
No 20
No 30
No 52
No 52
No 50
No 52
No 52
Yes 3
Yes 5
No 53
No 53
No 53
No 53
No 53
No 54
No 53
No 55
No 52
No 50
No 30
No.of soaps ur family uses Hw frequently u buy soaps

4 30 days
2 14 days
4 12 days
3 15 days
3 15 days
4 15 days
5 7 days
3 12 days
4 30 days
3 12 days
5 30 days
4 15 days
5 30 days
6 30 days
4 12 days
4 30 days
4 12 days
6 12 days
3 12 days
4 12 days
3 12 days
4 15 days
2 30 days
3 15 days
2 30 days
4 30 days
4 12 days
4 30 days
5 30 days
6 30 days
4 15 days
4 12 days
3 15 days
3 15 days
2 15 days
4 15 days
5 15 days
3 30 days
5 30 days
3 15 days
3 30 days
6 15 days
5 30 days
1 30 days
 does each member use diffrnt
brand Do they use seprate bar

No no
No yes
yes nil
yes nil
yes nil
yes nil
No yes
yes nil
yes nil
No NO
yes nil
No yes
No no
No yes
Yes nil
yes nil
yes nil
No no
yes nil
No yes
yes nil
yes nil
yes nil
yes nil
No no
No yes
No no
yes nil
yes nil
No no
yes nil
yes nil
No yes
yes nil
No no
yes nil
No yes
No yes
No no
No yes
No yes
yes nil
No yes
No yes
 What influences your choice Monthly expenditure

Advertisement 150
Family 100
Family 250
Advertisement 250
Peers 220
Family 250
Family 155
Family 160
Family 160
Family 145
Offers & free gifts 160
Peers 220
Offers & free gifts 230
Peers 270
Advertisement 250
Advertisement 120
Family 120
Family 250
Family 170
Family 160
Family 160
Peers 170
Peers 70
Advertisement 160
Family 100
Family 160
Advertisement 220
Advertisement 160
Family 230
Advertisement 22
Family 170
Advertisement 240
Advertisement 160
Family 120
Family 90
Family 160
Family 90
Advertisement 180
Advertisement 220
Family 160
Family 180
Offers & free gifts 220
Offers & free gifts 220
Peers 120
 Colour of soap The celebrity plays a …..

Purple Disagree
Pink Strongly agree
White Strongly disagree
Cream Strongly disagree
Purple Neither agree nor disagree
Pink Neither agree nor disagree
White Disagree
White Neither agree nor disagree
White Strongly disagree
Green Agree
Pink Disagree
White Neither agree nor disagree
White Disagree
Cream Disagree
White Agree
Purple Disagree
Cream Agree
White Disagree
white Neither agree nor disagree
Cream Agree
Green Disagree
Green Disagree
White Neither agree nor disagree
Cream Neither agree nor disagree
Green Disagree
Cream Disagree
Cream Disagree
Pink Agree
White Agree
White Neither agree nor disagree
Blue Disagree
Cream Agree
White Agree
White Strongly disagree
transparent Disagree
Green Disagree
Black Strongly disagree
purple Strongly disagree
Cream Disagree
Pink Disagree
Pink Strongly disagree
Pink Agree
Green Strongly agree
Green Strongly disagree
Rank the features….Fragrance Colour

1 4
1 2
1 4
1 3
2 1
1 3
2 3
1 2
3 5
3 4
3 5
3 4
3 4
2 5
4 5
1 2
1 5
4 5
3 5
3 5
4 5
3 4
1 2
3 4
2 4
4 5
4 5
2 5
1 5
1 4
1 5
4 5
4 3
1 2
5 4
1 4
4 5
3 3
1 5
3 4
3 2
1 2
3 2
3 4
Health& hyegiene Skin benefits

3 2
3 4
5 3
2 5
3 4
4 2
1 5
3 4
1 2
1 5
2 1
1 2
2 1
4 1
1 2
3 4
3 2
3 2
2 1
1 2
2 1
5 2
3 4
2 1
1 3
2 1
1 3
3 4
4 2
2 1
2 3
3 2
2 1
4 3
1 2
3 2
2 1
4 1
2 3
2 1
4 1
5 3
1 4
2 1
Brand name Cost

5 7
5 4
2 5
4 7
5 4
5 6
4 3
5 7
4 7
2 4
4 4
5 7
5 5
3 1
3 4
5 5
4 4
1 5
4 5
4 6
3 6
1 6
5 6
5 7
5 7
3 5
3 7
1 8
3 9
4 8
4 7
1 2
5 7
5 5
3 5
5 7
3 7
2 5
4 7
5 7
5 7
4 5
5 5
5 5
Advertising

4
5
3
4
6
2
2
1
4
6
3
5
3
1
5
1
6
6
4
4
3
4
6
6
5
1
4
3
4
3
1
5
2
1
4
1
6
7
5
4
6
5
 6
6

Name
Aditya Pandya

Anushka kriplani
Babubhai Gala
Barkha Gupta

Dhairya trivedi
Dhiraj Bisane
Dilip Kalyankar

Jalpa Mandla
Jashmili Dhulla
Jayman Khona

Kamla Bose
Karan Banthia
Karan Birya

Ketaki Bhagat
Kusum Shah
Larin Khona

Madhuri Chodhari
Naina Kapoor
Nikhita Dhawan

Nikita Dand
Nishit Surana
Nitin Bambardekar

Omkar Naik
Parth Patel
Pooja shah

Priyanka Shetty
Pushkar Toke
Rishika Bhartiya

Roli Sharma
Ruchi Kamalia
S.Srinivasan

Seema Agarwal
Sharanya Venkateshwaran
Shraddha Thakkar

Simran Wadhwa
Suhani Jamval
Suman Bhartiya

Sushant Ingle
Sushil Dalvi
Sushma Srinivasan

Tejas Kalyankar
Utsav Bhagat
Vineet Prasad

Yash Nair
(empty)
Total Result
Packaging Offers on product

5 7
6 7
7 1
7 1
6 3
4 3
3 2
5 7
5 3
4 5
5 1
5 4
5 6
3 4
3 3
4 6
5 5
5 6
6 3
4 2
4 5
5 7
6 6
5 7
6 7
4 2
4 6
5 6
6 7
5 7
6 1
6 7
6 1
7 2
6 4
7 1
7 7
4 6
6 4
5 2
5 4
4 3
 5 6
7 4

Occupation Income

Service
10000

Student
0
Business
85000
Student
0

Business
80000
Service
20000
Service
80000

Service
50000
Student
0
Business
30000

Housewife
0
Service
20000
Student
0

Service
50000
Housewife
0
Business
90000

Business
70000
Housewife
0
Student
0

Student
0
Student
0
Service
40000

Service
20000
Student
5000
Student
0

Student
0
Business
900000
Student
0

Service
10000
Business
40000
Service
30000

Housewife
0
Student
0
Service
20000

Student
0
Student
0
Housewife
0

Service
30000
Service
8000
Housewife
0

Business
850000
Student
0
Service
20000

Business
80000
(empty)
(empty)
Brand ambasador Rate the overall satisfactin

1 5
7 7
1 10
7 8
2 2
4 7
2 7
1 7
6 5
4 8
1 5
1 5
1 7
4 8
5 8
5 6
3 8
2 9
5 7
5 8
5 8
6 6
7 7
7 7
2 8
5 8
4 8
3 9
2 10
5 8
1 8
7 10
3 8
1 8
5 9
6 7
4 3
2 8
5 8
2 9
3 10
6 8
 7 9
3 9

Sex Age

M
25

F
20
M
58
F
18

M
23
M
24
M
59

F
25
F
22
M
27

F
35
M
25
M
17

F
23
F
58
M
55

F
50
F
55
F
22

F
22
M
18
M
29

M
25
M
22
F
17

F
22
M
60
F
23

F
26
F
25
M
62

F
44
F
22
F
26

F
24
F
20
F
42

M
28
M
25
F
55

M
59
M
24
M
22

M
45
(empty)
(empty)
Marital status No.of members

M
4

um
3
M
3
um
5

um
4
um
4
M
4

um
5
um
3
M
5

M
5
um
4
um
6

um
4
M
3
M
6

M
2
M
5
um
10

um
5
um
4
M
4

um
4
um
3
um
4

um
4
M
2
um
10

um
4
M
4
M
4

M
6
um
4
um
4

M
3
um
4
M
7

um
4
M
5
M
4

M
6
um
3
um
3

M
7
(empty)
(empty)
Educational qualification Most populSoap prefeDo you lik How many No.of
w soapsHw frequendoes each

Post graduate
Dove
Luxury
Yes
5
4
15 days
yes

Graduate
Dove
Luxury
No
 53
3
15 days
No

Post graduate
Dove
Luxury
No
53
3
15 days
yes
Under graduate
Pears
Medicated
No
50
4
12 days
yes

Post graduate
Pears
Luxury
No
 28
3
15 days
yes

Graduate
Pears
Luxury
No
53
6
30 days
No
Post graduate
Cinthol
Medicated
No
53
3
12 days
yes

Post graduate
Lux
Luxury
No
 52
5
30 days
No

Post graduate
Dove
Luxury
No
55
3
30 days
No
Graduate
Pears
Budgetry
No
53
5
15 days
No

Graduate
Dove
Budgetry
Yes
 4
4
30 days
No

Graduate
Cinthol
Budgetry
Yes
5
3
12 days
yes
Under graduate
Dove
Medicated
No
55
5
7 days
No

Post graduate
Dove
Budgetry
Yes
 3
4
15 days
No

Post graduate
Pears
Medicated
Yes
5
3
15 days
No
Graduate
Pears
Medicated
No
53
2
15 days
No

Graduate
Medimix
Medicated
No
 20
2
30 days
No

Graduate
Lux
Luxury
No
54
5
30 days
No
Post graduate
Dove
Budgetry
Yes
4
6
12 days
No

Post graduate
Pears
Budgetry
No
 53
3
30 days
No

Graduate
Johnson's
Luxury
No
20
2
14 days
No
Graduate
Lifebuoy
Medicated
Yes
4
4
12 days
yes

Graduate
Lux
Medicated
No
 50
3
12 days
No

Post graduate
Pears
Luxury
No
50
3
15 days
yes
Under graduate
Dove
Luxury
No
52
4
15 days
yes

Graduate
Dove
Luxury
No
 52
4
30 days
yes

Under graduate
Dove
Luxury
No
30
1
30 days
No
Post graduate
Dove
Luxury
No
52
6
15 days
yes

Graduate
Dove
Medicated
No
 50
4
30 days
yes

Graduate
Lux
Luxury
No
30
4
30 days
No
Graduate
Cinthol
Medicated
No
53
4
15 days
yes

Graduate
Pears
Luxury
No
 52
6
30 days
No

Graduate
Lux
Budgetry
No
30
4
12 days
No
Graduate
Lux
Medicated
No
20
5
30 days
yes

Post graduate
Liril
Budgetry
No
 55
3
12 days
yes

Under graduate
Dove
Luxury
No
50
3
15 days
yes
Post graduate
Pears
Budgetry
No
50
5
30 days
yes

Graduate
Lux
Medicated
No
 53
4
30 days
yes

Graduate
Lux
Medicated
No
52
4
12 days
No
Under graduate
Mysore sandal
Budgetry
No
52
4
15 days
yes

Post graduate
Dove
Luxury
No
 50
5
30 days
No

Graduate
dettol
Medicated
No
30
2
30 days
yes
Graduate
Dove
Luxury
No
22
4
12 days
yes

Post graduate
Dove
Luxury
Yes
 3
4
12 days
yes

(empty)
(empty)
(empty)
(empty)
(empty)
(empty)
(empty)
(empty)
Do they usWhat influ Monthly exColour of The celebriColour Rank the f Health& hySkin benefBrand nam

nil
Peers
170
Green
Disagree
4
3
5
2
1
yes
Family
160
Pink
Disagree
4
3
2
1
5

nil
Family
120
White
Strongly disagree
2
1
4
3
5
nil
Family
250
White
Strongly disagree
4
1
5
3
2
nil
Advertisement
160
Cream
Neither agree nor disagree
4
3
2
1
5

yes
Peers
270
Cream
Disagree
5
2
4
1
3
nil
Family
160
Green
Disagree
5
4
2
1
3
no
Offers & free gifts
230
White
Disagree
4
3
2
1
5

yes
Family
180
Pink
Strongly disagree
2
3
4
1
5
yes
Family
90
Black
Strongly disagree
5
4
2
1
3
no
Advertisement
150
Purple
Disagree
4
1
3
2
5

nil
Family
170
White
Neither agree nor disagree
5
3
2
1
4
yes
Family
155
White
Disagree
3
2
1
5
4
yes
Peers
220
White
Neither agree nor disagree
4
3
1
2
5

yes
Advertisement
160
White
Agree
3
4
2
1
5
no
Family
90
transparent
Disagree
4
5
1
2
3
no
Family
100
Green
Disagree
4
2
1
3
5

no
Advertisement
220
Cream
Disagree
5
1
2
3
4
no
Family
250
White
Disagree
5
4
3
2
1
yes
Advertisement
180
Purple
Strongly disagree
3
3
4
1
2

yes
Family
100
Pink
Strongly agree
2
1
3
4
5
nil
Advertisement
250
White
Agree
5
4
1
2
3
no
Family
145
Green
Agree
4
3
1
5
2

nil
Peers
220
Purple
Neither agree nor disagree
1
2
3
4
5
nil
Family
250
Pink
Neither agree nor disagree
3
1
4
2
5
nil
Advertisement
160
Pink
Agree
5
2
3
4
1

yes
Peers
120
Green
Strongly disagree
4
3
2
1
5
nil
Offers & free gifts
220
Pink
Agree
2
1
5
3
4
nil
Family
160
White
Strongly disagree
5
3
1
2
4

yes
Family
160
Cream
Disagree
5
4
2
1
3
nil
Family
160
Green
Disagree
4
1
3
2
5
no
Advertisement
22
White
Neither agree nor disagree
4
1
2
1
4

yes
Family
160
Cream
Agree
5
3
1
2
4
nil
Offers & free gifts
160
Pink
Disagree
5
3
2
1
4
nil
Family
160
White
Neither agree nor disagree
2
1
3
4
5

nil
Advertisement
250
Cream
Strongly disagree
3
1
2
5
4
nil
Family
230
White
Agree
5
1
4
2
3
nil
Advertisement
120
Purple
Disagree
2
1
3
4
5

no
Advertisement
220
Cream
Disagree
5
4
1
3
3
nil
Family
170
Blue
Disagree
5
1
2
3
4
yes
Offers & free gifts
220
Green
Strongly agree
2
3
1
4
5

nil
Peers
70
White
Neither agree nor disagree
2
1
3
4
5
nil
Family
120
Cream
Agree
5
1
3
2
4
nil
Advertisement
240
Cream
Agree
5
4
3
2
1

(empty)
(empty)
(empty)
(empty)
(empty)
(empty)
(empty)
(empty)
(empty)
(empty)
Cost Packaging AdvertisingOffers on Brand amb(empty)

6
5
4
7
6
7
5
4
2
2

5
 7
1
2
1

5
7
3
1
1
7
5
6
7
7

1
 3
1
4
4

6
4
3
5
5
5
5
3
6
1

7
 5
6
4
3

7
7
6
7
4
7
5
4
7
1

5
 6
4
3
5

3
3
2
2
2
7
5
5
4
1

7
 6
2
1
3

5
6
4
4
5
7
6
5
7
2

7
 6
5
4
5

5
5
6
6
2
5
4
7
6
2

4
 6
5
7
7

4
3
5
3
5
4
4
6
5
4

4
 6
6
3
2

6
4
2
3
4
8
5
3
6
3

5
 7
6
4
3

5
4
5
3
6
7
5
4
3
6

5
 4
1
2
5

7
7
1
1
6
8
5
3
7
5

6
 4
4
2
5

4
5
3
1
1
7
5
1
7
1

7
 7
4
1
7

9
6
4
7
2
5
4
1
6
5

7
 4
4
6
4

7
6
1
1
1
5
5
6
6
7

6
 6
6
6
7

4
5
6
5
3
2
6
5
7
7

(empty)
(empty)
(empty)
(empty)
(empty)
 Determine the Most popular brand.
Dove
Johnson's
Pears
Dove
Pears
Dove
Dove Most popular bran
Liril Cinthol
Dove dettol
Lux Dove
Lux Johnson's
Dove Lifebuoy
Lux Liril
Pears Lux
Lifebuoy Medimix
Lux Mysore sandal
Dove Pears
Dove Total Result
Cinthol
Lux
Cinthol
Dove
dettol
Pears
Medimix
Lux
Lux
Dove
Pears
Pears
Mysore sandal
Dove
Pears
Dove
Pears
Cinthol
Pears
Pears
Lux
Dove
Dove
Dove
Dove
Dove
Count - Most popular brand
3
1
17
1
1
1
8
1
1
10
44

Total

Cinthol
dettol
Dove
Johnson's
Lifebuoy
Liril
Lux
Medimix
Mysore sandal
Pears
Total Result
Liril
Lux
Medimix
Mysore sandal
Pears
Total Result
 nthol
ettol
ove
ohnson's
febuoy
ril
ux
Medimix
Mysore sandal
ears
otal Result
 ril
ux
Medimix
Mysore sandal
ears
otal Result
 Does the consumption pattern of
soap depend on th no.of family
members.
No.of family members No.of soaps used per month
5 4
4 2
5 4 Karl Persons Co-efficient of corelation is
4 3 The no.of soaps used per month moderatel
3 3
4 4
6 5
3 3
4 4
4 3
4 5
4 4
5 5
4 6
4 4
4 4
3 4
10 6
4 3
4 4
4 3
4 4
3 2
4 3
2 2
4 4
5 4
4 4
7 5
6 6
4 4
7 4
3 3
3 3
6 2
4 4
5 5
5 3
5 5
3 3
3 3
10 6
6 5
2 1
 ient of corelation is 0.656819 Moderate direct corelation
d per month moderately depends on the no.of family members.
Does the monthly expenditure on
soap depend on the income ?

Income Price
0 150
0 100
0 250 Karl pearons correlation coefficient -0.034999
0 250 The monthly expenditure on soaps does not depend ( has weak i
5000 220
0 250
0 155
0 160
10000 160
20000 145
20000 160
50000 220
50000 230
20000 270
40000 250
30000 120
20000 120
0 250
20000 170
0 160
80000 160
10000 170
0 70
80000 160
70000 100
40000 160
8000 220
0 160
0 230
0 22
0 170
80000 240
0 160
85000 120
90000 90
30000 160
30000 90
0 180
0 220
0 160
0 180
 0 220
850000 220
900000 120
 Weak Indirect corelation
not depend ( has weak indirect co-relation) on the monthly income
 Determine the impact of celebrity in influencing the
choice of soap

Disagree
Strongly agree
Strongly disagree
Strongly disagree
Neither agree nor disagree
Neither agree nor disagree
Disagree
Neither agree nor disagree
Strongly disagree
Agree
Disagree
Neither agree nor disagree
Disagree
Disagree
Agree
Disagree The celebrity plays a …..
Agree Agree
Disagree Disagree
Neither agree nor disagree Neither agree nor disagree
Agree Strongly agree
Disagree Strongly disagree
Disagree Total Result
Neither agree nor disagree
Neither agree nor disagree Most of the people disagree that celebrity influences the c
Disagree
Disagree
Disagree
Agree
Agree Total
Neither agree nor disagree
Disagree
Agree
Agree
Strongly disagree
Disagree
Disagree
Strongly disagree
Strongly disagree
Disagree
Disagree
Strongly disagree
Agree
Strongly agree
Strongly disagree
 Count - The celebrity plays a …..
9
17
8
2
8
44

disagree that celebrity influences the choice of soap

Total

Agree
Disagree
Neither agree nor disagree
Strongly agree
Strongly disagree
Total Result
Total Result
 Determine the most
preffered colour
Purple
Pink
White
Cream Colour of soap Count - Colour of soap
Purple Black 1
Pink Blue 1
White Cream 9
White Green 7
White Pink 7
Green Purple 4
Pink transparent 1
White White 14
White Total Result 44
Cream
White
Purple
Cream
White Total
white
Cream 45
Green 40
Green 35
White 30
Cream 25
Green
20
Cream
15
Cream
10
Pink
White 5
White 0
Blue k ue m n nk le t te lt
ac Bl ea ee Pi rp en hi su
Bl Cr Gr Pu pa
r
W e
Cream ns lR
a ta
White tr To
White
transparent
Green
Black
purple
Cream
Pink
Pink
Pink
Green
Green
 Total

Count - Colour of soap

m n nk le t te lt
ea ee Pi rp r en hi su
Gr Pu pa W lR
e
ans ta
tr To
 Likliness of changing the
brand
Yes
No
No
No Do you like to c
No No
No Yes
No Total Result
No
No
No
No
Yes
No
Total
No 50
Yes 45
No 40
No 35
Count - Do you l
Yes 30 change the bran
Yes 25 everytime you b
No 20
No 15
Yes 10
No 5
No 0
No Yes Total Result
No
No
No
No
No
No
No
Yes
Yes
No
No
No
No
No
No
No
No
No
No
No
 Count - Do you like to change the brand of soap everytime you buy
36
8
44

Total
50
45
40
35
Count - Do you like to
30 change the brand of soap
25 everytime you buy
20
15
10
5
0
No Yes Total Result
Determine the important features to be considered while buying a soap

Fragrance Colour Health& hyegiene Skin benefits

1 4 3 2
1 2 3 4
1 4 5 3
1 3 2 5
2 1 3 4
1 3 4 2
2 3 1 5
1 2 3 4
3 5 1 2
3 4 1 5
3 5 2 1
3 4 1 2
3 4 2 1
2 5 4 1
4 5 1 2
1 2 3 4
1 5 3 2
4 5 3 2
3 5 2 1
3 5 1 2
4 5 2 1
3 4 5 2
1 2 3 4
3 4 2 1
2 4 1 3
4 5 2 1
4 5 1 3
2 5 3 4
1 5 4 2
1 4 2 1
1 5 2 3
4 5 3 2
4 3 2 1
1 2 4 3
5 4 1 2
1 4 3 2
4 5 2 1
3 3 4 1
1 5 2 3
3 4 2 1
3 2 4 1
 1 2 5 3
3 2 1 4
3 4 2 1
Average 2.3863636363636 3.840909 2.5 2.363636363636
Brand name
5
5
2
4 Conclusion: According to consumers the most important feature to be considered while buying a
5
5
4
5
4
2
4
5
5
3
3
5
4
1
4
4
3
1
5
5
5
3
3
1
3
4
4
1
5
5
3
5
3
2
4
5
5
 4
5
5
3.8181818182
be considered while buying a soap is a soap which gives Skin benefits and 2nd most important is Fragrance.
 Determine the influence of each soap characteristic on the overall satisfaction.

Overall satisfaction Cost Advertising Packaging Offers on product

y x1 x2 x3 x4
5 7 4 5 7
7 4 5 6 7
10 5 3 7 1
8 7 4 7 1
2 4 6 6 3
7 6 2 4 3
7 3 2 3 2
7 7 1 5 7
5 7 4 5 3
8 4 6 4 5
5 4 3 5 1
5 7 5 5 4
7 5 3 5 6
8 1 1 3 4
8 4 5 3 3
6 5 1 4 6
8 4 6 5 5
9 5 6 5 6
7 5 4 6 3
8 6 4 4 2
8 6 3 4 5
6 6 4 5 7
7 6 6 6 6
7 7 6 5 7
8 7 5 6 7
8 5 1 4 2
8 7 4 4 6
9 8 3 5 6
10 9 4 6 7
8 8 3 5 7
8 7 1 6 1
10 2 5 6 7
8 7 2 6 1
8 5 1 7 2
9 5 4 6 4
7 7 1 7 1
3 7 6 7 7
8 5 7 4 6
8 7 5 6 4
9 7 4 5 2
10 7 6 5 4
8 5 5 4 3
9 5 6 5 6
9 5 6 7 4

SUMMARY OUTPUT

Regression Statistics
Multiple R
R Square
Adjusted R Square
Standard Error
Observations

ANOVA

Regression
Residual
Total

Intercept
X Variable 1
X Variable 2
X Variable 3
X Variable 4
X Variable 5

Equation 7.46 + 0.01x1 - 0.01x2 - 0.02x3 - 0.028x4 + 0.06x

Rsq 0.007

H0: β1=β2=β3=β4=0; y=β0

H1: β1≠β2≠β3≠β4

p-value = 5.24

Do not reject H0
All the values are equally influencing the overall satisfaction o

Case 1
H0: β1=0
H1: β1≠0

p- value = 0.92
Do not reject H0
Cost is influencing the overall satisfaction

Case 2
H0: β2=0
H1: β2≠0

p-value = 0.91
Do not reject H0
Advertising is influencing the overall satisfaction

Case 3
H0: β3=0
H1: β3≠0
verall satisfaction.

Brand ambasador
x5
1
7
1
7
2
4
2
1
6
4
1
1
1
4
5
5
3
2
5
5
5
6
7
7
2
5
4
3
2
5
1
7
3
1
5
6
4
2
5
2
3
 6
7
3

Regression Statistics
0.087408969434557
0.007640327937611
-0.122933313123229
1.80674874471273
44

df SS MS F Significance F
5 0.9550409922014 0.191008198 0.0585135550754 0.997590580782468
38 124.0449590078 3.264341027
43 125

Coefficients Standard Error t Stat P-value Lower 95%

7.46496628035676 1.6383035680891 4.556522018 5.249312579E-05 4.14839412657388
0.017150873514575 0.1831673458319 0.093634995 0.9258910766887 -0.35365202925696
-0.018517531082387 0.1732392413711 -0.106889934 0.9154386371636 -0.36922203729548
-0.024537647588983 0.2640030537577 -0.09294456 0.9264359140072 -0.5589838843311
-0.028693209273746 0.1436657253529 -0.199722023 0.8427629401469 -0.31952926276172
0.068644552288605 0.1374721782827 0.499334143 0.620422834789 -0.20965332076305

x1 - 0.01x2 - 0.02x3 - 0.028x4 + 0.06x5

The model is not a good fit

β3=β4=0; y=β0 H0:Each characteristic of the soap influences the overall satisfaction
H1:There is no influence of the characteristic of soap on overall satisfaction.
influencing the overall satisfaction of the consumer

erall satisfaction

the overall satisfaction

 Upper 95% Lower 95.0% Upper 95.0%
10.78153843414 4.148394126574 10.78153843414
0.387953776286 -0.35365202926 0.3879537762861
0.332186975131 -0.3692220373 0.3321869751307
0.509908589153 -0.55898388433 0.5099085891531
0.262142844214 -0.31952926276 0.2621428442142
0.34694242534 -0.20965332076 0.3469424253403

verall satisfaction.
Compatibility Report for Bathing soap.xls2003.xls
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