Visual Com 2016 Later Real Final

AYYA NADAR JANAKI AMMAL COLLEGE, SIVAKASI
(Autonomous, Affiliated to Madurai Kamaraj University, Re-accredited (3rd Cycle) with ‘A’ Grade
by NAAC with CGPA of 3.67 out of 4 and College of Excellence)
UNDER GRADUATE DEPARTMENT OF VISUAL COMMUNICATION
CHOICE BASED CREDIT SYSTEM
B. Sc. DEGREE COURSE IN VISUAL COMMUNICATION
Rules and Regulations, Course scheme, Scheme of
Examinations and Syllabi Governing the B.Sc., Degree Course in
VISUAL COMMUNICATION
(For those admitted in June 2016 and later)
The Rules and Regulations governing the B.Sc. Degree

course in Visual Communication are to be followed as per the
Operational Guidelines for Under-graduate degree courses (for
those admitted in June 2016 and later) which was approved in the
32nd meeting of Academic Council held on 28-02-2015.
I. COURSE OBJECTIVES
To enable the students to
i. understand the concept of visual literacy
ii. think visually
iii. study the importance of visual learning
iv. learn the basics of various media
v. develop practical skills to communicate using various media
vi. professionally appreciate media
II. ELIGIBILITY FOR ADMISSION

Candidates seeking admission into the B. Sc. Degree Course in Visual
Communication must have passed the Higher Secondary Examination, conducted by the
Board of Higher Secondary Education, Government of Tamil Nadu or any other Examination
accepted by the syndicate of the Madurai Kamaraj University as its equivalent.
1
III. COURSE SCHEME AND SCHEME OF EXAMINATIONS
B.Sc. Degree course in Visual Communication
Choice Based Credit System
(for those admitted in June 2016 and later)
Subjec Title of the Paper Weekly No. of Exam Marks

t Contact Credit .
s Int. Ext. Tota
Code Hours Hours l
SEMESTER – I
PART – I
T1R Tamil / 3 - - - - -
H1R Hindi
PART – II
E1R English 3 - - - - -
PART – III
CORE PAPERS
V1C01 Introduction to Visual
Communication 6 6 3 40 60 100
V1C02 Core Practical - I (Drawing Lab) 4 2 3 50 50 100
ALLIED PAPER(Commerce
U1A02 (CA)) 6 5 3 40 60 100
Advertising
PART – IV
NON MAJOR MANDATORY
N1S02 Supplementary for Sciences 2 1 2 - 100 100
SKILL BASED
MANDATORY 2 1 2 40+60 - 100
F1T01 Information Technology – 2 1 2 50+50 - 100
F1T02 Theory
Information Technology – 1 - - - - -
F1P Practical
Physical Education - Practical

PART – V
X1A NSS/NCC/RRC/CCC/HFC/GPSC/EXNORA 1 - - - - -
Weekly Test 1 - - - - -
Total 31 16 600
2
t Contact Credit .
s Int. Ext. Tota
Code Hours Hours l
SEMESTER – II
PART – I
T2R01 Tamil /
H2R01 Hindi 3 3 3 40 60 100
(3+3)
PART – II
E2R01 English 3 3 3 40 60 100
(3+3)
PART – III
CORE PAPERS
V2C03 Art Appreciation 4 5 3 40 60 100
V2C04 Core Practical - II
(Painting Lab) 4 2 3 50 50 100
V2C05 Core Practical – III
(Digital Art & Designing Lab) 6 3 3 50 50 100
ALLIED PAPER (Com. (CA)

U2A04 Public Relations 6 5 3 40 60 100
PART – IV
NON MAJOR ELECTIVES
N2T01 Tamil Elementary Paper – I /
N2T02 Tamil Advanced Paper – I /
N2M0 Non Major Elective Paper 2 1 2 - 100 100
1 National Cadet Corps Paper -I
N2N01
SKILL BASED MANDATORY
Physical Education – Practical 1 1 2 - 100 100
F2P01
PART – V
3
Total 31 23 800

t Contact Credit .
s Int. Ext. Tota
Code Hours Hours l
SEMESTER – III
PART – III
CORE PAPERS
V3C06 Sound and Image 5 5 3 40 60 100
V3C07 Print and Publication 5 5 3 40 60 100
V3C08 Core Practical - IV
(Graphic Designing Lab) 6 3 3 50 50 100
V3C09 Core Practical – V
(Photography Lab) 6 3 3 50 50 100
ALLIED PAPERS (Com.

A3A03 Appl.) 4 4 3 40 60 100
--------- Web Designing
Allied Computer Application 2 - - - - -
Practical
PART – IV
NON MAJOR ELECTIVES
N3T01 Tamil Elementary Paper – II /
N3T02 Tamil Advanced Paper – II / 2 1 2 - 100 100
GK and Test of Reasoning
N3G01 National Cadet Corps Paper -II
N3N02
PART – V
Total 32 21 600
4
t Contact Credit .
s Int. Ext. Tota
Code Hours Hours l
SEMESTER – IV
PART – III
CORE PAPERS
V4C10 Basics of Animation 5 5 3 40 60 100
V4C11 Media Management 5 5 3 40 60 100
V4C12 Core Practical - VI (Animation 6 3 3 50 50 100
Lab)
A4A04 ALLIED PAPERS (Com. Appl.) 4 4 3 40 60 100

A4A05 Desk Top Publishing 2 2 3 50 50 100
Allied Computer Application (2+2)
Practical
--------- 5 5 3 40 60 100
ELECTIVE PAPER – I
PART – IV
SKILL BASED MANDATORY
F4S01 Soft Skill Development 2 1 2 --- 100 100
PART – V
X4A01 NSS/NCC/RRC/CCC/HFC/GPSC/EXNORA 1 1 - 10 - 100
0
Weekly Test 1 - - - -
-
Total 31 26 800
5
t Contact Credit .
s Int. Ext. Tota
Code Hours Hours l
SEMESTER – V
PART – III
CORE PAPERS
V5C13 Script Writing 6 6 3 40 60 100

V5C14 Television Production 4 5 3 40 60 100
V5C15 Core Practical - VII
(Television Production 6 3 3 50 50 100
V5C16 Lab)
Core Practical VIII 6 3 3 50 50 100
V5C17 (Radio Production Lab) - 1 - - 60+40 100
Internship Report
-------- 5 5 3 40 60 100
ELECTIVE PAPER – II
PART – IV
F5E01 Environmental Studies 2 1 2 - 75+25 100
*
F5V01 Value Education, Human 2 1 2 - 100

Rights and Women Studies 100
-
6
Total 32 25 800
EXTRA OPTIONAL CREDIT PAPER

V5P01 Journalism 4 5 3 40+60 - 100
* Project Report

t Contact Credit .
s Int. Ext. Tota
Code Hours Hours l
SEMESTER – VI
PART – III
CORE PAPERS
V6C18 Film Appreciation 6 6 3 40 60 100
V6C19 Theories of Mass Communication 6 6 3 40 60 100
V6C20 Core Practical - IX 4 2 3 50 50 100
(Short Film Making Lab)
V6C21 Comprehension and viva voce - 1 1.5 - 60+4 100
CORE SPECIAL PAPER 0
V6L01 Documentary & Short Film 6 8 3 40 100
V6L02 Making / 6 8 - - 60 100
Project and viva voce 80+2
--------- 5 5 3 40 0 100
ELECTIVE PAPER - III
60
PART – IV
SKILL BASED ELECTIVE
F6J01 Self - employment Course –
7
Course Work & Practical 3 1 3 10 - 100
0
-
Total 30 29 700
Grand Total 140 4300
AYYA NADAR JANAKI AMMAL COLLEGE (Autonomous), SIVAKASI

B.Sc. Degree Course in Visual Communication
PART – III SEMESTER – I CORE PAPER – I
V1C01 INTRODUCTION TO VISUAL COMMUNICATION
Contact hours per week: 6 Contact hours per semester: 90
6 CREDITS
SYLLABUS
OBJECTIVES
i. understand the basics of communication
ii. learn the process of visual communication
iii. know the relationship between human biology and communication
iv. appreciate the elements of visual culture
v. study the models of communication
UNIT - I
8
Communication as a process: Definition-types-function and barriers. Forms of
communication: verbal and non-verbal communication-space and temporal communication-
paralanguage.
(18 Hours)
UNIT II
Visual Communication basics: light-eye and brain. Elements and principles of visual
process: dot-line-shape-tone-and texture-production-direction and motion -contrast-rhythm-
balance. Colour theory.
(18 Hours)
UNIT III
Human biology and communication: sensation-perception -learning- thinking. Human
intelligence-personality development-motivation and creativity .school of psychology:
structuralism-behaviouralism -gestalt theory- psycho-analysis.
(18 Hours)
UNIT IV
Visual culture: Definition-visualizing-visual power- visual pleasure-*visual culture in
everyday life. Picture definition: line- colour-vision discipline colour.
(18 Hours)
UNIT V
Western models of communication: Lass well model-mathematical model- -circular
model. History of human communication: oral- written- print media- audio- visual- New
Media.
(18 Hours)
*SELF STUDY
TEXT BOOK
Lester and Martin.P, 2005, “Visual Communication: Images with Messages”, First
Edition, Words Worth Publication, California.
REFERENCE BOOKS
1. Arnston, A.E, 2007,“Graphics Design Basics”, Thomson Words Worth Publication,
California.
2. Baldwin.J, Roberts.L, 2006, “Visual communication”, AVA Publishing, Switzerland.
3. Susan B., Barnes, 2011, “An Introduction to visual Communication”, Peter Lang
Publishing, New York.
4. Schultze, Q.J, Marty.M, 2007, “Communicating for life”, Sixth Edition, Baker
Publishing Group, Michigan.
9
PART - III SEMESTER – I CORE PAPER – II
V1C02 CORE PRACTICAL – I
(DRAWING LAB)
2 CREDITS
SYLLABUS
OBJECTIVES
i. understand the fundamentals of drawing
ii. study animate and inanimate objects
iii. use various drawing media
iv. learn the visual vocabulary
v. draw the human anatomy
LIST OF PRACTICALS
1. Still life – Inanimate objects with models
2. Portrait – Full Scale, Figure Drawing, Flower Close-up
3. Landscape – Sceneries with Trees, Waterfalls, Mountains
4. Cityscape – Buildings, railway station, bus stand
5. Seascape - Seashore temple, Beach scene
6. Human anatomy – skeleton, muscles, bones, hand, fingers, head, body shape, leg
7. Perspective drawing
8. Letter Creation.
9. Moving Images – Objects
10. Moving Images – Animals
PROJECT OUTLINE
Two numbers of drawing Records should be submitted by the students
1. Class work
2. Home work (not less than 20 drawings in each record)
TEXT BOOKS
1. Raynes. J, 2007, “Complete Anatomy and Figure Drawing”, Batsford Ltd, London.
2. Barber. B, 2012, “The Complete Book of Drawing Techniques”, Arcturus
Publication Ltd, London.
REFERENCE BOOKS
1. Thomas. J, 2012, “The Art of Portrait Drawing”, North light Publication, Fairfield.
2. Montague. J, 2013, “Basic perspective is drawing”, Sixth Edition, JohnWiley & Sons
Publication, New Jersey.
3. Loomis.J, 2011, “Figure Drawing”, Titan Books, London.
4. Sahap. P and Saha.A, 2009, “Drawing Still life”, Unicorn Books Pvt Ltd, Mumbai.
5. Lee.R, 2015, “Perspective Made Easy, A Step by Step by Guide”, Impact Publication,
Manasas Park.
10
PART – III SEMESTER – II CORE PAPER – III
V2C03 ART APPRECIATION
5 CREDITS
SYLLABUS
OBJECTIVES
i. study the arts of different historic periods
ii. know the art and architecture of temples
iii.understand the various sculptures and painting
iv. analyze the art movements of historic era
v. learn the importance of esthetics in art
UNIT I
*Indian Art: Pre-historic period – historic period – Buddhist – Jain - Hindu. Gupta
Architecture – northern temples. Temples in the Deccan.
(12 Hours)
UNIT II
*Southern Temples: Pallava – Chola – Pandiya – Vijayanagar – Nayaks. Architecture
during Islamic period – imperial style – provincial style – Mughal style.
(12 Hours)
UNIT III
Sculptures of Mauryas : Kushans – Guptas – Chalukyas – Hoysalas – Pallavas. The
painting of Cholas – Pandiyas – Vijaynagar – murals. Miniatures. Mughal paintings – Rajput
paintings – Rajasthani paintings – Pahari paintings – *Modern paintings.
(12 Hours)
UNIT IV
The Western Art: Egyptian – Greek – Roman – Gothic – Italian – German – Spanish –
English – French – *Modern Art – Abstract.
(12 Hours)
UNIT V
Aesthetics:* The function of art – Artist and Society – Social responsibility of the
artist. Indian Aesthetics: Beauty – Rasa. Surrealism.
(12 Hours)
*SELF STUDY
TEXT BOOK
Tomory. E, 1989, “History of Fine Arts in India and the West”, Orient Longman Ltd,
New Delhi.
11
REFERENCE BOOKS
1. Fichner. R, 1998, “Understanding Art”,First Edition, Prentice Hall Publishing, New Jersey.
2. Brown.P, 2014 “Indian Architecture- Buddhist and Hindu”, First Edition, CBS
Publisher & Distributors, New Delhi.
3. Gupta.S.P, 2006, “Element of Indian Art.Temple Architecture, Icongraphy and
Iconomentry”, First Edition, D.K.Print World Ltd, New Delhi.
4. Thapar.T, 2010, “Ancient India Social History. Some Interpretations”, Second
Edition, Orient Black Swan Publisher, New Delhi.
12
PART – III SEMESTER – II CORE PAPER – IV
V2C04 CORE PRACTICAL-II
(PAINTING LAB)
2 CREDITS
SYLLABUS
OBJECTIVES
i. understand the fundamentals of painting
ii. study the animate and inanimate objects
iii. use the various color types
iv. learn the visual vocabulary
LIST OF PRACTICALS
1. Colors, Colour tones, Colour Wheel, Hue and Saturation
2. Water Color - Portrait, Still life
3. Water Color – Landscape
4. Poster Color Painting
5. Oil Color – Portrait, Still life
6. Oil Color – Landscape
7. Abstract Painting
8. Surrealism Painting
9. Photorealism Painting
10. T-Shirt Painting
Painting Records should be submitted by the students
1. Class work
2. Home work (not less than 10 paintings in each record).
REFERENCE BOOKS
1. Muick. M, 2008, “Water Color Landscape Step By Step”, First Edition, Penguin
Books, New Delhi.
2. William. F and Powell, 2012, “1500 Color Mixing Recipes for Oil", First Edition,
Foster Publication, California.
3. Mulick. M, 2014, “Water Color Landscape Step By Step”, First Edition, Jyotsna
Prakashan Publishing, Pune.
13
PART – III SEMESTER – II CORE PAPER – V
V2C05 CORE PRACTICAL-III
(DIGITAL ART & DESIGNING LAB)
3 CREDITS
SYLLABUS
OBJECTIVES
i. create the layout for design
ii. learn the photo editing techniques
iii. understand the designing
iv. understand the coloring
LIST OF PRACTICALS
1. Property Art - Tree
2. Property Art – Wrist Watch
3. Property Art – Stone and Rocks
4. Cartoon Character Designing
5. Troll Character Designing
6. Four leg Character Designing
7. Digital Compositing – Landscape
8. Digital Matte Painting – City scape
9. Concept Art – War Zone
10. Concept Art – Alien Planet
TEXT BOOK
Burrough. X, 2015, “Foundations of Digital Art & Design”, First Edition,
California.
REFERENCE BOOKS
1. Kogent, 2010, “Photoshop CS2 in Simple Steps”, Dream Tech Press, First Edition,
New Delhi.
2. Bouton. G.D, 2010, “Corel Draw X5 The Official guide”, McGraw hill
Professional Publication, First Edition, New York.
14
PART – III SEMESTER – III CORE PAPER – VI
V3C06 SOUND AND IMAGE
5 CREDITS
SYLLABUS
OBJECTIVES
i. understand the sound
ii. know the image characters
iii. study the Fundamentals of audio
iv. learn the video formats
v. know the audio recordings
UNIT I
Sound: Definition-Physics of sound- Sound sources- Sound measurements,
Characteristics of sound, Speed of Sound, Special Effects, *Perception of Sound, Ambient
sound, Noise. (15 Hours)
UNIT II
Image: Definition- Picture- *2D and 3D Images- Moving Images- Characteristics of
Images- Illustration. (15 Hours)
UNIT III
Audio: Introduction- *Fundamentals of Audio- Elements of Audio Systems –
Microphone, Amplifier, Loud Speakers, Audio Mixture- Musical Instrument Digital Interface
(MIDI)-MIDI messages- MIDI Connections. (15 Hours)
UNIT IV
Video: Analogue video camera- Transmission of Video digitals- Video signal
formats- Digital video standards- Video file format and CODEC- *Video editing- Video
editing software. (15 Hours)
UNIT V
Audio Recordings: Sound Card- Audio file format and CODEC- Software Audio
Players- Audio Recording systems- *Audio Processing Software- Audio and Multimedia.
(15 Hours)
*SELF STUDY
TEXTBOOK
Robert. J. B, 2010, “Making Media Foundations of Sound and Image Production”,
Third Edition, Focal Press, New York.
REFERENCE BOOK
1. Fernell. A., 2010, “Designing Sound”, Second Edition, MIT Press, New York.
2. Viers, R., 2008, “The Sound Effects Bible”, Third Edition, Michal Wiese Production,
California.
15
PART – III SEMESTER – III CORE PAPER – VII
V3C07 PRINT AND PUBLICATION
5 CREDITS
SYLLABUS
OBJECTIVES
i. understand the core concept of printing
ii. learn the layout
iii. visit the press and know the printing process
iv. know the printing materials
v. learn the principles of design
UNIT I
Typography: Signographic- calligraphic- typographic- physical structure- design
style- *functions of type composition. Layout: Press layout- page layout- dummy- cover
layout- mock-up. (15 Hours)
UNIT II
Colour in design: Functions of colour- *colour vision- primary colour- secondary
colour. Our responses to colour: Psychophysical response- socio-cultural response- individual
response- symbolic response. Colour combination: colour schemes- complementary scheme-
colour perspective. (15 Hours)
UNIT III
Printing process: Electrostatic printing- digital printing- mini offset printing- relief
printing- letterpress printing- flexography- lithography- offset printing- gravure printing-
screen printing- dye sampling. (15 Hours)
UNIT IV
Paper and Finishing: Physical characteristics- surface characteristics- paper varieties-
paper sizes- traditional Brush size- international size, weight and quantity- calculation of
paper requirement- *paper selection- folding- binding- finishing. (15 Hours)
UNIT V
Principles of Design: Vocabulary- point- line- shape- tone- proportion- balance-
rhythm- harmony- contrast- unity- basic approach- grid and guidelines- elements of design-
simplicity- attraction and curiosity- movement and progression- comprehensibility-
readability, production. (15 Hours)
*SELF STUDY
TEXT BOOK
Sarkar. N, 2008, “Art and Print Production”, First Edition, Oxford University Press, New Delhi.
REFERENCE BOOK
DiMarco.J, 2010, “Digital Design for Print and Web”, First Edition, John Wiley and sons,
New Jersey.
16
PART – III SEMESTER – III CORE PAPER - VIII
V3C08 CORE PRACTICAL-IV
(GRAPHIC DESIGNING LAB)
3 CREDITS
SYLLABUS
OBJECTIVES
i. create the layout for advertisements
iii. understand the 2D animation
iv. modeling a product in 3D
v. know the special effects in 2D and 3D
LIST OF PRACTICALS
1. Greeting Card Designing
2. Wedding Album Designing
3. Mobile Application Designing
4. Logo Designing
5. Poster Designing
6. News Paper Advertisement Designing
7. Package Designing
8. Brochure Designing
9. Magazine Designing
10. Invitation Designing
REFERENCE BOOKS
1. Patnode. J, 2008 , “Character Modeling Maya Z Brus”, First Editon, Focal Press,
Waltham.
2. Derahshani. D, 2014, “Introducing Autodesk Maya 2015”, John Wiley & Sons
Publisher, New Jercy.
17
PART-III SEMESTER-III CORE PAPER – IX
V3C09 CORE PRACTICAL -V
(PHOTOGRAPHY LAB)
3 CREDITS
SYLLABUS
OBJECTIVES
i. handle the camera
ii. understand the lighting
iii. know about the composition of camera
iv. learn and use the accessories of the camera
v. transfer and edit the photographs with photo editor
LIST OF PRACTICALS
1. Portrait Photography
2. Landscape Photography
3. Sports/ Action Photography
4. Black & White Photography
5. Advertising Photography
6. Fashion Photography
7. Macro Photography
8. Wildlife Photography
9. Wedding/ Event Photography
10. Conceptual Photography
11. Food Photography
12. Forced Perspective Photography
13. Hi Speed Photography
14. Mobile Photography
15. Travel Photography
16. Candid Photography
REFERENCE BOOKS
1. Anchell.S, 2015, “Digital Photo Assignments”, First Edition, Focal Press, France.
2. Galer.M, 2015, “Introduction to Photography”, First Edition, Focal Press, France.
18
PART – III SEMESTER - IV CORE PAPER – X
V4C10 BASICS OF ANIMATION
5 CREDITS
SYLLABUS
OBJECTIVES
i. understand the fundamentals of computer graphics
ii. know the animation background work and role of drawing in animation
iii. learn the basics of 2D animation
iv. appreciate the 3D animation and modeling
v. apply the animation in industry
UNIT I
Fundamentals of computer graphics- file formats, image modes, color resolution,
compression, *print and online formats. Animation- Definition, nature & scope, principles
and techniques, types of animation, 2D and 3D animation. (15 Hours)
UNIT II
Animation – storyboard, rigging, texturing, titling (2D& 3D), rendering, compositing,
morphing, special FX, masking and color correction. *Role of drawing in animation.
(15 Hours)
UNIT III
Basics of 2D animation – Macromedia Flash- Features & tools – cell animation,
tweening –onion skinning - using imported art works and adding sound –*Exporting and
Publishing. (15 Hours)
UNIT IV
3D Animation - *Model building, Lighting, Character Modeling, Morphing.
3DMaya– features, tools and applications, Blender 3D – Features, tools and applications .
(15 Hours)
UNIT V
Animation industry in India & Abroad, Animation in cinema and television.
Professional requirements (skills) for animation industry, *Latest trends in animation.
(15 Hours)
*SELF STUDY
TEXT BOOK
Wells. P, 2006, “The Fundamentals of Animation” First Edition, AVA Publishing, Switzerland.
REFERENCE BOOKS
1. Chong. A and Nammara.A.M, 2008, “Basics Animation 02: Digital Animation”,
First Edition, AVA Publishing, Switzerland.
2. Quinn.J and Mills.L, 2008, “Basics Animation 03: Drawing for Animation”, First
Edition, AVA Publishing, Switzerland.
19
B.Sc., Degree Course in Visual Communication
PART – III SEMESTER – IV CORE PAPER – XI
V4C11 MEDIA MANAGEMENT
5 CREDITS
SYLLABUS
OBJECTIVES
i. understand the principles of Media management
ii. to study the media organizations
iii. to learn the project management in media
iv. to know the behavior in media organization
v. to get familiar with the sales promotions
UNIT I
Principles of Management: Management theories, personal management, role and
functions of personal manager. (15 Hours)
UNIT II
Managing media organization: Planning, coordination, motivation, control, Brain
Storming, decision-making and departmentalization.
(15 Hours)
UNIT III
Project Management in Media: Production Project Cycle (PPC), Management themes
in production process, project planning, production strategies, budgeting. Project
responsibility, Production process, Media Marketing, Media Laws and ethics.
(15 Hours)
UNIT IV
Behavior in media organization. Nature and Structure of different media organization:
DD, Private Satellite channels, Production houses, employment opportunities in Indian media
industry, group behavior, innovation and creativity, culture of organization.
(15 Hours)
UNIT V
Sales promotions, purpose, tools and techniques, programming strategies, Audience
rating, Programming and Audience trends, *Marketing programs and selling space and time.
Messages and vehicles,* sponsored events and campaigns. (15 Hours)
*SELF STUDY
TEXT BOOK
Hollifield. C.A., Wicks J.L., Sylvie and G., Lowrey. W, 2015, “Media Management:
A casebook approach”, Revised edition, Routledge, Columbia.
REFERENCE BOOKS
1. Warner. C, 2012, “Media Management Review”, First Edition, Routledge ,Columbia.
2. Albarran. A, 2012, “Management of Electronic and Digital Media”,
Fifth edition, Cengage Learning, USA.
20
PART – III SEMESTER – IV CORE PAPER – XII
V4C12 CORE PRACTICAL-VI
(ANIMATION LAB)
3 CREDITS
SYLLABUS
OBJECTIVES
i. create the layout for Background Design
iii. understand the 2D animation
iv. modeling a product in 3D
v. know the special effects in 2D and 3D
LIST OF PRACTICALS
1. Animatics
2. 2D Background Animation
3. Character Animation in 2D
4. 2D Effects – Fire, Water, Rain, Smoke
5. Story Animation in 2D
6. 3D Logo Animation
7. Set Modeling in 3D
8. Character Modeling in 3D
9. Character Animation in 3D
10. 3D Animation Demo reel
REFERENCE BOOKS
1. Gary. O, 2007, “Maya 8 Character Modeling”, First Edition, BPB Publications,
New Delhi.
2. Gupta. S, 2006, “Photoshop CS2 in Simple Steps”, First Edition, Publications
Dream Tech Press, New Delhi.
3. NIIT, 2004, “Basics of 3D Modeling”, First Edition, Prentice Hall of India Pvt.
Ltd, New Delhi.
4. Chris Georgenes, 2007, “How to cheat in Adobe Flash CS3”, First Edition, Focal
Press, United Kingdom.
21
PART – III SEMESTER – V CORE PAPER – XIII
V5C13 SCRIPT WRITING
6 CREDITS
SYLLABUS
OBJECTIVES
i. understand the format of script
ii. write the script for various media
iii. study the importance of script
iv. know the role of character and art direction
v. learn the rules before breaking the rules
UNIT I
The Stages of Script Development: Background research and Investigation-
Brainstorming and Freeing your imagination- Subject-Logline-Plot-Concept- Synopsis-Setup
- *Inciting incident-key point-Confrontation - Plot Point 1-Plot Point 2- Resolution.
(18 Hours)
UNIT II
Dramatics structure and form: Origin of Drama- Conflicts- three act structures for
film and Television- *other narrative structures- the flashback- genres – Story board –
Difference between Script and Screenplay . (18 Hours)
UNIT III
Script: Types of Script- adaption- director supervising. Breakdowns: Breaking down
the script- Proper script format- *developing shooting plan- the final word – Selecting
Format.
(18 Hours)
UNIT IV
Developing your characters and the dramatist's Toolkit: Checklist for developing
your Characters. Art direction: Art department- image can tell a story- set dressing- props-
makeup- hair- *architect of illusion- ideas.
(18 Hours)
UNIT V
Beyond the Rules: Convention-structure-premise-*the role of conflict-character
dialogue-atmosphere-action line- rising action-subtext- discovery- reversal- turning point.
(18 Hours)
*SELF STUDY
TEXTBOOK
Friedmann, A, 2010, “Writing for Visual Media” Third Edition, Focal Press, New York.
REFERENCE BOOKS
1. Trottier. D, 2014, “The Screen Writer’s”, Sixth Edition, Silman James Press, California.
2. Vogler. C, 2007, “The Writers Journey”,Third Edition, Michael Wiese Productions, California.
22
PART – III SEMESTER – V CORE PAPER – XIV
V5C14 TELEVISION PRODUCTION
5 CREDITS
SYLLABUS
OBJECTIVES
i. understand the television medium
ii. know the stages of video production
iii. learn the lighting basics for television
iv. study the importance of audio
v. get familiar with the editing basics
UNIT I
Television basics: Color standard- NTSC- PAL- SECAM- video formats- VHS- Hi8-
Umatic- BETACAM- Mini DV- DVCPRO and DVCAM- Digital S. Basic concepts of single
camera and multi- camera setup in video production. *Indoor and outdoor video production –
Media Research.
(12 Hours)
UNIT II
Pre-production: Budget- Story discussion- Permission for shooting in the location.
Production: Shooting script- Check list for equipments- *shooting according to the script.
Post production: Titling- narration- background music (BGM).
(12 Hours)
UNIT III
Lighting Basics: Natural light- artificial light. Types of lamps: Tungsten- Halogen-
Metal Halide- Cool lights. Basic lighting procedure: Using key light- fill light- background
light- top light. Color and Light. *Lighting for low budget video. Chroma key – Virtual set.
(12 Hours)
UNIT IV
Audio Basics: Types of microphones- omnidirectional- bidirectional- unidirectional-
cardioid- super cardioid (short gun) – on camera mics- off camera mics- off camera mics.
Sound recording: mono, stereo, Dolby, Surround sound, *DTS. Sound editing: Linear- non-
linear.
(12 Hours)
UNIT V
Editing: Linear- non-linear. Meaning for transitions: Cut- dissolve- wipe- page- peel-
iris- fade in- fade out.* Video for narration. Audio for visuals. Online,Offline editing. Output
video file formats: MPEG1- MPEG2- MP4- QuickTime- AVI. Video format size. Network
based formats.
(12 Hours)
*SELF STUDY
23
TEXT BOOK
Kindem.G and Musburger.R.B, 2005, “Media Production” Third Edition, Focal
Press, New York.
REFERENCE BOOKS
1. Mridula. M, 2007, “Indian Television and Video Programmes”,First Edition,
KanishkaPublishers, New Delhi .
2. Ownes.J, Millerson.G, 2009, “Television Production "Fifteenth edition, Focal
press, Abingdon.
3. Millerson.G, Ownes.J, 2012, “Television Production”, Fifteenth Edition, Taylor &
Francis, London.
4. Zettl.H, 2014, “Television Production Handbook”, Cengage Learning,
Boston.
24
PART - III SEMESTER - V CORE PAPER – XV
V5C15 CORE PRACTICAL -VII
(TELEVISION PRODUCTION LAB)
3 CREDITS
SYLLABUS
OBJECTIVES
i. understand the basic elements of video production
ii. know the stages of television production
iii. know the importance of multi-camera setups in television production
iv. Learn the linear and non-linear editing basic.
LIST OF PRACTICALS
1. Script
2. Story board
3. Camera movements
4. Shots
5. Angles
6. Multi camera setup
7. Editing techniques
8. Linear and Non-linear editing
9. Capturing - Rendering – Storage Media- Transitions
10. EDL preparation
11. Basic lighting techniques
12. Atmospheric lighting
13. ENG
14. Anchoring
15. Titling
16. TV commercial
17. Montage
18. Interview
19. News production
20. Talk show
TEXT BOOK
Millerson.G.,Ownes.J, 2012, “Television Production”, Fifteenth Edition, Taylor &
Francis, London.
REFERENCE BOOK
1. Zettl.H, 2014, “Television Production Handbook”, Cengage Learning, New York.
2.Willett.A, 2013 , “Media Production” , First Edition, Routledge, Abingdon, Oxon.
25
PART - III SEMESTER - V CORE PAPER - XVI
V5C16 CORE PRACTICAL – VIII
(RADIO PRODUCTION LAB)
3 CREDITS
SYLLABUS
OBJECTIVES
i. understand the basics of sound recording
ii. know the various types of radio advertisement
iii. know the various types of radio program
LIST OF PRACTICALS
1. Script for Radio Program
2. Radio Announcing Practice
3. Audio Editing
4. Audio Special Effects
5. Audio Jingle
6. Audio Drama
7. Talk–in Interview
8. News and Public affairs
9. Radio Documentary
10. Covering Live show
11. FM Advertisement
12. Podcasting
PROJECT OUTLINE
 All the above mentioned practical have to be submitted with paper works and the
projects made by the students shall be submitted in CD / DVD.
TEXT BOOK
McLeish.R, 2012, “Radio Production”, Fifth Edition, Taylor & Francis, Abington.
REFERENCE BOOKS
1. Messere. F., Donnell.L and Benoit.P, 2012, “Modern Radio Production: Production,
Programming and Performance”, Ninth edition, Cengage Learning, North America.
2. Reese D.E., Gross L.S., Gross.B, 2005, “Radio Production Work text: Studio and
Equipment”, Taylor & Francis, Abington.
26
PART - III SEMESTER - V CORE PAPER – XVII
V5C17 INTERNSHIP REPORT
1 CREDIT
RULES GOVERNING ON THE INTERNSHIP REPORT
1. Each student should undergo fifteen days ‘On the Job Training’ during the fourth
semester summer vacation. If a student fails to undergo the training program on
medical grounds/due to lack of attendance of the college during IV semester, he/she
should undergo the same duration in the sixth semester summer vacation, after getting
prior permission from the Principal with the recommendation of the Head of the
Department and Controller of Examinations (UG). In such case, the training report
should be submitted within a month after the completion of the ‘On the Job Training’.
2. The Student shall undergo the above training program in any one the media like
Newspaper, Television station, Advertising Agency, Radio Station, Local TV
Channel, or any other institution approved by the department. The list of institutions
meant for ‘On the Job Training’ will be prepared by the department covering
Institution Organizations found to be worthy for imparting training.
3. Each Student has to submit two copies of the ‘On the Job Training’ report in not less
than 20 type written pages for the training undergone during fourth semester summer
vacation within a month of the reopening of the college in the fifth semester. The
training report should not have been submitted elsewhere for any other certificate,
diploma or degree course.
4. In case of failure to submit the report within the above stipulated period, the date of
submission shall be extended by 15 days with a late fee as prescribed by the Principal.
Further extension, if necessary, shall be granted by the College Council on special
request.
5. The ‘On the Job Training’ report shall be evaluated for a total of 100 marks, out of
which 60 marks shall be allotted to the training program to be evaluated by his/her
Training Supervisor and 40 marks to the training to be evaluated by the Department.
6. A Student should secure a minimum of 24 marks in the training program and 16

marks in the training report to qualify for a pass in the ‘On the Job Training’.
27
7. If any candidate indulges in malpractice while attending the training program or fails
to secure a minimum pass mark in the Training Program as evaluated by the Training
Supervisor, his/her report will not be considered for the evaluation by the Department.
In that case, he/she has to undergo ‘On the Job Training’ program once again for a
period of 15 days at the end of the sixth semester and submit the training report within
a period of month after completion of the training program.
8. If any candidate fails to secure a minimum pass mark in the On the Job Training
Report as evaluated by the department, the candidate has to resubmit after carrying
out the suggestion given by the department within a month after the publication of
Fifth Semester results.
28
UNDERGRADUATE DEPARTMENT OF VISUAL COMMUNICATION
PART – III SEMESTER – V EXTRA OPTIONAL CREDIT PAPER
V5P01 JOURNALISM
Contact hours per week: 04 Contact hours per Semester: 90
5 CREDITS
UNIT I
Journalism: Definition, History of Journalism, Nature and Scope, Conon’s of
Journalism, Freedom of the Press, Press commission, Yellow Journalism, *Watch dog,
Fourth Estate.
UNIT II
Journalistic Process: News values, Agents of News: Information – actions- quotes-
sources of news –life cycles of news. Press regulation: Commissions - Post-Independence
newspapers - Press regulations- Vernacular Press Act – Emergency.
UNIT III
Press Law: Law of Defamation. Press Council, Press office: Editorial Section-
Business Section –Mechanical section-Data Processing department-Administrative
department.
UNIT IV
Components of News, Types of interviews. Government news -Court News-Sports
news. Investigative reporting-Follow Ups . *Implications of foreign media entry. Function of
the press.
UNIT V
News Features – Human interest in the news – News Editors – Sub Editors –News
Structure: Headline – Lead – Body of the News. Proof reading, Free-lance writers. Press
freedom: The first press ordinance; liberators of the Indian press.
*SELF STUDY
TEXT BOOKS
1. Verma .U, 2008, “Principles and issues in modern Journalism”, First Edition,
Neha Publishers, New Delhi.
2. Sacco.J, 2012, “Journalim”, First Edition, Random House, New York.
REFERENCE BOOKS
1. Sharma.S.C,2009, “Modern Journalism &Mass Communication”,First Edition,
A.K.Press, California.
2. Kovach.B and Rosentiel.T, 2014, “The Elements of Journalism”,Third Edition,
PenguinRandom House, New York.
29
PART - III SEMESTER - VI CORE PAPER – XVIII
V6C18 FILM APPRECIATION
6 CREDITS
SYLLABUS
OBJECTIVES
i. study the elements of film
ii. understand the techniques of film
iii. appreciate the types of film
iv. analyze the Tamil film
v. know the film makers and their work
UNIT I
Narrative fiction film: Narrative and non-narrative films- ethics and ethnography-
surrealism in cinema. Feminism: Feminist- *representation of women in film. Auteur Theory:
The auteur theory- auteur outside Hollywood.
(18 Hours)
UNIT II
The Nuts and Bolts of film: Editing and mise en scene- the long take- camera
movements and angles- continuity editing- shot lists-the 180 degree- 30 degree rule- jump
cut- setting- lighting- acting- costume-* make –up and props.
(18 Hours)
UNIT III
Genre and Subgenres: Public affairs-history and culture- influence and significance-
conventions and criticisms- government propaganda- different goals- different styles-
effectiveness- ethics-legacy-*third cinema.
(18 Hours)
UNIT IV
Tamil film audience: Audience positioning- audience as meaning makers- hero
worship- *Fan clubs problematic film audience. Breaking the rules: French new wave- italian
neo realism- German expressionism- third world cinema- soviet montage.
(18 Hours)
UNIT V
Filmmakers: D.W. Griffith- Satyajit Ray- Akira Kurusova- Ingmar Bergman –
Vitalaachariyaar – Adoor Gopalakrishnan – Sridhar – Balu Mahendra – K. Balachandar –
Bharathiraja – Manirathnam – K.Packiara – Shankar. Progression- comprehensibility-
readability, * production.
(18 Hours)
*SELF STUDY
TEXT BOOKS
1. Dix. A, 2010, “Beginning film studies”, First Edition, Viva Books Pvt. Ltd,
New Delhi.
30
2. Bennet. P, 2007, “Film Studies: the Essential Resource”, Second Edition,
Routledge, New York.
REFERENCE BOOKS
1. Maria. P, 2006, “Film a Critical Introduction”, First Edition, Lawrence King
Publishing Ltd, London.
2. Gray. G, 2010, “Cinema a visual Anthropology”, First Edition, Oxford University
Press, New York.
3. Piper. J, 2014, “Film Appreciation Book”, First Edition, Sky horse publishing Ltd,
New York.
31
PART - III SEMESTER - VI CORE PAPER – XIX
V6C19 THEORIES OF MASS COMMUNICATION
6 CREDITS
SYLLABUS
OBJECTIVES
i. understand the basics of mass communication
ii. study the various theories of mass communication
iii. relate the theories with social activities and its application
iv. learn the models of communication
V. appreciate the critical theories of mass communication
UNIT I
Mass Communication: Definition, scope, nature and functions. Current trends in mass
communication: Ownership - *globalization and audience fragmentation. Mass
Communication culture. (18 Hours)
UNIT II
Mass Communication theories: Definition, historical developments, mass society
theory, Hypodermic needle theory-two step flow theory and attitude change theory,
reinforcement theory, Uses and gratification theory. (18 Hours)
UNIT III
Cultural theories, symbolic interaction and social construction of reality, cultivation
analysis critical cultural theory, different conceptions. Application of mass communication
theories. (18 Hours)
UNIT IV
Models of Communication: SMCR model, Wilbur schramm model, Gate keeping
model, Spiral of silence, Westley and Maclean's model, Riland Riley model. (18 Hours)
UNIT V
Marshall McLuhan understanding of the media: Banality TV the democratization of
celebrity. The politics of banality. The features of mass communication: *The technological
view, the view from the audience, the media market perspective, the perspective of politics,
the collective social perspective. (18 Hours)
*SELF STUDY
TEXT BOOK:
McQuail.D, 2010, “McQuail’s Mass Communication Theory”, First Edition, Sage
Publications, India.
REFERENCE BOOK
Baran, 2008, “Mass Communication Theory: Foundations, Ferment, and Future”,
First Edition, Cengage Learning, North America.
32
PART - III SEMESTER - VI CORE PAPER – XX
V6C20 CORE PRACTICAL IX
(SHORT FILM MAKING LAB)
2 CREDITS
SYLLABUS
OBJECTIVES
i. understand the Story development
ii. learn the story board
iii. understand the shooting process
iv. study the post production
v. know the distribution of film
LIST OF PRACTICALS
1. Story Discussion
2. Script Development
3. Budgeting, Casting, Location Fixing
4. Story Board Making
5. Shooting the Script
6. Editing
7. Re Recording
8. Digital Intermediate
9. Censorship
10. Promotion (First look Poster, Teaser, Trailer)
REFERENCE BOOKS
1. Vasuki. B, 2008, "Video Production", Oxford University Press, New Delhi.
2. Thurlow.C, 2008, “Making Short Films”, Second Edition, Berg Publishers,
New York.
33
PART – III SEMESTER – VI CORE PAPER – XXI
V6C21 COMPREHENSION AND VIVA VOCE
1 CREDIT
The Comprehension and viva-voce examination will be conducted at the end of the
sixth semester for a maximum of 100 marks and consists of two components as mentioned
below:
a) Comprehension : 60 Marks
b) viva-voce : 40 Marks
The students are examined on Core Papers (Theory) studied in the V and VI
Semesters only. In the comprehension component, the students are tested on their grasping
ability of the subjects of study. Their ability to express and communicate is tested in the
viva voce.
34
PART III SEMESTER – VI CORE SPECIAL PAPER
V6L01 DOCUMENTARY & SHORT FILM MAKING
8 CREDITS
OBJECTIVES
i. know the basics of documentary short film production
ii. understand the medium and its application and
Learn how to write script for short film
UNIT I
Defining the documentary: Naming, Terms, *Artistic experiment, Ethics and Form,
Cinema varies, Types of Documentary.
(15 Hours)
UNIT II
The Creative Framework: Deciding on the filmic style, Determining the running time,
translating the creative concept into practical reality, focusing on creating a strong narrative,
*formulating a creative template. (15 Hours)
UNIT III
Communication is Key: The communication hit list, Budgeting, Budget your film
sensibly, Devise a realistic shooting schedule, Product yourself against the unexpected,
making the most of a production meeting, *Call sheets maintain. (15 Hours)
UNIT IV
Documentary: Difference between a documentary and short film. The need for Story
telling: Telling a story in images and sound, *Director as story teller, Discovering and
exploring a main character. Writing an original short screen play. (15 Hours)
UNIT V
Visualization strategies, characterization strategies, Practical magic: Choosing the
right camera, being prepared for a shoot, lighting techniques, *sound ideas. (15 Hours)
*SELF STUDY
TEXT BOOK
Bennet. P, 2007, “Film Studies: the Essential Resource”, Second Edition, Routledge,
NewYork.
REFERENCE BOOKS
1. Maria. P, 2006, “Film a Critical Introduction”, First Edition, Lawrence King
Publishing Ltd, London.
2. Rabiger.M, 2006 ,“Developing Story Ideas”, Second, Edition Focal Press, New York.
3. Gray. G, 2010, “Cinema a visual Anthropology”, First Edition, Oxford University
Press, New York.
35
PART III SEMESTER – VI CORE SPECIAL PAPER
V6L02 PROJECT AND VIVA VOCE
8 CREDITS
RULES GOVERNING THE EVALUATION OF PROJECT AND VIVA VOCE
1 Students can select a problem of their choice pertaining to their course, individually
or in group (not exceeding three) in consultation with the Head of the Department.
2 The project report should be submitted on or before the last working day of the sixth
semester to the Controller of Examinations (U.G) through the Head of the
Department.
3 If a student fails to submit the project report within the stipulated time, the candidate
can submit the same within a month from the last working day, after paying the late
fee prescribed by the Principal.
4 Each student has to submit one copy of his/her project report for evaluation.
5 The project report shall contain a minimum of 20 pages excluding bibliography and
appendices.
6 The project report will be valued for a total of 80 marks out of which the external
examiner and guide share 40 marks each. The sum of marks awarded by both the
examiners will be considered to be the final mark. For a pass in the project report, the
student should secure a minimum of 32 marks. If a student fails to secure 32 marks in
the evaluation of project report, he/she may be permitted to resubmit his/her project
report once again after incorporating the necessary correction as suggested by the
Examiner within a period of six months from the date of publication of the results of
the Examinations.
7 For those candidates who have qualified in the evaluation of the project report, there
will be a viva-voce on the above. The viva-voce carries a maximum of 20 marks and it
will be conducted jointly by the guide and the external examiner. The student should
secure a minimum of 8 marks in the viva-voce failing which he/she shall be required
to reappear for the viva-voce after a month from the date of viva-voce already
conducted but within a period of three months for which he/she will have to pay a fee
as prescribed by the Principal.
8 For a pass in this paper as a whole, a student should secure a minimum of 40 marks in
Project report and viva-voce put together.
36
Syllabi of Elective Papers offered by
Under - graduate Department of
VISUAL COMMUNICATION
S. No Code Title of the Paper Semester
1. V4E01 Development Communication IV

2. V5E02 Media Education V
3. V6E03 Contemporary Media Scenario VI
AYYANADAR JANAKI AMMAL COLLEGE (Autonomous), SIVAKASI

37
PART III SEMESTER IV ELECTIVE PAPER – I
V4E01 DEVELOPMENT COMMUNICATION
5 CREDITS
SYLLABUS
OBJECTIVES
i. understanding development
ii. study the development communication
iii. know the communication for social change
iv. learn social advertising
v. develop communication skills
UNIT I
Development communication: Definitions, role, goals and philosophy of development
communication. *Difference between general communication and development
communication. (15 Hours)
UNIT II
Cultural concept of Development. Mass media as magic multipliers. ICT, the Internet
and *Mobile Telephony for Development. (15 Hours)
UNIT III
Communication for social change: Using traditional media for social change.
Empowerment through silver screen. Role of a communicator for a social change. *Folk
forms and alternative to silver screen.
(15 Hours)
UNIT IV
Social advertising: need for social advertising, taxonomy of social ads. Social
advertising in India. DAVP, Voluntary organizations, *International agencies.
(15 Hours)
UNIT V
Campaign Strategies: need for campaign, audience analysis, fixing target audience,
Focusing message, Determining media choice, *execution of campaign by the students.
(15 Hours)
*SELF STUDY
TEXT BOOKS
Jacob, S., and Aram I.A, 2007, “Understanding Development Communication”,
First Edition, Media House, New Delhi.
REFERENCE BOOK
Melkote, S.R., and H. Leslie, 2006, “Communication for Development in the Third world
– Theory and Practice for Empowerment”, First Edition, Sage Publications, New Delhi.

38
PART III SEMESTER V ELECTIVE PAPER - II
V5E02 MEDIA EDUCATION
5 CREDITS
SYLLABUS
OBJECTIVES
To enable the learners to
i. know about the medium
ii. study the women & media
iii. understand the media role in the society
iv. learn media institution
v. appreciate the visual culture.
UNIT I
Medium theory. Semiotics- Sign- codes, Denotation and connotation.-Criticisms of
semiotics. *Media audience- Media imperialism, Role of Media Education.
(15 Hours)
UNIT II
Women & media, Stereotypes of women – Gender quality in media- Portrait of
women in media. *Women roles in media.
(15 Hours)
UNIT III
Media roles and Ethics, Media Laws, Media and social responsibilities - *Media and
Freedom of expression. (15 Hours)
UNIT IV
Media and community- Media and audience- Streaming media. Media institutions-
global media economy-*alternative media.
(15 Hours)
UNIT V
Media representation of the world at large. Media intellectuality- media performs in
different media forms - new media and visual culture-*new media in everyday life.
(15 Hours)
*SELF STUDY
TEXT BOOK
Rayner.P, wall.P and kruger.S, 2008, “Media Studies, The Essential Introduction”,
Routledge, New York.
REFERENCE BOOK
Martin Lister. J,Dovey. S, and Kelly.I, 2005, “New Media: A Critical
Introduction”,Routledge, New York.
39
PART III SEMESTER VI ELECTIVE PAPER – III
V6E03 - CONTEMPORARY MEDIA SCENARIO
5 CREDITS
SYLLABUS
OBJECTIVES
i. understand the importance of press
ii. know the power of cinema
iii. study the development of Radio
iv. know the trends in Television medium
v. learn the basics of ICT
UNIT I
Brief history of press in India. *Trends in Contemporary Journalism. Press Council.
Role of press in society . Fourth Estate .Press Codes and Ethics of journalism Environmental
journalism. (15 Hours)
UNIT II
Origin and development of Indian Cinema. Film industry. Film censorship. Hollywood
and Indian Film trends. National Film Development Corporation. Documentary films.
*Parallel cinema in India.
(15 Hours)
UNIT III
Development of Radio broadcasting in India. Popular radio genres. Satellite radio.
Community radio. Privatization of Indian radio. Radio for social change.*Future of radio.
(15 Hours)
UNIT IV
Development of Television broadcasting in India. Cable and Satellite television.
Prachar Bharathi. Western impact on Indian television. Current trends in Indian television.
*Consumerism and television. Interactive TV. (15 Hours)
UNIT V
Globalization and news flow. Mc.Braid Commission. New world information
communication. *Digital theatres. IMAX. (15 Hours)
*SELF STUDY
TEXT BOOKS
1. Kumar. K.J, 2010, “Mass Communication in India”, Fourth Edition, Jaico
Publishing House, Mumbai.
2. Acharya. K, 2010, ‘‘The Green Pen”, Sage Publishing India Pvt. Ltd, New Delhi.
REFERENCE BOOK
Chatterjee. P.C, 2006, “Broadcasting in India”, First Edition, Sage Publication, New
Delhi.
40
PART IV SEMESTER II NON MAJOR ELECTIVE PAPER
V2N01 VISUAL LITERACY
Contact hours per week: 2 Contact hours per semester:
30
1 CREDIT
SYLLABUS
OBJECTIVES
To enable the learners to
i. understand the basics of visual literacy
ii. know about the visual thinking
iii. learn the visual language
iv. communicate through visuals
v. study the visual culture
UNIT I
Visual Literacy: Definition – visual thinking – visual learning – visual
communication. Seening: sensing – selecting – perceiving. Eye and Camera: Parts of the eye
and its functions – parts of the camera and its function.
(6 Hours)
UNIT II
Visual Thinking: Visualization – focus on opening your mind – visual intelligence
(6 Hours)
UNIT III
Semiotics: Definition – sign – signifier – icon – symbol. Understanding Visual
messages: Personal perspective – *technical perspective – ethical perspective.
(6 Hours)
UNIT IV
Visual Communication: Definition. Visual elements: Dot – line – shape – form –
colour – texure. Visual principles: Contrast – rhythm – balance – proportion. Gestaly theory:
Proximity – similarity – continuation – *closure.
(6 Hours)
UNIT V
Visual culture: Definition – visual power – *visual power – visual culture in everyday
life. Meaning of visuals in advertisements – photography – and film. Public Service
Announcement. (6 Hours)
*SELF STUDY
TEXT BOOKS
1. Williams.R.J, 2007, “Visual Communication” First Edition, Routledge, New York.
2. Chandler.D, 2007, “Semiotics” Second edition, First Edition, Routledge, New York.
REFERENCE BOOK
41
Martin Lister. J., Dovey. S, and Kelly.I, 2005, “New Media: A Critical Introduction”,
First Edition , Routledge, New York.
CERTIFICATE COURSE IN SHORT FILM MAKING
Rules and Regulations, Course Scheme, Scheme of Examinations
Governing the Certificate Course in Short Film Making
I.COURSE OBJECTIVES
i. know the format of Script
ii. study the importance of production stages
iii.learn about the basics of editing
iv. understand the camera techniques
v. develop the short film making practical skills.
II.ELIGIBILITY FOR ADMISSION

Candidates seeking admission into the Certificate course must undergo any degree
course in this college.
III.MEDIUM OF INSTRUCTION
The medium of instruction for this certificate course is English.
IV.DURATION OF THE COURSE

The duration of the course will be 90 hours.
V. TERMINAL EXAMINATION
Terminal Examination will be conducted at the end of the course
VI.MINIMUM MARKS REQUIRED FOR PASS

For a pass in each paper, a student should secure a minimum of 35 percent marks in
the Terminal Examination and minimum of 40 percent marks in aggregate i.e., Internal
Continuous Assessment marks and Terminal marks put together.
VII.COURSE SCHEME AND SCHEME OF EXAMINATIONS

Code Title Total Exam. Marks
Contact Hours Internal External Total
Hours
CVS01 Paper – I
Short Film Making – 45 3 40 60 100
Theory
CVS02 Paper – II
45 3 50 50 100
Short Film Making - Lab
Total 90 200
42
VIII.CLASSIFICATION OF MARKS
Marks (in % ) Class

40 to 49 Third
50 to 59 Second
60 to 74 First
75 and above First class with Distinction
IX. ATTENDANCE
A student should earn a minimum attendance of 68 hours (75%) out of 90 hours
prescribed for the course so as to become eligible to appear for the Terminal Examination.
43
CVS 01 SHORT FILM MAKING - THEORY
Contact hours per week: 1.5 Contact hours per year: 45
SYLLABUS
OBJECTIVES
i. understand the brainstorm section
ii. to know the per-production works
iii. learn the production techniques
iv. study about post production works
v. learn the rules before breaking the rules
UNIT I
Brainstorm a subject: Notions of drama, draft a synopsis, concept of sequence and
scenes.
(9 Hours)
UNIT II
Pre-Production: Story, script and its importance, scripting, screenplay, shot break up,
logistics, budgeting, pitching for funds, location – permission, props, Lights.
(9 Hours)
UNIT III
Production: camera handling, assistant director job, lighting techniques, shots, camera
movements, angles.
(9 Hours)
UNIT IV
Post-Production: principles of basic editing software’s, timelines and transitions,
laying the sound tracks, mixing sound, special effects, output formats, Mpeg 1 and Mpeg 2,
poster making.
(9 Hours)
UNIT V
Beyond the Rules: Convention-structure-premise-the role of conflict-character
dialogue-atmosphere-action line- rising action-subtext- discovery- reversal- turning point.
TEXT BOOK
Friedmann, A, 2010, “Writing for Visual Media”, Third Edition, Focal Press, New York.
REFERENCE BOOK
Trottier.D, 2014, “The Screen Writer’s bible”, Sixth Edition, Silman James Press,
Los Angeles.
44
CVS 02 SHORT FILM MAKING - LAB
SYLLABUS
OBJECTIVES
i. understand the Story development
ii. learn the story board
iii. understand the shooting process
iv. study about post production
v. know the distribution of short film
LIST OF PRACTICALS
1. Shots - long shot, middle shot, close up
2. Camera angles - low angle, high angle, eye level, top angle
3. Camera movements - tilt up , tilt down, zoom in, zoom out, pan left, pan right
4. Story Discussion
5. Script Development
6. Budgeting, Casting, Location Fixing
7. Story Board Making
8. Shooting the Script
9. Editing
10. Re Recording
11. Digital Intermediate
12. Censorship
13. Marketing (Promo, Poster Making)
TEXT BOOK
Thurlow.C, 2008, “Making Short Films”, Second Edition, Berg Publishers,

New York.
REFERENCE BOOKS
Vasuki. B, 2008, "Video Production", Second Edition, Oxford University Press,
New Delhi.
45
CERTIFICATE COURSE IN DRAWING AND PAINTING
Rules and Regulations, Course Scheme, Scheme of Examinations
Governing the Certificate Course in Drawing and Painting
I.COURSE OBJECTIVES
ii. study the importance of human anatomy use various drawing media
iii. use the various color types and colour medium
iv. study in perspective drawing
v. use various color tones
vi. learn the colour meaning
II.ELIGIBILITY FOR ADMISSION

Candidates seeking admission into the Certificate course must undergo any degree
course in this college.
III.MEDIUM OF INSTRUCTION
The medium of instruction for this certificate course is English.
IV.DURATION OF THE COURSE

The duration of the course will be 90 hours.
V. TERMINAL EXAMINATION
Terminal Examination will be conducted at the end of the course
VI.MINIMUM MARKS REQUIRED FOR PASS

For a pass in each paper, a student should secure a minimum of 35 percent marks in
the Terminal Examination and minimum of 40 percent marks in aggregate i.e., Internal
Continuous Assessment marks and Terminal marks put together.
VII.COURSE SCHEME AND SCHEME OF EXAMINATIONS

Code Title Total Exam. Marks
Contact Hours Internal Externa Total
Hours l
CVD 01 Paper – I
Drawing and Painting - 45 3 40 60 100
Theory
CVD 02 Paper – II
45 3 50 50 100
Drawing and Painting -Lab
Total 90 200
46
VIII.CLASSIFICATION OF MARKS
Marks (in % ) Class

40 to 49 Third
50 to 59 Second
60 to 74 First
75 and above First class with Distinction
IX. ATTENDANCE
A student should earn a minimum attendance of 68 hours (75%) out of 90 hours
prescribed for the course so as to become eligible to appear for the Terminal Examination.
47
CVD 01 - DRAWING AND PAINTING - THEORY
SYLLABUS
OBJECTIVES
ii. life study in anatomy drawing
iii. study in perspective drawing
iv. use various color tones
v. learn the colour meaning
UNIT I
Drawing: Form - shape. Learning the Principles: Art balance - emphasis - harmony –
variety- Gradation – movement - rhythm - proportion.
(9 Hours)
UNIT II
Anatomy: Study of human skeleton – muscles - bones – Head – Hand - Leg and Foot
structures. Lay out Drawing: Postures and movements. Life Study Drawing: Portrait –
Nature Study Drawing: landscape – Still life.
(9 Hours)
UNIT III
Perspective: Different perspectives – Linear - Curvilinear. Story board: Study of figures -
Frontal and Profiles – Expressions – Composition. Sketching: Logo – Emblem - Cartoon
drawing – Stick figure drawing.
(9 Hours)
UNIT IV
Colours: Definition – Primery Colour – Secondary Colour – Tertiary and Complimentary
Colour -Colour wheel - Hue, Saturation. Type of Colours : Mono colour – Cutcolour - Cool
colour - Warm colour.
(9 Hours)
UNIT V
Meaning of Colour: Primery Colour – Secondary Colour – Tertiary and Complimentary
Colour Types of Colour medium: Water Colour - Poster Colour - Oil colour –Acrelic Colour.
(9 Hours)
TEXT BOOK
Barringtonn Barber, 2012, “The Complete Book of Drawing Techniques”,
Arcturus Publication Ltd, London.
48
REFERENCE BOOKS
1. Barrington Barber, 2013, “Fundamentals of Drawing”, Arcturus Publishing Limited,

United Kingdom.
2. John Montague, 2013, “Basic perspective is drawing”, Sixth Edition, John Wiley & Sons
Publication, USA.
3. Mitchell Albala, 2011, “Water Color Landscape Step by Step”, First Edition Watson
Guptill Publication, USA.
4. Rachel Shirley, 2013, “Portrait Painting" Second edition, Creatspace Independent
Publishing Platform,USA.
5. John Gage, 2000, “Color and Meaning” , University of California Press.
49
CVD 02 DRAWING AND PAINTING - LAB
Contact hours per week: 1.5 Contact hours per semester: 45
SYLLABUS
OBJECTIVES
ii. draw the human anatomy use various drawing media
iii. learn the colour vocabulary
iv. use the various color types and colour medium
v. study the animate and inanimate objects
LIST OF PRACTICALS
1. Shape, Form, Light & Shad
2. Human anatomy – Skeleton, muscles, bones, hand, fingers, head, body shape, leg
3. Perspectives, Story board, Cartoon drawing, Stick figure drawing.
4. Colour’s, Cool colour, Warm colour, Colour wheel, Hue, Saturation
5. Colour tones, Mono tone, black & white tone.
6. Water Color – Landscape, Portrait, Still life
7. Oil Color – Landscape, Portrait, Still life
8. Poster Color – Landscape, Portrait, Still life
9. Seascape - Seashore Temple, Beach scene
10. Glass painting, Cloth Painting.
TEXT BOOK
Barringtonn Barber, 2012, “The Complete Book of Drawing Techniques”, Arcturus

Publication Ltd, London.
REFERENCE BOOKS
1. John Montague, 2013, “Basic perspective is drawing”, Sixth Edition, JohnWiley &
Sons Publication, USA.
2. Mitchell Albala, 2011, “Water Color Landscape Step by Step”, First Edition,
Watson Guptill Publication, USA.
3. Noel Gregory, 2011“ Oil Painting Step- by- Step ” , Search Press Ltd, United
kindam.
50

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AYYA NADAR JANAKI AMMAL COLLEGE, SIVAKASI

The Rules and Regulations governing the B.Sc. Degree

II. ELIGIBILITY FOR ADMISSION

Subjec Title of the Paper Weekly No. of Exam Marks

Physical Education - Practical

ALLIED PAPER (Com. (CA)

Subjec Title of the Paper Weekly No. of Exam Marks

ALLIED PAPERS (Com.

A4A04 ALLIED PAPERS (Com. Appl.) 4 4 3 40 60 100

V5C13 Script Writing 6 6 3 40 60 100

F5V01 Value Education, Human 2 1 2 - 100

EXTRA OPTIONAL CREDIT PAPER

Subjec Title of the Paper Weekly No. of Exam Marks

AYYA NADAR JANAKI AMMAL COLLEGE (Autonomous), SIVAKASI

RULES GOVERNING ON THE INTERNSHIP REPORT

6. A Student should secure a minimum of 24 marks in the training program and 16

S. No Code Title of the Paper Semester

1. V4E01 Development Communication IV

AYYANADAR JANAKI AMMAL COLLEGE (Autonomous), SIVAKASI

AYYANADAR JANAKI AMMAL COLLEGE (Autonomous), SIVAKASI

II.ELIGIBILITY FOR ADMISSION

IV.DURATION OF THE COURSE

VI.MINIMUM MARKS REQUIRED FOR PASS

VII.COURSE SCHEME AND SCHEME OF EXAMINATIONS

Marks (in % ) Class

Thurlow.C, 2008, “Making Short Films”, Second Edition, Berg Publishers,

II.ELIGIBILITY FOR ADMISSION

IV.DURATION OF THE COURSE

VI.MINIMUM MARKS REQUIRED FOR PASS

VII.COURSE SCHEME AND SCHEME OF EXAMINATIONS

Marks (in % ) Class

1. Barrington Barber, 2013, “Fundamentals of Drawing”, Arcturus Publishing Limited,

Barringtonn Barber, 2012, “The Complete Book of Drawing Techniques”, Arcturus

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