Beruflich Dokumente
Kultur Dokumente
April 2010
Provided by
April 2010
Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
148
Covered Countries
UK, Germany, France, Austria, Belgium, Bulgaria, Czech Republic, Denmark,
Estonia, Finland, Greece, Hungary, Ireland, Italy, Lithuania, Macedonia,
Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain,
Sweden, Switzerland, Turkey, Ukraine
Price
€3,450 (excl. VAT)
Key Findings
Covering 28 European Countries
• Netherlands had the highest percentage of households with access to the Internet in Europe in Q1 2009
(90%). Moreover, Norway (70%) was the leading European country in terms of Internet shoppers in 2009,
followed by the UK (66%).
• UK consumers are set to increase online spending up to approximately GBP 20 billion by the end of 2011.
• In 2009, “Electronics” and “Travel/Tourism” were the most popular product categories in the French
E-Commerce market.
• It is estimated that in several years, online tickets in Russia will account for approximately 30% of total
ticket sales.
• In the Czech Republic “Clothes, Footwear and Fashion” was the major product category in 2009.
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Table of Contents (1 of 3)
1. Regional 4. France (Top Country)
• B2C E-Commerce Sales in Western Europe, in EUR • Types of Goods and Services bought Online, in %
billion, 2009 & 2014f of Internet Users, May 2009
• Annual Average Spending of Western European • Leading B2C E-Commerce Players; by Assortments
B2C E-Commerce Consumers, in EUR, 2009 & • Leading B2C E-Commerce Players; by Unique Visi-
2014f tors and Audience Reach, Feb. 2010
• Top 10 Online Retail Sites by million Visitors, July
• B2C E-Commerce and Travel Sales in selected
2008 & July 2009
European Countries, in EUR billion, 2014f
• Percentage of Households with Internet Access, in
%, Q1 2007-Q1 2009 5. Austria
• Percentage of Households with Broadband
• Development of Internet Users and its Percentage
Connections, in %, Q1 2007-Q1 2009
of Country Population, 2000-2009
• Individuals using the Internet on average daily or • Leading B2C E-Commerce Players; by Assortments
almost every Day, in %, Q1 2009
• Leading B2C E-Commerce Players; by Unique Visi-
• Internet Shoppers by Gender, ranked by Total, in tors and Audience Reach, February 2010
%, Q1 2009
• Share of Internet Shoppers in Europe, 2004, 2006,
6. Belgium
2008 & 2009
• Internet Users in CEE Countries, as % of the Popu- • B2C E-Commerce: Internet Sales and Webshop
lation, 2008 & 2009 Numbers
• Internet Shoppers by Age Groups compared to the
EU27 Average, in %, 2008
2. UK (Top Country) • Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Unique Visi-
• Online Shopping Market Development Overview tors and Audience Reach, February 2010
• Online Shopping Behavior of Consumers
• Leading B2C E-Commerce Players; by Assortments
7. Bulgaria
• Leading B2C E-Commerce Players; by Unique Visi-
tors and Audience Reach, February 2010 • Internet Usage and B2C E-Commerce
• Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Unique Visi-
3. Germany (Top Country) tors and Audience Reach, February 2010
• E-Commerce of Clothing and Fashion
• Value and Number of Online Purchases and Ave- 8. Czech Republic
rage Spending per Online Purchase, 2007-2008
• Development of Internet Users (millions) and its • Types of Goods ordered over the Internet, in % of
Percentage of Country Population, 2001-2009 Individuals Age 16+, Q2 2009
• Internet Shoppers compared to the EU27 Average,
• Leading B2C E-Commerce Players; by Online Sales
in %, 2004, 2006, 2008 & 2009
in EUR million, 2008
• Awareness of Online Shops, in %, 2008
• Leading B2C E-Commerce Players; by Unique Visi • Leading B2C E-Commerce Players; by Unique Visi-
tors and Audience Reach, February 2010 tors and Audience Reach, February 2010
Table of Contents (2 of 3)
9. Denmark 15. Italy
Table of Contents (3 of 3)
21. Portugal 26. Sweden
Samples
RESEARCH ON INTERNATIONAL MARKETS
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Belgium 36 41 30 Bulgaria 5 5 4
Malta 34 39 29 Serbia 5 6 3
Slovakia 28 29 27 Macedonia 3 3 2
Czech Republic 24 27 21 Romania 2 2 2
Note: The survey y covered households containing g at least one pperson aged
g 16-74, and individuals agedg 16-74. The main reference p period was the first q
quarter of 2009. Households
were asked about internet access by any member of the household at home. Individuals were asked about frequency of internet use and about activities they had carried out
on the internet in the last three months prior to the survey, or in the last twelve months for e-commerce activities, at home or at any other location.
Source: Eurostat, December 2009
15
Medicine 2,1%
Other Goods 11,1%
49
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