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BUSINESS ENGLISH · BUSINESS ENGLISH IN VIDEO · UPPER-INTERMEDIATE (B2-C1)

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1 Warm-up
Work in pairs to answer the questions.

1. Which three things from the list do you enjoy the most when you fly? Why?
2. Which three things do you dislike/hate? Why?
• check-in
• food and drink on the plane
• in-flight entertainment
• looking out of the window
• shopping at the terminal
• take-off and landing

2 Watch for the main idea

Watch this report about a new kind of flight and answer these questions.

1. What’s unusual about the flight?

2. Where in the world does this flight take place?
3. Why have some people criticized this flight?

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3 Vocabulary

Match the words from the report with their meanings.

AIRLINES

1. carbon-intensive a. a change

2. a carrier b. an airline like Emirates or Cathay Pacific

3. charter c. regular income for a company

4. revenue d. rent a plane for a special, private use

5. a shift e. using a lot of fossil fuels like oil or gas and having a strong negative
effect on the environment

TRAVEL

1. catch on a. a building that everyone can easily recognise

2. iconic b. become popular (about a new idea, product or service)

3. a landmark c. relating to a beautiful view of the land or sea

4. scenic d. very famous, representing a particular place (such as Big Ben in

London)

4 Watch for detail

You are going to watch the report again. First, read the questions and try to remember the answers.
Then watch the report again to check.

1. Why are carriers getting creative to bring in revenue?

2. How is the scenic flight over Australia described?
3. How long is the flight?
4. What iconic locations and landmarks can passengers see on this flight?
5. What’s the cost of the Australian flight?
6. What special occasion did the Taiwan EVA flight celebrate?
7. How long have there been chartered flights over Antarctica?

5 Talking Point
Discuss these questions in pairs or small groups.

1. Do you think this type of flight is a good idea for passengers?

2. Do you think that climate activists have a point when they say we need shifts in the travel industry
to stop the climate crisis?
3. Would this idea transfer to other forms of transport?

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6 Reading

Read the advertisement for the Father’s Day flight that was mentioned in the report. Complete the
gaps using these words.

avoid smile board website

souvenirs why not celebrations meal

Have you missed your family holiday this year? Maybe you’ve also missed family
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and days out together. Are you looking for a way to make Father’s Day
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special for your family? join EVA Airlines’ special Father’s Day Flight?
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our iconic Hello Kitty plane at Taiwan Taoyuan International Airport. Circle
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scenic Taiwan while you enjoy a delicious in-flight prepared by a Michelin
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ranked chef and shop for exclusive Hello Kitty .

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It’s time to put a on your family’s faces again! Book early to
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disappointment. Economy and premium seats available on our
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: KittyFatherFlight.com.

This advertisement follows a classic pattern, called AIDA. Read the ad again and answer the questions.

1. Get your customer’s attention. How is punctuation used to do this? Who is the target market for
this service and what is the problem that they have?
2. Develop the customer’s interest as you explain the solution to their problem. Find six positive
adjectives that are used in this section.
3. Make the customer desire the product. How will the customer benefit from the service?
4. Help the reader take action. What does the advertisement say that will encourage the customer
to make a booking?

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7 Writing/Homework

You are going to create an advertisement for one of these "Journeys to Nowhere". Plan your work
below, following the AIDA model. Write ~100 words and use 3-5 vocabulary items from the lesson.

• Charter flight over Antarctica (from New Zealand)

• New Year’s Eve on a train/coach in your country
• Cruise around the United Kingdom
• Your own idea

Before you write, plan, and make notes about what you will say here.

attention target market problem

interest positive language

desire how the customer benefits

action take action

Now write your text.

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