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Accounting

Sustainability profile of the Tourism industry Advertising

• Achievements
Industry as a partner for
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- Travel and Tourism, one of the world’s foremost industries, recognises its vital link to the environmental, social and
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sustainable development
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• Future challenges and possible commitments


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everyone and is environmentally, socially and economically sustainable, now and in the future.
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Developed through a multi-stakeholder process
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1

Industry as a partner for sustainable development


This report is released by the World Travel & Tourism Council, International Hotel & Restaurant
Association, International Federation of Tour Operators, International Council of Cruise Lines and Tourism
the United Nations Environment Programme. Unless otherwise stated, all the interpretation and
findings set forth in this publication are those of the World Travel & Tourism Council, International
Hotel & Restaurant Association, International Federation of Tour Operators, and International
Council of Cruise Lines.

The designations employed and the presentation of the material in this publication do not imply the
expression of any opinion whatsoever on the part of the World Travel & Tourism Council,
International Hotel & Restaurant Association, International Federation of Tour Operators,
International Council of Cruise Lines or the United Nations Environment Programme concerning
the legal status of any country, territory, city, or area or of its authorities, or concerning delimitation
of its frontiers or boundaries.The contents of this volume do not necessarily reflect the views or
policies of the United Nations Environment Programme, nor does citing of trade names or A report prepared by:
commercial processes constitute endorsement. World Travel & Tourism Council (WTTC) International Hotel & Restaurant Association
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First published in the United Kingdom in 2002.
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2 Tourism Contents 3

Contents
5 Acknowledgements

7 Executive summary

9 Foreword

11 Part 1: Implementation of the three dimensions of sustainable tourism development


11 General overview
11 Tourism today
13 Economic dimensions
15 Social dimensions
17 Environmental dimensions
18 How the industry has responded to sustainable tourism development
19 Future challenges and goals
20 The way forward

23 Part 2: The tour operator industry


23 General overview
23 Economic dimensions
24 Social dimensions
25 Environmental dimensions
27 Conclusions
28 Means of implementation
28 Future challenges and goals

31 Part 3: Incoming tour operators, agents, groundhandlers, coach and rent-a-car companies
and major attractions
31 Social and economic dimensions
31 Social and environmental dimensions
32 Conclusion

33 Part 4: The hospitality industry


33 General overview
33 Economic dimensions
34 Social dimensions
35 Environmental dimensions
37 Conclusions
37 Means of implementation
41 Conclusions
41 Future challenges and goals
42 Summary

43 Part 5: The cruise line industry


43 General overview
44 Economic dimensions
47 Social dimensions
48 Environmental dimensions
54 Future challenges and goals
55 Summary
4 Contents Acknowledgements 5

57 Part 6: Open for dialogue


Acknowledgements
59 Annexe 1: World Travel & Tourism Council (WTTC)
Research in travel and tourism This report has been made possible through invaluable input and support provided by many
institutions and individuals. Many thanks to the authors of the report Angela Plott and Michael Crye,
60 Annexe 2: World Travel & Tourism Council (WTTC) ICCL; Martin Brackenbury, IFTO; Michelle Fawcett and Elizabeth Carroll-Simon, IH&RA; Rebecca
Sustainability initiatives Bloom and Graham Wason, WTTC; editor Hazel Hamelin; Steering Committee members: Martin
Brackenbury, IFTO; Michael Crye, ICCL; Elizabeth Carroll-Simon, IH&RA; Oliver Hillel UNEP;Yuri
62 Annexe 3: World Travel & Tourism Council (WTTC) Toroptsov, BEST; Graham Wason, WTTC; Eugenio Yunis, WTO/OMT; participants of the consultative
Private sector initiatives from WTTC members meeting on 3 October 2001 in Paris.
64 Annexe 4: Hospitality
We would also like to thank UNEP for facilitating the process and providing extensive background
Agreement between UIF and the Accor Group on trade union rights
references.
65 Annexe 5: Hospitality
Exemplary EMS As well as,

67 Annexe 6: Hospitality Business Enterprises for Sustainable Travel/The Conference Board


Education, awareness-creation, training and information dissemination (http://www.sustainabletravel.org), a leading source of knowledge on
innovative travel industry practices that advance community, business
68 Annexe 7: Hospitality and travellers interests.
Industry voluntary environmental initiatives
The Tour Operators’ Initiative (http://www.toinitiative.org), a network
71 Annexe 8: Hospitality
of tour operators that have joined forces to improve their practices, as
Multi-stakeholder communication and consultation
well as raise the awareness of the industry
72 Annexe 9: Cruise lines
Waste management practices and procedures World Tourism Organization (http://www.world-tourism.org), a global
forum for tourism policy issues and a practical source of tourism
74 Annexe 10: Open for dialogue know-how.
List of delegates who attended 3 October 2001 multi-stakeholder meeting in Paris
6 Tourism Executive summary 7

Executive summary
The new millennium and the coming decades essential for travel and tourism to maintain
are a crucial time for the relationship between an optimal balance of its natural resources
travel and tourism and sustainable to ensure the ongoing arrival of tourists
development.The need to preserve the to destinations.
world’s inherent assets for future generations
is becoming an imperative goal not only for The challenge is to move from the existing ad
travel and tourism, but also for all other hoc approach, to one that can integrate the
industries that use the earth’s natural current social, economic and environmental
resources.The scale of travel and tourism’s programmes, funds and initiatives, and evolve
contribution to the global economy and its new patterns of managing travel and tourism
potential for enabling sustainable development businesses in a more systematic and dynamic
are becoming more evident for governments, way.The inevitable transition to sustainable
non-governmental organisations (NGOs) and development strategies gives the travel and
industry alike. tourism industry an opportunity to confirm
itself as a solution, rather than a contributor to
The report was mostly prepared before 11 the economical, social and environmental
September 2001.The impact of the terrorist challenges facing the future.
attacks on the World Trade Centre in New
York and Washington DC were felt in all areas One of the main barriers to achieving this goal
of the travel and tourism sector in developing in the past has been the inherent
and developed countries.The atrocity has fragmentation of the industry, and the relative
badly damaged parts of the travel and tourism fragility of viable operating margins, especially
industry. However, it has also highlighted the for the small and medium-sized enterprises
need, now more than ever, for travel and that make up most of the industry.This has
tourism to be recognised as a vital part of the indirectly led to a deficiency of accountability
global economy, a view that has yet to be fully both by the private and public sectors.This
acknowledged by governments.Travel and lack of responsibility towards travel and
tourism has the potential to reduce the tourism is leading, at an ever-increasing rate,
conflict between economic, social and to an eventual environmental, economic
environmental objectives and deliver and cultural crisis. In order to avert this crisis
development in a sustainable way. all stakeholders including, the public and
private sectors, NGOs, trade unions and
Travel and tourism is now one of the largest consumers need to begin to co-operate
industries in the world. Economically, it creates to make travel and tourism work for
jobs and contributes over 10% Gross everyone.
Domestic Product (GDP), as well as brings in
capital investment and exports. Socially and The way forward for travel and tourism is to
culturally, travel and tourism offers the create strong partnerships between the
opportunity of providing jobs for minority and private and public sectors, NGOs, institutional
disadvantaged groups, creating adequate bodies, and local communities, in order to
training in management skills, education and ensure effective active participation by all
technology to local people and increasing stakeholders. Governments are only just
incomes in rural and local economies, thereby beginning to take a more decisive role in
contributing to the alleviation of poverty in developing sustainable, economically successful
developing countries. Environmentally, it is tourism. But, strong partnerships by all players
8 Executive summary Foreword 9

will bring valuable networking processes,


workable policies and logical planning and Foreword
development, transforming travel and tourism’s
sometimes negative environmental image to This report has been prepared for the World This report starts with an overview of the
one of sustainability and stewardship. Summit on Sustainable Development (WSSD) industry today beginning with a summary of
in Johannesburg in 2002. WSSD, though a key figures and trends. It looks at general
principally government forum charting the industry-wide trends in each of the three
progress of sustainable development, has the dimensions of sustainability (economic, social
potential to bring together the industry, and environmental), details the implementation
government, non-governmental organisations measures taken since Rio 92 and sets out
and other stakeholders to participate in future goals.The following sections cite other
constructive dialogue for the future. In examples of sustainability issues facing three
response to this challenge UNEP has taken a major segments of the global travel and
lead in designing and coordinating a project tourism industry, tour operations, hotels and
that will provide sufficient data to measure the restaurants and cruise liners, and examples of
footprint of tourism, identify future trends in efforts to address these issues.
development planning and come up with
specific recommendations for actions for each In keeping with the guidelines for industry
group of stakeholders. reports issued by UNEP, the tourism industry
report is built on the general format being
Ten years ago at the Earth Summit in Rio de used by the Commission for Sustainable
Janeiro the environment was at the top of the Development (CSD) in preparing Agenda 21
political agenda. Governments were looking at thematic reports for the inter-governmental
how to stem the tide of consumption by both meetings prior to the WSSD. It endeavours to
developed and developing countries and to identify trends within the tourism industry,
reduce the use of natural resources. At that gives examples of environmentally sound best
time the concept of sustainable development practices, analyses tourism development
was yet to be adopted by the stakeholders. mechanisms and includes case studies on
Ten years on, the political climate has changed management and use of natural resources and (1) The airline industry, an
dramatically and the concept of sustainable advises on how to establish public-private integral part of the Travel and
development not only refers to the partnerships to ensure the future for travel tourism industry, at UNEP’s
request, has produced a
environment but also includes economic, social and tourism. separate industry report
and cultural issues. written by the Air Transport
The report itself is the first step towards a Action Group (ATAG). Over
the last ten years the aviation
The following tourism industry report presents public-private partnership. Though industry has dramatically
the perspectives of the travel and tourism fundamentally an industry sector report, it improved its environmental
industry in meeting the challenges of the 1992 went through a consultation process with a performance and is constantly
seeking ways to reduce its
Earth Summit over the past decade and into number of stakeholders, including various environmental impact. It has
the future. It shows that the delicate balance NGOs and labour union representatives, to been one of the sector’s
leaders in investing heavily in
between sustainable development and the ensure that the report remained an open,
new technology and in
inevitable economic growth from tourism critical self-assessment of the tourism industry. modern aircrafts that reduce
must not only contribute to improving quality pollution.
(2) In addition to the Summit
of life, but must also be synonymous with Partly as a result of this discussion the steering the United Nations has
environmental, social and cultural preservation committee decided to express its readiness to declared 2002 as the
and protection in order to ensure a embrace a multi-stakeholder dialogue by International Year of
Ecotourism (IYE), to promote
prosperous future for the travel and tourism adding a separate chapter named “Open for the importance of sustainable
industry. Dialogue” at the end of the report that tourism and support the
explains in detail the advice-giving process the sector in its movement to a
more positive image.
10 Foreword Implementation of the three dimensions of sustainable tourism development 11

report went through. Although some of these


comments were not included in the final body Part 1: Implementation of the three dimensions of
of the report, the process helped the steering sustainable tourism development
committee to both strengthen and enrich it.
1 General overview Travel and tourism also plays a crucial role in
encouraging governments to reduce their
In 1992 at the Rio Earth Summit, 178 barriers to growth.Thomas Friedman in his
governments approved Agenda 21 and the Rio book The Lexus and the Olive Tree(4) suggests
Declaration. Agenda 21 offered a blueprint for that governments need to don a ‘golden
sustainable development, while the Rio straight jacket’ in order to allow pure free
Declaration articulated the main principles for market capitalism and enable both developed
sustainable development in the 21st century. and developing countries to achieve full
Both documents challenged organisations, economic growth within a sustainable
governments and industries to work towards development framework.
maximum levels of sustainability, defined by the
Brundtland Commission in 1987 as The first step to achieving this balance
‘development that meets the needs of the between sustainable development and
present without compromising the ability of economic growth for travel and tourism was
future generations to meet their own needs’.(3) in 1996.The World Travel & Tourism Council
(WTTC), the World Tourism Organisation
Since the summit, the social, political and (WTO/OMT) and the Earth Council, together
economic world has developed at a rapid launched Agenda 21 for the Travel & Tourism
pace.The encroaching globalisation of the Industry: Towards Environmentally Sustainable
world, the increasing necessity and use of Development – a sectoral action plan for
technology, and its inherent liberalisation, have sustainable development based on the
altered the way business is conducted and in outcome of the Rio Earth Summit in 1992. At
so doing have affected the relationships the time it was the only industry-specific
between people and the environment.The adaptation of Agenda 21.
inevitable global shift towards ‘globalisation’ is
transforming the workplace, the job market,
lifestyles, communities, industries and markets. 2 Tourism today
The following definition of tourism was
The challenge for stakeholders involved in all officially adopted by the United Nations
industries is to find a balance between Statistical Commission in 1993: ‘Tourism
sustenance, prosperity and people’s desire to comprises the activities of persons travelling to (3) The report also known as
improve their financial/material well-being, with “Our Common Future”
and staying in places outside their usual highlighted three fundamental
the underlying need for identity, community, environment for not more than one components to sustainable
religion, home and family.Travel and tourism consecutive year for leisure, business and other development: environmental
protection, economic growth
can play a vital role in balancing these forces. It purposes’.(5) and social equity. For more
not only provides the livelihoods for both rural information:
and urban communities, but has the capacity, Both the inter-governmental WTO/OMT and http://www.doc.mmu.ac.uk/aric
/eae/Sustainability/Older/Brun
when planned, developed and managed the private sector WTTC consider the travel dtland_Report.html
properly, to enhance community relations and and tourism sector to be one of the largest – (4) Friedman T.; 2000:The
build bridges of understanding and peace if not THE largest – in the world, particularly in Lexus and the Olive Tree, 1st
Anchor Books Edition, New
between nations. terms of its contribution to the world York.
economy. According to WTTC estimates, travel (5) WTO, 1993:
and tourism achieved the following economic Recommendations on Tourism
Statistics. World Tourism
impact directly and indirectly in 2001: Organisation. Spain.
12 Implementation of the three dimensions of sustainable tourism development Implementation of the three dimensions of sustainable tourism development 13

• USD3.3 trillion contribution to global GDP, an ‘experience-based economy’, a term used 3 Economic dimensions proportion of SMEs has led to unconstructive
almost 11% of total GDP; by B Joseph Pine and James H Gilmore in the training and protection for employees.
• 207 million jobs worldwide, over 8% of Harvard Business Review (July-August 1998), to Travel and tourism, if utilised effectively, can be
all jobs; describe what happens when ‘a company a force for positive growth and economic Given the number of low-skilled workers in
• USD630 billion in capital investment, intentionally uses services as the stage, and success for both developed and developing the sector, the industry has been criticised for
almost 9% of all capital investment(6). goods as props, to engage individual customers countries. Markets have the potential to offering nothing more than ‘hamburger
in a way that creates memorable events’. enhance lives in a sustainable framework flipping’ jobs that contribute little to the
This economic activity of the travel and through providing wealth creation, choice, sustainability of an economy or society.The
tourism sector was generated by 698 million The travel and tourism industry simultaneously innovation and competition(10).The travel and travel and tourism industry is renowned for its
international tourist arrivals in 2000, thrives upon this trend and is threatened by it. tourism industry contains these four elements high turnover, anti-social working hours, low
representing an estimated 7.3% increase over Tourism products and services that that enable it to be a dynamic market force pay, seasonal employment, instability and low
1999 according to preliminary estimates(7).This demonstrate ‘greater sensitivity to the for sustainability in the future. It has the job status(11). However, this does not tell the
was the highest growth rate in nearly a decade environment, traditional culture and local capacity to increase exports, bring in capital whole story. Jobs for the Millennium – Mexico, a
and almost double the increase of 1999 with people at the destinations(9)’ can create such an investment, boost an economies GDP and report produced in 2000 by the WTTC and
nearly 50 million more arrivals recorded, which experience, whereas tourism in a context of create employment. the Fundacitón Pro-Educación en Turismo, AC
is approximately what destinations such as uncontrolled growth which puts increasing (FUTUR), paints a different picture of the
Spain or the United States receive in the entire pressure on the natural, cultural and socio-
3.1 Job growth hospitality workforce. While over 36% of the
Travel and tourism generates jobs throughout
year. In less than a decade, international tourist economic environment, risks diminishing the employees in over 200 companies surveyed
the economy, both in companies directly
arrivals are projected to reach one billion(8). visitor’s experience. In short, increased market were considered ‘unskilled’, almost a quarter
involved in the business and in related supplier
demand for experiences can contribute to of the jobs at these companies required
industries such as retail, construction,
In March 2001, WTO/OMT submitted a social, economic and environmental professional or managerial competence, and
manufacturing and telecommunications. WTTC
concise report on Sustainable Development of sustainability only if the resulting pressures over 45% required some level of skill.
estimated that travel and tourism generated
Tourism to the United Nations (UN), in which from growth are properly planned
203 million jobs – over 8% of all jobs
it noted that ‘the development of tourism has and managed. Despite SMEs offering their employees
worldwide – in 2000, rising to over 207 million
been characterised by continuing geographical transferable skills, there is still a considerable
in 2001. Within a decade, this is estimated to
spread and diversification of tourist The travel and tourism industry is both absence of training for these groups.There is
increase to over 260 million jobs or 9% of all
destinations. While in 1950 the top 15 tourist receptive and conscious of the resulting a real need for human resource development
employment, (see Annexe 1).These jobs
destinations, all in western Europe and North pressures from economic growth and the within the sector that tackles the issues that
employ a significant proportion of women,
America, attracted 97% of the world’s total need to protect our natural and social lead to costly effects for travel and tourism.
minorities and young people and are
arrivals, by 1999 this figure had fallen to 62%, environment.The preservation of the tourism Indeed, more than a third of employers
predominantly in small and medium-sized
with market shares increasing for developing product – the environmental, social or cultural surveyed reported serious shortages of skilled
enterprises (SMEs).
countries and economies in transition, heritage specific to each country – is the only workers, which would suggest that real career
(6) WTTC, May 2001:Tourism
particularly in south-east Asia, central and way to ensure a future for everyone. opportunities do exist.This has met with
SMEs make up the majority of the travel and
Satellite Accounting Research. eastern Europe, and Latin America.’ industry recognition of the need for human
World Travel & Tourism tourism sector, although the exact percentage
In response to this increase in recognition of resource development that raises the
Council. London & New York. is unknown. SMEs encourage entrepreneurs,
(7) International arrival
The report also noted some of the main the need to safeguard natural resources, a industry’s profile, increases productivity and
provide many diverse job opportunities and
statistics omit all domestic qualitative trends seen in the industry in the growing number of travel and tourism provides sustainable employment(12).
tourism, which often accounts enable low skills entry for emerging countries. (10) Holiday, C., & Pepper, J.;
form of increased market segmentation, the companies are seeking to create more
for more than half of all Travel Successful human resource management, in Sustainability Through the
and tourism (WTTC 2001). development of new forms of tourism – responsible consumer behaviour by using their One of the catalysts creating the urgency for Markets - 7 Keys to Success,
the shape of training and education, is crucial
(8) WTO, 2001:Tourism especially those related to nature and wildlife, products and services to educate and inform trained, skilled workers within the industry is World Business Council for
Market Trends: World to achieve the economic prosperity, for both Sustainable Development, p. 9.
rural areas and culture – and how such their customers. Many multinational companies the increasing use of information technology.
Overview & Tourism Topics. SMEs and the larger multinational companies http://www.wbcsd.org/projects
Provisional Edition. World programmes are influencing traditional package such as Lusotur, British Airways, Japan Travel Travel and tourism is reliant on a human /pr_marketsust.htm.
that can be accrued through tourism. Highly
Tourism Organisation. Spain. tours. Bureau (JTB),Taj Hotels and Preussag have all service, yet is increasingly using technology to (11) ILO, 2001: Human
(9) UNESC, March 2001: competitive destinations are realising that Resource Development,
adopted ‘corporate citizenship’ programmes facilitate the sector in competitive pricing.The
Commission on Sustainable quality of services and facilities are vital to Employment and Globalisation
Development, Organisational Clearly, tourists are increasingly selective about that have created dialogue between the growth in tourism forecast for the next ten in the Hotel, Catering and
ensure a consistency of tourists to the
Session. United Nations destinations and are demanding higher quality community and the private sector, as well as years, will lead to a greater dependency on Tourism Sector. International
Economic and Social Council destination. On the other hand the Labour Organisation. Geneva
products and services. One of the driving promoting sustainable development (see information technology, which will become
Report of the Secretary fragmentation of the industry and the high p.80.
General. P.2. forces behind this trend is the emergence of Annexe 3). more important in the future as the industry (12) ibid.
14 Implementation of the three dimensions of sustainable tourism development Implementation of the three dimensions of sustainable tourism development 15

copes with rapid expansion and sophistication public-private sector partnerships that not tourism, in particular the implications of policy produces a ‘multiplier effect’ whereby money
of the tourism and hospitality supply(13). only enable a country to grow economically, for the travel and tourism economy(15). spent by hotel guests travels through a
but retain the essential social, cultural and community generating further revenue.
Tour operators environmental assets that make each country a TSA data also reiterates the fact that travel
While tour operators have a limited number unique product. and tourism has the potential to be a catalyst Cruise lines
of staff in some of their receiving countries, a industry for emerging countries to kick-start The cruise line industry is a significant
huge network of activities and jobs across the Public-private sector co-operation and their economies, offering many opportunities economic contributor worldwide and
economy depends upon delivering the planning are also essential to creating that are not available in other industries. For particularly to the United States economy,
demand for tourism.The tour operator sustainable employment in the tourism example, the rise in cultural, heritage and leaking into industry, agriculture, airlines, travel
industries reach many areas of the economy industry, and to this end the private sector has wildlife niche market tourism, in developing agents, food and beverage suppliers and other
such as hotel and infrastructure development, fought for recognition of its true contribution countries, is becoming a viable alternative for service sectors. It is also a booming industry
transport services, agriculture, information to job growth and economic development. communities that want to move away from that is forecast to grow to 20.7 million
technology, restaurants and entertainment and Hitherto, the industry had been disadvantaged mono-culture farming, which can not only passengers by 2010.
media, education and training, consumption of by a lack of data reflecting its full economic destroy sustainable patterns of agriculture and
pharmaceutical products, clothing, equipment,
and medical services.
impact. Only recently has the methodology traditional fertility cycles but has been 4 Social dimensions
known as Tourism Satellite Accounting (TSA), associated with negative changes in social
pioneered by WTTC, WTO/OMT and others, structures and economic relationships(16). Tourism can be both a force for the
Hospitality been developed and accepted by governments preservation of or, conversely, a threat to a
The hospitality industry contributes to the community’s natural and cultural heritage. A
as a means for fully measuring travel and Annual research undertaken by WTTC
important process of job creation. As a labour- 1999 report Sustainable Tourism and Cultural
tourism’s contribution as an economic activity. demonstrates that the impact of travel and
intensive industry, it employs large numbers of Heritage published by the World Bank
tourism on the whole economy is much
wage earners, whose taxes and disposable underscores the symbiotic nature of the
TSA is based on a ‘demand-side’ concept of greater than the size of the industry itself. For
income add to gross domestic output and relationship.The mutual dependence that exists
economic activity (i.e. the economic activities every dollar spent on travel and tourism, a
help to create further employment between tourism and cultural heritage is
of visitors and travel companies), as tourism further dollar and a half is typically contributed
opportunities. Given that each hotel room becoming more evident. While culture heritage
does not supply a homogenous product or to GDP in other sectors of the economy.
typically requires one member of staff, every creates a foundation for tourism’s growth,
service. Unlike traditional industries
hotel room built has the potential to create an Tour operators tourism has the power to generate funds that
(agriculture, electronics, steel, etc.), travel and
additional job. Tour operators can have a significant impact make conservation possible. Cultural heritage
tourism is a diverse set of industries offering a
multitude of products (consumer and capital upon economies. Whereas the Balearic Islands loses much of its meaning without an audience,
Cruise lines were the poorest province in the whole of and a society participating in and benefiting
durables and non-durables), and services
The bulk of cruise line employees are from from it. Without sustainable management,
ranging from airline and cruise ship fares and Spain in 1950, by the year 2000 it was the
countries where employment opportunities tourism loses its potential for growth.
accommodations, to restaurant meals, richest – almost entirely due to organised
are limited and training is scarce.The industry
entertainment, souvenirs and gifts, immigration tourism. Other countries where travel and
provides the opportunity to travel, free With the growing interest in culture and
(13) Buhalis, D.; 1994: and park services, recreational vehicles and tourism has had a positive impact on the
medical care and upward mobility, particularly community, tourism is finally being recognised
Information and automobiles, aircraft manufacturing and resort economy are the Maldives, Mexico and
telecommunications for women from developing nations. as an industry that can boost rural economies,
development. Turkey.
technologies as a strategic create entrepreneurs and jobs and help
tool for small and medium 3.2 Tourism contributions to Hospitality preserve indigenous cultures. ‘Above all,
(15) WTTC, 2000 Research:
tourism enterprises in the By using input/output modelling,TSA is able to Overview and Definitions.
contemporary business the economy The hotel industry has considerable growth tourism offers a better life not just for those World Travel & Tourism
environment” In Tourism:The In order to achieve sustainable economic differentiate between travel and tourism Council. London & New York.
potential in those nations and regions that are who make money, but for those who pay
State of the Art. Ed Seaton, A. growth, the travel and tourism sector needs to industry supply and economy supply, including (16) Killeen, D., Rahman, A.;
V., et al.; John Wiley & Sons. just beginning to develop their economies and money to enjoy it’.(17) For example, trekking 2001: Poverty and
reduce social, economic, environmental and that portion of supply which it imports from
Chichester p. 254. improve their performance, because the total tourism has led to the transformation of the Environment. International
(14) Hawkins, D.E., Finucane, cultural barriers. Some of the major obstacles abroad. Additionally, it breaks down the supply Institute for Environment &
output of the hotel industry is closely tied to traditional subsistence farming of the Sherpas
E., Sharp M.; (forthcoming).
to this growth are the lack of infrastructure, side accounts into direct and indirect impacts Development. London.
Reducing Barriers to Tourism the variables associated with economic of the Khumbu region into a cash economy (17) Elliott, M.; 2001: “Lie in
environmental degradation and fragile linkages and the individual elements of GDP (wages
Investment in Developing development.These variables include basic that has generated income, jobs and a better the Sun - and Change the
Countries. International that weaken a country’s tourism potential(14). and salaries, transaction taxes, operating World”,Time Magazine, May
infrastructure and levels of gross domestic standard of living.(18)
Institute of Tourism Studies.
One way to address these barriers is for the surplus, depreciation and subsidies).These data 21, 2001, p. 63.
The George Washington output, employment, and education of the (18) Tej Ver Singh.; “Keep the
sector to foster tourism investment through ensure governments have a broader
University. USA. workforce.The hospitality industry also Sharks Out of the Mountains”,
understanding of the impact of travel and Our Planet,Vol. 10 No. 1 p. 22.
16 Implementation of the three dimensions of sustainable tourism development Implementation of the three dimensions of sustainable tourism development 17

One of the main challenges, therefore, for all and CEO, Carlson Companies and highlights environments they visit by promoting, in ensure that as travel and tourism grew globally,
stakeholders involved in travel and tourism, the importance of corporate citizenship for their communication and advertising, its influence would not have an undesirable
including local authorities, NGOs and multinationals. Profit can serve many functions, behaviours and activities compatible with impact on the environment(24). Indeed all areas
businesses, is to maintain an optimal balance to and within travel and tourism modern business the principles of sustainable development. of travel and tourism have over the last decade
ensure sustainability. Otherwise, in destinations leaders are using it for good purposes. implemented many individual environmental
where the natural and cultural heritage Multinationals can help contribute to the Hospitality schemes and programmes, not for-profit funds
deteriorates, the economy will be put at risk as wealth and welfare of us all, and increasingly As a major component of travel and tourism, and foundations all over the world(25).
tourists migrate to better-preserved leading players in the travel and tourism the hospitality industry has a vested interest in
destinations.The Addo Elephant National Park industry are recognising the importance of the protecting the environment – its key resource Recently there has also been an increase in
in South Africa’s Eastern Cape Province aimed contributions they can make to the – and most hotels are likely to take a conferences on the environment hosted by
to integrate community tourism initiatives with communities within which they work. multitude of environmental actions that extend governments and by private sector companies,
mainstream tourism. A multi-stakeholder beyond the control of any single monitoring which are highlighting the responsibility of both
dialogue process was adopted including all Corporate citizenship balances the interests of agency. Self-regulation appears to be the most the public and private sector to protect
private and public sector voices.The outcome the economy with those of public policy- viable course of action for this industry, natural and cultural heritage and emphasise
was that local groups have the potential to add makers, individuals and groups in civil society. It whether in the form of in-house the importance of environmental sustainability.
diversification to a primarily wildlife destination can not only improve the quality of life for environmental audits, the adoption of an If tourism is not planned and managed
and the private sector has the key for effective distressed communities, but can also generate environmental management system, and/or carefully, it can overwhelm the very assets with (24) This publication is in the
marketing and business development skills(19). tangible returns for the bottom line. Within application for eco-certification. which it attracts visitors to the destination. process of being updated to
provide information on
travel and tourism, corporate citizenship is current issues and debates on
Research suggests that following the trends becoming an increasingly important concept
Cruise lines Examples of tourism expansion, that have sustainable development
ICCL members adhere to international within the Travel and tourism
already mainstream in other economic sectors, for the private sector. ignored the local environment, are well-known:
conventions that have set a global benchmark sector.
social responsibility and corporate citizenship tourism facilities built on pristine land without (25) For more information on
Tour Operators Initiative for environmental and safety standards. In
are expected to become in the future issues prior consultation with the local community; these initiatives: Business
The Tour Operators Initiative (TOI) – 1999, a forum on the situation of waste Enterprises for Sustainable
of strong concern requiring a response from golf greens that use up scarce water supplies;
(http://www.toinitiative.org) launched in March management and disposal practices led to a Travel (BEST),
the tourism industry as a whole, as well as at water pipes and infrastructure that feed major www.sustainabletravel.org;
2000 is a network of tour operators that have number of major initiatives being undertaken
corporate level(20).The concept of ‘corporate developments but often ignore the local EcoNett, www.econett.org;
joined forces to improve their practices, as by the industry in potential problem areas.The Eco-Tip, www.eco-tip.org; have
citizenship’ is now being adopted by many of village. With the rise of mass tourism comes
cruise line industry has some of the strictest extensive databases recording
the key leaders in the private sector of travel well as raise the awareness of the industry.TOI the threat of destruction of fragile eco-systems most of these private sector
acts as a platform to develop ideas and safety regulations and has one of the most
and tourism and is emerging as a central issue and coastal regions, local culture, and the initiatives.
(19) For more information on projects to address the environmental, social, enviable safety records. In July 2001, ICCL (26) DFID, 1999: Changing the
for business companies(21). depletion of natural resources.
this project please go to members adopted standards on environmental Nature of Tourism.
http://www.parks-
economic and cultural aspects of sustainable Department for International
development within the tourism sector. management.
sa.co.za/addo/ganp.html Corporate citizenship recognises the need to Conversely, tourism can generate the Development. London.
(20) Tepelus C., 2001: Ethics Developed by tour operators, for tour (27) This has been cited as an
and Corporate Social
create a balance between all stakeholders’ necessary revenue to protect and preserve example of successful
Responsibility in Tourism. needs, society’s different interests and the operators, it has the support of UNEP, 5 Environmental dimensions biodiversity and act as a force for community based
International Institute for sustainability of the natural environment with a UNESCO and WTO/OMT. The members of environmental protection especially in conservation by national and
Industrial Environmental TOI commit to: The travel and tourism industry has come far local governments. In 1997
greater focus on governance and developing countries. Game parks and nature
Economics. since the Earth Summit in Rio de Janeiro, in legislation was passed to share
(21) BEST, 2000.; Doing Good accountability. It is about taking responsibility preserves are centres of institutional strength 30-50% of revenues earned
and Doing Well: Making the • adopt practices with regard to 1992, when the impact of industries on the on tourism taxes with local
for, and doing as well as possible in terms of and can act as a focus for tourism
Business Case for Corporate environmental, social-cultural and economic environment was high on the political agenda. communities, with the
Citizenship. Research report social, environmental and economic development in rural areas(26).Tourism helps communities being part of the
impacts of their activities internally and The increasing numbers of travellers and the
1282-00-RR. USA. performance given competitive opportunities generate resources to maintain these decision-making process.This
(22) ibid p. 7. when forming business relationships with rise in package tours during the 1980s were financial contribution from
and constraints.The business case and protected areas, as illustrated by the Royal
(23) First Magazine focuses on partners, suppliers and subcontractors; causing a valid concern among tourism direct to the local
business strategy and corporate citizenship have become joined in Chitwan National Park in Nepal(27), the Masai area not only brings many
• encourage and seek co-operation with all environmentalists.
government policy making. Its current debate about the changing role of Mara in Kenya(28) and the rainforests of Costa social and economic benefits
mission is to bring decision business in society(22). stakeholders at destinations to develop Rica(29). Not only can it help to preserve the to the community but also
makers together and it seeks
integrated planning and management of WTTC, with WTO/OMT and the Earth helps to ensure participation
to create business environment, but profits have a greater of conserving the park’s
destinations; Council, in response to the scrutiny with which
opportunities and to enhance The Award for Responsible Capitalism 2001 – potential to reach local and rural communities, diverse biological resources.
global dialogue between • create awareness among their customers tourism was judged, collaborated and produced For more information
sponsored by First Magazine(23) – was compared to other sectors(30).
business, finance and
towards the natural, social and cultural Agenda 21 for the Travel & Tourism Industry.This http://www.bcnet.org/learning/
government. presented to Marilyn Carlson Nelson, chair ar97/97_chitwan2.htm
public-private sector effort was designed to
18 Implementation of the three dimensions of sustainable tourism development Implementation of the three dimensions of sustainable tourism development 19

The new concept of eco-tourism or nature sector companies such as the American • Green Key. Green Key, Denmark, a scheme • create incentives for the travel and tourism
tourism is experiencing faster-than-average Express Company. operated by the Hotel, Restaurant and industry backed up where necessary by
growth. Eco-tourism alone contributed $154 Leisure Industry Association (HORESTA) in effective regulation;
billion in receipts in 2000 and is growing 20% Codes of conduct that country, applies 78 criteria to be met • be committed to the controlled expansion,
annually compared with just 7% for tourism In 1992 the Pacific Asia Tourism Association by properties seeking certification. where appropriate, of infrastructure;
overall(31) in an already booming industry, and (PATA) introduced its Code for Environmentally • apply environmental taxes fairly and non-
reflects those consumers who are aware of Responsible Tourism to strengthen the principles Eco-labels discriminatorily, where needed.They should
the issues facing travel and tourism(32).There of conservation in the region, soliciting UNEP’s comprehensive publication on Eco- be carefully thought out to minimise their
are indications that consumers are also membership in its Green Leaf programme. labels in the Tourism Industry examines this form impact on economic development, and
beginning to influence businesses, as they of voluntary self-regulation in the tourism revenues should be allocated to travel- and
become more aware of the choices available Addressing one of the most sensitive social industry with the aim of helping applicants to tourism-associated environment
to them, and of this rapid growth in the eco- implications of tourism development, a multi- understand the nature of eco-labelling improvement programmes;
tourism niche market. However, eco-tourism stakeholder, international public-private schemes. • set up mechanisms to support SMEs in the
alone is not the answer to addressing the initiative has recently drafted the Code of adoption of sustainable good practice;
environmental problems facing the industry(33). Conduct for the Protection of Children from These private sector strategies are fast • design policies creating incentives for
It also remains to be seen how far consumers Sexual Exploitation in Travel and Tourism becoming an essential part of the process of corporate social responsibility in tourism,
have the willingness to encourage businesses (http://www.thecode.org). sustaining natural and cultural heritage because favouring a sensitive and engaging approach
to adopt more sustainably-developed tourism, the industry has a direct impact on local towards the local communities at the
(28) On June 12th a private The Africa Travel Association’s Responsible communities in which they operate. Some of
management firm called the
especially if it means paying higher prices. destinations, especially in the developing
Mara Conservancy took over Traveller Guidelines and the Japanese these programmes not only provide valuable countries.
a third of the reserve’s total Association of Travel Agents’ Declaration of funds to support poorer host communities,
area, 520 square kilometres. 6 How the industry has Earth Friendly Travellers are just two examples but also help encourage protection of the Public-private partnerships need to:
The new custodians have
introduced a more responded to sustainable of the many industry codes aimed at educating environment and natural resources that
transparent approach and
tourism development and influencing their customers. often get depleted by the different sectors • plan and develop infrastructure with a
working with the local people, of the industry. long-term view and within a reference
rangers and the local council
will ensure that tourism profit
Dialogue between stakeholders in both the Certification, education and awareness framework based on Agenda 21;
filters down to the Masai private and public sectors, has led to the programmes • implement indicators and environmental
people and other local establishment of global voluntary initiatives • Green Globe 21
7 Future challenges and goals
communities. For more
impact assessment tools to enable
information
throughout the last decade.These initiatives (http://www.greenglobe21.com). As a To achieve the goals and challenges set for the successful and effective local management
http://www.igreens.org.uk/mas have taken various forms and represent all follow-up to the Earth Summit, in 1994 travel and tourism industry as it continues to and appropriate development;
ai_mara_conservancy.htm sectors of the travel and tourism industry. WTTC set up Green Globe. Now an grow throughout the coming decades, will (31) Mastny, L.;December
(29) The most notable
• agree on common standards and tools to 2001:Travelling Light - New
multinational effort to independent private sector company, require a strong and co-operative partnership enable the measurement of progress Paths for International Tourism.
preserve the rainforests in Although there has been an encouraging Green Globe 21 is an Agenda 21-based between government departments, national towards achieving sustainable development; Paper 159, WorldWatch
Costa Rica is the Paseo explosion of such schemes, adoption of them tourism authorities, international and national Institute. p. 37.
industry improvement programme, which • fund and develop contemporary research
Pantera initiative. It is a five (32) Evidence suggests that
year $4 million project by the industry is as yet limited. It has proved provides guidance material and a trade associations, trade unions and the travel into sustainable tourism. Issues requiring price rises will be more
dedicated to preserving the particularly difficult to encourage SMEs to certification process linked to both ISO and tourism private sector. All stakeholders attention include design, carrying capacity, acceptable when there are
biodiversity and enhancing participate in sustainable good practice. A now need to share the responsibility for travel clear signals that ticket sales
wildlands management in
standards and Agenda 21 principles, tour operator activities, environmental directly contribute to the area
Central America.The project small sample of examples of these initiatives throughout the world. and tourism’s future and need to deliver the reporting, and auditing and environmental being visited., DFID, 1999:
works in partnership with all are given in the following paragraphs. • Dodo (http://www.cyberdodo.com).The following to ensure its sustainability(34): impact assessments, socio-economic Changing the Nature of
stakeholders to achieve Tourism. Department for
sustainable development of CyberDodo programme, developed by sustainability of the tourism businesses. International Development.
the rainforests. For more
Awards CyberDodo Productions and supported by Governments need to: London.
information A number of private sector travel and tourism WTTC and by the United Nations High (33) Mastny, L.;December
International bodies need to:
http://www.american.edu/proje companies, as well as industry associations, • integrate travel and tourism policy, 2001:Travelling Light - New
cts/mandala/TED/costtour.htm. Commissioner for Human Rights, is Paths for International Tourism.
(30) Roe, D., Urquhart, P.;
present annual awards in recognition of designed to raise awareness among adults especially the environment, into broader Paper 159, WorldWatch
• co-ordinate environmental action to be
2001: Pro-Poor Tourism: outstanding actions on behalf of the and children of important issues government policies; Institute. P.47.
Harnessing the World’s
undertaken by all sectors of the travel and (34) Based on the outcomes
environment.These include the American concerning the environment, human rights • set up realistic capacities within
Largest Industry for the tourism industry, at an international level; from United Nations
World’s Poor. International Society of Travel Agents and IH&RA. A number and children’s rights.The programmes sustainability frameworks, which have been Commission on Sustainable
• review existing voluntary initiatives to
Institute of Environment & of these receive sponsorship from private have already been shown in more than set in consultation with industry and other Development 7th Session
Development. p. 4. London. improve the quality of reporting, their New York, 19-30 April 1999.
60 countries. stakeholders;
20 Implementation of the three dimensions of sustainable tourism development Implementation of the three dimensions of sustainable tourism development 21

transparency and credibility, and the The travel and tourism industry increasingly The many and varied voluntary industry The need to maintain a sustainable travel and
assessment of their contribution to recognises the need for protecting culture, initiatives, ranging from education to tourism sector is now becoming an urgency.
sustainability; heritage and the environment and this certification, are an important and imperative WTTC wants to share a vision of the world
• ensure that all funding, from international, responsibility must be shared by all part of the ongoing process working towards where travel and tourism benefits everyone,
national and local funding bodies, should be stakeholders. It also needs to be balanced by a sustainable development. As well as these making a positive, growing and sustainable
dependent on sound environmental proportionate recognition that travel and initiatives, the industry is already doing much contribution to the prosperity, understanding
practice; tourism has the potential to bring social and to improve its performance in terms of and well-being of people, shared by those who
• encourage and support multi-stakeholder environmental, as well as economic benefits. sustainable development. travel and the communities they visit, and their
projects aiming for sustainable tourism This would give developing countries the social, cultural and natural environments.
development; possibility to attain the full economic potential Tour operators
• set up mechanisms to support the tourism can give.This must be coupled with Tour operators are looking at implementing WTTC believes the way forward to achieving
adoption of sustainable good practices by sufficient training in management skills and strategies that combat both the indirect, as sustainable development for industry leaders is
SMEs. education for local people.The human well as direct, impacts that tour operations to lead by example and to practise corporate
resources issue will be of much concern in the have on the environment and the communities citizenship and responsible capitalism. For the
Private sector companies need to: next few years because, without substantial within which they operate. Direct issues that industry sector to implement sustainable
and skilled human capital, the tourism industry are being addressed include better information development initiatives successfully there
• commit to place sustainable development cannot be productive in the future. to consumers, ensuring that sustainable needs to be a multi-stakeholder process
issues at the core of the management development concepts, procedures and whereby all stakeholders take responsibility for
structure; Adequate planning and development is also practices are included in training programmes, the future of travel and tourism.The industry is
• develop and more widely apply vital so that fragile eco-systems and scarce and greater adherence to tour operator codes both willing and ready to undertake this
certification criteria to industry initiatives; natural resources can be utilised effectively and of conduct. Indirect impacts being addressed dialogue and this report is one of the first
• innovate processes and applications protected for future generations. Moreover, are the monitoring of subcontracted suppliers steps to achieving this.
through new technology; the prevailing issues facing infrastructure are in environmental performance and having
• make a commitment to the education and becoming more acute with the continuing more involvement with other stakeholders in
environmental training of staff; increase in passenger travel. Governmental the sustainable development process.
• encourage corporate citizenship as the infrastructure constraints pose a critical barrier
standard for private sector companies; and can jeopardise anticipated economic
Hospitality
Hotels from all geographic regions are
• be willing to engage in multi-stakeholder growth and job creation with knock-on effects
successfully implementing strategies in favour
dialogue. to all sectors of the community.The
of sustainable development. Key areas of
fundamental infrastructure issues such as
progress include rising levels of awareness
8 The way forward airport congestion, air traffic management,
that using resources in an efficient and
sources of capital investment, regulation and
In recent years the UN has begun to make environmentally-sensible manner can positively
political support, and institutional reform facing
travel and tourism a priority in the sustainable impact the bottom line, and the recognition
the sustainable development and growth of
development debate. In 1999, WTTC and that transparency and reporting make for
travel and tourism, concern both the private
IH&RA were designated by the United good business practice.
and public sectors.
Nations Commission on Sustainable
Development to represent the industry in a Cruise lines
Governments are beginning to take a more
multi-stakeholder dialogue at its seventh As global leaders in the maritime industry, the
dynamic role in developing sustainable and
session (UNCSD7). It was concluded that members of ICCL strive to preserve local
economically-successful tourism, but there
‘voluntary measures developed with multi- environments and cultural heritage, and work
urgently needs to be more proactive
stakeholder participation, mutual trust and to generate and infuse local economies with
participation from government. With effective
respect, transparency, monitoring, and sustainable income.Through public-private
networking processes, legitimate policies,
assessment and verification were seen as most sector alliances ICCL devises solutions to all of
planning and development from government,
likely to generate confidence and support the challenges facing the cruise lines sectors,
(35) UNCSD, 1999: United tourism can alter its adverse environmental
from all parties(35)’. and works in partnership with a number of
Nations Commission on image to one of sustainability and stewardship.
Sustainable Development 7th public bodies and environmental agencies to
Session New York, 19-30 April find productive solutions to the issues that
1999.
confront the industry on a daily basis.
22 Tourism The tour operator industry 23

Part 2: The tour operator industry


9 General overview handling), but these are not exclusively used by
the one integrated organisation. For example,
9.1 Role and influence of tour owned airlines are used for some of the flight
operators requirements, but large tour operators can
The outbound tour operator has emerged in have contracts with more than 150 airlines
the past 50 years as a useful means of and owned airlines, and contract seats out to
distributing leisure air travel and non-owned tour operators.
accommodation services to consumers.
Consumers in one country wishing to visit
another require information and want to book
10 Economic dimensions
travel arrangements in advance.Tour operators Tour operating employs relatively few people
obtain information, make contracts with across the world (a few tens of thousands),
suppliers of services, and publish their holiday but their activities can stimulate hotel and
offers in brochures, which are distributed infrastructure development.These include
directly to consumers or by travel agents. water, sewerage, airports, roads etc, transport
services, agriculture, information technology,
Tour operators judge overall demand and the restaurants, entertainment and media,
expected demand for each destination and education and training, consumption of
seek to satisfy that demand if it can be pharmaceutical products, clothing, equipment,
accomplished profitably.Tour operators medical services, excursion venues and public
assemble the component parts of holidays. administration concerned with policy-making,
Another report covers air travel and other marketing and management of tourism.
sections in this report cover the hospitality
and cruise lines industry.There is limited value While tour operators have a limited number
added as reflected in profit margins that of staff in some of their receiving countries, a
represent 1% to 2% of turnover. huge network of activities and jobs across the
economy depend upon delivering the demand
Present in substantial numbers in Europe for tourism.The marketing efforts of tour
(approximately 5,000) and in the United operators are what the suppliers of services
States, Canada, Japan, South Korea, Russia, and governments look for.
Australia, New Zealand, South and Latin
America, tour operators remain small in The countries visited are 80% intra-regional
number where tourism is less developed. (e.g. Germany to Spain, Australia to Thailand)
Globally, they represent around 12% of and 20% long-haul (e.g. Europe to the
international arrivals,(36) while in Europe they Caribbean, Japan to Europe, the United States
account for 35% of leisure air holidays. to Far East).(37)
There are five substantial European outbound
tour operators, the remaining 4,995 being Tour operators can have a significant impact
SMEs employing five to 100 people, which upon economies. Whereas the Balearic Islands
often cater for specialist interests or low were the poorest province in the whole of
volume destinations. Spain in 1950, by the year 2000 it was the
richest – almost entirely due to organised
The five large companies have integrated tourism.The Maldives is no longer to be
activities (travel agencies, tour operations, classified as a ‘lesser developed country’ thanks (36) Source: IFTO estimates.
airlines, hotels, cruise ships and ground to the economic impact of tourism, (37) Source: WTO tourism
statistics
24 The tour operator industry The tour operator industry 25

particularly organised tourism. Cancun in 11.1 Influences of increased tourism deeply This remains a significant opportunity to at WTO/OMT) to the narrowest (e.g. provision
Mexico had a local population of 600 before on citizens of receiving countries alleviate poverty in some developing countries. of clean water to particular hotels or districts).
tourism arrived. It now provides income for By far the most positive influence of tourism Its dealings with the public administration
600,000 and support for ten times that has been on the citizens of the receiver In countries where the money economy is involve ministries of foreign affairs, home affairs,
number through organised tourism from countries, where the foreign influx has limited and unemployment high, tourism can public works, environment, transport, tourism,
North and South America, and Europe.(38) In provided income for much greater social be seen to benefit the few who are directly education, health and finance.
Turkey, tourism revenues reach 30% of total choices than have hitherto existed and involved in tourism, leaving workers in the
commodity exports, most attributed to accelerated the process of modernisation and informal economy marginalised and disaffected. In the private sector, all the actors in tourism
organised tourism.(39) openness. As local people have become richer In addition, children vulnerable to sexual and related to tourism are involved in
through tourism, countries dependent on exploitation have found themselves targeted discussions. As tourism is a horizontal
Foreign exchange received by countries through international tourism have found themselves by a small number of paedophiles. activity, co-ordination, consultation and
tour operators takes the form of payments to generating a greater number of domestic partnerships (public-public, private-private and
hotels and ground handlers as well as taxes, tourists.The effect of this phenomenon in
11.2 The role of tour operators in the public-private partnerships) are essential for it
duties and charges. In addition, consumers Spain, for example, has been the restoration of community. to be successful.
spend money outside the hotel on the a strong Spanish identity – both cultural and Tour operators have many sub-contracted
‘complementary offer’.This amount can vary suppliers that are expected to deliver quality
from 150% of the hotel cost in countries such
culinary – which had been weakened.Tour
services under some form of supervision.They
12 Environmental dimensions
operator distribution has created jobs in
as Spain to virtually zero in those developing rely upon close relationships with people The direct environmental impact of tour
originating countries, particularly for women in
countries that offer little to see, do or buy.(40) working in the destinations – at airports, operators is relatively limited, but there are
travel agencies, airlines, airports and hotels as
hotels, restaurants, excursion venues, public ways in which they can have a positive
well as for tour operators themselves.
Outbound tourism demand is affected by administrations, medical authorities, etc. – for influence.Tour operators communicate with
confidence in economic conditions and without them, holidays could not be delivered. customers mainly through paper-based media,
Negative social consequences have been felt in
security as well as perceptions of discretionary Tour operators have resident staff, or those of therefore brochures need to be used
a number of different and significant ways.The
income. Leisure outbound travel has been their local agents that maintain these efficiently and to be sourced from renewable
‘homogenisation’ of global products and
growing at around one and a half times the relationships and are expected to become forests and recycled whenever possible.
services devoid of local identity has been
growth in GDP and is not highly volatile, familiar with concerns expressed by local Offices need to consume as little energy as
exacerbated by tourism movements.There is
unless there are safety concerns. Fluctuations communities. Where good quality possible and customers need to be
no doubt that people brought for a short time
in tourism revenues in receiving countries accommodation for customers is in short encouraged to make choices and to behave in
to another country seek to retain their own
are more marked due to consumer supply, many tour operators co-finance ways that are socially and environmentally
habits and practices – while host communities
perceptions of the relative safety and developments on a short-term basis. acceptable.
adapt to satisfy visitor tastes in order to make
attractiveness of destinations, as well as money from them.Those with vulnerable
changes in relative price. Tour operators act as a bridge between In considering the indirect effects of tour
cultures are likely to suffer most and local
suppliers, customers and the country visited, operators encouraging people to travel, a
disaffection is most keenly felt where there are
providing information about the destination, distinction needs to be made between
11 Social dimensions high densities of tourists. Reaction tends to
safety and cultural sensitivity (dress codes, etc). developed and developing nations when
come from regional, religious or cultural
The ability to travel and to witness other With smaller guided tours, customers often considering environmental action.
entities attempting to preserve key features
cultures not only brings prosperity to the seek greater detailed interaction and are very
that provide a manifestation of a local identity.
receiving country, but also fosters aware of their social and cultural responsibilities. Developed nations have the technical and
understanding and tolerance in the visitor.The financial resources to monitor and enforce
Overall, the opportunity for jobs in tourism
tour operator offer – based on high volumes, 11.3 The role of the IFTO environmental standards in tourism
and tourism-related activities in receiving
bulk buying and low prices – has provided The International Federation of Tour Operators development and, in many cases, the political
countries have been very positive, as has the
access to travel to millions of people.The tour (IFTO) acts as the spokesperson for tour will to act as well as a body of planning
opportunity for training and development.
operator’s main contribution has been to operators (and their clients) with municipalities, regulations. In these circumstances, should a
However, a major market failure has been the
increase tourism volume in many destinations regional and national governments and problem arise (e.g. an individual hotel failing to
inability to develop and diversify the
that would otherwise have had little tourism international organisations such as the perform at the level required) a basis for
complementary offer (things to see, buy or do
(38) Source: Mexican Ministry development. However, the way in which WTO/OMT, UNCTAD, WHO, UNESCO, negotiation exists between the governing
outside the hotel) that would provide extra
of Tourism different countries and destinations have dealt UNEP, and the EU. Issues range from the authorities and the local tourism actors
(39) Source:TURSAB jobs and income in the community and allow
with the effects of this increase varies widely. broadest level (e.g. Code of Ethics of Tourism together with IFTO.
(40) Source: IFTO estimates monies to be distributed more widely and
26 The tour operator industry The tour operator industry 27

Developing countries may have priorities that Cyprus, all tourist establishments are required that suffer from visitor congestion is another development plans.They support measures
are more pressing than sustainable to install solar panels, in which case energy issue, which has yet to be dealt with that help in visitor management and make
development in tourism.There may be neither consumption by tourists will be less than that satisfactorily. their own staff aware of sustainable
the political will nor the technical or financial by residents. In beach destinations where development needs.
resources to monitor environmental movement outside hotels is limited to 13 Conclusions
performance. In these situations it is important excursions, consumption/emissions during a Strong governance and institutional
for the tour operator and other tourism two-week stay are likely to be much less than 13.1 Key areas of progress frameworks have helped to manage flows of
actors to adopt self-regulation. For example, in staying at home. In the past ten years, a lot of progress has tourism through tour operators in most
the Antarctic where no legal framework exists been made. Firstly, information to consumers developed nations, although more could be
and the environment is highly vulnerable, tour 12.2 Water consumption by tour operators has vastly improved accomplished. In the developing world this has
operators and cruise ships have signed up to a The huge majority of tourists fly from colder although there are still no objective been less effective with the exception of low
defined code of conduct.This is weaker than a to warmer climates in countries with beaches international measures to indicate to volume specialist destinations, which have
legal solution as no effective sanctions can be nearer the equator, which get less rain and consumers the environmental performance of benefited from responsible management
applied to those not adhering to the code. have less available water. Although tourism sub-contracted suppliers or destinations. A policies of tour operators. It is in the few
uses very little water compared with plethora of eco-labels exist, but none with developing countries with volumes of tourists
12.1 Energy consumption/emissions agriculture, there is a significant increase in the global credibility. Secondly, tour operators have that are not appropriate for the habitat or
Tour operators encourage people to travel consumption of water as a result of tourism. developed and attempt to comply with codes current infrastructure that problems can arise.
from their local airport, which usually means a De-salination plants have been installed in of conduct, with some success.
taxi or a car journey. (A taxi journey is twice some areas of high-density tourism where It should be emphasised that multi-stakeholder
as long as that by the owner-driver, and there are water shortages. Hotels pay for The response of tour operators to global involvement in receiving countries/destinations
doubles energy consumption/emissions). water consumption by volume and this is warming issues relating to emissions has been can only be effective if tour operators are
reflected in prices to consumers. Many hotels to encourage zero emission engine included as active partners. In the end it is for
Airports have been extended as a result of employ systems (including incentives for manufacture and ensure that emissions per the country/destination to determine what
consumer demand – larger aircraft are now customers) to reduce consumption of water passenger are the lowest currently available role tourism should play in their community
used.Tour operators seek out the lowest seat and energy consumption and waste, but this economically by using modern fuel-efficient and what policies they want to follow.
mile costs – this requires in turn, high-density remains a major issue in much of the aircraft and coaches with high-density seating. Attempts by outsiders (e.g. tour operators or
seating and fuel-efficient modern aircraft developed and developing world. NGOs) to create solutions based on ‘western
operating at high load factors.The resulting In terms of indirect impact, where tour criteria’ are almost certain to fail.
emissions of noise, CO2 and NOx per 12.3 Waste management operators have been accepted as legitimate
passenger are lower than for other forms of Sewerage systems are expensive and ‘high partners in tourism development in many 13.2 Key areas for improvement
aviation, but nonetheless would not have tech’ systems are required to avoid countries and destinations, there is the Key areas for improvement include:
occurred had customers stayed at home. contamination of seawater.These may be opportunity for the tour operator to be
funded through central/local government and influenced by, as well as to influence, the • tour operators need to develop a
Customers are usually transported from the through multi-lateral sources. Huge behaviour of various public and private sector responsible tourism policy;
destination airport to the hotel by modern investments have taken place in coastal areas actors in the destinations. However, results are • better information to consumers from tour
diesel-engined or gas-powered coaches which of high tourism density, but much remains to very varied both between and within operators, particularly on credible
can carry up to 58 people and have low be done. Likewise, solid waste is a major countries. environmental standards applied to and
seat/mile CO2 emissions.These vehicles issue for many municipalities operating in monitored among sub-contracted
reduce the incidence of car traffic by more tourism areas. It is in the area of tourism management that suppliers;
than 25 times. However, in many developing the large tour operators have sought to • stronger relationships with tour operators
countries these are not available; LPG (liquid
12.4 Planning regulations influence the public and private sectors. Many and local public-private sector actors in all
Where construction of airports, roads, hotels tour operators seek to monitor the
petroleum gas) or CNG (compressed nitrogen significant tourism destinations to support
and other infrastructure is concerned, planning environmental performance of sub-contracted
gas) distribution is extremely limited. destination management policies aimed at
regulations that determine maximum spread suppliers and destinations.They support sustainable development.This should lead
and density are required to maintain an countries and regions in implementing the
While at the hotel, visitor energy consumption/ to constructive consultation as well as the
appropriate balance. Where local governance development processes of local ‘Agenda 21s’
emissions due to air-conditioning is broadly emergence of true local partnerships;
is weak there are frequent examples of over and actively promote the harmonisation of
equivalent to energy consumption/emissions • significant development of the
development.The degradation of heritage sites local, communal and regional needs in tourism
through central heating at home unless, as in ‘complementary offer’ to create jobs
28 The tour operator industry The tour operator industry 29

among women and the local community in their tourism activity. Customers, too, are • ensure that sustainable development
developing countries, and greater quick to bring to the attention of tour concepts, procedures and practices are
development of local agriculture to provide operators’ adverse consequences. NGOs included in management and representative
specific foods for tourists; can also contribute their views; training programmes;
• encouragement of zero-emission terrestrial • the issues raised are commonly dealt with • ensure greater adherence to tour operator
vehicles and aircraft; through the local contacts of tour codes of conduct.
• management of water, waste and energy operators in the destination. Otherwise, in
consumption and the protection of tourism a destination with high volumes of tourists, Success in the above areas will depend on:
sites (heritage and natural) from IFTO is often used to communicate the
unmanaged tourism flows that degrade adverse consequences and recommend • the development of agreed international
both the natural environment and the remedial action; criteria against which to measure the
visitor experience; • more recently, the Tour Operator Initiative environmental performance of
• encourage tour operators to adopt self- (under the aegis of UNEP, UNESCO and subcontracted suppliers in order to keep
regulation through appropriate codes of WTO/OMT) has provided the beginnings consumers better informed;
conduct specific to habitat and destination of a network of tour operators large and • the extent of the use of electronic
where there are insufficient governance small, to develop better policies and means of communication;
and institutional frameworks; systems of implementation; • technological innovation and progress that
• raising tour operators’ awareness of the • IFTO has played an active and prominent will allow the development of low cost,
social dimension of sustainable role with WTO/OMT by chairing its thin (low weight) shiny paper for brochures
development and ensuring that policies and Business Council. Sustainable development that have high levels of environmental
communications to consumers reflect local is a key part of WTO/OMT’s programme performance.
community concerns; of work.
• tour operators need to ensure those 15.2 Tour operators indirect impacts:
sustainable tourism development concepts, 15 Future challenges
procedures and practices are included in • tour operators need to improve their
their management and representative and goals monitoring of the social and environmental
training programmes; performance of sub-contracted suppliers
Tour operators should set the goal of
• tour operators need to set goals for and destinations (building on health and
introducing a comprehensive responsible
sustainable development against which safety initiatives and guidelines);
tourism policy covering direct action and
their performance can be measured and • tour operators should develop stronger
indirect impacts, within the next five years.
reported both internally and publicly. relationships with local public and private
15.1 Tour operators direct action: sector actors in all significant tourism
destinations, to support destination
14 Means of implementation management policies and strategies aimed
• better information to consumers;
Tour operators use a variety of tools to create • more use of electronic communication; at sustainable development (multi-
feedback systems to alert the tour operators • reduction in use of paper; stakeholder involvement).
as well as public and private actors in the • better use of recycled paper and paper
destinations. from renewable forests; In addition, tour operators need to:
• eliminate use of toxic paper coating;
• TUI, a part of Preussag, one of the largest • aggregate performance data to support • protect the natural environment and
tour operators in the world, with 23 corporate annual reporting and year on cultural heritage,
million customers, and Scandinavian Leisure year improvements, • conserve plants and animals, protected
Group, part of MyTravel, track the areas and landscapes,
environmental performance of destinations • respect the integrity of local cultures and
and sub-contracted suppliers; their social institutions.
• many of the small tour operators have
clear guidelines for their staff to follow and
report back on adverse consequences of
30 Tourism Incoming tour operators, agents, groundhandlers, coach and rent-a-car companies and major attractions 31

Part 3: Incoming tour operators, agents, groundhandlers,


coach and rent-a-car companies and major attractions
16 Social and economic operator forms part of their destination
network for which they are prepared to pay.
dimensions The outbound tour operator can also play a
Most international visitors are unfamiliar with role in that distribution to customers.
the countries they visit.To assist them plan and
operate their itineraries, hotels, visits and The coach companies play a crucial role in the
attractions, the role of the incoming tour batch distribution of customers from airport
operator, agent or groundhandler has to hotels and on tours to excursion venues.
emerged. Many are simply organised as a Their fleets are, in the main, very modern and
service to customers, others have broadened well maintained.The rent-a-car companies
the scope of their activities through backward usually provide new or nearly new vehicles for
integration by buying coach companies hire.The economic value of rent-a-cars for
and hotels. tourism is that customers can reach
destinations not accessible without
With the emergence of outbound tour motorised transport.
operators, the role of the incoming tour
operator has been much enhanced. Contracts The major attractions act as magnets to
are made between the two to deliver transfers tourists providing the motivation for visits and
and excursions and (on occasions) hotels.The leading to increased use of hotel rooms, roads,
incoming tour operator provides all logistical airports, rail transport as well as the land use
support as well as providing local knowledge for the attraction itself.They can provide a
(commercial, legal, political and environmental) major drive for increased local employment.
on what can and cannot be done. Major attractions depend on very high
visitor throughput.
Very few incoming tour operators have been
acquired by outbound tour operators, and 17 Social and environmental
99% remain as local independent businesses.
Worldwide there are many thousands of dimensions
incoming tour operators. In developing The incoming tour operators can, and do, lay
countries, in particular, these local businesses down clear policies and procedures for
compete to represent tour operators and subcontracted suppliers to follow to protect
those that fail resent that all the business of the environment (for example, relating to
the outbound tour operator goes through one driving on safari in Africa) and to support
local business. enlightened social policies, (portering in
mountainous areas in south-east Asia).
The incoming tour operator attempts to However, these local businesses are run on
create a range of offers to attract consumers local labour law, regulations, custom and
that are practical in terms of logistics and the practice.
environment and provide the right price/value
to consumers and profits to themselves. From In some developing countries, the custom and
the perspective of the suppliers in the practice may not meet the standards
receiving destination, the incoming tour demanded, for example, by International
32 Incoming tour operators, agents, groundhandlers, coach and rent-a-car companies and major attractions The hospitality industry 33

Labour Organization (ILO). Outbound tour with government at the appropriate level.
operators can have influence over how their The challenges for incoming tour operators, Part 4: The hospitality industry
passengers are handled by the incoming tour agents and groundhandlers are:
operators/suppliers, however, they have no 19 General overview important yardstick against which the
influence on how the incoming tour operator • to obtain from government recognition of industry’s development will be measured in
The hospitality sector (i.e. hotels and the near future.
arranges for the majority of their work with their influential role, restaurants) is an essential and dynamic
their suppliers that takes place with individuals • to take a balanced and responsible component of the world’s largest industry –
on independently organised groups. approach to the provision of services that travel and tourism.The global hotel industry 20 Economic dimensions
they provide within the context and covers a wide range of accommodation Although industry consolidation is a continuing
The incoming tour operators recognise that possibilities of their local conditions, services from full-service luxury hotels to bed trend, the hospitality sector is still
they have a significant role to play in tourism • to influence their subcontracted and breakfast operations, inns, all-suite hotels, predominantly made up of small and medium-
development.Their decisions on excursion suppliers to adopt a similar balanced and limited service and economy properties. sized enterprises (SMEs). Research indicates
venues and planning of trips can have strong responsible approach. These establishments may be owned and/or that approximately 20% of hotels worldwide
impacts on particular communities.These managed by independent operators, are branded (i.e. have an affiliation to a
communities are in competition with each The coach and rent-a-car companies will multinational chains, insurance companies, national or international chain of hotels), and
other for offering attractions to tourists who adopt more fuel-efficient, and eventually, pension funds, governments and other 80% are independent, although the ratio of
have limited time (e.g. craft markets).Tourists emission-free vehicles. What will then remain is investors. branded to non-branded hotels in the United
will often go to one craft market, but not two, the question of congestion and the challenge
States is higher (70/30)(43), a trend which
so decisions by incoming tour operators of the measures taken by them, together with The International Hotel & Restaurant Europe is likely to follow – albeit at a slower
count heavily. the authorities responsible for traffic Association (IH&RA) as the sole trade pace – given the existing low level of brand
management.Their objective should be to association exclusively dedicated to penetration and continued high volumes
The obligation of the coach companies is to manage congestion, so that delays and representing the hospitality industry at the expected in international travel.
ensure that the vehicles are safe and secure disruption to the visitor experience are international level, is also the only body to
and emit the lowest emissions possible with minimised. have attempted to quantify the size and scale Given its size and scope, the international
the use of local fuels.Their social obligations of the sector on a global basis.This research hospitality industry makes a major contribution
relate to conditions of work, particularly The challenge for attractions is to contribute was published in 1995 and 2000 in the form to gross domestic output. In both developing
drivers’ hours, as well as driving and parking to and obtain measures for access and of two White Papers on the Global Hospitality nations (where tourism may be the primary
procedures. subsequent distribution of very large numbers Industry.Their findings indicate that as of 1997 industry) and developed countries, industry
of customers, while complying with their social the industry comprised over 301,400 hotel revenues constitute an important part of the
The major attractions can be of cultural and environmental responsibilities. properties worldwide, totalling 13 million local and national economy.They do so via
heritage e.g. Karnak,Taj Mahal, or can be rooms and generating over USD202 billion in four major activities, profits earned and
recently man-made e.g. Disney or Universal revenues. It identifies the largest concentration
(41) Olsen, M. D., Zhao, J.,
distributed to owners, taxes paid on sales, Sharma, A., Choi, J., 2000:
Studios.The attractions of cultural heritage can of hotels in the European Economic Area wages and real estate, jobs created; and Leading Hospitality into the
lead to excessive use and congestion and to (EEA) with 159,226 properties, followed by Age of Excellence: Expansion,
purchases of supplies and materials.
environmental degradation.The man-made Competition and Vision in the
the North American region, with just over Multinational Hotel Industry
attractions have imposed upon them a 65,000 hotels.(41) This contrasts sharply, for Industry taxation generates significant funding 1995-2005. International
panoply of planning and social regulation with instance, with South Asia, which, with 15,066 Hotels &Restaurants
for governments.This in turn, is used to Associations. France.
which to comply.This includes stringent hotel properties, represents less than 1% of provide services for citizens and travellers. As (42) UNITED NATIONS,
environmental impact assessments before any total world supply.(42) 1998: United Nations
well as income tax, hotels pay business taxes,
project is finally approved. Conference on Trade and
licence fees and real estate taxes, in addition Development, International
An industry of such magnitude inevitably has to the social charges often imposed on Trade in Tourism-Related
18 Conclusion far-reaching impacts of a social, economic and employee wages. Being such an important Services: Issues and Options
for Developing Countries.
environmental nature, as was confirmed by the source of tax revenue, hotels can be viewed as
The opportunities for incoming tour operators United Nations. 1998
second IH&RA White Paper (2000).This found highly productive members of the economic (43) Arthur Andersen, 1998:
are to be recognised for the important and 10th Annual European Hotel
that sustainable development and social issues community, compared with other property
influential role they can play in tourism Industry Investment
had become key forces driving change in the investments that do not provide this multiple Conference: New Capital for a
development. As small local enterprises, they
multinational hospitality industry and an taxing opportunity. Changing Europe. London.
are often not brought into policy discussions November 1998.
34 The hospitality industry The hospitality industry 35

Hotels and restaurants also contribute to the Although no data is currently available as to • the protection of employees against all acts in collaboration with UNAIDS.(50) This gives
important process of job creation. As a labour- the actual extent of the labour shortfall of discrimination that tend to violate guidance to hotels on introducing an AIDS
intensive industry, hospitality employs large globally, it can be anticipated that trade freedom of association, policy and AIDS education in the workplace
numbers of wage earners, whose taxes and associations will lobby for a more flexible job • the protection of employees against any and details essential safety measures (treating
disposable income add to gross domestic market on a global scale, and that in order to measures that could harm them as a result injuries, disposing of syringes and razors etc.).
output and help to create further employment help combat the labour shortage hotels will of them being union representatives.
opportunities. Given that each hotel room have to embrace a training culture in their The commercial sexual exploitation of children
typically requires one member of staff, every businesses and employ people from an The Accor Group undertakes not to oppose in tourism – commonly referred to as child
hotel room built has the potential to create an increasingly wide cross-section of cultures efforts to unionise its employees and sex tourism – is a further area of social
additional job.(44) and backgrounds. considers respect for union rights to be part concern with implications not just for hotels
of the good reputation of its brand names worldwide, but for the tourism industry as a
Furthermore, for every dollar spent by a guest (see Annexe 4 for the full text). whole. No matter how inadvertently, hotels
21 Social dimensions
in a hotel, one additional revenue dollar is along with other tourism operators may be
generated for the community. Referred to as By providing many young or unskilled people There is also growing pressure on the implicated.
the ‘multiplier effect’, this concept is used by with their first job experience, the industry multinational industry to plough more of its
economists to explain how money spent by a also effectively offers them an entry into the wealth back into those parts of the developing Experience in the field shows that this is one
hotel guest travels through a community to labour market.The industry’s labour-intensive world where it operates. In an era when area where collaboration between the various
purchase the goods and services required to nature puts it in a prime position to draw wealth sharing can be achieved through joint private sector partners, national governments
meet the guest’s needs. In the United States, for upon all sectors of society to meet its venture schemes or other forms of ownership, and their law-enforcing agencies is vital.
example, the multiplier effect is approximately workforce needs. It is worth noting that in the expectation is that all stakeholders in a IH&RA, for example, is an active member of
two; that is, for every dollar spent by a guest in some countries women account for up to hotel project (be they investors, employees, or the international steering committee on the
a hotel, one additional revenue dollar is 70% of all employees in the catering and government) should have an equitable share in Code of Conduct for the Protection of Children
generated across a wide range of businesses.(45) accommodation sector, according to estimates the profits. Increasingly, criticism is directed at from Sexual Exploitation in Travel and Tourism,
by the International Labour Organization governments that remove all forms of financial together with other stakeholders, including
The total output of the hotel industry is (ILO).(47) Given its key contribution to gross obstacles as an incentive to hotel companies Interpol, WTO, the Tourism Authority of
closely tied to the variables associated with global output and employment generation, and to locate within their borders. Thailand (TAT), and other representatives from
economic development such as basic the social consequences this may have, the tourism industry.
infrastructure and levels of Gross Domestic hospitality industry leaders are being The challenge of the shrinking labour pool is
Product (GDP), employment and education of challenged to demonstrate greater levels of compounded by pandemic HIV/AIDS
(44) Olsen, M. D., 1995: Into
the workforce.This relationship is worth social responsibility and will be increasingly particularly for hotels located in high-risk areas
22 Environmental dimensions
the New Millennium: A White
Paper on the Global noting since it can be expected that the hotel called upon to address the gap between the where the disease is widespread. An actuarial As a major component of travel and tourism,
Hospitality Industry. industry has considerable growth potential in so-called ‘haves’ and ‘have-nots’. study of South Africa, for example, revealed the hospitality industry (characteristically a
International Hotels private sector activity involving SMEs widely
&Restaurants Associations.
those nations and regions that are just that the transport, catering and
France. beginning to fully develop their economies and In this spirit, some hotel companies have accommodation sectors are the most at risk dispersed across the local environment) has a
(45) ibid improve their performance in each macro- signed agreements with trade unions, which from the epidemic with an estimated 26% of vested interest in protecting the environment -
(46) Olsen, M.D., 2000: focus on issues of trade union rights, skills its key resource.
Leading Hospitality into the
economic variable. the region’s hospitality workforce ultimately
Age of Excellence. training and equality in the workplace. Noting becoming infected.(49)
International Hotels 20.1 Labour supply that ‘in the global economy, all social and Individual operators and major hospitality
&Restaurants Associations. Of particular concern to the hospitality economic progress is contingent upon the chains alike are increasingly hearing this
France. p.18. Yet the problem is by no means exclusive to
(47) ILO, 2001: Hotel industry in high-income countries are current maintaining of a society based on democratic sub-Saharan Africa and its implications extend message as they implement environmentally-
Resources Development, demographic trends – notably declining birth values and respect for human rights’(48), the well beyond the labour supply. Hotels friendly energy conservation and waste
Employment and Globalization rates and ageing populations – which put Accor Group and the International Union of increasingly recognise the need for measures disposal measures tailored to their specific
in the Hotel, Catering and (49) Leading Host, 1999:
Tourism Sector. International further pressure on an industry characterised Food, Agricultural, Hotel, Restaurant, Catering, to protect ‘frontline’ employees given the needs. Indeed, by the very nature of their FEDHASA Begins to Address
Labour Organisation. Geneva. by high turnover and a shortage of qualified Tobacco and Allied Workers’ Associations higher-than-average extent of direct contact operations, hotels are likely to take a multitude AIDS in the Hospitality
(48) Agreement Between the Industry. 1999 .
labour in both developed and developing (IUF) have undertaken to respect ILO between customers and staff. One response to of environmental actions that extend beyond
IUF and the Accor Group on (50) IH&RA, UNAIDS, 1999:
Trade Union Rights. For more countries(46).These problems are exacerbated conventions relating to: this need has been the publication of the the control of any single monitoring agency. As The Challenge of HIV/AIDS in
information on the Internet by constraints on the international mobility of a result, self-regulation appears to be the most the Workplace: A Guide for
Guide for the Hospitality Industry on dealing with
http://www.iuf.org/iuf/accor/tur the Hospitality Industry.
ight.htm (see Appendix 4)
workers as a result of visa restrictions and • the right of employees to affiliate to the HIV/AIDS in the Workplace produced by IH&RA viable course of action, whether in the form of France. (see Appendix 5).
national immigration quotas. union of their choice,
36 The hospitality industry The hospitality industry 37

in-house environmental audits, the adoption of IH&RA and partner organisations.(51) increasingly careful to reduce waste volumes operations.(55) This is particularly relevant given
an environmental management system, and/or because it makes sound business sense.They that shareholders, customers, employees,
application for eco-certification such as Green Hotel developments can hasten the installation do so by minimising the materials used in the community groups and governments are
Leaf, Green Key or Green Globe issued by of much-needed water, power and transport first place, recycling and reusing waste increasingly showing an interest in the ‘green’
one of a number of recognised bodies (see infrastructure. Hospitality developers are well materials wherever possible, and by safely performance of their corporate citizens,
Annexe 7). aware that poor siting, design, engineering and disposing of residual wastes.The Orchid Hotel including hospitality businesses.
construction of tourism facilities run counter in Mumbai, India, provides a particularly good
Indeed, the moral, social and political to their long-term interests by causing erosion, example of innovative recycling and waste Most of the leading hospitality chains have
arguments for conducting business in an landslides and flooding. Much has been learnt disposal.Virtually all in-room products are introduced environmental policies and many
environmentally-sound manner are becoming from past experience, including the reusable or recyclable, paper usage is kept to a have senior executives dedicated solely to
more and more widely accepted.This is importance of preserving natural protective minimum and kitchen waste is composted in environmental issues. In smaller hotels,
particularly noteworthy given the potential features such as dunes and vegetation cover on-site vermiculture pits. (See Annexe 5 for environmentally-sound business practice is
impacts the industry can have on air quality, when constructing hotel facilities on the further examples). often driven by the individual general manager,
energy and water consumption, land use and waterfront in low-lying and coastal areas, and resulting in both creative solutions and cost
waste generation. of harmoniously integrating hospitality facilities As a major consumer of goods and services, reductions. Clearly, the industry is progressing
with the natural or architectural features of the industry has a strong impact on the supply both in environmental awareness and concrete
Although less ‘polluting’ than some other the surrounding area.(52) chain and can induce better environmental action, although opportunities for further
industries such as certain manufacturing practices here.Through their collective efforts improvement still abound.
processes, hospitality businesses, like most Constructing or refurbishing hotels can be an hospitality businesses can contribute to
others, contribute to emissions into the opportunity to apply traditional techniques increasing recycling volumes, driving down As indicated, voluntary initiatives have been
atmosphere (through the use of fossil fuels and technologies, to rediscover local materials, recycling costs, increasing the profitability of undertaken to help hotels deal effectively with
and ozone-depleting substances and the and to consult with local communities to learn local recycling markets and raising customer HIV/AIDS in the workplace and the
transportation of supplies).The hospitality how best to construct buildings that respect a awareness. commercial sexual exploitation of children in
industry can also be considered a significant given landscape and suit a particular climate. tourism, but much remains to be done.To
user of energy in the form of heat and power. The 2001 IH&RA Environmental Award Hospitality services people at leisure – who date, industry associations, such as IH&RA,
As this directly involves the burning of fossil Winner – Chumbe Island Coral Park,Tanzania offer a captive audience for environmental have focused their efforts on raising awareness
fuels and the emission of greenhouse gases, – for example, employed local craftsmen for communication. Many tourists feel good of the issues involved and formulating
the hospitality industry is also an indirect their knowledge and skills in the use of knowing that they have spent a low-impact guidelines that can be incorporated into
contributor to global warming. As a result, traditional building techniques. As a result, 14 holiday and used the services of environment- operating procedures.They have emphasised
industry bodies regularly draw attention to the ‘eco-bungalows’ were constructed with conscious operators.The feel-good factor is that the challenge for all hotels – large or
importance of eliminating ozone-depleting materials that have close to zero impact on not limited to tourists – it can also extend to small, chain or independent – is to address
substances in refrigeration, air-conditioning and the environment. employees. In fact, good environmental these problems proactively rather than be
fire-extinguishing appliances to avoid further stewardship has been found to reduce forced to comply with legislative requirements
contributing to this phenomenon. It should be remembered, however, that employee turnover, and motivate employees (by the government) on which they may not
hospitality developers do not operate in a to become environment-conscious citizens.(53) have been consulted. A detailed discussion of
Water is perhaps the hospitality industry’s vacuum.The control of environmental impacts voluntary actions undertaken in the last
most important resource.Tourists typically also depends on a strong local government decade by the hospitality industry in pursuit of
consume considerably more water than local capable of enforcing building and planning
23 Conclusions sustainable development will be the topic of
The ‘triple bottom line’ – the consideration of (53) IH&RA, EUHOFA, UNEP,
residents. A hotel can consume between 60m3 regulations.This is particularly important at a the following section. 2001: Sowing the Seeds of
and 220m3 per guest room per year time when tourism and hospitality businesses ecological and social, as well as economic Change: An Environmental
depending on the facilities provided and continue to expand into remote areas. concerns – is increasingly guiding business Teaching Resource Pack for
(51) IHA, IHEI, UNEP, 1995:
whether sound water conservation practices strategy. Since the introduction of Agenda 21
24 Means of implementation Hospitality Professionals.
Environmental Action Pack for (54) WTTC, WTO and the
Hotels: Practical Steps to are in place, such as water flow restrictors and Most hotels generate large quantities of solid and its adaptation for travel and tourism in Since the introduction of Agenda 21, the Earth Council, 1996: Agenda
Benefit your Business and the on-site waste water treatment facilities. Major waste including bottles and food packaging, 1996,(54) the hospitality industry has introduced hospitality sector has adopted numerous 21 for the Travel & Tourism
Environment, 1995. Industry:Towards
(52) IH&RA, EUHOFA, UNEP, efforts have been made by the industry to kitchen and garden waste, old furniture and numerous voluntary initiatives to reduce the strategies, approaches and measures in Environmentally Sustainable
2001: Sowing the Seeds of disseminate information and advice on these equipment and potentially hazardous wastes negative and enhance the positive response to the challenge of sustainable Development.
Change: An Environmental environmental impacts associated with its development.These include: (55) PriceWaterhouseCoopers,
and other resource and energy-saving such as asbestos and solvents. Waste disposal
Teaching Resource Pack for 2000: New Europe and the
Hospitality Professionals, 2001. measures, including several produced jointly by costs money and for this reason, hotels are Hotel Industry. London.
38 The hospitality industry The hospitality industry 39

• environmental management systems and As indicated above, in the social domain, measures is highly complex.Therefore, Rica’s Certification for Sustainable Tourism),
tools; IH&RA has collaborated with UNAIDS to voluntary initiatives such as eco-labels, and reduced environmental liability. Examples
• education, awareness creation, training and produce a manual addressing the issue of environment awards and codes of conduct are of certification schemes in the hotel industry
information dissemination; HIV/AIDS in the workplace(56) and has actively proving to be an effective method of are detailed in Annexe 7.
• voluntary initiatives; participated in WTO’s campaign against Child encouraging environmental improvement
• multi-stakeholder communication and Sex Tourism by publishing practical advice for across a large number of businesses. In In terms of the hospitality industry’s social
consultation; hoteliers on how to deter this form of criminal addition to those discussed, other examples contribution, one initiative particularly worth
• environmental reporting; activity and where to get help.The IH&RA are cited in Annexe 7. noting is the Singapore-based Pan Pacific Hotel
• implementation of the Rio principles. leaflet Stop Child Sex Tourism is available on the & Resort’s Youth Career Initiative. Launched with
association’s Web site for member hospitality In response to growing consumer awareness support from the United Nations Children’s
24.1 Environmental management associations to download and adapt. A number of the environmental context when purchasing Fund (UNICEF) at the Pan Pacific Hotel in
systems and tools of these have promoted the campaign by products, eco-labelling has been one of the Bangkok in 1995, this IH&RA-endorsed
Many multinational and independent hotel distributing the material to their members most successful means for a hotel to gain programme offers severely under-privileged
companies have introduced environmental while others – notably in Brazil, the Philippines environmental credibility and custom. young people a 20-week training course in
management practices at the property level. and Taiwan – have launched their own Certification may originate within a national basic life skills along with an introduction to
Ideally, the framework for this involves defining campaigns at the national level. hotel association, such as the Hotel Association the hospitality industry. It seeks to open up
an environmental policy and building a of Canada’s Green Leaf programme, as a joint genuine career opportunities that will lift them
management system to measure At the corporate level, many global hospitality initiative between the national hotel out of poverty and protect them from
environmental impacts and compliance both companies are also involved in a range of association and other local tourism partners, prostitution.
with corporate policy and with local voluntary initiatives. Marriott International, for such as HORESTA’s Green Key programme in
regulations, as well as documenting the instance, has committed to assisting the Denmark, and Green Globe 21 supported by The programme has now been set up in
system’s performance for inspection and communities in which it operates, believing WTTC and other key international players. Or, Manila (Philippines), Jakarta (Indonesia) and
auditing purposes. that business enterprises should be active in finally, it may be devised by a consulting firm Dhaka (Bangladesh) and will be extended to
supporting community concerns such as the HVS Ecotel certification other world regions such as Africa, Latin
One such system is Six Continents’ (formerly (see Annexe 6). programme. In order to obtain an eco-label, a America and the Caribbean in the near future.
Bass Hotels & Resorts) Conserving for Tomorrow hotel must be independently audited on a To date, over 400 young people have
programme, a worldwide initiative involving In the specifically environmental domain, regular basis to ensure it meets standards and benefited from the programme, some even
over 1,100 participating hotels. Such curriculum materials for hotel schools recently policies relating to a general code of conduct using it as the stepping-stone to higher
environmental management systems (EMS) help developed by IH&RA(57) demonstrate that or specific benchmark. education (see Annexe 7).
businesses to evaluate, manage and reduce their sound environmental policy is not limited to
negative environmental impacts by providing a one geographical region, nor is it the exclusive According to the Caribbean Alliance for On the cultural side, IH&RA has partnered
methodology to integrate environmental preserve of multinational companies - Sustainable Tourism (CAST), an environmental with the United Nations Educational, Scientific
management into business operations in a independent hotels have also shown initiative run by the Caribbean Hotel and Cultural Organisation (UNESCO) in a
systematic manner. Examples of hotel outstanding leadership here. Since 1990, Association for the benefit of its member joint initiative encouraging hotel companies to
companies that have successfully implemented IH&RA, with sponsorship from American hotels, the eco-label certification process has invest in the archaeological and cultural
EMS are documented in Annexe 5. Express, has presented an annual Environment not only created a competitive advantage for heritage on which cultural tourism thrives.
Award recognising outstanding achievement by many hoteliers, but has also directly benefited Major hotel chains participating in this
24.2 Education, awareness creation, independent establishments as well as chains. the bottom line. Routine measures can reduce ‘Memories of the Future’ programme have
(56) IH&RA, UNAIDS, 1999: training and information dissemination
The Challenge of HIV/AIDS in Entries are used for educating and raising water consumption and related costs by up to financially supported restoration and
the Workplace: A Guide for IH&RA, in conjunction with partners such as awareness in the industry as a whole, and have 30%, provide significant savings in energy, solid enhancement projects for UNESCO World
the Hospitality Industry. 1999. UNEP-DTIE, the International Hotels been incorporated into a number of waste haulage, chemical and maintenance Heritage Sites such as Prince Gong’s Palace,
(57) IH&RA, EUHOFA, UNEP,
Environment Initiative (IHEI), the UNAIDS publications(58) and press articles costs, and have a typical payback period of less Beijing and the Medina of Tunis (Accor) or the
2001: Sowing the Seeds of
Change: An Environmental programme and its member national (see Annexe 6). than two years. historic City of Krakow in Poland, the City of
Teaching Resource Pack for hospitality associations, has sought to raise Tyre in Lebanon and the Bahla Fort in Oman
Hospitality Professionals. 2001.
(58) IH&RA, UNEP, 1997:
industry awareness of the social, economic and 24.3 Voluntary initiatives Other advantages frequently include a positive (Radisson SAS). (See Annexe 7 for a more
Environmental Good Practice environmental dimensions of sustainable Given the predominance of SMEs in the impact on corporate/hotel image, internal detailed description of this programme.)
in Hotels: Case Studies from development through numerous educational hospitality sector, legislative enforcement and management, local community relations, client
the IH&RA Environmental
Award. 1997.
programmes and publications (see Annexe 6). verification of compliance with environmental satisfaction (reported to be 90% under Costa
40 The hospitality industry The hospitality industry 41

24.4 Multi-stakeholder communication widespread trend towards environmental The meeting’s conclusions placed a strong performance in terms of sustainable
and consultation reporting among hotels. Company emphasis on: development. Efforts by IH&RA, UNEP,
Hospitality companies, like all businesses, environmental reports are considered an UNAIDS, IHEI, CAST, national associations,
answer to a variety of stakeholders, including excellent means for self-assessment – by • educating the consumer on environmental individual hotels and others to record and
investors, customers, employees, suppliers and monitoring progress and measuring the results responsibility, disseminate information on best practices, has
the local community. Increasingly, they are achieved. Indeed, environmental reporting is • promoting environmental and social enabled a wide sample of hospitality
experiencing demand for greater participation starting to evolve into ‘sustainability reporting’ responsibility among travel and tourism businesses to benefit from the experience
in decision-making by representatives of the which communicates the economic companies, of others.
latter category, which may translate into a performance of the company, and its
heightened need to obtain voter approval for environmental and social impacts. Moreover, • encouraging multi-stakeholder participation Over the next ten years, however, the industry
planning and development, for example, by financial institutions have come to regard in the development of policy and will face new challenges as it gears up for
carrying-out an environmental impact sustainable principles and practices as programmes. further growth in a period where social and
assessment. In this new regulatory context, fundamental to sound business management, environmental sensitivity are becoming
corporations are being pressured into making giving companies that wish to be considered Through its congresses, think-tanks, progressively more acute.This, in conjunction
a higher community commitment through ‘responsible’ an additional incentive to monitor, publications and partnerships, IH&RA with the fact that global capital flows will exert
charitable involvement, a trend mirrored in the measure and report performance in the continues to communicate the above pressure on managers to provide greater
corporate marketing techniques increasingly future.(59) messages to the global hospitality industry and returns on investment, makes for an even
used for the generation of brand awareness. the voluntary industry initiatives outlined in more challenging context in which the
Accordingly, more and more multinational this report illustrate that these are being hospitality sector must focus its efforts on
Exemplary instances of local community hotel companies are reporting their received and understood. making progress in the following specific areas:
consultation can be found in both the environmental activities and performance on a
regular basis. Examples include Six Continents • increasing participation of all sectors of
independent and chain hotel sector. Facing the
(formerly Bass), Starwood, Radisson SAS and
25 Conclusions society and involving all stakeholders
threat of becoming an island of conserved
Golden Tulip in addition to independent hotels, It is clear from the examples in this paper that (governments, NGOs, local communities,
habitat in a sea of rural poverty, the Phinda
such as the winner of the IH&RA’s hotels from all geographic regions are local authorities) in the decision-making
Mountain & Forest Lodge, in South Africa, has
Environment Award 2000 – Hotel Victoria, successfully implementing strategies in favour process;
made a commitment to ensure the local
Freiburg, Germany – which regularly of sustainable development. Key areas of • increasing provision of benefits, especially
community draws sustained benefits from its
communicates quantified data on the hotel’s progress include: rising levels of awareness by economic opportunities, to local residents.
natural resources. Radisson SAS has
environment performance to guests. It can be using resources in an efficient and These could include purchasing from local
established its Responsible Business Agenda for
expected that companies in the years ahead environmentally sensible manner can positively suppliers, outsourcing laundry functions to
key stakeholder groups (including suppliers,
will undertake to report on more and more impact the bottom line, the multiplication of local businesses, and supporting local
local communities, media and environmental
aspects of their operations. voluntary initiatives undertaken across the enterprise through the provision of
representatives) to determine what they can
globe, and the recognition that transparency business advice, and by sharing marketing
rightfully expect from the company. Both
companies recognise the role of key
24.6 Implementation of the and reporting make for good business resources and infrastructure;
stakeholders in the decision-making process Rio principles practice. In the SME sector particularly, the • lobbying governments to loosen visa
IH&RA has been instrumental in advocating primary contributing factor of success appears requirements in order to facilitate the
(see Annexe 8 for further details).
the implementation of the Rio principles in the to be the enthusiasm, creativity and mobility of workers to address the
hospitality industry through its ongoing efforts commitment of individuals. However, there shortage of qualified labour;
Beyond these individual examples and others
to raise environmental awareness. With are still areas where progress needs to be • focusing on attracting and retaining
like them, however, further research must be
WTTC, it participated in the 7th Session of made.These will be addressed in the employees through lifelong learning,
conducted to track what the industry is doing
the United Nations Commission on following section. empowerment, better balance between
as a whole in regard to communicating and
consulting with its stakeholders. Sustainable Development (UNCSD, April work, family and leisure, greater workforce
1999), which focused for the first time on 26 Future challenges diversity, equal pay and better career
24.5 Reporting tourism. In particular IH&RA and WTTC prospects for women, profit sharing and
The ever-increasing pressure from hotel co-ordinated industry representation at the and goals shared the ownership scheme;
stakeholders for transparency and openness multi-stakeholder dialogue on tourism. Since the introduction of Agenda 21, the • ensuring that all establishments have the
(59) PricewaterhouseCoopers,
about the broader environmental aspects of hospitality sector, as demonstrated in this necessary policies and tools in place to
2000: New Europe and the
Hotel Industry. 2000. hospitality operations is reflected in a paper, has done much to improve its manage the threat of HIV/AIDS;
42 The hospitality industry The cruise line industry 43

• garnering further support among industry 27 Summary


players and working with governments to Part 5: The cruise line industry
combat the commercial sexual exploitation In brief, while the hospitality industry is making
of children in tourism, for example by a concerted effort to initiate programmes for 28 General overview The mission of ICCL is to participate in the
adopting an explicit ethical policy against sustainable development, its success will international and United States regulatory and
depend on the extent to which national The passenger cruise industry is an exciting, policy development process and ensure that
child sex tourism on the property, training modern and rapidly expanding global industry.
staff to spot and report suspicious incidents governments encourage sustainable tourism all measures adopted provide for a safe, secure
initiatives and their ability to understand how During the current decade, it has continued to and healthy cruise ship environment. Under
and agreeing to participate in programmes expand its capacity and to develop new
such as the Youth Career Initiative; other policy areas can affect the hospitality the direction of the chief executives of its
industry. If the latter can work in co-operation cruising opportunities for vacationers.The member lines, ICCL advocates industry
• guaranteeing that all new properties built growth and global reach has been exceptional
are sited and designed to minimise with continued hospitality industry involvement positions to key domestic and International
and commitment, then the principles of for an industry with such high capital costs, and regulatory organisations, policy-makers and
negative environmental impacts.This can be with such a complex regulatory and legal
partially accomplished through conducting sustainable development within the sector other industry partners. ICCL actively
stand a better chance of being applied. environment in which to operate. monitors domestic and international shipping
Environmental Impact Assessments (EIAs);
• ensuring that the conservation of natural policy and regulations and develops
With capacity projected to continue to recommendations for its membership on a
resources, including water and energy, is at increase each year, the future offers
the core of all operations and espousing wide variety of issues, including safety, public
extraordinary opportunities for the industry, its health, environmental protection, security,
new technologies which facilitate this; customers and suppliers.This increase in
• ensuring that waste generated in individual medical facilities, and passenger protection.
capacity is driven by a record number of new
properties is kept to a minimum and ships coming into service. Among these will be
disposed of in an environmentally sound Conferred the status of a non-governmental
mega-liners that can accommodate more than consultative organisation to the International
way; 3,000 passengers as well as smaller, more
• clearly communicating and ensuring that Maritime Organisation (IMO), ICCL actively
intimate luxury vessels.The industry has a participates in reviewing current maritime
the economic justifications for being history of growth approaching 8% per year for
environmentally-friendly and for supporting issues and developing conventions and treaties
the past decade, and the outlook for the which, when adopted and ratified by member
sustainable development are understood future seems extremely bright.
throughout the sector; nations, become international law.Through
• stimulating consumer awareness about IMO, maritime nations have developed
According to a recent study conducted by
making socially and environmentally consistent and uniform international standards
analyst G.P. Wild,(60) total cruise passengers are
responsible choices when travelling; that apply to all vessels engaged in
forecasted to grow from 9.8 million last year
• continuing to gather and disseminate international commerce.These standards are
to 20.7 million by 2010. Within these figures,
information on best practice; set forth in a number of conventions and
the North American market will go up from
• further developing a common body of codes such as:
6.8 million to 11.9 million and mainland
knowledge so that all stakeholders in the Europe will grow from 1.3 million to
hospitality experience can be informed of • SOLAS (Safety of Life at Sea); (60) G. P. Wild (International)
5.3 million. In sum, the passenger cruise
the choices available to them; • STCW (Standards of Training, Certification Limited, 2001: Implications of
industry is a dynamic sector of the global Fleet Changes for Cruise
• incorporating sustainable development and Watchkeeping);
economy. Market Prospects to 2010.
teaching into hospitality school curricula. • MARPOL (Marine Prevention of Pollution August 2001.
from Ships); (61) ICCL members are
ICCL is the leading trade association that Carnival Cruise Lines ;
• ISM (International Safety Management
represents the interests of the 16 largest Celebrity Cruises ; Costa
Code). Cruise Lines, N.V. ; Crystal
passenger cruise lines that handle 95% of the Cruises ; Cunard Line Limited;
North American vacation cruise market and Disney Cruise Line ; Holland
International conventions set the benchmark America Line ; Norwegian
approximately 85% worldwide(61). It also
for environmental and safety standards Cruise Line ; Orient Lines ;
represents a growing number of over 73 Princess Cruises; Radisson
throughout the world. As an NGO, ICCL
strategic cruise industry business partners. In Seven Seas Cruises; Regal
actively contributes to the deliberations of the Cruises ; Royal Caribbean
2002, the member lines of ICCL will sail over
Maritime Safety Committee (MSC), the Marine International ; Royal Olympic
90 vessels and will carry more than seven Cruises ; Seabourn Cruise
Environment Protection Committee (MEPC)
million passengers. Line ; Windstar Cruises.
44 The cruise line industry The cruise line industry 45

and the numerous sub-committees, working Protection (FL DEP). ICCL also works closely
Global demand for cruises
groups and correspondence groups through with the United States EPA, other state and
submission of reports and papers, participation federal agencies and public advocacy groups to Passengers by area 1989 1991 1993 1995 1997 1999
in discussion, and correspondence groups. address safety, security, health and North America (millions) 3.29 4.00 4.48 4.40 5.05 5.89
ICCL is an active participant in the environmental protection concerns. Europe (millions) 0.53 0.70 0.88 1.00 1.30 2.00
development and fine-tuning of these Rest of the world (millions) 0.20 0.22 0.25 0.30 0.46 0.85
important international regulatory regimes that 29 Economic dimensions Total (millions) 4.02 4.92 5.61 5.70 6.81 8.74
apply throughout the world.
Diem (millions) 27.74 32.96 36.47 38.72 47.23 59.47
During the last decade, the cruise ship
business is a tourist industry that has grown Beds (thousands) 81.00 100.65 114.11 132.53 160.10 194.39
The countries where vessels are registered or
rapidly. According to WTO(62), world demand Beds. Day (millions) 28.34 31.98 36.25 42.10 50.86 50.89
‘flagged’ have the responsibility to oversee
compliance with the internationally agreed- reached 8.7 million passengers in 1999.The Occupancy (%) 97.88 103.09 100.59 92.01 92.85 97.66
upon requirements established by these and North American markets cover two-thirds of
the global volume, this is primarily due to the Source: J.P. Wild, 2001
other treaties. Additionally, a port state, such as
the United States, provides additional oversight renaissance of the cruising destinations in the
regarding compliance and exercises jurisdiction Caribbean. Although the number is relatively
4.0%, United States West Coast, 3.3%, Hawaii, As a result of these economic partnerships,
over vessels while they operate within the small in the global holiday market, the industry
2.6%, and South America, 2.4%. Among the the cruise industry is able to create
waters of that coastal nation. While operating has an enormous momentum and it is
remaining destinations, the capacity for world, employment for thousands of United States
within United States waters, laws such as the believed that North American and European
Transatlantic, Asia, Australia, Middle East and citizens and support for state and local
Resource Conservation and Recovery Act, the demand will, by the end of 2010, surpass
Antarctica cruises has more than doubled economies in all 50 states.The BREA study
Clean Air Act, the Clean Water Act, the Refuse 12 million passengers.
since 1990.The social, environmental and estimates that in 2000, the cruise industry
Act and the Federal Water Pollution Control
economic sectors of these emerging generated jobs for 257,067 Americans.
Act apply.The United States Coast Guard In the North American market, the United
destinations will prove to be a challenge and
enforces both international requirements and States is the dominant source of cruise
an opportunity.(64) In the United States, capital expenditures by
the United States domestic laws with regard to passengers. However, in recent years a growing
the cruise lines more than doubled between
cruise ships operating within their jurisdiction. percentage of passengers have come from The cruise industry has developed into a 1997 and 2000. According to BREA(66), this
Europe, Canada, and other areas.This significant economic contributor to the United growth required significant investment in new
ICCL works with leading flag and port state expansion has led to cruise line employment States economy, including industry, agriculture, cruise ships and upgrading of the existing fleet.
administrations, international shipping of men and women in these markets both and the service sector. A study conducted in Other purchases by the cruise lines rose 30%.
associations and classification societies on ashore and aboard ships. Comparing 1998 to 2001 by the Business Research and Economic In total, spending in the United States
safety, security and environmental issues. ICCL 1990, cruise ship embarkation from North Advisors (BREA)(65) concluded that in 2000, associated with the industry increased by
constantly strives to improve safety American ports increased by almost 70 %.The total economic benefit by the cruise industry nearly a third between 1997 and 2000, to
procedures, and the excellent safety record of major United States ports of call are located in and cruise-related activities was approximately USD9.4 billion.
ICCL member operators attests to the Florida, Alaska, California, Louisiana, New York, USD17.9 billion. Of this, the cruise industry
proactive steps taken by these operators to Texas and Massachusetts. In Florida alone, over contributed USD9.4 billion in direct spending While these economic benefits in the United
safeguard their passengers and crews, and their 3.2 million passengers embarked from the for the products and services of United States States are substantial, there are also significant
commitment to provide a safe, clean and fair ports of Miami, Everglades, Canaveral, Palm companies. benefits worldwide in the industry’s new
work environment for their on-board Beach and Tampa in 2001. An additional
emerging markets. By way of example, the
personnel. 1.1 million passengers also boarded in San The industry’s extensive economic cruise industry has significant impact in (64) 2001 CLIA.
Juan, Puerto Rico and non-US ports, primarily relationships include high-tech equipment, (65) Business Research and
Germany, Finland and Italy due to the
ICCL’s commitment to excellence is also Vancouver and Montreal (Canada)(63). travel services, banking and insurance, textiles, Economic Advisors (BREA),
shipbuilding activities in those nations. In October 2001: Contribution
(62) WTO, 2001: World demonstrated by its readiness to work with, technical services, dry-docking and shipyard of the North American Cruise
nations where tourism is encouraged, the
Overview & Toursim Topics - and to initiate partnerships with various Globally, while the Caribbean region is the repair. Other major United States industries Industry to the Uniterd States
cruise lines purchased services ashore
2001. World Tourism United States government agencies. ICCL principal destination with 44.5% share of that benefit from the cruise business are the
Economy in 2000. USA.
Organisation. Provisional (transportation, tour operations, supplies, etc) (66) Business Research and
Education.Tourism Market currently has a formal partnership agreement placement, a significant percentage of the airlines, travel agents, food and beverage Economic Advisors (BREA),
and many of the service sectors and local
Trends. with the United States Coast Guard and a global capacity is allocated to other markets. suppliers and the business and service sectors. October 2001: Contribution
(63) 2001 CLIA Destination business benefit from cruise ship tourists of the North American Cruise
Memorandum of Understanding (MOU) with These include Alaska, 7.9%, the Mediterranean, Total wages generated for United States
Analysis, (Cruise Industry spending ashore. Industry to the United States
Overview). the Florida Department of Environmental 12.7%, Europe, 8.1%, the Trans-Canal (Panama), employees was USD8.7 billion. Economy in 2000. USA.
46 The cruise line industry The cruise line industry 47

Moreover, tourism activity can lead to generated an average of $260,000 in 30 Social dimensions - removing sand that had been blown on to
development of new markets for the products passenger and crew expenditures during an the walkway from past hurricanes,
of local artisans, which not only has both the average port-of-call visit. ICCL cruise line members demonstrate a - re-distributing the sand over the rocks
social and economic benefit of additional local commitment to environmental excellence that that had been exposed,
income, but also helps preserve cultural Other highlights of the PwC/BREA study is embodied through their social responsibility. - development of a native tree garden
tradition and identity. Although there has been include: The industry promotes good stewardship of with rock formations,
some concern that these economic gains in the marine environment through varying - white-washing the exterior of the
tourist destinations are seasonal, it is clear that • FCCA member lines’ passengers and crew internal and external initiatives.They involve beach facilities,
the markets involved are better off with the accounted for a total economic impact of their crew members in reducing the number, - painting of concession stands for local
cruise industries financial input, and sufficient USD2.6 billion throughout the Caribbean; volume and composition of chemicals used on vendors,
growth can more than compensate for the • cruise-related expenditures generated ships and work with them to identify - construction of an obstacle course and
seasonal variation. 60,136 jobs, paying USD285m in wage opportunities to reduce, reuse and recycle play area for children.
income to Caribbean residents; whenever possible. • Grants have been awarded to the Centre
29.1 Economic contributions • average cruise passenger spending per for Marine Conservation and the World
The cruise industry brings a burgeoning port-of-call visit was USD103.83 and Cruise guests are educated on the importance Wildlife Fund, the Alaska SeaLife Centre,
tourism economy to many ports around the average spending by crew was USD72.06; of using waste containers to ensure discarded Bahamas Reef Environment Educational
world.The importance of the social and • Caribbean cruise passenger capacity grew items do not go over the side. Not only is Foundation, National Audubon Society and
economic opportunities cannot be by 21.8% in the year 2000; recycling a part of the ships’ day-to-day Earthwatch Institute.
understated. It has an effect on all sectors in • almost 80% of cruise passengers reported operating procedures, but passengers are also - the Centre for Marine Conservation is
the port city and country.The cruise lines’ a high degree of satisfaction with the encouraged to assist in the effort by using using the Ocean Fund grant to expand
presence, even on a seasonal basis, in port destinations they visited, and many (51.6%) special recycling bins located around the ships. its Caribbean Model Communities
cities strengthens the economy for many local expressed an interest in returning to the The industry favours contracting with vendors, programme, which aims to reduce
elements. In addition to local port user fees ports of call on a land-based vacation suppliers and service providers who have marine pollution and improve waste-
and head taxes and surcharges, cruise ships because of their cruise visit(68). made their own commitment to similar management practices in Puerto Rico,
purchase supplies and services such as pilots, standards for safety and health, as well as the Bahamas, Bermuda and the United
tugboats, waste disposal services, fuel and fresh Cruise lines are continuously reviewing existing continuous improvement. States Virgin Islands. Model
water at ports of call worldwide. ports of call for tour operation capabilities, communities, using education and
investment opportunities for development and
30.1 Social contributions citizen involvement to design local
Visits by cruise ships generate hundreds of Cruise lines generally donate to charitable
upgrades to passenger terminal facilities, and solutions, focuses on recreational
millions of dollars worth of business to causes throughout the world, including their
total customer satisfaction of the cruise boating and marina operations and
attractions, restaurants, retail shops, shore tour local home ports and major ports of call.The
experience. With the expectation that the high curbing coastal littering.
operators and other businesses at ports of following examples are just a brief overview of
passenger growth in the last decade will - the World Wildlife Fund’s Marine
call. From local artisans and craftsmen to cruise line efforts to promote local
continue, the industry actively seeks new Steward Council launched in March
infrastructure development such as environmental stewardship.
destinations and often will contribute to the 2000 a public awareness campaign in
transportation, all benefit from the development of a new port facility seeking the United States, Europe and Australia
expenditures of the tourists that cruise ships • In 2001, FCCA cruise line members
calls from cruise vessels. to promote long-term sustainable
provide. In some instances, foreign ports that partnered with St. Lucia, and Nassau,
fishing, using the power of consumers
the cruise industry decides to visit become an (Bahamas), to conduct the annual FCCA
One example of this is a new port of call in and the certification of fisheries.
(67) PriceWaterhouseCoopers economic stimulus for host countries to Caribbean Environmental Awareness
(PWC) and Business Research Mexico. Construction of that facility will be a Through global use of the Marine
develop tourism and destination development Project. As part of their ongoing effort to
and Economic Advisors joint venture between the owner of a Mexican Steward Council logo, seafood
(BREA), August 2001:The programmes, involving local participation in spread environmental awareness, this
nature park and a cruise line, and when companies and consumers will be
Cruise Industry’s Economic providing goods and services. project is staged every year throughout the
Impact on the Caribbean. constructed will be able to handle four encouraged to purchase fish only from
Caribbean. In Nassau, more than 100 crew
USA. 100,000 tonne ships simultaneously.The those certified with environmentally
(68) PriceWaterhouseCoopers A 2001 study conducted for the Florida- members teamed up, and were divided up
terminal design will feature Mayan motif responsible practices.
(PWC) and Business Research
Caribbean Cruise Association (FCCA) by into teams and given various tasks to
and Economic Advisors relating to the local culture. An additional • Raised funds for flood relief efforts in
PricewaterhouseCoopers (PwC) and BREA(67) beautify a section of Lighthouse Beach as
(BREA), August 2001:The example is a recent investment by the industry Caracas, (Venezuela) after the country was
Cruise Industry’s Economic found that during the 1999/2000 cruise year in follows:
in a Bahamian shipyard that will contribute hit by devastating floods.
Impact on the Caribbean.
USA.
the Caribbean, a typical cruise ship carrying skilled jobs into the local economy.
2,000 passengers and 900 crew members
48 The cruise line industry The cruise line industry 49

• Grants awarded to the University of women in nations struggling with a weak pristine condition of the waters upon which time an association of international vessel
Miami’s Rosensteil School scholarship economy and oppressive social and cultural their vessels sail, and demonstrate this by a operators has adopted mandatory waste
programme, and establishment of student factors beyond their control. Women are reduction of waste by over 50% over the past management practices and procedures.
and marine scientist laboratories on cruise relegated to either very low-paying wages or decade. As an industry that is based on Compliance with this comprehensive
vessels. non-employment.Those women who are carrying passengers to locations where they environmental standard is now a condition of
• Grants awarded for the protection of the employed by the cruise industry enjoy can experience and enjoy the beauties ICCL membership.
coral reefs off the Galapagos Islands. personal autonomy from a sustained income provided by nature or human achievements,
• Nature Conservancy (Florida Key Initiative) that is not matched in their own country. In ICCL members recognise that even a The goal of this initiative is to embrace the
was awarded a grant for its extensive essence, the cruise industry has provided perception that the industry is not most advanced technology and procedures in
volunteer programmes to protect the opportunity for women to achieve increased meeting relevant international and local order to establish a leadership position in
biodiversity of the coral reefs. economic, social and cultural equality. environmental standards around the world is environmental compliance and reduce the
• Funds donated to the Turkish Red damaging to their image and therefore their industry’s environmental impact.This decision
Crescent, the country’s national relief Another aspect of the benefits gained through business prospects. has far-reaching implications in sectors of the
agency, to benefit the country’s earthquake cruise ship employment lies in the value of the world where marine and shore environments
relief efforts. skills acquired in the course of work aboard a ICCL members have made a substantial are intricately linked to the social, commercial
• Donations to the University of Alaska. ship.Training in new technologies, cross-cultural investment in new building with over 32 ships and economic status of its inhabitants.
These are used to help the university in awareness, certification in management scheduled for delivery between 2001 to 2005.
its key educational initiatives such as practices and hands-on experience brings With a capital cost of USD12 billion, the The goals and objectives are set by the
the University of Alaska Scholars added benefits to the employee.There are industry’s investment in the future is Environmental Committee of ICCL, which is
Program, academic programmes in comprehensive education and training substantial. With these realities in mind, ICCL comprised of representatives from all 16
information technology, natural resources, programmes in place for crew members, member cruise lines have established member cruise lines. As a sign of their
and arctic sciences. primarily to ensure that there are not standards regarding environmental practices commitment, ICCL members continuously
inadvertent violations of environmental and ship safety. In the past, initiatives such as seek out and test new environmental and
30.2 Employment and training policies, and to heighten sensitivities to ICCL’s Waste Management Practices and safety technologies. In keeping with this
Cruise industry employment provides environmental issues. Procedures were strictly voluntary guidelines. commitment, numerous ICCL members have
substantial opportunities for employees from The member lines of ICCL have agreed to invested millions of dollars to purchase and
developing nations. Approximately 85% to 90% When they return to their country of origin, adhere to these as standards, thus field test new advanced technology in
of ICCL cruise industry employees are hired the employees utilise their experiences, demonstrating the commitment of its graywater and blackwater (sewage) treatment.
from the international workforce. Many of training and resources for the benefit of the members to protecting the safety and health These advanced treatment systems, when fully
these employees are from developing nations local economy and fellow nationals.They also of people on-board cruise ships, as well as the developed and proven, are expected to
where employment is often limited and develop a sense of empowerment and marine environment. ICCL members believe remove sediments and impurities from
difficult in terms of either opportunity or leadership that comes from pride in position, that these self-imposed voluntary industry shipboard waste water streams to the point
stability.Through cruise line employment, these economic autonomy and the development of standards meet or exceed all requirements of that the output is essentially clean water.This
men and women not only become contacts with nationals of other countries. the law wherever ICCL ships operate clean water may then be reused or discharged
economically independent, but in many cases throughout the world. without fear of any environmental impact.
direct a portion of their income back to their The working and living environment that the
country of origin through contributions to employee enjoys is clean, safe and controlled 31.1 ICCL Environmental Standards Additionally, ICCL member lines are
family members.This way, the cruise industry by international and United States laws. Room, The Cruise Industry Waste Management investigating new technologies for dry-cleaning
not only provides a high level of economic board and medical care are provided by the Practices and Procedures document was operations, photo processing, and digital
opportunity for those who are employed, industry, as well as the ability to experience unanimously adopted by ICCL membership in imaging in order to reduce the production of
but also helps sustain these families in their international travel.The standard of medical June 2001, as an attachment to ICCL hazardous waste. New on-board incineration
home countries and feeds funds into care is excellent and usually far exceeds that Mandatory Environmental Standard(69) (see systems are being investigated to improve the
local economies. of their country of origin. Annexe 9).The procedures enumerated in this efficiency and cleanliness of on-board disposal
document have been incorporated into all of waste that cannot be recycled or reused.
Moreover, a growing number of women across ICCL member lines’ operating policies using as
the globe are finding economic opportunities
31 Environmental dimensions a vehicle, the requirements of the International The industry has also developed relationships
within the cruise industry.The devastating ICCL member cruise lines are dedicated to Safety Management Code (ISM), which is a with state and local officials in various
(69) ICCL Industry Standard
effects of poverty are particularly severe on preserving the marine environment, and the mandatory chapter of SOLAS.This is the first communities on which it calls to establish co- E-01-01. (See Annexe 9)
50 The cruise line industry The cruise line industry 51

operative relationships and to demonstrate its (MOU) between the State of Florida and the This forum focused on the practical application and many other aspects of ship construction.
commitment to solving environmental Florida Caribbean Cruise Association (FCCA) of the international regulatory regime and Experts from the CDC and the cruise industry
challenges. For example, in Alaska, ICCL that was signed 6 December 2001. It has been other aspects of environmental management completed the latest revision of the guidelines
members have paid for waste water and air utilised in discussions with federal agencies practices adopted by ICCL vessel operators. In in August 2001.
monitoring and have committed to discharging such as the United States Coast Guard and August 2001, United States EPA sampled
wastewater only when a vessel is underway at the United States EPA, as well as the Alaska waste water discharges from cruise ships and Every vessel that has a foreign itinerary, carries
a speed of at least six knots, and away from Department of Environmental Conservation will utilise this research to determine 13 or more passengers, and calls on a United
port. ICCL members are committed to (DEC) and legislators in Washington, Alaska dispersion patterns and, in turn, environmental States port, is subject to unannounced bi-
continuous improvement.Through this and California. As technology develops, ICCL impacts of cruise ship waste water discharges. annual inspections and, when necessary, to re-
commitment, ICCL members have endorsed will recognise additional acceptable practices This effort is being conducted with the full inspection by VSP staff.The vessel owner pays
policy goals based upon the following that will be incorporated into this living support and co-operation of ICCL members. a fee, based on tonnage, for all inspections.
fundamental principles: document. Currently, over 140 cruise ships participate in
ICCL welcomes the opportunity to the programme.The inspections are
• full compliance with applicable international It is important to the industry to establish demonstrate global adherence to these best conducted by Environmental Health Officers
laws and regulations; partnerships with governments.The ICCL’s practices, and responsibility to environmental (EHO) of the United States VSP, and take
• maintaining co-operative relationships with success has been based on continuing preservation. ICCL knows of no other place only in United States ports.The
the regulatory community in the United partnerships with government agencies and segment of maritime industry that will be inspection focuses on the following: the ship’s
States and internationally; local communities. ICCL members have willing or able to meet these types of water supply, spas and pools, potential for food
• designing, constructing and operating invested a large amount of time and resources standards. Indeed, ICCL is raising the bar for or water contamination, practices and personal
vessels so as to minimise their impact on to initiating and continuing the partnership global environmental performance in maritime hygiene of employees, general cleanliness and
the environment; with United States Coast Guard, joint industry. physical condition of the ship, and the
• embracing new technology; environmental studies with Florida environmental and public health practices
• conserving resources through purchasing Environmental protection Agency (EPA) and 31.2 Health and safety training programmes.
strategies and product management; MOU with the Florida Department of In the 1970s, because of several gastro-
• minimising waste generated and maximising Environmental protection (DEP) in order to intestinal illness outbreaks on cruise vessels, Since the programme began, the number of
reuse and recycling; contribute to the objective of sustainable the United States Centre for Disease Control disease illness outbreaks on ships has declined
• optimising energy efficiency through tourism development. Additionally, ICCL has (CDC) established the Vessel Sanitation significantly despite substantial growth in the
conservation and management; worked toward sustainable inter-relationships Programme (VSP) as a co-operative activity number of ships sailing and the number of
• managing water discharges; within the port cities visited by its members. with the cruise ship industry.The programme passengers carried.
• educating staff, guests and the community. The importance of a continued, open dialogue assists the cruise ship industry in fulfilling its
between the industry and the host countries responsibility for developing and implementing Cruise ship companies frequently ask the VSP
The mechanism for accountability is established cannot be overstated. comprehensive sanitation programmes, in staff to help them improve their on-board
by placing the Mandatory Standards into each order to minimise the risk for gastro-intestinal sanitation efforts. Since December 1989,VSP
company and ship’s Safety Management System In response to a petition from a number of diseases. ICCL has embraced this programme staff has offered sanitation seminars four times
(SMS).The requirement for a SMS is detailed in environmental groups, United States EPA to ensure health and safety on-board cruise each year for shipboard personnel.These
the ISM Code, which was mentioned developed an action plan to evaluate cruise ships. seminars bridge the communication gap
previously. Additionally, the ISM Code requires ship wastewater discharges as well as the between government regulators and shipboard
annual internal audits of the SMS, as well as bi- industry’s environmental operating practices. Health and safety is built into every aspect of a personnel by explaining recommended
annual third party audits conducted by a Public meetings were held in Juneau, (Alaska), cruise ship beginning at the vessel’s design standards, emphasising the reasons for them,
recognised auditor named by the vessel’s flag Los Angeles, (California) and Miami, (Florida) stage. CDC, in partnership with the cruise and discussing how to comply with them.Topics
state as acceptable for performing this task.The as a part of EPA’s evaluation process. As a co- industry and the shipyards, developed covered are: the storage, distribution, protection
results of compliance audits for each vessel are operative partnership issue, the United States construction guidelines for the various and disinfecting of a ship’s water supply,
archived and may be made available to Coast Guard together with ICCL, co-hosted a components of the vessel’s facilities that are protection of food during storage, preparation,
appropriate enforcement entities upon request. two-day workshop for United States EPA, related to public health.These include food cooking, and service, employee practices and
other federal officials, cruise industry segments storage areas, refrigerators and freezers, food personal hygiene, general cleanliness, facility
The Cruise Industry Waste Management and public environmental advocacy groups. preparation service and serving areas, water repair, vector control, and potential for
Practices and Procedures document also forms bunkering, storage, disinfecting, and distribution contamination of food and water.
the basis for a memorandum of understanding systems, the construction of pools and spas,
52 The cruise line industry The cruise line industry 53

This programme is also a global training compliance with construction requirements respond to various types of vessel Coast Guard regulations implemented in l996
environment for the shipboard employees and then visits the vessel while under emergencies.The partnership between ICCL require ship operators to submit
from developing nations. Education, hands-on construction to assure it is properly built.The and the United States Coast Guard has been a Comprehensive Security Plans to the USCG
training and practical application in sanitation United States Coast Guard also verifies the factor in the establishment of industry for review and acceptance.These regulations
and the reduction of the risk of disease are adequacy of crew training through observation standards for lifejackets in excess of address both passenger ship and passenger
skill sets that are applicable in their home of drills, examination of documentation, and international requirements, infant personal terminal security and outline methods to deter
countries.This training is often not available in interviews with officers and crew. flotation devices, and helicopter pick-up areas. unlawful activities on-board. All ICCL member
the developing world or there are constraints lines have submitted security plans that have
due to the lack of trained professionals To assure compliance with safety regulations, 31.4 Passenger security been accepted by USCG and these plans are
available. Often cruise ship staff attain the United States Coast Guard exercises port- The highest priority of the cruise industry is to audited annually.
leadership status in their communities as a state control authority over foreign flag cruise provide a safe and secure vacation experience Since l998, ICCL and its member operators
direct result of being exposed to advanced ships operating from United States ports. for our passengers.The cruise industry takes have been members of the United States
training and practical experience opportunities. Other maritime agencies exercise port-state any and all cases of reported crimes on-board Interagency Task Force on Passenger Vessel
control under similar programmes in the ports our ships seriously. Every person on-board a Security.This group meets every 60 days to
31.3 Safety where they have jurisdiction.The United States cruise ship, from the captain to the cleaning discuss emerging security issues, receive
Over the past two decades, an estimated Coast Guard, in accordance with its Control staff and all guests, is placed on an official updated threat information, and address
60 million passengers enjoyed a cruise Verification Examination (CVE) programme, manifest. Passengers and crew may embark or specific security concerns. Since 11 September
vacation. During this period, not one passenger conducts quarterly inspections on all vessels disembark only after passing through security. 2001, ICCL Security and Operations
death due to a marine incident (such as a fire, embarking passengers at United States ports. Access is strictly limited to documented Committee members have efficiently
collision, or grounding) occurred on any ICCL The examinations focus on fire safety systems employees and fare-paying passengers. communicated and resolved problems in daily
vessel operating from a United States port. and life saving equipment and their safety and conference calls with all of the appropriate
This enviable safety record is the direct result environmental protection items. Additionally, Most importantly, since 11 September 2001, federal agencies.This information exchange has
of the important focus that is placed in this the United States Coast Guard witnesses fire the cruise industry has heightened its security proven to be valuable both to our member
area. Of course, the cruise industry cannot be and abandon ship drills to ensure crew measures both on and off the vessel in order lines and the federal agencies involved as we
complacent; ICCL constantly investigates ways proficiency.The average response time for an to provide the most secure environment for mutually address matters impacting both ship
to improve its performance. on-board emergency is within a matter of its passengers and crew. Even though a cruise operations and security. We are committed to
minutes – fire teams and trained emergency ship is inherently secure because it is a providing the highest levels of security for our
This excellent safety record demonstrates and medical crews are always only a few controlled environment with limited access, passengers and to working with appropriate
ICCL members’ commitment to safety. In l996, hundred feet away. immediately following the terrorist attacks all federal agencies to address additional security
the United States Coast Guard published a ICCL members implemented Security Level III, measures that may become necessary.
comprehensive cruise ship safety study, which The formalised partnership with the United even before the United States Coast Guard
concluded that the industry was one of the States Coast Guard has resulted in meetings (USCG) ordered it. Cruise lines operate within a very strict legal
safest modes of transportation available and on a regular basis both at the executive and framework that gives international, federal and
that international safety initiatives coming into technical levels to discuss emerging safety Security Level III is the highest level of security state authorities the right to investigate crimes
force would further improve its safety record. issues and recent passenger vessel initiatives set by Coast Guard Passenger Vessel Security on-board cruise ships. Unlike most instances of
As reported by this task force, many SOLAS adopted or under consideration at IMO.The regulations. At United States cruise terminals, crime ashore, the United States Federal
requirements ‘are now significantly more partnership has planned and co-ordinated passenger vessel security measures include Bureau of Investigation (FBI) has the authority
stringent than United States regulations.(70)’This joint emergency preparedness exercises to passenger screening procedures similar to to investigate alleged crimes in international
is especially true with regard to fire protection. ensure the effectiveness of response those found at airports.This includes l00% waters when an American is involved. In July
capabilities, has worked on methods to identify screening of all passenger baggage, carry-on 1999, ICCL executives announced an industry-
No other form of transportation (bus, train, or lessons learned from past marine casualties, luggage, ship stores and cargo, and also wide position regarding the reporting of
aeroplane) can claim to be as safe as a and has instituted crew training policies in includes higher levels of screening of passenger crimes committed on-board cruise ships.This
vacation cruise or provide as extensive fire response to STCW. identification. Official passenger lists are statement of zero tolerance for any crime
emergency and life support systems. If a cruise carefully reviewed and proper identification is committed on-board ICCL vessels requires the
ship sails from a United States port, the United ICCL believes this partnership is a productive ensured before anyone is allowed to board reporting of all serious crimes involving United
(70) October 31, 1995: States Coast Guard has conducted an in-depth way to exchange information on the the vessel. States citizens to the FBI for further
Report of the Cruise Ship examination of that ship for safety.The United operational impacts of proposed policies as investigation.
Safety Review Task Force. U.S.
Coast Guard. States Coast Guard reviews the ship plans for well as identification of resources required to
54 The cruise line industry The cruise line industry 55

Incidents of criminal conduct are extremely experts meet with the ACEP Cruise Ship Issues that the industry will be focusing on in such as the United Nations, the Ocean
low in comparison to similar incidents Medicine Section to discuss new developments the future include safety, environmental Conservancy, and Ocean Advocates to find
reported ashore. FBI and United States Census as well as to update guidelines in this area. management, and continued product productive solutions to the very real issues
Bureau statistics indicate that the numbers of enhancements. As the ships become more that confront us on a daily basis. ICCL strives
reported crimes in United States communities 31.6 Accessibility for persons with complex, and the locations visited become to inform the public that the cruise industry is
are at least 20 times greater than the number disabilities more distant, the sophistication of cruising dedicated to preserving the marine
of reported shipboard assaults per capita.This Subsequent to the passage of the Americans operations will grow exponentially.Through environment and the oceans upon which
level of security is carried on ICCL’s ships as with Disabilities Act (ADA), the Passenger private-public sector relationships, solutions cruise vessels sail.
they travel around the world and visit the Vessel Access Advisory Committee (PVAAC) can be devised for all issues and challenges. As
ports of many countries. was empanelled by the United States global leaders in the maritime industry, the Cruising is one of the most popular vacation
Architectural and Transportation Barrier members of ICCL will always be at the cutting options in large part because of its excellent
31.5 Medical facilities Compliance Board to make recommendations edge in the utilisation of new technologies. safety record and the high level of quality
The cruise industry has taken a proactive role for the development of regulations that would service provided on-board cruise ships. ICCL
in addressing the provision of shipboard improve accessibility for persons with As passenger demand increases and the cruise will continue to work to ensure the safety and
medical care. Over five years ago, members of disabilities on-board passenger-carrying vessels industry continues to grow, ICCL and its well-being of all passengers and crew
ICCL began work on development of ICCL participated in all discussions.The member lines will continue to participate in on-board cruise vessels, as well as the pristine
industry-wide guidelines for the medical PVAAC report was presented to the board in the development of new IMO safety initiatives environments visited by ICCL’s members’ ships.
facilities, staffing, equipment and procedures Miami on 17 November 2000. that govern the operation of cruise vessels
utilised on-board passenger vessels.Then, in worldwide. Over the past several years, IMO
1996 it issued guidelines that represented the In the meantime, ICCL cruise members have has adopted several new international
work of a group of experienced medical included new and innovative ideas and regulations that significantly enhance passenger
physicians and other medical experts technologies in their newly constructed ships vessel safety.These comprehensive IMO
knowledgeable about the unique needs and and have, in most instances, modified older regulations established stringent new standards
limitations of shipboard medical care. ships to provide improved access to all public that require significant fire safety upgrades for
spaces for guests with many different types of new and existing vessels, adopted advanced
During this effort, ICCL worked in conjunction disabilities – not just the mobility impaired. All crew safety training requirements, and required
with the American College of Emergency this has been done at the initiative of the all vessels to implement a specified safety
Physicians (ACEP), the national association cruise vessel operators without detailed management system that delineates crew
representing over 20,000 practising emergency regulation. responsibilities and establishes mandatory
and other physicians in the United States and codes of practice.These are internationally
abroad. ACEP’s Section of Cruise Ship and 32 Future challenges mandated by the United States government;
Maritime Medicine are specifically dedicated to both flag-state and port-state authorities
training, education and research in the and goals closely monitor standards, and treaties are
advancement of shipboard medical care. The international cruise industry has a adopted throughout the world.
remarkable story of success and achievement
Medical Facilities Guidelines are intended to
foster the following goals to provide
in a number of sectors, not the least of which 33 Summary
has been our safety record, particularly for the
reasonable emergency medical care for 16 cruise line members of ICCL.This success ICCL is dedicated to responsible
passengers and crew on-board cruise vessels, could only have been achieved through the environmental management and protection of
to stabilise patients and/or initiate reasonable teamwork with industry partners and the global natural resources. Regulation by
diagnostic and therapeutic intervention, and to innovation, energy and devotion of many very governments and international organisations is
facilitate the evacuation of seriously ill or talented individuals. increasingly influenced by communities and
injured patients when deemed necessary by a local bodies directly participating in policy
shipboard physician. Moreover, because there is a mutual making. ICCL is committed to working in
interdependence between the cruise line partnership with United States EPA, United
Both ICCL and the cruise industry have industry and the countries visited by its ships, States Coast Guard, other international, federal
continued to promote enhancements in their there is a bright future. As the industry grows, and state environmental protection agencies
guidelines. Each year, ICCL medical facilities so will the issues and challenges that it faces. and public environmental advocacy groups
56 Tourism Open for dialogue 57

Part 6: Open for dialogue


The World Summit on Sustainable One of the criticisms from the stakeholders
Development (WSSD) will bring together was the lack of case studies, statistics and hard
representatives from governments, concerned data in the report. For every negative case
citizens, UN agencies, multilateral financial study there is a positive one and the lack of
institutions and other major groups.The hard data available makes examples very
purpose of the summit is to provide a forum subjective.The authors therefore decided to
to engage all stakeholders in sustainable reduce the amount of case studies and
development in a constructive and informative concentrate instead on the major issues facing
dialogue.The summit also provides an the industry.The report has not mentioned
occasion to bridge the gap between these the airline industry because they have
various stakeholders – who are all ultimately co-ordinated their own report under ATAG
responsible for the future of the planet. that looks in detail at the impacts the airline
industry makes and its specific contribution to
Tourism is one of the industry sectors UNEP sustainable development.
was requested to report on at WSSD.The
tourism industry agreed to be a part of the Many valid points were made during this
process and has written this tourism industry process and many of these have now been
report charting the progress and priorities for incorporated into the main text.There are
the sustainable development of the industry. other avenues and processes that are looking
at sustainable development topics in greater
To ensure the report offers an open, self- detail and other international bodies are
critical assessment of the industry the authors conducting similar research. However, there
agreed to be part of a multi-stakeholder are some areas that have been mentioned but
dialogue.The authors of the tourism industry have not been examined in more detail in this
report participated in a consultative meeting report.These issues include the following:
on 3 October 2001, in Paris, with
representatives from invited NGOs, trade • NGOs are concerned that further work
unions, the International Labour Organisation needs to be done to fully evaluate the
(ILO), the WTO/OMT and other chosen impacts of tourism in developing countries.
groups (see Annexe 10 for full list of There are significant variations in the issues
delegates).This provided an open forum for a of sustainability between ‘the north’ and
frank and honest assessment of the report ‘the south’ and between developed and
during which many suggestions were made to developing countries, which often require
the industry partners. different approaches;
• further attention has been requested
Taking the multi-stakeholder approach one towards issues such as human rights, labour
step further, the steering committee also rights, water rights, religious rights, child
agreed to post the draft report on the UNEP labour and indigenous people;
Web site for one month. All concerned parties • solutions to the shortage of skilled labour,
were invited to participate in this consultative training and human resources development
process by reviewing the report and are among the highest priorities for the
forwarding their written comments to the industry, and are being explored further;
authors. • there is disagreement as to whether
tourism is a victim of the consequences of
global warming or a contributor to it;
58 Open for dialogue Annexe 1 59

• non-industry stakeholders urge the However, this tourism industry report and the
industry to set minimum and optimum consultative process it went through
Annexe 1: World Travel & Tourism Council (WTTC)
levels of sustainable development that demonstrates the industry’s willingness to
operators need to achieve using specific engage in an open, self-critical assessment with Tourism satellite accounting, estimates and forecasts
performance indicators and to involve all groups involved in travel and tourism. It is
WORLD Estimates for Percent of Forecast for Percent of
different stakeholders in this process; now time for everyone to share in the
year 2001 USD total year 2011 USD total
• there is a need for clarity as to the extent responsibility of maintaining and sustaining the
Travel and
to which the industry is committed to local natural resources essential to tourism’s very
tourism industry
partnerships for development and the existence instead of each stakeholder blaming
GDP 1,381.5 billion 4.2 2,654.4 billion 4.2
empowerment of local communities; the other. Just as all should share the benefits
• NGOs would welcome more detail on that can be accrued from travel and tourism, Employment 78,183,400 million 3.1 99,321,700 million 3.4
issues such as energy, water, sensitive so all, from consumers to governments, should Travel and
ecosystems, and contributions to start taking responsibility for their actions in tourism economy
conservation of biological diversity and this industry. GDP 3,497.1 billion 10.7 6,958.3 billion 11.0
protected areas and international Employment 207.062 million 8.2 260.417 million 9.0
environmental regulations through the The authors of the report believe that the
General Agreement on Trade in Services co-operative and constructive discussion at the
EU Estimates for Percent of Forecast for Percent of
(GATS) and WTO; meeting in October bodes well for the
year 2001 USD total year 2011 USD total
• the question of transparency and beginning of a new approach to sustainable
Travel and
monitoring of the tourism industry’s development.The industry is aware and
tourism industry
activities is still open and needs to be responsive to both the negative and positive
GDP 397.3 billion 4.8 784.7 billion 4.9
further addressed. impacts it makes on countries and destinations
Employment 7.7 million 4.9 8.8 million 5.3
where it operates and sees this frank and
Travel and
This final report, however, cannot and will not open approach as a watershed for the way
tourism economy
satisfy all stakeholders’ concerns. It was never forward for travel and tourism.
designed to do so. It is an industry report, GDP 1,017.2 billion 12.2 2,063.2 billion 12.9
written and researched by industry The industry stands ready and willing to take Employment 19.3 million 12.3 22.9 million 13.9
representatives. Its purpose is not to reflect the initiative to work in partnership with all
the many views of all the different involved. It is now vital to engage all
stakeholders, who have other designated stakeholders, industry, governments, non-
channels for expressing their views at WSSD. governmental organisations, unions, consumers
Nor does it provide perfect solutions for travel and UN organisations in constructive dialogue.
and tourism, or have all the answers to some
of the pressing problems of real concern to The ultimate goal for the industry is for travel
the industry.The steering committee and the and tourism development to become fully
industry as a whole are well aware that there sustainable and beneficial for everyone. Major
are still major challenges ahead to ensure progress towards this goal can be achieved
preservation and protection of our natural during the next decade if all stakeholders
resources and local and indigenous work together in partnership. Moreover,
communities. practical and feasible sustainable development
policies must be adopted by industry and
governments alike – policies that can and will
ensure the future of travel and tourism and
thus sustain the natural resources and local
communities of the planet.
60 Annexe 2 Annexe 2 61

Annexe 2: World Travel & project to develop an information network for


tourism and the environment – ECoNETT –
simultaneously enhance destination
communities, travellers’ experiences and
Tourism Council the European Community Network for economic development.
Environmental Travel & Tourism.The ECoNETT
(WTTC): goal is to increase overall awareness of Caribbean Alliance for
Sustainability initiatives sustainable travel and tourism and in turn Sustainable Tourism
stimulate changes in management practices, in Caribbean Alliance for Sustainable Tourism
destinations and corporations to achieve (CAST) is an alliance for sustainable growth
WTTC has focused much of its resources over
sustainable travel and tourism development. developed by the Caribbean Hotels
the past decade on ensuring that the travel
This is being achieved by making information Association with the support of WTTC, the
and tourism industry is accountable for its
available on good practice, codes of conduct, International Hotels Environment Initiative and
impact on the natural environment and
activities of experts and organisations. the Caribbean Tourism Organisation. It
that it accepts its social and cultural
develops training workshops and materials for
responsibilities. Examples of WTTC initiatives
Dodo its members on themes such as environmental
include the following:
Education is vital to securing a sustainable management systems, energy efficiency and
Agenda 21 future. People’s perceptions and behaviours wastewater management.
In 1996, WTTC, WTO/OMT, and the Earth are formed from a very early age and
Council together launched Agenda 21 for the environmental awareness about best practices Sustainability Policy Centre
for travellers, tourists and the host community The co-operative research centre for
Travel and tourism Industry: Towards
should start early too.The Dodo programme, sustainable development which links 14
Environmentally Sustainable Development – a
developed by Cohesion and supported by the universities and research centres in Australia,
sectoral action plan for sustainable
WTTC and the United Nations High advises WTTC on an ad hoc basis on issues
development based on the outcome of the
Commissioner for Human Rights, targets a relating to sustainability in travel and tourism.
Rio Earth Summit in 1992. At the time it
was the only industry-specific adaptation of young audience and acts as an educational
Agenda 21. tool, introducing a range of nature-related and
environmental topics.
Seminars and conferences
WTTC, often partnering with WTO/OMT, has It is designed to raise awareness and educate
participated in seminars and conferences on important issues concerning the
around the world disseminating Agenda 21 for environment and on human and children’s
the travel and tourism industry and rights. In addition to a television series,
encouraging sustainable practises. teaching children of the consequences of
human activity on the environment, Cohesion
Green Globe 21 has partnered with many hotels, airlines and
In 1994, WTTC established ‘Green Globe’, a tour operators to remind guests of the
voluntary environmental management contribution they can make to environmental
certification programme designed specifically sustainability.
for the travel and tourism industry. In 1999
Green Globe became an independent Business Enterprises for Sustainable
organisation that now offers a wide range of Travel (BEST)
environmental support services to its BEST is an initiative of the Conference Board,
members. Green Globe 21 and the one of the world’s premier business
Council work on joint initiatives under a membership and research network, in
strategic alliance. association with WTTC. Since its inception in
1999, BEST has gathered information on over
ECoNETT 500 businesses in its expanding database. It
In December 1995, WTTC and DGXXIII of provides information and services to the travel
the European Commission commenced a joint community on business practices that
62 Annexe 3 Annexe 3 63

Annexe 3: World Travel & Apart from the UNEP initiative, in December
1999 its 100% subsidiary tour operator, JTB
energy, use of environment-friendly detergents
in laundries and vermiculture.
Tourism Council (WTTC) World Vacations, was the first travel firm in the
world to acquire the ISO14001, which Key measures and programmes that have been
Private sector initiatives from
regulates environmental objectives in day-to- adopted group-wide are CFC-free air-
WTTC members
day operations.These guidelines have conditioning, chlorine-free water treatment
Lusotur established the environmental policy of JTB and energy-saving lighting.The Taj Group of
In August 1996, the CEO of Lusotur, André World Vacations and has been mentioned in Hotels set up ‘ECOTAJ’, a movement to
Jordan, presented the ‘Vilamoura XXI’ vision. the UNEP’s ‘Good Practice Report’ standardize environmental-friendly practices in
This was an innovative revaluation project November 2001. the company, in 1996.The Environmental
proposal based on international standards of policy of Taj is programme specific and meets
British Airways (BA) all aspects of the ISO 14001 framework.
creativity, quality and value. Environmental
British Airways has been a consistent leader in To motivate staff and involve guests and
Management Systems were implemented and
engagement with environmental issues.The community, many environment programmes
are certified according to the Green Globe
airline has received a number of relevant are also conducted periodically across
and ISO 14001 standards in order to monitor
awards: for reporting; for environmental the company
and control the environmental impact of its
stewardship; and for its outreach programmes.
corporate activities.
One of the two initial sponsors of Green Globe Preussag
in its WTTC days, the airline’s commitment to The Preussag group is directly involved in
Although the whole of Vilamoura (Portugal) is
responsible tourism has developed through The hands-on environmental protection projects.
being developed and managed the most
British Airways Tourism for Tomorrow Awards, Preussag’s subsidiary,TUI, introduced brochures
environmentally correct way, the protection of
which are now the leading recognition containing a wide range of information on
flora and fauna is a current concern. In
worldwide for environmental and social nature and the environment, as well as
response, the Vilamoura Environmental Park
responsibility in the tourism industry.The promoting hotels that are environmentally
was officially inaugurated in 1999 exclusively
programme has attracted over 1,000 entries friendly. In collaboration with local
dedicated to the protection and increase of
from more than 60 countries. organisations, hoteliers and environmental
habitats and environmental capacities.These
protection groups,TUI Group Service actively
efforts made by Lusotur have been British Airways Holidays activities have included protects and conserves the local environment
internationally recognised with awards and a successful traveller donation scheme, audits of including the reforestation of endangered
honourable mentions including the UN and hotels and identification of those with tree species and the protection of
OECD environmental reports 1999 and 2001. appropriate ‘green’ criteria, and, more recently, endangered animals.
involvement in the UNEP Tour Operator’s
Japan Travel Bureau (JTB)
Initiative. BA and BA Holidays have been TUI also awards its annual ‘International
JTB joined the founding members of Tour
involved in the instigation and development of Environment Prize’ to individuals, NGOs or
Operators’ Initiative for Sustainable Tourism
the current Sustainable Tourism Initiative of the regional environmental initiatives which have
Development, which was advocated by the
United Kingdom Foreign and Commonwealth made important and exemplary contributions
UNEP and officially adopted on 12 March
Office. to the protection and conservation of nature
2000 in Berlin. JTB has been constantly
endeavouring to enlighten their clients for and the environment at TUI destinations.The
Taj Hotels ‘TUI Environment Champion’ award is a
better understanding of the importance of The Taj has been at forefront in sustainable
sustainable development, as well as the motivational instrument awarded to
development in India, adopting what it terms
preservation of the natural, cultural and social outstanding, environmentally-friendly hotels.
‘Green Technology’.The Taj Group utilises
environment. JTB has been involved in Other Preussag subsidiaries such as Thomson
alternatives which reduce energy consumption
sustainable development projects for more Travel, Hapag-Lloyd airlines and cruises and
and reliance on fossil fuels, eliminates the use
than 15 years and its activities include ‘Clean- Britannia Airways are also heavily committed
of ozone-depleting substances, and promotes
up Campaigns’, which invite volunteers to to sustainable development.
reduction in use of non bio-degradable
clean up major tourist spots in Japan. materials, while implementing wastewater
treatment and reuse of water, use of solar
64 Annexe 4 Annexe 5 65

Annexe 4: Hospitality In this spirit, the Accor Group and IUF shall
undertake to:
Annexe 5: Hospitality Golden Tulip Hotels
Golden Tulip Hotels has 67 owned hotels and
Agreement between IUF and Exemplary EMS additional franchised and licensed properties
the Accor Group on trade 1) Verify the faithful application by all Accor all over the world.
establishments of ILO Conventions 87, 98 Six Continents Hotels (formerly Bass
union rights and 135, pertaining respectively to: Hotels & Resorts) It launched a corporate environment effort in
• the right of employees to affiliate to the 1997 starting from the bottom with the
The Accor Group and IUF(71): union of their choice; Six Continents Hotels, a subsidiary of Six appointment of ‘green teams’ and ‘environment
• the protection of employees against all Continents Plc (formerly Bass) operates over champions’ in Golden Tulip-owned hotels and
• Noting that, in the global economy, all acts of discrimination that tend to 3,000 hotels worldwide. Its principal brands inns in the Netherlands.To improve the
social and economic progress is contingent violate freedom of association; include Holiday Inn, Crowne Plaza and Inter- integration of environmental management into
upon the maintaining of a society based on • the protection of employee Continental Hotels. business operations and to ‘sell’ it to the
democratic values and respect for human representatives against any measures management hierarchy, the Golden Tulip
rights. that could harm them, including Through its Conserving For Tomorrow Business School developed an in-house
• Further noting that the hotel industry discharge, motivated by their status programme, operational in 1,100 participating training pack for environment co-ordinators
needs peace and social consensus in order or activities as employee hotels, it saves seven million gallons of water and green team members.
to grow. representatives, in-so-far as they act in and 46,920 gallons of detergent every month,
• Being committed, therefore, to work in this compliance with applicable laws, by washing sheets and towels every three days Beginning with no-cost/low-cost good
direction, above all by the examples they contracts or agreements. instead of daily. Other measures taken by housekeeping and repair activities, it has
set. participating hotels have procured the progressed to a more capital-intensive phase
• Recalling the basic right of each employee The Accor Group therefore undertakes not to following benefits: with a new action area being introduced every
to be represented and defended by a oppose efforts to unionise its employees.The month, such as water, waste, energy and
union of his or her choice. Accor Group considers respect for union • a hotel in Mexico achieved 20% savings in chemicals.Through newsletters(72) green teams
• Recognising the reciprocal legitimacy of the rights to be part of the good reputation of its energy costs by placing presence sensors in are invited to submit ideas for environmental
other party and its right to intervene in brand names: guestrooms to control air-conditioning and management, which are compiled into a series
both social and economic affairs, while lighting; of departmental action checklists.
both retain their own responsibilities, to 2) Encourage the management of subsidiaries • a hotel in Turkey reduced its energy
the extent that they comply with applicable and entities to allow union representatives consumption costs by over USD71,500 by Environmental performance targets and
laws, contracts or collective agreements. to carry out their mandates and to have adjusting its automated temperature standards, monitoring and data-recording
• Are therefore convinced that reinforcing access to the same opportunities for settings; procedures are applied across all properties.
democracy in the group is the duty of both training, pay increases and advancement as • a hotel in Canada saved USD65,000 Integrating and implementing the environment
parties and that this implies both the all other equally-qualified employees. annually in recognisable costs, of which policy into everyday business is the company’s
recognition of differences over ways and over USD30,000 per year are those main objective. It seeks to do so via training
means as well as the search for solutions Both parties agree that any differences arising associated with waste-disposal and laundry. programmes, along the supply chain, in
through collective bargaining. from the interpretation or implementation of departments such as sales and human
• Further note that this goal requires, for its this agreement will be examined jointly, for the Six Continents’ owned and managed hotels resources, and standardised auditing
achievement, effort at educating and purpose of making recommendations to the use environmental self-audits to measure procedures.The company asserts that
informing the employees concerned and parties concerned.The French version of this energy and water conservation, waste environmental action is not a marketing tool
their representatives so that they can agreement shall be the point of reference. management, water quality, product purchasing, but a business and social responsibility.
better understand the problems, indoor air quality, external air emissions, noise, (72) The newsletters include
constraints and challenges faced by general environment
stored fuel, pesticides and herbicides, and information on the specific
the company. hazardous materials (including asbestos). action area, resource
Further initiatives include the presentation of use/waste volumes statistics,
tips and ideas on resource
an annual environment award, publication of a conservation and waste
(71) Agreement between the corporate environment report every two management, quizzes and
IUF and the Accor Group on years, development of a comprehensive guide crossword puzzles, and news
Trade Union Rights briefs about environment
http://www.iuf.org/iuf/accor/tur to energy management, and a standardised performance of selected
ight.htm environment self-audit form. Golden Tulip Hotels and Inns.
66 Annexe 5 Annexe 6 67

The Orchid Hotel, Mumbai, India Annexe 6: Hospitality of Change: An Environmental Teaching Pack for
The 245-room, five-star, ECOTEL-certified Hospitality Professionals, in association with
Orchid Hotel in Mumbai was designed from Education, awareness UNEP and the International Hotel School
the outset with preservation of the creation, training and Directors’ Association (EUHOFA). Both
environment in mind. Some of its most publications incorporate case studies
notable environmental achievements include:
information dissemination submitted for IH&RA’s annual Environmental
Award, which has been rewarding outstanding
• a reduction in collective annual water use The Challenge of HIV/AIDS in environmental performance by corporate and
from 782.6 litres per available room to the workplace: A Guide for the independent establishments since 1990 with
614.3 litres; Hospitality Industry sponsorship from American Express.
• a master control panel, incorporating a In 1999, IH&RA published a manual to address
‘green button’ in each guest room which the issue of HIV/AIDS in the workplace, in
adjusts the thermostat of the air- collaboration with UNAIDS, designed to help
conditioning unit by two degrees. hotels and restaurants of all sizes to develop
Equivalent cost savings in electricity are their own HIV/AIDS policies and awareness
displayed on the guest folio and the money programmes, illustrated by examples of
is then used for funding NGOs and industry best practice.The initiative was
environment-related programmes; highlighted at the meeting of UNCSD in April
• total savings per year in heat, light, power 1999, and the manual has been distributed to
and guest amenities costs have reached hotels in Southern Africa by the Federated
USD152,471. Energy savings per available Hospitality Association of South Africa
room are now 10% to 15%; (FEDHASA) and made available via the
• waste water generated from the hotel IH&RA Web site at http://www.ih-ra.com.
amounts to approximately 120kl per day.
90kl to 95kl of grey water is recycled at Global hospitality companies:
the on-site wastewater treatment plant, HIV/AIDS initiatives at the
30kl of which is then used for gardening Warsaw Marriott
and air-conditioning purposes.Total savings The Warsaw Marriott has undertaken a
in water purchasing costs per year have number of initiatives since 1994 to promote
reached USD13, 440; HIV/AIDS awareness among its staff and
• in addition to training 140 temporary support those living with the disease. In
trainees and 71 apprentices, the hotel has collaboration with the Polish Foundation for
created 430 new job opportunities for the Humanitarianism AIDS ‘Res Humanae’, the
Indians living in and around the city of hotel has hosted major conferences for those
Mumbai; living with HIV/AIDS and has undertaken
• prior to The Orchid’s opening, there were advocacy work at business events to
no local suppliers who manufactured or encourage other business leaders to
traded eco-friendly products.Today, the incorporate HIV/AIDS initiatives into
hotel’s persistence in educating, informing company operations.
and negotiating with suppliers has resulted
in the development of a fully-fledged Environmental initiatives: Manuals
industry supplying such products, creating and awards
further local jobs. IH&RA, UNEP and IHEI jointly published an
Environmental Action Pack for Hotels in 1995,
which was updated in 1998. In 2001, IH&RA
completed a new manual designed to
promote the teaching of environmental
management in hotel schools: Sowing the Seeds
68 Annexe 7 Annexe 7 69

Annexe 7: Hospitality improving environmental performance. See


http://www.benchmarkhotel.com
to improving their environmental performance.
It recognises environmental achievements
a scholarship to pursue teaching or nursing
training.To date, not one graduate of the
Industry voluntary initiatives through a reward of one to five ‘Green Leafs’: programme has ‘lost their way’.
Ecolabels and Certification One Green Leaf is awarded to hotels who
International Hotels Environment Programmes commit to a set of environmental principles IH&RA is working to increase awareness levels
Initiative (IHEI) such as energy use, water conservation and of this programme and develop it on a
IHEI, based in London, England, is a Green Key (Denmark) waste reduction. Five Green Leafs signify that country-by-country basis, with the support
programme of the Prince of Wales Green Key is one of the most stringent eco- the hotel serves as a world leader in from national associations and corporate
International Business Leaders Forum. Founded certification programmes in the world. environmental performance. Ninety per cent sponsorship.
in 1992 by a consortium of chief executives Originating in Denmark in 1994 it has become of all applicants become certified.
from ten multinational hotel groups, IHEI is an an international eco-label covering hotels in IH&RA Involvement in UNESCO’s Memories
educational charity that functions to encourage Sweden, Greenland, and Estonia. Criteria for ECOTEL of the Future Programme
continuous improvement in the environmental restaurants and sports centres are under ECOTEL, HVS International’s certification In 1997, IH&RA entered into a specific
performance of the global hotel industry. development.To qualify for certification, hotels programme, focuses on energy efficiency, waste agreement with UNESCO to promote the
must meet 78 criteria starting with creating an management and recycling, water conservation, latter’s Memories of the Future project
Representing now more than 11,000 hotels on environmental policy, and site-specific action legislative compliance and employee designed to enhance and restore key cultural
all six continents - over 1.9 million guestrooms plans, waste separation and collection of environmental education and training.The heritage sites around the world. IH&RA
- IHEI initiatives have raised environmental recyclable materials, measures limiting water, auditing process leads to the development of encourages its hotel chain members to
awareness amongst the international hotel heat, and electricity consumption, use of eco- property-specific action plans. Additionally, a partake in the project in two ways:
industry, tour operators, government bodies, friendly suppliers and detergents, and of detailed cost-benefit analysis of projected
the media, academia, and hotel industry organic foods on the menu.The Green Key savings is prepared.The auditing inspection is • by adopting a specific project identified by
suppliers. Its objectives are: covers 15% to 20% of Denmark’s stringent, with the auditors present on the UNESCO as a priority and making a
accommodation segments. property for up to 30 hours and extensive financial contribution to the site’s
• to raise environmental awareness in the interviewing of hotel staff.To date 34 hotels preservation,
hotel industry and promote good practice In 2000, Denmark launched a certification have obtained ECOTEL certification, which • by restoring and converting a historic
internationally; programme for destinations – Destination 21 - uses a graduated five Globe award system building into a hotel to ensure its
• to promote the business benefits of sound which sets out eight sustainability goals continued survival as a place of cultural
environmental practices and socially covering the three principle pillars of the Rio Youth Career Initiative (Asia) interest.
responsible business practices; Summit: economic, social and environmental Pan-Pacific Hotels & Resorts’Youth Career
• to develop hotel-specific guidance, enabling sustainability. Initiative targets young people, 17-19 years old, Accor, for example, has contributed:
hotels of all sizes to implement from poor, rural areas who have little access to
environmental programmes; Over the last four years, HORESTA on behalf education and are vulnerable to child sex • USD50,000 towards the restoration of the
• to work with partners to extend the reach of the Danish Energy Agency, has led an exploitation. Its primary aim is to provide life prestigious Prince Gong’s Palace, Beijing
and impact of IHEI including hotel energy saving campaign for the entire industry skills training (HIV/AIDS awareness, health, (China);
associations, government bodies, NGOs, – 14,000 businesses – which has exceeded its hygiene, budgeting and English language • USD25,000 towards the rehabilitation of a
academia, hotel suppliers, and tourism goal of reducing energy consumption by 5% to instruction) and a basic introduction to the traditional building in the Medina of Tunis;
boards. 10%. In co-operation with the Danish hospitality industry so that participants • USD25,000 towards a scheme to
Environmental Protection Agency, it has improve their chances of finding employment, reproduce the major works of art in the
IHEI’s environmental tools for hotels include developed an environmental work package for either in the hotel sector or of a vocational Museum of Nubia (Egypt) for sale to
publications focusing on best practice, action hotels, restaurants and tourism businesses that nature. tourists;
packs, a quarterly magazine, purchasing consists of 19 booklets on environmental • USD25,000 towards the restoration of the
guidelines and videos. It launched a new web- management, heating, water, detergents, Participants attend classes taught by Bat Chum Temple in Angkor (Cambodia);
based IHEI/ WWF Benchmarking Tool in occupational health etc. management in the hotel five days a week and • USD25,000 towards the cost of providing
September 2001 with support from Biffaward, the hotel absorbs the cost of uniforms, meals audio-visual equipment to the National
designed to help hotels measure performance Green Leaf (Canada) and books. After graduation, students must Museum of Alexandria (Egypt).
and resource consumption, compare it with The Hotel Association of Canada’s (HAC) fend for themselves for a year and may be
similar hotels worldwide, and calculate the Green Leaf programme is a graduated rating hired by their host hotel, helped to find
financial and resource savings to be made by system designed to identify hotels committed employment in their home province or offered
70 Annexe 7 Annexe 8 71

Radisson SAS has donated:


Annexe 8: Hospitality analyses their impact on the long-term
business success. Clear goal statements in the
• USD25,000 towards restoring the Old city Multi-stakeholder form of initiatives are communicated to each
of Cracow (Poland); communication and stakeholder group, indicating what stakeholders
• USD40,000 towards restoring the alter of can rightfully expect from Radisson SAS, and
the Qasr El Bint Temple, Petra (Jordan);
consultation vice-versa from a responsible business
• USD25,000 towards restoring the roof of perspective.(73)
the Friday Mosque in Bahla Fort (Oman); Phinda Mountain & Forest Lodge,
• USD25,000 towards restoring the Roman South Africa Environmental initiatives:
mosaics in the City. The Phinda Mountain & Forest Lodge, located Turtle Island, Fiji
in Kwazulu (South Africa), has a population of Turtle Island, a luxury resort located in Yasawa,
22,500 within a 15km radius of its boundaries, (Fiji), was the independent winner of the
This is expected to double in the next 20 IH&RA Environmental Award 1999. With a
years creating huge pressure on limited natural strong environmental management
resources. Phinda faces the threat of becoming programme in place, the island’s owner
an island of conserved habitat in a sea of rural constantly develops environmental awareness
poverty.To counteract this, Phinda has made a programmes and training so that all staff
commitment to community participation by: members understand the importance of their
surroundings.
• acknowledging that people are a
cornerstone of the region’s natural The eco-message is spread extensively through
environment and thus are entitled to the resort’s promotional material, and in most
sustained benefits from its natural cases guests arrive keen to learn more about
resources, their role in preserving the environment.The
• realising that ‘island reserves’ that ignore resort has also established the Turtle Island
the socio-economic aspirations of Community Foundation, a trust fund that goes
surrounding communities foster towards health, education and transportation
resentment that eventually leads to of the local community. Again, this is a clear
interference in the wildlife areas, example of the hospitality industry showing
• playing a role in facilitating integrated rural leadership in environmental stewardship.
development strategies for the region,
• becoming a vehicle for socio-economic
advancement and enhanced sustainable
resource utilisation, rather than a source of
tension;
• establishing committees to liaise
appropriately with Phinda’s neighbours, in
line with the above.

Radisson SAS
While recognising customers, employees and
owners as the key stakeholder groups when
operating its business, since 1999 Radisson
SAS has extended its definition of stakeholders
in the value-creating process to include
suppliers, local communities, media, 73 Radisson SAS Hotels &
environmental interests and society at large. Resorts Annual Report, 1999:
Believing in Business
Using a Responsible Business Agenda, it
Tomorrow As Well. 1999.
72 Annexe 9 Annexe 9 73

Annex 9: Cruise lines protection of the environment,


• implementing a policy goal of zero
any event, these cartridges will be landed
ashore;
• Blackwater: Blackwater will be discharged
only while the ship is underway and
Waste management discharge of MARPOL, Annexe V solid • unused and outdated pharmaceuticals:The proceeding at a speed of not less than six
practices and procedures waste products by use of more industry will ensure that unused and/or knots and in accordance with applicable
comprehensive waste minimisation outdated pharmaceuticals are effectively regulations.Treated blackwater will not be
procedures to significantly reduce and safely disposed of in accordance with discharged in port and will not be
shipboard generated waste, legal and environmental requirements; discharged within four nautical miles from
• expanding waste reduction strategies to • fluorescent and mercury vapour lamp shore or such other distance as agreed to
include reuse and recycling to the bulbs:The industry will prevent the release with authorities having jurisdiction or
maximum extent possible so as to land of mercury into the environment from provided for by local law, except in an
ashore even smaller quantities of waste spent fluorescent and mercury vapor lamps emergency, or where geographically limited.
ICCL industry standard E-01-01 products, by assuring proper recycling or by using The discharge of blackwater will comply
The members of the International Council of • improving processes and procedures for other acceptable means of disposal; with all applicable laws and regulations.
Cruise Lines (ICCL) are dedicated to collection and transfer of hazardous waste, • batteries:The industry will prevent the
preserving the marine environment and in • strengthening comprehensive programmes discharge of spent batteries into the To improve environmental performance, cruise
particular the pristine condition of the oceans for monitoring and auditing of onboard marine environment; lines are testing and installing wastewater
upon which our vessels sail.The environmental environmental practices and procedures in • bilge and oily water residues:The industry treatment systems that utilise advanced
standards that apply to our industry are accordance with the ISM Code for the Safe will meet and exceed the international technologies.These onboard wastewater
stringent and comprehensive.Through the Operation of Ships and for Pollution requirements for removing oil from bilge treatment systems are designed to result in
International Maritime Organisation, the Prevention. and waste-water prior to discharge; effluent discharges that are of a high quality
United States and other maritime nations have • glass, cardboard, aluminum and steel cans: and purity; for example, meeting or surpassing
developed consistent and uniform Industry waste management standards To the maximum extent possible, the secondary and tertiary effluents and reclaimed
international standards that apply to all vessels ICCL member cruise vessel operators adopt industry will eliminate the disposal of water. Effluents meeting these high standards
engaged in international commerce. the following standards for waste stream MARPOL Annexe V wastes into the would not be subjected to the strict discharge
management: marine environment through improved limitations previously discussed.
These standards are set forth in the reuse and recycling opportunities. No
International Convention for the Prevention of • photo processing, including X-ray waste will be discharged into the marine Each ICCL cruise vessel operator will utilise
Pollution from Ships (MARPOL). In addition, development fluid waste:The industry will environment unless it has been properly one or more of the practices and procedures
the United States has jurisdiction over vessels minimise the discharge of silver into the processed and can be discharged in contained in the attached ‘Cruise Industry
that operate in United States waters where marine environment through the use of accordance with MARPOL and other Waste Management Practices and Procedures’ in
United States laws such as the Resource best available technology that will reduce prevailing requirements; the management of their shipboard waste
Conservation and Recovery Act and the the silver content of the waste stream • incinerator ash:The industry will reduce the streams. Recognising that technology is
Federal Water Pollution Control Act apply.The below levels specified by prevailing production of incinerator ash by minimising progressing at a rapid rate, any new
United States Coast Guard enforces both regulations; the generation of waste and maximising equipment or management practices that are
international conventions and domestic laws. • dry-cleaning waste fluids and contaminated recycling opportunities; equivalent to or better than those described,
materials:The industry will prevent the • graywater: Graywater will be discharged and which is shown to meet or exceed
The cruise industry is commitment to discharge of chlorinated dry-cleaning fluids, only while the ship is underway and international and federal environmental
protecting the environment is demonstrated sludge, contaminated filter materials and proceeding at a speed of not less than six standards, will also be acceptable.
by the comprehensive spectrum of waste other dry-cleaning waste by-products into knots. Graywater will not be discharged in
management technologies and procedures the environment; port and will not be discharged within four The use of equivalent or other acceptable
employed on its vessels. ICCL members are • print shop waste fluids:The industry will nautical miles from shore or such other practices and procedures shall be
committed to: prevent the discharge of hazardous wastes distance as agreed to with authorities communicated to ICCL. As appropriate, such
from printing materials (inks) and cleaning having jurisdiction or provided for by local practices and procedures shall be included as a
• designing, constructing and operating chemicals into the environment; law except in an emergency, or where revision to the attached document. As an
vessels, so as to minimise their impact on • photocopying and laser printer cartridges: geographically limited.The discharge of example, when improved systems for treating
the environment, The industry will initiate procedures so as graywater will comply with all applicable blackwater and graywater are perfected and
• developing improved technologies to to maximize the return of photo copying laws and regulations; shown to meet the requirements for MSDs
exceed current requirements for and laser printer cartridges for recycling. In and accepted by appropriate authorities, the
74 Annexe 9 Annexe 10 75

new systems and associated technology will be


included in the attachment as a revision.
Annexe 10:
Open for dialogue
ICCL and its Environmental Committee experts
List of delegates who attended 3
will work with the United States Coast Guard,
October 2001 multi-stakeholder
the United States Environmental Protection
Agency and other appropriate agencies to meeting in Paris
further implement this standard and the above - Dirk Belau Hotels, catering and tourism
commitments. specialist, International Labour Organization
(ILO)
- Rebecca Bloom – Project Manager, WTTC
- Martin Brackenbury – President, IFTO (via
conference call)
- Giulia Carbone – Associate Programme
Officer, UNEP
- Elizabeth Carroll-Simon – Director of
Industry Affairs, IH&RA
- Michael Crye – President, ICCL (via
conference call)
- Patrick Dalban-Moreynas, International
Union of Food, Agricultural, Hotel,
Restaurant, Catering,Tobacco and Allied
Workers’ Association
- Graham Gordon, public policy officer,
Tearfund, provided input to the report, but
was unable to attend the workshop.
- Oliver Hillel – Tourism Programme
Coordinator, UNEP
- Jan Jackson, chairman – (via conference
call) of the Initiative Tour Operators’
Initiative (TOI)
- Frans de Man, Northern Tourism NGO
Caucus, UNCSD
- Angela Plott – Vice President, ICCL (via
conference call)
- Nicola Pogson – Director of Programme
Development, IH&RA
- Nina Rao, Southern Tourism NGO Caucus,
UNCSD
- Yuri Toroptsov – Business Enterprises for
Sustainable Travel/The Conference Board
- Graham Wason – Vice President Strategy
and Development, WTTC
- Justin Woolford,Tourism, Business &
Consumption Unit, WWF-UK
- Eugenio Yunis, head of Sustainable
Development of Tourism, WTO
76 Tourism

UNEP contribution to the World Summit on Sustainable Development


The mission of the United Nations Environment Programme (UNEP) is to provide leadership and
encourage partnerships in caring for the environment by inspiring, informing, and enabling nations and
peoples to improve their quality of life without compromising that of future generations. The UNEP
Division of Technology, Industry and Economics (DTIE) contributes to the UNEP mission by
encouraging decision-makers in government, business, and industry develop and adopt policies, strategies
and practices that are cleaner and safer, make efficient use of natural resources, ensure adequate
management of chemicals, incorporate environmental costs, and reduce pollution and risks for humans
and the environment.

This report is part of a series facilitated by UNEP DTIE as a contribution to the World Summit on
Sustainable Development. UNEP DTIE provided a report outline based on Agenda 21 to interested
industrial sectors and co-ordinated a consultation process with relevant stakeholders. In turn,
participating industry sectors committed themselves to producing an honest account of performance
against sustainability goals.

The full set of reports is available from UNEP DTIE’s web site (http://www.uneptie.org/wssd/), which
gives further details on the process and the organisations that made it possible.The following is a list of
related outputs from this process, all of which are available from UNEP both in electronic version and
hardcopy:

- industry sectoral reports, including


• accounting • consulting engineering • oil and gas
• advertising • electricity • railways
• aluminium • fertilizer • refrigeration
• automotive • finance and insurance • road transport
• aviation • food and drink • tourism
• chemicals • information and • waste management
• coal communications technology • water management
• construction • iron and steel

- a compilation of executive summaries of the industry sectoral reports above;


- an overview report by UNEP DTIE;
- a booklet including an extended version of the executive summary of the UNEP overview report;
- a CD-ROM including all of the above documents.

UNEP DTIE is also contributing the following additional products:


- a joint WBCSD/WRI/UNEP publication entitled Tomorrow’s Markets: Global Trends and Their
Implications for Business, presenting the imperative for sustainable business practices;
- a joint WB/UNEP report on innovative finance for sustainability, which highlights new and effective
financial mechanisms to address pressing environmental, social and developmental issues;
- two extraordinary issues of UNEP DTIE’s quarterly Industry and Environment review, addressing key
regional industry issues and the broader sustainable development agenda.

More generally, UNEP will be contributing to the World Summit on Sustainable Development with
various other products, including:
- the Global Environmental Outlook 3 (GEO 3), UNEP’s third state of the environment assessment
report;
- a special issue of UNEP’s Our Planet magazine for World Environment Day, with a focus on the
International Year of Mountains;
- the UNEP photobook Focus on Your World, with the best images from the Third International
Photographic Competition on the Environment.

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