Beruflich Dokumente
Kultur Dokumente
April 2010
Provided by
April 2010
Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
41
Covered Countries
Japan
Price
€1,450 (excl. VAT)
Key Findings
Covering Trends, Sales, Shares, Products, Users/Shoppers and Players
• In Japan, Internet users grew by +18% from 58 million in September 2008 to 68 million in September 2009
(second highest growth in Asia).
• Compared to a slow economic recovery, online shopping in Japan grew by +22% between September 2008
and September 2009.
• Factors for online sales growth are Japan‘s broadband Internet, advanced home-delivery and the obsession
with mobile phones.
• Amazon, Rakuten and Belle Maison are the leading B2C E-Commerce retailers in Japan.
• Japan’s leading E-Commerce site Rakuten had more than 53 million members in 2009.
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Table of Contents
1. Trends 5. Users / Shoppers
• Asia Pacific Region and Individual Country Growth • Development of Internet Users and its Percentage
by unique Visitors, Sep. 2008-Sep. 2009 of Country Population in Japan, 2008-2013f
• E-Commerce Trends in Japan: Sales and Products • Internet Shoppers in Selected Asian Countries incl.
• E-Commerce Trends in Japan: Online Japan, in % of Internet Users, 2Q08 vs. 2Q09
Supermarkets • Total Broadband Subscribers in Japan, compared to
• E-Commerce Trends and Outlook for M-Commerce Germany, USA and the OECD, 2003-June 2008
Potentials in Japan • Broadband Subscribers per 100 Inhabitants in Ja-
• Trends in the PC-based Internet Business and in pan, compared to Germany, USA and OECD Ave
the mobile Internet Business in Japan rage, 2003-June 2008
• Trends in the Japanese CNS-based Internet Busi - • Broadband Subscribers in Japan, by Access
ness and in the IPTV-based Internet Business Technology, compared to the OECD Average, in
%, June 2008
• Mobile Phones and Wireless Access in Japan
2. Sales 6. Players
• Total Retail and Mail-Order Sales in Japan, in JPY • Leading Japanese E-Commerce Players in the B2C
billion, 2004-2008 Segment
• B2C E-Commerce Volume in Japan, in JPY billion, • Leading B2C E-Commerce Players in Japan; by
2006-2008 Unique Visitors and Audience Reach, February
2010
• Leading Players in Selected Online Sectors in Ja-
pan: E-Commerce, Travel, Securities, Auction,
Banking, Portal
3. Shares • Facts about Amazon.co.jp
• Facts about Rakuten.co.jp
• B2C E-Commerce Share of total Retail Sales in • Facts about Nissen.co.jp
Japan, in %, 2007-2008
• Facts about Yahoo.co.jp
• News about Glamour-sales.com
• News about AEON
4. Products
Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Total Unique Visitors (000) ¾ In September 2009, the Internet population in the Asia-
Pacific region reached 484 million visitors age 15+ that
Sep-2008 Sep-2009 % Change accessed the Internet from a home or work location,
an increase of 22 percent from the previous year.
Asia Pacific 396,000 484,245 22
¾ With nearly half a billion people online, the region now
China 168,258 220,834 31 accounts for 41 percent of the total 1.2 billion person
Japan 57,933 68,319 18 global Internet audience.
India 30,719 35,810 17 ¾ China, home to the largest Internet population in the
South Korea 26,656 29,197 10 world, experienced a 31-percent increase to 220.8
million, making it the fastest-growing Internet country
Australia 11,369 12,746 12 in the region.
Taiwan 10,619 12,060 14
¾ Japan saw its online population surge 18 percent
Malaysia 8,680 9,401 8 to 68.3 million, while India climbed 17 percent to 35.8
Hong Kong 3,762 3,939 5 million users.
Note: Total Asia Pacific Internet Audience (Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs), Age 15+ - Home & Work Locations
Source: comScore World Metrix, September 2009
33
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