Genesis Rare Diamonds Announces March 1st Date for Relaunched Website

Toronto, Canada, February 07, 2011 --(PR.com)-- Genesis Rare Diamonds announced today the
upcoming relaunch of their corporate website on March 1, 2011 with new features designed to better
inform its clients, as well as other hard asset consumers and investors around the globe.

The revamped and modernized site will feature new and upgraded educational content on diamonds in
general and coloured diamonds specifically. In addition, the Genesis Diamond Collection, as well as the
collections of their clients will be updated and photographed for inclusion in the new site.

This new and contemporary look will offer a better opportunity for diamond consumers, collectors and
investors to research their product before purchasing, as well as to peruse the new-look collections for
possible future purchases of their own.

In addition to the launch of the new website, Genesis Rare Diamonds will also be launching a YouTube
channel, offering educational content for interested viewers. They will be periodically introducing
updated videos to discuss anything and everything about rare and precious natural colour diamonds.

This new expansion into modern multimedia communications, will also give Genesis clients a greater
opportunity to connect with the company, and Genesis with them.

Diamond industry news:

Early in 2010, world famous jewelers Tiffany & Co. launched their Tiffany Yellow Diamond Collection.
The company stated they are so confident in the ever increasing demand for high-end fancy yellow
diamond jewelry that they have entered into an exclusive agreement with the Ellendale Mine in Australia
ensuring that they will have a constant source of beautiful fancy yellow diamonds.

In April a 5.16 ct. fancy blue diamond sold at auction in Hong Kong for 6.4 million dollars. The price was
well above Sotheby's high end estimate but London's famed Moussaieff Jewelers believed they got a
bargain as they look towards the stones long term future value.

In October the annual “by invitation only” Argyle Pink Diamond Tender broke and set new record prices
on it's 55, best of the year diamonds.

The company stated “buyers came from a very broad range of countries, with a new, very strong interest
from new markets, mainly India and Asia... these results are further confirming an increasing realization
of the rarity and value of Argyle Pink Diamonds.”

The year's biggest story came in November. Sotheby's in Geneva auctioned a 24.78 ct. Fancy Intense Pink
for a new world record price of $46 million dollars US.

Before the auction the stone was expected to break into the top 10 most expensive diamonds in the world.

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In fact it has now become the most expensive jewel ever sold at auction. The stone was bought by
Lawrence Graff of the famed Graff diamonds.

Genesis Rare Diamonds deals and trades in rare investment quality natural colour diamonds with an
international clientele, conducting its business operations in North America with its corporate
headquarters located in Toronto, Canada, and a branch office in the United Kingdom, located in London
at Canary Wharf's famous office building, One Canada Square.

For more information, check out their website at http://www.kdcgenesis.com or contact us at

877-927-0030.

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Contact Information:
Genesis Rare Diamonds
Jeff Kushner
877-927-0030
info@kdcgenesis.com
www.kdcgenesis.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/296521

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