2.

First I want you imagine that you went to your favourite store to buy
some ice-creams. When you pay for your ice-cream and walk out, you may or
may not know that your favourite store has gathered some new data about the
ice cream you bought, at what time you bought it and how much you bought it
for.

Now I want you to put yourself in the shoes of the Director of Ice cream
supply for your favourite store. Day in and day out, he has to figure out how
many ice creams he should order. The only possible way for him to make an
educated guess about this is to know how many are being purchased by
customers. Now, as the data sits today, the Director would have to look at
every single transaction made throughout each day to see how many ice
creams were purchased.

3.
Obviously, this takes up a lot of time, but this is the decision that he has
to make every week, so he decides to use BI tools to help him to provide that
information.

4.
Definition

5.
Have you ever received a receipt from an ATM machine that provides
you a current balance in your bank account or perhaps have you ever received
a detailed bill in the mail.

These are all forms of BI