BUSINESS PLAN

House# 25, St # 487, Ground floor, G-13/1 Islamabad

Ph. 0303-8896071/03175079089

Salman Zia
18/5/2020
Table of Contents

Table of Contents ................................................................................................................ 2

Executive Summary ...........................................................Error! Bookmark not defined.
Vision/Mission Statement and Goals .................................Error! Bookmark not defined.
A. Vision Statement .......................................................Error! Bookmark not defined.
B. Goals and Objectives .................................................Error! Bookmark not defined.
C. Keys to Success .........................................................Error! Bookmark not defined.
Company Summary ...........................................................Error! Bookmark not defined.
A. Company Background...............................................Error! Bookmark not defined.
B. Resources, Facilities and Equipment ........................Error! Bookmark not defined.
C. Marketing Methods ...................................................Error! Bookmark not defined.
D. Management and Organization .................................Error! Bookmark not defined.
E. Ownership Structure ..................................................Error! Bookmark not defined.
G. Internal Analysis .......................................................Error! Bookmark not defined.
Products and/or Services ....................................................Error! Bookmark not defined.
Market Assessment ............................................................Error! Bookmark not defined.
A. External Analysis ......................................................Error! Bookmark not defined.
B. Customers ..................................................................Error! Bookmark not defined.
C. Strategic Alternatives ................................................Error! Bookmark not defined.
Strategic Implementation ...................................................Error! Bookmark not defined.
Financial Plan.....................................................................Error! Bookmark not defined.
A. Financial Projections .................................................Error! Bookmark not defined.
B. Contingency Plan ......................................................Error! Bookmark not defined.
Monitoring .........................................................................Error! Bookmark not defined.
 Executive Summary

A. Mission and vision statement

The mission statement
of our business is to provide highest level of service by being solution based and
always finding a way to meet our clients’ needs. We are honest and always
focused to do the right thing for our term our business and our clients which will
result in mutual success.

B. Company summary
Dynamic real estate is a real estate
company. We do the purchasing and selling of commercial and residential plots
and houses. We give offices and houses on rent as well. Also provision of
consultancy services. We take commission from both seller and purchaser and
also give commercial shops on rent

C. Product/services
We are a real estate company and will be
providing real estate services and our services include

Sales and purchases

Our company mainly deals in the sales and
purchase of the real estate in the Rawalpindi and Islamabad.
Marketing
Our company deals in the marketing of the projects. We have
best lead generated marketing and sales team.

Construction and development

Our company facilitates the clients in
order to provide the best construction and development services.

D. Market Assessment

Market characteristics
There are different characteristics of
market, it could be behavioral, demographic and psychographic and it can be
like

• Housing demand
• Housing supply
• Interest rates
• The economy
• Government policies
And in the area, in which we are dealing, the market characteristics are
suitable, there is a fair amount of housing demand and supply and
people have a strong real income, they want to invest in property.

Segment
 We have selected an age group of 25 to 60 of both
genders. We will be operating in different areas in Rawalpindi and
Islamabad.

Customer needs to fulfill

Customer satisfaction and
feedback has great importance for us which will be helpful for us in
improving our business and generating new ideas.
Customer is a king to us.

E. Strategic implementation

Production
We will look for new real estate projects in the
market. Whenever we will find the future importance of any project
then we will invest in it and will focus on it.

Anticipated timeline
In the coming month we are going to create
our business application

F. EXPECTED OUTCOME
 We will want many deals and contracts e-g we would love to make 5
deals of giving houses on rent and one deal of selling and purchasing of
house or plot in one month. And it will allow us to earn approx Rs 2.25
lacs in a month and total of 27 lacs in a year. And we would love to
increase the figure by 10% every next year.

Vision /Mission statement and Goals

Mission and vision statement :-

The mission statement
of our business is to provide highest level of service by being solution based and
always finding a way to meet our clients’ needs. We are honest and always
focused to do the right thing for our term our business and our clients which will
result in mutual success.

Goal & objectives

Our goal is to know a lot about the local
property people so that we are able to attract new property leads listings and
interest.

We also want to become top agent in the local property market.

We have a SMART real estate goal

➢ Specific
 ➢ Measureable
➢ Attainable
➢ Relevance
➢ Time bound

Key to success
I should need to have these factors in order to
become successful entrepreneur

✓ Good negotiating skills

✓ Good communication skills
✓ transparency
✓ Publicity
✓ Monitoring
✓ Confidence
✓ Self motivation
✓ Reduce time
✓ Reduce wastage
These factors can play a great role in key to success of our business.

Company summary
Dynamic real estate is a real estate
company. We do the purchasing and selling of commercial and residential
plots and houses. We give offices and houses on rent as well. Also provision
of consultancy services. We take commission from both seller and
purchaser and also give commercial shops on rent.
a. Company background
We started our business in 15
march 2020. Salman zia and Umair Khalid are the founders of Dynamic real
estate. We belong to real estate industry. We do the sale and purchase of
real estate. Our company deals in the marketing of the project. We also
facilitate the clients in order to provide the best construction and
development services.

We want to develop our real estate business in the twin cities and want to
become one of the giant in the real estate sector.

b. Resource facilities
We will use office building as our resource. We will
use online platform. We will work through social media as well. We will
update our social media pages regularly with new projects.

We the owners are the only providers and financers at the start of the
business.

How is resource providers rewarded?

We will share the profit equally as our investment ratio is equal

c. Marketing methods
What is your annual sales volume in dollars units?
 We have estimated that annually, we can make deals of about 12
plots and about 40 to 50 deals of renting a house and we can get
amount of approx 15000$ annually which is a huge amount.
Marketing
Due to covid-19 we are using only social media
marketing option.

When it will be vanished, we will use broachers, flyers, banners, bill board
etc

Effective real estate drip email campaign will also be used.

Explain how you work with others to improve returns ……?

We will make joint ventures, it will be discussed in the later part of this
business plan.

Do you use forward contracting options or future?

N.A

How much does it cost to produce and deliver your products and services?

N.A

How is contracting used?

N.A

Management and organization:-

I have umair Khalid as
managing director and I am a CEO of the company.
 Management structure:-

Salman zia - CEO of company

Education- CA/M.COM

Umair Khalid- Managing director

Education - M.COM

Advice and support: - we will take help from Abdullah real estate.

Ownership structure:-
 Salman Zia CEO

Umair Khalid Managing Director

Stakeholders:-
Salman – Founder and employee of company

Umair Khalid- Founder and employee of the company

Legal form:-

When the business will grow, we will seek for a legal

consultant for our bisiness

Social responsibility:-
 We will do plantation of trees.

We will also make a filtration plant

We think that we can give deliver innovative services that create shared
value so that contribute together to the development of a more sustainable
society.

Internal analysis:-

Strength:-

We will have cheaper property rates.

Our core competency is putting furniture in houses. We will do more joint

ventures

Weakness:-

• Strong competition
• Strong real estate business exists already
• Strong technology

Things to build:-
➢ Enhance business knowledge
➢ Want to have enough money
➢ Want to become rich
➢ Want to expand my business
➢ Want to become elite class
Product/services:-

We are a real estate company and will be

providing real estate services and our services include

Sales and purchases

Our company mainly deals in the sales and
purchase of the real estate in the Rawalpindi and Islamabad.

Marketing
Our company deals in the marketing of the projects. We have
best lead generated marketing and sales team.

Construction and development

Our company facilitates the clients in
order to provide the best construction and development services.

Market Assessment
A- Examining the general market
Market characteristics:-

There are different characteristics of

market, it could be behavioral, demographic and psychographic and it can be
like

• Housing demand
• Housing supply
• Interest rates
• The economy
• Government policies
And in the area in which we are dealing the market characteristics are
suitable, there is a fair amount of housing demand and supply and
people have a strong real income, they want to invest in property.

Segment:-
We have selected an age group of 25 to 60 of both
genders. We will be operating in different areas in Rawalpindi and
Islamabad.

Customer needs to fulfill:-

Customer satisfaction and
feedback has great importance for us which will be helpful for us in
improving our business and generating new ideas.
Customer is a king to us.
Growth potential for each segment:-

Factors that drive the growth of the market include public private
partnership, rise in economy and increase in effort by the government
for the infrastructure developments. And in our country and particularly
in twin cities real estate has huge scope. As there is always construction
goes on, people of every age want to enhance their investment portfolio
and invest more in purchasing properties.
And when this Covid-19 will be vanished then we
will see a boom in this sector.

Opportunities and threats :-

There are
opportunities for us. We will make joint venture with companies like
Israr pvt Ltd and Samra enterprises which are construction companies.
And it will be helpful for our business to grow more in the coming
future. We will sell their project to our clients and earn handsome
income for us.
We have threats as well because there is so much competition going on
in the area where we dynamic real estate is operating e-g three brothers
real estate is our big competitor as it is dealing with same projects which
we are looking for, so there is no room for error, we need to be very
active regarding our business and in marketing of our business,
particularly the social media marketing.
 Who is in competition?
Three brothers real estate is our big competitor

Mission and vision

The mission and vision which is set for the
business and wants to accomplish the mission
Critics
Skeptics and critics will help us to become stronger and
stronger and will help us to identify and to improve our weakness.

Customer preference
It is important for us and we will
always look for customer service and preference
Legal and political issues
We will be doing ethical
business but if somebody sues our business then we will seek the
assistance of our legal consultant.
B- Customer analysis:-
Customer
Every person who is interested in investing in property
and wants to buy house, plot, commercial shop etc and also if somebody
wants house and shop for rent is our customer.

Product to sell
We deal with every range of product
• Plots
 • Apartments
• Commercial shops
• Residential houses
• Hostels for rent

Product / service solve a key customer problem:-

We will have our online platform as well on OLX.com

So those customers who cannot reach our office can use the application
and website for service.

Customer retention
This aspect is very important for our
business. We will provide timely and very effective co ordination. We
will retain our customers by giving good customer service and by good
customer engagement.

We will be having good focus on CSR (customer service responsibility)

Customer support cost

Surely we have to delight our
customers with excellent customer service cost but we know that this
cost will be reduced when our business will flourish and we know that
this cost is unavoidable because customer service is our priority.

At the start we will dedicate 7% of our sale commission to customer

cost but it will be endured easily when business will be flourished.

C. Industry analysis:-
 Real estate has great scope in
Pakistan. Current government is showing great focus on it

During the lockdown due to covid-19 government opted to open

construction business which shows the importance of it.

D. Strategic alternatives:-

We have strategy that

we will provide furniture in the house to our customer/client, whenever
house (pricing above 10 million) is purchased by him.

Strategic implementation
A. Production

Production
We will look for new real estate projects in the
market. Whenever we will find the future importance of any project
then we will invest in it and will focus on it.

Value creates or captured

I think by getting the
response in social media already, it shows that it is need of time.
 We are receiving messages on our social pages regarding this.

Competitive advantage
We will have lower cost than
others.
And as mentioned above, about our core competency, of provision
of furniture in new build houses, to our clients.

Technology in use
We will use smart phones, laptops for our
social media presence, and for finding and searching new best
construction sites as well. We will use internet service in our office.

Production process
We will do the survey in different
areas in order to find best suitable projects for us. We will also use
internet for this purpose as well.

Growth option
We will be having strong pool of customers and it
will get increase in number by strong marketing campaign

Anticipated timeline
In the coming month we are going to create
our business application
B. Resource needs
We have arranged an office room. With the passage of time more
employees will be required by us for survey and for looking after and
updating our social media pages, online platform, and website and
Google app.

I. Human
As our business will grow, then we will require
employees for survey and for customer service

II. Financial
We will require more money to expand our
business. We will open our new branch office in
SOAN GARDENS Islamabad
III. Physical
Four wheeler will be required by us in the future.
But right now we have got two bikes.
Financial officer will be required for financial
matters.

C. Sourcing /procurement strategy:-

 We will find a product on value base.
We will do the survey of different areas in twin cities and we will also
use internet for this cause as well.

D. Marketing strategy:-

Sales plan
We need to make enough deals and we
want to increase deals by 50% at start of New Year.

Advertising & promotion

Use following for
advertisement
• Social media
• Broachers
• Flyers
• Billboards
• Banners

Where to sell
 We will be doing the selling and purchasing of plots and
houses in some CDA sectors like I-16, I-14, G-13, and some projects like top city
project, Taj residencie.

a) Hedging N.A
b) Forward pricing N.A
c) Options N.A
d) Insurance N.A

E. Performance standards:-

Performance standards
We will keep the proper
recording of business transactions
Acceptable performance
We would like to set big goals
for our business and we will chase our goals

Yield or output level

We will want many deals and
contracts e-g we would love to make 5 deals of giving houses on rent
and one deal of selling and purchasing of house or plot in one
month.
 Efficiency level
We are service provider; we can reach to at
least 90% of efficiency and would love to make it above 95%

Performance monitoring
Following factors will be an
indicator of performance monitoring for us:
• How much profit we earned in a month
• Number of deals
• Number of leads
• Customer satisfaction
If these numbers is healthy then it means that our company is
going well

Responsible for monitoring performance

I will be
responsible of monitoring the performance of business
And I will do the audit as well.

Industry benchmark for performance

Three brothers
real estate company is very good in that area where we are operating
and we will progress faster than them in the coming future. They are our
benchmark in terms of performance.

Financial plan

A. Financial plan:-

Funding
Initial investment will be done by me and Umair
Khalid
Debt and equity
There will be zero debt at the start.
100% equity
And as our business grows Allied bank will be our trading partner
and it will facilitate us

Capital debt funds

Allied bank pvt Ltd will provide us debt

Leasing role
We will lease a four wheeler from the bank
Outside investors
May be at some point of time in the future,
we would allow outside investing or we can make it a public
company as well and wish to register it in Pakistan stock exchange
PSX.

Financial risk
We will maintain our financial reserves account
and cash flow properly, in order to face the financial risk

Operating procedures
We will try to decrease the amount of
operating expenses of our business

Important assumptions
We think that we are capable
of doing management of our business and can do financing
For external perspective, this business has great scope, and always
grows

Financial aspects to monitor

I will monitor my
business assets and investments in land, building, plots, flats,
appartmentsetc

Procedures for overall business performance

 In order to achieve financial achievement, I will set target for
my team and target based performance procedure will be followed
Targets in next years
We want 30 deals at least this year
and would love to increase it by 10% every next year

Yield /output level

It will depend on the deal. What sort of
deal, either it’s about rent a house or purchasing and selling of plot
By making a deal of 1 plot of CDA, we will get 1% commission e-g if
plot is sold for RS 1000,0000 then we will get commission of Rs
100000
Similarly we can earn at least 1.5 lacs by giving 4 or 5 houses for rent.

B. Contingency plan:-
There is always plan B exist
We will seek and find new profitable projects, if those don’t work
efficiently for us

Emergency preparations
We will maintain the reserve
fund and cash flow of our business
As a team we will be prepared for the worst

Something happens to member

Our company will
carry on its practice. Company will follow the phenomenon of
perpetual existence and perpetual succession.
The End