LO3 - Evaluation

Weekly blog updates are required, as with every unit. Please remember to
take photos/screenshots as you film/edit. You might find it easier if you note down a record
of what you did each day in a diary form.

Please use the following guidance to help you with each week.
THESE MUST BE COMPLETED IN DETAIL. INCLUDE IMAGES AND BE
SPECIFIC!

Week 1 This week was spent on idea generation

What have you been asked to do? This week we have been asked to generate ideas for the
BeCreative unit, to start with we had to pick from 3 mediums:
 Short film
 Music Video
 Animation
And pick between a target audience of 5-12 year olds and 40-60
year olds.

After picking of 2 of the 3 mediums we had to generate 3 ideas

Why have you chosen this target
audience?
What two productions have you decided
to make? How do they allow you to
improve your skills?
for each, I picked Short Film and Music video. After coming up
with 6 ideas in general I completed a focus group and sent a
survey out for feedback on these ideas to help me later pick the
final two. I created a production schedule and finally wrote my
proposal for my final ideas and extended my explanation on them
slightly.
I chose 40-60 for my target audience for 2 reasons, the first being
that I don’t know many people within the age range of 5-12, most
people in my life are older than me and I could get the most
accurate results using a group of people I was more familiar with
and had the most access to. The second reason I choose 40-60
year olds is related to the two mediums I chose, I wanted to pick
two productions that would be beneficial for me to produce, both
a short film and a music video allow me to explore with
cinematography and visuals a lot better than I feel doing an
animation would. I feel like this age range would be much more
inclined to watch something with carefully thought through
visuals more than an animation, to me this seemed like
something the younger target audience would have enjoyed
more; and if I had chosen 5-12 I would have most definitely
considered.
As mentioned above I’ve decided to make a Music Video and a
Short film to help me with my chosen specialism from the
previous unit. Last unit I chose to go into directing and
cinematography as these are something I am looking to go into in
the future, I thought it would be helpful for me to carry this on
for this unit, not only to familiarise myself with it more before
taking the path at uni, but to also use all the information I have
 gathered from doing a large amount of research
on it and using the BeCreative unit to play
around with it slightly and see what works
before this years FMP. Allowing me to improve
my skills massively, although this unit is still
very important, especially in current times; it
still allows me room for improvement and
learning. Making two different productions in such a short
amount of time is something I am defiantly going to find
challenging but in the long run I know will benefit me hugely.

Both Productions I have decided to make were chosen because I

How did the focus groups help you to
select your idea?
Are you on track for the week?
What work needs to be completed for
you to catch up?
thought they would benefit me the most in allowing me to
improve my skills, I feel as if I had done an animation, although
fun, it wouldn’t have helped me too much within a
cinematography aspect, at least not the end of it that I am looking
into going into.
I carried out two focus groups, one on each production I was
intending on making. The feedback I got was varied as it
definitely could have been better but I think this was a mistake
on my half as the questions I asked didn’t allow enough depth for
answers to tell me what I was looking for. The overall tone I got
from my focus groups was that all ideas would work and would
be suited to my target audience. I used the surveys I created to
further pick my final ideas as they were much more beneficial to
me.
I am
I am caught up

Week 2 This week was spent researching target audiences

What did you find out about your target

audience through your secondary
research?
How will this help you in adapting your
idea to meet the chosen audience?
How useful was interviewing people
from your chosen target audience?
Was it difficult to get a large response to
your survey? How could you improve
the amount of respondents for your
FMP?
What have you found to be the key
things that you should be targeting your
audience with? What makes this
audience different to the one you never
chose?
Are you on track for the week?
What work needs to be completed in
your own time?
Week 3 This week was spent researching codes and
conventions
What genres have you chosen and why?
What have you learnt from your
secondary research this week?
How will this influence what you include
in your productions?
What are the key conventions for your
chosen genres? What MUST you include
for it to be that genre?
Are you on track for the week?
What work needs to be completed in
your own time?

Week 4 This week was spent researching codes and conventions

What have you learnt from you primary

research this week?
What developments do you need to make
to your production for it to meet these
codes and conventions requirements?
How did processing the results of your
research help you to understand it
thoroughly?
Are you on track for the week?
What work needs to be completed in
your own time?

Week 5 This week was spent planning your productions

What did you learn from your planning?

How will this be useful as your
production process continues?
What issues did you encounter whilst
planning and how did you overcome
them?
How much work did you complete
outside of the lessons?
Are you ready to film next week and if
not, what do you need to complete to be
ready?
Are your storyboards up to standard?

Week 6 This week was spent filming

How did you find the filming process?

Did you encounter any problems during
filming? How did you overcome them?
After reviewing footage, what do you
feel you need to reshoot?
What new techniques from your previous
units have you tried to use?
Are the locations you filmed at suitable
to your production?
Are you keeping up with your production
schedule?
What footage still needs capturing?

Week 7 This week was spent filming

How did you find the filming process?

Did you encounter any problems during
filming? How did you overcome them?
After reviewing footage, are you happy
with what you have captured?
Have the techniques you planned on
using turned out well?

Week 8 This week was spent editing

How are you finding the editing process

this week?
Have you encountered any problems
whilst editing? How did you overcome
them?
Are there any new techniques you are
trying to use during this editing process?
Are you on track with all of your work?
What work needs to be completed
outside of lessons?

Week 9 This week was spent editing

How did you finding the editing process?

Have you encountered any problems
whilst editing? How did you overcome
them?
Are you happy with the outcome of your
productions? Why?
How did your productions meet your
target audience?
What aspects of your productions could
have been better targeted to your
audience?
How effectively have you matched the
codes and conventions you researched
earlier in the unit?
How do you feel your work compares to
existing professional productions?
Are there any areas where your
production falls short? How would you
improve it next time?
What have you learnt about yourself to
take into the Final Major Project? What
do you personally need to improve on?
Are you on track with all of your work?
What work needs to be completed
outside of lessons?

Week 10 This week you pitched

How did you choose to pitch your idea?

What made your pitch stand out and be
different? Why would it convince
someone to invest?
How did the pitch go?
Is there anything you would do
differently in your next pitch?