STRATEGY MAP Balanced scorecard

Process : Operations management

OBJECTIVES
Theme : Increase efficiency MEASUREMENTS
Financial perspective ˜ Improve RoI so that shareholder value
is enhanced ˜ EBIT/Operating income

˜ Reduce debt as percentage of

Increase shareholder Increase Revenue and ˜ To improve ROE equity
value and ROE profits
˜ To reduce RM cost ˜ Reduction over previous year
˜ % of revenue from new
˜ To broad base market customers

Increase ROA and ˜ To increase sales ˜ Revenue

decrease additional costs
˜ Improve market share and revenue ˜ % price improvement

˜ Increase the utilization of plant ˜ Efficiency / utilization of

capacities current assets

Customer perspective ˜ To retain existing consumers through

Decrease complaint response
time and increase response
rate
better response rate
˜ Decrease response time to
customers' complaints
˜ To reduce response time by increasing ˜ Decrease resolution time of
productivity customers' complaints
˜ Provide safe products that are ˜ Compliance reports and % of
Attract new market sustainable penalty expenses
segments in waterproofing ˜ Promote products in the waterproofing ˜ Market share in the segment
segment captured
˜ To increase the safety of products by
reducing manual interventions ˜ EHS score

Provide safe and Increase the market share

sustainable products of existing product
segments

Internal perspective ˜ Achieve above industry standards on ˜ compliance on

schedule compliance manufacturing schedule

Automating a major part of ˜ 100 % compliance on safety standards ˜ PPG Reportable I &I
manual handling activities
˜ Decrease manhours by automating ˜ Risk assessment of manual
operations handling activities

˜ Effective skills usage ˜ No. of days per employee

Compliance on regulations,
safety standards & ratings Compliance to the ˜ Implement cutting edge technologies ˜ Lean six sigma
manufacturing schedule ˜ Promote and practice operational ˜ Energy & waste intensity
practises on safety and sustainability reduction

Increase collaboration ˜ Increase operational efficiency ˜ Reduce batch cycle time

and engagement among
teams ˜˜ Increase IT support system ˜ Building IT infrastructure

˜˜ Increase team synergies ˜ Collaboration index

Learning and Growth Perspective ˜˜ Develop the necessary vocational skills ˜ Organise events reaching out
through CSR activities to social environment

Enhancing vocational ˜˜ Develop the skillset for core activities ˜˜ Subject matter experts
skills
˜ Improve the motivation of employees ˜ Variable pay-out

˜ Increase safety in plants & operations ˜ Implement HOP

Safety training for
operation facilities
˜ Engagement score, PPG
In house workshops ˜ Increase the retention of employees wellness benchmarks
& Trainings
˜ Develop in house training modules and ˜ Organise trainings and
capabilities workshops

Upskilling training ˜ Increase productivity in shop floors ˜ Implementing automation

programs

* Same budgeted expenses being dispensed across the various levels of the strategy map aimed
Balanced scorecard ACTION PLAN

TARGETS Initiative Budget

12%

<1.8 % INR 20 cr
˜ Reduce short term debts

3% ˜ Invest on supplier INR 15 cr *

relationships and contracts

5% ˜ R &D expenditure
INR 88 cr *

INR 17700 crores ˜ Increase spending on INR 80 cr *

customer loyalty program

>2 % ˜ Identify unmet demand INR 810 cr*

through marketing studies

Increase by 5 % ˜ Invest in new machinery

INR 55 cr

2 days ˜ Implement CRM system

INR 6L

5 days ˜ Implement CRM system

INR 6L

< 0.5 % ˜ Quality management

INR 3 cr*
˜ Invest in promotional and
>1 % advertisements
INR 810 cr*
˜ Create a separate safety
95-97 liaison
INR 60 L

˜ Tracking daily, weekly,

>98 % monthly, Quarterly and INR 74L
yearly compliance
˜ Conduct internal and
zero external audits
INR 10L
˜ Identifying high rish
>50 % activities and implementing INR 1.2 cr
automation

10 ˜ Customized training & INR 80L

development program

80% ˜ Quality management INR 3 cr*

˜ Energy & waste
15 % & 34 % management program
INR 10 cr
<20 % ˜ Cycle time optimization INR 60 cr
h5 % ˜ Purchase of IT tools, INR 68 cr*
Automation technology

8 and above ˜ Organise team building INR 40L

between functional heads

Min of 1 per Quarter ˜ Goals for leaders to INR 1 cr

allocate time for CSR event

2 per expertise area ˜ Hire or Train SMEs INR 40L

˜ Set indicators for each
>= 100 % for 3/5 years component of variable pay- INR 80 cr
out

Yes/ No ˜ Set KPI for leaders INR 7 cr

˜ QoQ engagement
80 %, Diamond rating tracking INR 3 cr
˜ Collaborate with external
4 training groups
INR 5 cr

˜ Implement latest
50% INR 68 cr*
industry standards and
technology for automation

s of the strategy map aimed at achieving a common objective