2.2.

biznes etiketi
biznes etiketi biznes komunikaciis
umniSvnelovanesi elementia.
etiketi esaa urTierTobis wesebi,
reglamentirebuli normebi, garegnulad gamoxatuli
qcevis manera, sazogadoebis sulieri da kulturuli
cxovrebis mniSvnelovani nawili. etiketis safuZvelia
zneobrivi normebi da principebi.
etiketis wesebSi kacobriobis gamocdilebaa
koncentrirebuli, amitom misi wesebi saerTaSoriso
xasiaTs atarebs da ZiriTadad yvela qveyanaSi
erTnairad sruldeba. saqmiani etiketis wesebi
warmoiSva maSin, rodesac adamianebma urTierTobis
garkveuli wesebis dacvis sargeblianoba
gaacnobieres. etiketis meSveobiT adamiani Tavisufali
pirovnebis mimarT pativiscemas gamoxatavs, sxva
adamianTa Rirsebas da mniSvnelobas aRiarebs.
saqmiani etiketi Tanamedrove biznes procesis,
komunikaciis kulturis, civilizirebuli moqcevis
maCvenebelia. partniorebTan Tanabari
urTierTpativiscemis damokidebulebis awyoba
SeuZlebelia saqmiani etikeetis normebis dacvis
gareSe. saqmiani etiketis wesebis dacva biznesmenebs
biznes pirobebTan swraf adaptirebaSi, dadebiTi,
mimzidveli imijis SeqmnaSi, yvela biznes subieqtTan
urTierTobebis regulirebasa da mowesrigebaSi
exmareba.
etiketis wesebi uadvilebs biznesmenebs
kontaqtebis damyarebas, aCqarebs Tanxmobis miRwevas,
xelsayreli fsiqologiuri atmosferos Seqmnas.
etiketis wesebis dacva Tqven maRalkvalificiur
specialistad aRiarebas, Tqveni pirovnuli Tvisebebis
warmatebul pozicionirebas uwyobs xels.
saqmiani etiketis funqciebi:
• biznes subiqtebs Soris urTierTobebis reguli-
reba da mowesrigeba;
• efeqturi komunikaciis damyareba da
ganxorcieleba;
• zneobrivi principebis safuZvelze biznes sferos
dacva araprofesionalebisgan;
• biznes sferoSi maRali profesionalizmis stan-
dartebis dacva da SenarCuneba;
• biznes urTierTobebis kulturis gaumjobeseba.
gaxsovdeT: Tu Tqven biznes etiketis wesebs icavT,
adamianebs surT TqvenTan grZelvadiani
urTierTobebis damyareba, rac yovelTvis Tqveni
saqmianobis gafarToebisa da Semosavlebis zrdis
sawindaria.
saqmian etiketSi Sedis _ misalmeba, saqmiani Sexved-
rebi da molaparakebebi, satelefono saubrebi da
miwermowera, Cacmulobis wesebi, organizaciis gare da
Sida urTierTobebis wesebi.
etiketis wesebis dacva partniorebTan kontaqtis
damyarebas aadvilebs. magram dResdReobiT mxolod
Tavazianoba da keTilmosurneoba araa sakmarisi.
biznes sferoSi aucilebelia Semdegi wesebis
dacva:
• iyaviT yovelTvis punqtualuri, droulad da
zustad SeasruleT Tqveni movaleoba da davalebebi.
saqmiani adamianis maCvenebelia drois da samuSaos
racionalurad ganawileba, pasuxismgeblobis
demonstrireba. am wesebis dacva Tqveni partniorebis
ndobas iwvevs da urTierTobis damyarebis survils
badebs;
• adamianebi, partniorebi yovelTvis winaswar unda
gaafrTxiloT, SeaTanxmoT Tqveni vizitis, gegmebis,
cvlilebebis Sesaxeb. iyaviT nebismieri adamianis
mimarT alersiani, Tavaziani, keTilmosurne.
gansakuTrebuli pativiscema gamoxateT adamianis
Rirsebis, pirovnuli Tvisebebis, niWis, misi unarebis
mimarT;
• saubrisas gamoxateT TavSekaveba, Tavmdabloba,
sxva adamianis mimarT yuradRebianoba. dauSvebelia
qveynis, mTavrobis, xelmZRvanelobis, kolegebis
kritika, Tavisi piradi cxovrebis, gatacebebis Sesaxeb
saubari;
• yovelTvis ifiqtreT sxva mosaubre adamianze,
gaiziareT maTi interesebi, azri, winadadebebi.
mudmivad gaakontroleT Tqveni emociebi, grZnobebi.
dauSvebelia uaryofiTi emociebis, gaRizianebis,
ukmayofilebis, gabrazebisa da agresiis gamoxatva.
TviTkontroli yovelTvis Zlieri nebisyofis,
zrdilobis maCvenebelia. aseTi Tvisebebi mudam maRla
fasdeba biznes wreebSi;
• partniorebTan urTierTobisas ecadeT molapara-
kebisaTvis maqsimalurad komfortuli situacia
SeqmnaT, Tqvens mimarT adamianuri simpaTia gamoiwvioT.
isaubreT mokled, naTlad da gamarTulad,
akontroleT Tqveni xmis intonacia. saubrisas ar
gamoiyenoT orazrovani, Jargonuli sityvebi,
alegoriebi da narTaulebi. es abnevs adamianebs, iwvevs
maT gaRizianebas, uspobs urTierTobis gagrZelebis
survils;
• Tqveni garegnoba movlili unda iyos,
gamoirCeodes sisufTaviT, saqmiani stilis
CacmulobiT, daxvewili, esTetikuri gemovnebiT.

misalmebis wesebi
misalmeba biznes etiketis upirvelesi da umniSvne-
lovanesi elementia. misalmebis meSveobiT pirveladi
kavSirebis damyareba, STabeWdilebis formireba, simpa-
Tia-antipaTiis Camoyalibeba xdeba. biznesSi zustad
simpaTia-antipaTiis grZnobazea damokidebuli
partniorebis urTierToba da xelSekrulebis bedi.
mkafio, megobruli, Tbili, alersiani misalmeba
Tqvens warmatebaze, dajerebulobaze, siZliereze da
keTilmosurneobaze metyvelebs. gaxsovdeT, rom
pirveli yovelTvis mamakaci esalmeba qals, asakiT,
TanamdebobiT umcrosi _ ufross, gamvleli _ fexze
mdgoms; is, visac daagvianda _ imas, vinc elodeba;
oTaxSi Semosuli _ iq myof adamianebs. magram biznes
etiketis wesebis mixedviT qali mdivani pirveli unda
miesalmos Tavis xelmZRvanel mamakacs, liftis
gaCerebisas pirveli gamodis is, vinc axlos dgas
karebTan. saqmiani etiketis mixedviT qali da mamakaci
rogorc Tanabari biznes partniorebi ganixileba.
biznes qalebi xSirad cdiloben am wesis mkacrad
dacvas da demonstrirebas. amitom saqmiani Sexvedrisas
qali SeiZleba pirveli miesalmos da xeli miawodos
mamakacs.
pirvel Sexvedraze unda aCvenoT partniors, rom
Zalian elodebodiT da gixariaT maTTan urTierToba.
daumtkiceT mas Tqveni konstruqciuloba da axali
ideebis, SeTavazebebis mimarT gaxsniloba. amis demon-
strirebisaTvis Tqven Semdegi Jestebi dagexmarebaT:
• Jesti _ gaSlili xeli xelisguliT zemoT. es
gulwrfelobas, gaxsnilobas niSnavs. amisaTvis
saubris msvlelobisas erTi-sami wamiT gaxseniT
xelisgulebi zemoT;
• megobruli zraxvebis demonstrireba pijakis
gaxsniT SeiZleba, rac Tqveni mxridan xangrZlivi
urTierTobis survilze metyvelebs;
• Tavis daxriT partnioris mimarT
yuradRebianobas amJRavnebT da misi
problemebiT, saubriT dainteresebas uCvenebT;
Tqvens Sesaxeb kargi STabeWdileba Seiqmneba, Tu
Sexvedraze xuTi wuTiT adre moxvalT, kargad
Cacmuli, TavSekavebuli iqnebiT, mokled da naTlad
isaubrebT.
misalmebis Semdeg partniorebis gacnoba iwyeba.
gacnobisas saxeli, gvari, Tanamdeboba, firmis saxeli
saxeldeba. xelis CamorTmevas pirveli maRali
Tanamdebobis mqone adamiani iwyebs. xelis
CamorTmevisas ar unda mouWiroT partniors Zlierad
xeli, rac aRiqmeba rogorc Zalis, upiratesobis
demonstrireba; modunebulad, uxalisod xelis
CamorTmeva partnioris mimarT uinteresobaze
metyvelebs. xelis CamorTmevisas adamians saxeSi da
TvalebSi uyureT, nu CaexutebiT partniors, xels
zurgSi nu daartyamT. es uzrdelobaze, Tavisi Tavis
gadaWarbebul Sefasebaze, mosaubris damcirebaze
metyvelebs.
 pirvel Sexvedraze partniors aucileblad
uTxariT komplimenti, madloba gadauxadeT, aRniSneT,
rom SexvedrisaTvis kargi adgilmdebareobaa arCeuli,
maTi firmis cnobadobas, karg reputacias gausviT
xazi. Tu Tqven partniors daagvianda Sexvedraze
mosvla, dauSvebelia ukmayofilebis gamoxatva,
sayveduris gamoTqma. kategoriulad ar SeiZleba
partnioris Tavidan fexebamde daTvaliereba, misi
sxeulis calkeuli nawilebis daJinebiT cqera, maTi
gamasxaraveba. saubrisas ar SeiZleba xSirad saaTze
daxedva, rac interesis dakargvaze da saubris
Sewyvetis survilze metyvelebs.
adamianis qcevis maneraSi yovelTvis misi Sinagani
kultura, zneobrivi da inteleqtualuri
maxasiaTeblebi vlindeba. namdvili Tavazianoba
yovelTvis zomierad gamoixateba. TavdaWeriloba,
yurmaxviloba, urTierTobebSi adamianis asakis, sqesis,
sazogadoebrivi statusis gaTvaliswineba adamianis
Sinagan kulturaze, zrdilobaze metyvelebs.
moridebuli adamiani ar usvams xazs Tavis
upiratesobebs, ar iTxovs privilegiebs, gansakuT-
rebul yuradRebas. zrdilobian, moridebul
adamianebs pasuxismgebloba, delikaturoba,
TviTorganizebuloba axasiaTebs. es ki yovelTvis
kargi partnioris maCvenebelia.
saqmian etiketSi did rols savizito baraTis gada-
cema TamaSobs. savizito baraTi bevr mniSvnelovan
funqcias asrulebs:
• xels uwyobs gacnobas, pirveladi kontaqtebis
damyarebas da saqmiani urTierTobebis
gagrZelebas;
 • am baraTis meSveobiT RebulobT informacias
firmis saqmianobis, SesaZleblobebis,
TanamSromlebis Sesaxeb.
savizito baraTze unda iyos ganTavsebuli: firmis
logo, saxelwodeba, saqmianobis sfero, veb-gverdi, sa-
fosto misamarTi, administraciis sakontaqto telefo-
nebi, baraTis mflobelis sruli saxeli, gvari, Tana-
mdeboba, el. fosta da telefonis nomrebi. baraTze
sjobs ar ganaTavsoT samsaxuris telefonebi, radgan
adgilze Tqvenma aryofnam SeiZleba xeli SeuSalos
Tqven biznes saqmianobas.
baraTze SeiZleba ganaTavsoT Tqveni fotosuraTi,
firmis adgilmdebareobis mikrosqema. Tqveni saxeli,
gvari, firmis logo, saxelwodeba gamokveTili
SriftiT unda iyos dabeWdili. baraTze
rekomendebulia aranakleb ori Sriftis gamoyeneba.
moerideT dekoratiuli Sriftis gamoyenebas. aseTi
Srifti ufro misaRebia Sou-biznesis personebisaTvis.
baraTi ar unda iyos gadatvirTuli usargeblo in-
formaciiT, magaliTad Tqveni jildoebis, serTifika-
tebis CamonaTvaliT, smailikebiT. aucileblad gamoi-
yeneT baraTis orive mxare. meore mxareze SeiZleba
firmis sloganis, gamoSvebuli produqciis, momsaxu-
rebis formebis dasaxeleba. SesaZlebelia firmis
mTavari miRwevebis, saerTaSoriso joldoebis
miTiTeba.
baraTi or enaze unda iyos gaformebuli: mSobliur
da inglisur an partniorTa enebze. dResdReobiT
biznesmenebi savizito baraTebs patara wignis saxiT
iyeneben, sadac ganTavsebulia dawvrilebiTi
informacia firmis saqmianobis, filialebis,
menejerebis, gamoSvebuli produqciis da gegmebis
Sesaxeb.
savizito baraTis gadacemisas xmamaRla unda
warmoTqvaT Tqveni saxeli, gvari, Tanamdeboba da
firmis saxeli. rekomendebulia baraTis gadacema
maSin, rodesac mosaubre mas moiTxovs. ar SeiZleba
baraTebis gadacema, gacvla sauzmis dros. Tu Tqven
baraTi gadmogces, xmamaRla unda waikiTxoT misi
mflobelis gvari, Tanamdeboba, gadauxadoT
partniors madloba. dauSvebelia baraTiT TamaSi,
daWmuWvna, Sarvlis jibeSi Cadeba. rekomendebulia
baraTis kostiumis gulis jibeSi, saqmian qeisSi Cadeba
an mokle drois ganmavlobaSi xelSi daWera an
magidaze dadeba.

metyvelebis etiketi
metyvelebis etiketi esaa sityvebi, gamoTqmebi, wina-
dadebebi, romlebsac adamianebi misalmebis, gamomSvi-
dobebis, urTierTobisas xmaroben. es mimarTvebis
sxvadasxva formebia, Txovnis, bodiSis, azris,
intonaciis, Tanxmobis, sakamaTo sakiTxebis zepir
metyvelebaSi gamoyeneba.
metyvelebis etiketis wesebis dacva biznesmenebs
kontaqtebis damyarebaSi exmareba, uadvilebs
urTierTobas, xels uwyobs partnioris dainteresebas,
problemebis mogvarebas. metyvelebis etiketis wesebi
saubris Temaze, droze, adgilze, urTierTobebis
miznebze, motivebze da mosaubreebis raodenobazea
damokidebuli. magaliTad, metyvelebis wesebi
gansxvaveba im SemTxvevaSi, Tu urTierTobis Tema
sasixarulo an samwuxaro ambavia, oficialuri Tu
araoficialuri Sexvedra.
partniorebTan saubrisas udides rols toni, into-
nacia TamaSobs. metyvelebis intonaciaSi adamianis
ganwyobileba, Temis, mosaubris mimarT
damokidebuleba gamoixateba. tonsa da intonaciaSi
adamianis msoflmxedveloba, zneobrivi principebi da
kulturaa koncentrirebuli. gaxsovdeT, rom
intonaciis formas SeuZlia mniSvnelovnad Secvalos
sityvebis azri da maTi aRqma.
metyvelebis toni, intonacia SeiZleba iyos megob-
ruli, neitraluri, oficialuri, Seuracxmyofeli,
cinikuri, ampartavani, keTilmosurneobis
gamomxatveli da a.S. metyvelebis tonalobaze
gavlenas laparakis siswrafe, pauzebis xangrZlivoba
axdens. tonis aweva, laparakis daCqareba, xangrZlivi
pauzebi xSirad xels uSlian urTierTobas, gagebis
miRwevas, adamianze mcdar STabeWdilebas qmnian.
Temis, sakiTxebis mimarT gaJRerebul intonacias
mosaubre xSirad Tavis misamarTiT aRiqvams da mas
rogorc Seuracxmyofels ganmartavs. magaliTad,
arakeTilsindisieri biznesmenebis mimarT Tqvens mier
upativcemulo intonaciiT da maRali toniT
gamoTqmuli azri mosaubris mxridan SeiZleba aRqmuli
iqnas rogorc piradi Seuracxyofa. amitom mudmivad
gaakontroleT Tqveni toni da intonacia. azrebi
gamoTqviT mSvidi, zomieri toniT, megobruli,
dainteresebuli, keTilmosurne intonaciiT.
metyvelebis tonaloba yovelTvis aregulirebs
mosaubreebs Soris distancias. Tu Tqveni xmis
intonacia oficialuria, civi, mfarveluri, mosaubre
aucileblad dagSordebaT da gagirTuldebaT masTan
Tanxmobis miRweva. keTilmosurne, megobrul
intonacias mohyveba mosaubreebis daaxloeba da masTan
ufro advilad Tanxmobis miRweva.
metyvelebis etiketSi did rols TamaSobs
laparakis Tanmxlebi Jestebi, mimika, sxeulis
moZraobebi, pozebi. dauSvebelia sityvebsa da Jestebs
Soris winaaRmdegobis gamovlineba. magaliTad, Tqven
mosaubres eTanxmebiT, mxars uWerT raime sakiTxSi da
amavdroulad Tqvens saxeze dauinteresebuloba,
sicive, gaRizianeba mJRavndeba. Tqven ambobT, rom
Zalian afasebT mosaubris azrs da amavdroulad
aweuli gaqvT saCvenebeli TiTi, rac partniorze
dominirebis da misi gakontrolebis survils niSnavs.
partniorebTan urTierTobisas dauSvebelia xSirad
bodiSis moxda. amiT maT uxerxul situaciaSi ayenebT.
saubrisas xeliT pirs nu SeexebiT, es cvlis metyve-
lebis intonacias, arTulebs gamoTqmuli sityvebis
swor gagebas. dauSvebelia agreTve CurCuliT
laparaki, rac metyvelebis etiketis arcodnis
maCvenebelia.
metyvelebis etiketis mTavari wesebia:
• taqtianoba _ mosaubris yuradRebiT mosmena, misi
azrebis, interesebis gageba. ar SeiZleba mosaubris
Sewyveta, uxerxuli kiTxvebis dasma, misTvis
arasasiamovno Temaze saubari;
• zrdilobianoba _ mosaubris survilebis
gaTvaliswineba, mis mimarT daxmarebis survilis
gamoxatva, yvela gansaxilvel sakiTxze detaluri
informaciis miwodeba;
 • moTmineba _ mosaubris gansxvavebuli azris,
uaryofiTi reaqciis, utaqtobis, kritikis atana.
mosaubris uxeSobas arasodes ar unda upasuxoT
utaqtod, moerideT mis kritikas, pirovnebis uaryofiT
Sefasebas;
• Tavazianoba _ saubrisas yovelTvis
gaiTvaliswineT mosaubris asaki, sqesi,
sazogadoebrivi statusi, Tanamdeboba, molaparakebis
konkretuli situacia. gamoiCineT Tavmdabloba, mosa-
ubres Tqven azrebs nu daaxvevT Tavs, moerideT
kategoriuli daskvnebis gamotanas. dauSvebelia
dialogis monologad gadaqceva, Tavisi erudiciiT
mosaubris daCagvra;
• partniori yuradRebis centrSi unda daayenoT,
gamoiCinoT interesi misi pirovnebis, interesebis,
azrebis mimarT. gamoiyeneT wamaxalisebeli sityvebi
`sworea~, `sainteresoa~, `praqtikuli da momgebiani
winadadebaa~ da a.S.
• ar SeiZleba mosaubrisagan swrafi pasuxis
moTxovna; mieciT mas dafiqrebis saSualeba. isaubreT
mkafiod, auCqareblad, uyureT mosaubres TvalebSi. ar
isaubroT Zalian xmamaRla an Cumad. dauSvebelia
saubari did distanciaze an mosaubresTan Zalian
miaxloveba;
• saubrisas ijeqiT sworad, nu gadaiweviT an
gadaixrebiT skamze, dauSvebelia gaSxlarTulad
jdoma, zedmeti Jestikulireba, skamze qanaoba an
skamis gawev-gamoweva. ar unda iyoT daZabuli,
uxaliso, gaRizianebuli;
 • Tu mosaubreebi mSobliur enaze laparakoben,
dauSvebelia sxvebTan mosaubreTaTvis gaugebar enaze
saubari.

satelefono saubris etiketi

satelefono saubari xSirad biznes urTierTobis
dasawyisi xdeba. firmaze rogorc SesaZlo saqmian
partniorze warmodgena satelefono saubrebis
warmarTvazea damokidebuli. satelefono saubris
etiketis pirveli da mTavari wesia yurmilis
araugvianes oTxi zaris Semdeg aReba. yurmilis aRebis
dagvianebis SemTxvevaSi firmasTan mimarTebaSi
araorganizebulobis, partniorTa mimarT
uyuradRebobis STabeWdileba iqmneba.
yurmilis aRebis Semdeg gansakuTrebuli
mniSvneloba aqvs pirvel aT sityvas. aucilebelia
misalmeba, Tqveni saxelis, gvaris, Tanamdebobisa da
firmis saxelis dasaxeleba. pirvelma yovelTvis
Tavisi Tavi iman unda waradginos, vinc rekavs.
dauSvebelia Semdegi sityvebis xmareba _ `alo~,
`gismenT~, `ilaparakeT~.
yurmilis aRebisas mieciT adamians Tavisi Txovnis
gadmocemis saSualeba. arasodes ar SewyvitoT misi
saubari. saubars SeiZleba Tan axldes Semdegi
frazebi _ `gasagebia~, `diax~, `aucileblad~.
sxvanairad mosaubres Seeqmneba STabeWdileba, rom mas
ar usmenen yuradRebiT, swored ver gaiges misi Txovna.
Tu mosaubrem ar waradgina Tavisi Tavi, saubris
pirvel wuTebSi ar SeekiTxoT misi vinaobis Sesaxeb.
amis gakeTeba Tavaziani formiT mogvianebiT SeiZleba,
rodesac mosaubre Camoayalibebs Tavis Txovnas.
mopasuxis xmis intonacia mSvidi, dainteresebuli,
megobruli da saqmiani unda iyos. gaxsovdeT, rom xmis
intonaciis elferi satelefono saubrisas ormagdeba.
Tu ar iciT mosaubris mier dasmul sakiTxze swori
pasuxi, auxseniT mas amis mizezi da sTxoveT
gadmorekos, an dapirdiT, rom Tavad gadaurekavT.
magram aucileblad unda daurekoT mosaubres,
sxvanairad es rogorc upativcemuloba iqneba aRqmuli.
saqmian saubarSi araa rekomendebuli Semdegi
frazebis gamoyeneba: `me ar vici~, sjobs, `me
davazusteb am sakiTxs~, `Cven ar SegviZlia amis
gakeTeba~, `es gamoricxulia~, ukeTesi iqneba, Tu
ityviT `es rTuli sakiTxia, magram Cven vecdebiT...~.
mosaubres ar unda uTxraT `Tqven unda gaakeToT~,
sjobs uTxraT `scadeT amis gakeTeba~, `riT SegviZlia
dagexmaroT~.
satelefono saubari yovelTvis unda daamTavros
iman, vinc rekavs. magram firmis warmomadgenelma
aucileblad unda daazustos, miiRo Tu ara mosaubrem
yvela dasmul sakiTxze pasuxi, gadauxados mas
madloba, gamoTqvas momavali kontaqtebis imedi.
satelefono saubris etiketis wesebi:
• satelefono zaris drois arCeva. sjobs darekoT
kviris dasawyisSi da 11 saaTis Semdeg;
• mkafiod gaarkvieT satelefono zaris miznebi,
SekiTxvebi, Tqveni winadadebebi, sasurveli Sedegis
miRweva. darekeT mxolod mniSvnelovani sakiTxebis
gasarkvevad, nu SeawuxebT adamianebs wvrilmani,
umniSvnelo sakiTxebiT. ar gamoxatoT abezroba,
Tavxedoba. nu gadaametebT Tqveni sakiTxebis,
problemebis mniSvnelobas;
• kargad dafiqrdiT da moamzadeT saubris
pirveli fraza, CadeT am frazaSi iseTi azrebi,
winadadebi, romlebic daainteresebs mosaubres;
• saubrisas gaiTvaliswineT partnioris ganwyoba,
survilebi, misi saubris tempi, gaakontroleT Tqveni
xmis intonacia;
• Zalian mniSvnelovania saubris damTavreba.
gadauxadeT mosaubres madloba saintereso, saqmiani,
sasargeblo saubrisaTvis, dadebiTad SeafaseT misi
winadadeba, gamoTqmuli rekomendaciebi, gamoTqviT
momavali saubris, Sexvedris imedi.

saqmiani miwer-moweris wesebi

saqmian miwer-moweraSi yovelTvis gamoiyeneba
organizaciis blanki, romelzec misi logo, sruli
saxeli da sakontaqto informaciaa ganTavsebuli. Tu
werilSi erTze meti gverdia, isini inomreba. furclis
nomeri TiToeuli gverdis qveda nawilSi, furclis
SuaSi unda iyos ganTavsebuli. teqsti erTnaxevriani
intervaliT ibeWdeba. werilis mniSvnelovani sakvanZo
sityvebi msxvili SriftiT gamoiyofa.
werilze unda iyos miTiTebuli werilis gagzavnis
da ara misi daweris TariRi. Tu werili evropaSi
igzavneba, maSin Tavdapirvelad iwereba dRe, Semdeg
Tve da weli. Tu ki werils aSS-Si agzavniT, maSin
Tavdapirvelad iwereba Tve, Semdeg ricxvi da weli.
magram Tve nebismier SemTxvevaSi sityvierad unda
iwerebodes da ara cifrebiT.
werili SeiZleba or, partnioris da mSobliur,
enaze daiweros. es mogcemT enobrivi Taviseburebebisa
da teqstis sxvadasxva interpretaciis Tavidan
acilebis saSualebas.
organizaciis saxeli, adresatis gvari, saxeli da
misamarTi marcxena zeda kuTxeSi Tavsdeba, werilis
gagzavnis TariRidan odnav dabla. rekomendebulia
werilis teqsti erTi sakiTxisadmi iyos miZRvnili,
misi mkafio formulirebiT. aucileblad gaakeTeT da
iqonieT weri-lis asli.
saqmiani werilis struqtura:
1. mimarTva _ werilis TavSi adresatis saxeli,
Tanamdeboba unda iyos miTiTebuli.
2. preambula _ werilis pirveli abzaci, sadac
gadmoicema werilis mizezebi da mizani. preambulis
wakiTxvisas adresantma unda gaigos werilis Sinaarsi.
3. werilis ZiriTadi teqsti. aq iwereba Tqveni Txov-
nebi, winadadebebi, maT dasamtkiceblad aucilebeli
argumentebi. werilSi unda auxsnaT adresants, ra sar-
gebels miiRebs is Tqveni SeTavazebisagan, ra da
rogor unda gaakeTos man. werilis teqstSi ar unda
gamoiyenoT Semdegi frazebi: `gTxovT saswrafod
gadawyvitoT es sakiTxi~, `saswrafod gvipasuxeT Cvens
winadadebaze~. iyaviT Tavaziani da daicaviT saqmiani
etiketis principebi.
4. dasasruls, mokled SeajameT Tqveni
winadadebebi, TanamSromlobis gagrZelebis imedi
gamoTqviT.
 Tu pirvelad ugzavniT werils partniors,
aucileblad unda aRweroT Tqveni firmis saqmianoba,
interesTa sferoebi. konvertSi SeiZleba CadoT firmis
bukleti, sadac iqneba ganTavsebuli informacia
firmis saqmianobis, misi miRwevebis, gamoSvebuli
produqciis Sesaxeb. bukletis teqsti unda iyos
inglisur an partnioris mSobliur enaze,
werilis teqstSi gamoiyeneT Semdegi frazebi _
`TqvenTan nayofieri, xangrZlivi TanamSromlobis
damyarebis imeds gamovTqvamT~, `gisurvebT warmatebas,
momgebian kontraqtebs~. werilis dasasruls
aucileblad gadauxadeT adresants madloba da
gamoTqviT TanamSromlobis imedi. werils xels
organizaciis xelmZRvaneli an mTavari menejeri awers,
furclis marjvena mxares.
partnioris werils aTi dRis ganmavlobaSi
pasuxoben. Tu TqvenTvis es dro ar aris sakmarisi,
aucileblad unda acnoboT amis Sesaxeb adresants.
maSin Tqven geqnebaT ufleba mas 30 dRis ganmavlobaSi
upasuxoT.
saqmiani adamianis Cacmulobis wesebi
Cacmulobis manera biznes etiketis mniSvnelovani
nawilia. samosi yovelTvis pirvel STabeWdilebas
axdens da amaze xSiradaa damokidebuli urTierTobis
gagrZelebis survili. Cacmulobis manera ayalibebs
warmodgenebs adamianis gemovnebis, kulturis,
socialuri statusis, piradi pretenziebis Sesaxeb.
Tqveni Cacmulobis manera imaze metyvelebs, sxva
adamianebis mxridan ra saxis damokidebulebaze
acxadebT pretenzias, risi miRweva gsurT cxovrebaSi.
 Cacmulobis mTavari wesia sisufTave, movliloba,
sifaqize da Tqven fizikur monacemebTan Sesabamisoba.
samosma unda warmoaCinos Tqveni pirovnebis Tavisebu-
rebebi, upiratesobebi. magaliTad, grZelfexeba qalebs
SeuZliaT Caicvan mokle kaba, rac araa sasurveli
mokle, sqeli fexebis mqone qalebisaTvis.
samosi ar unda iyos Zalze motkecili. saqmiani
Sexvedrisas qalebisaTvis araa rekomendebuli
nametani gaSiSvleba, Tavisi seqsualurobis
demonstrireba, kosmetikis zedmeti xmareba, bevri
samkaulis, eqstravagantuli varcxnilobis gamoyeneba.
saqmian Sexvedraze ukeTesia qalma saqmiani stilis
samosi Caicvas, rekomendebulia agreTve nebismier
amindSi kolgotebis Cacma.
mamakacebma saqmian Sexvedraze TeTri perangi, kos-
tiumi da halstuxi unda Caicvan. dauSvebelia
zemdetad Wreli feris kostiumis, moklesaxeloebiani
perangis Cacma, priala halstuxebis gakeTeba. ar
SeiZleba saqmian Sexvedraze sportuli fexsacmlis
Cacma da sportuli CanTiT misvla.
kostiumi, perangi da halstuxi myvirala feris ar
unda iyos, maTi ferebi erTmaneTs unda Seesabamebodes.
magaliTad, specialistebi ar gvirCeven lurji feris
kostiumis wiTel perangTan, mwvane halstuxTan da
yavisfer fexsacmelTan erTad Cacmas.
halstuxi akuratulad Sekruli unda iyos, misi
bolo qamris balTas unda exebodes. halstuxi ufro
muqi feris unda iyos, vidre perangi da ufro Ria,
vidre kostiumi. windebis feri ar unda iyos Sarvlis
ferTan SedarebiT zedmetad konstrastuli.
 biznesmens aucileblad unda hqondes ori cxvir-
saxoci, romlis ferebi aseve unda Seesabamebodes
kostiumis fers.
saqmiani etiketis mTavari wesia _ Tqveni samosi,
Cacmuloba TvalSi ar unda xvdebodes Tavisi
myvirala, Wreli ferebiT, es araseriozulobis, cudi
gemovnebis da dabali kulturis maCvenebelia.
gaxsovdeT, rom biznes sferoSi metad fasdeba
seriozuloba, simtkice da saimedooba.