Title

Name

Matric Number

Bachelor in Business Administration with Honours

(Marketing)

2020

THE IMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISION IN THE

TYRE INDUSTRY

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 ZACH BARAK RODMAN ANAK SPENCER

Submitted in partial fulfilment of the requirements for the degree of

Bachelor in Business Administration with Honours
(Marketing)
Social media platforms have encouraged people to connect with each other, share information and
make relationships. Social web has make a new form of communication with social media which
allow people to interact and communication with each other. This will provide marketers with
opportunity to affect consumers purchase decision through online shopping and social media. Social
engagement by consumers has significant impact on marketing and it make marketers need be
aware by factors which can affect consumer’s purchase decision.

Faculty of Economic and Business

UNIVERSITY MALAYSIA SARAWAK
2020

DECLARATION
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I declare that the work in this thesis was carried out in accordance with regulation of
Universiti Malaysia Sarawak. Except where due acknowledge have been made, the work is
that of the author alone. The thesis has not been accept for any degree and is not concurrently
submitted in candidature of any other degree.

……………………………………
Signature
Name: Zach Barak Rodman anak Spencer
Matric No: 68150
Faculty of Econiomic and Business
Universiti Malaysia Sarawak
Date: 24 July 2020

ACKNOWLEDGEMENT
I would like to take this oppprtunity to those who have contributed directy or indectly to this thesis.
Ther have been many individuals who have helped me during this thesis making. I would like thank
each and every person has encouraged me and assisted me in completing this journey and in
particular.
 My family, Geng X for their unwavering support and understanding during this long journey.
Without your love and encouragement I could never have accomplished such a task. This
dissertation is dedicated to you.
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 My dearest friend, Lee Boon Jian. You were my inspiration and my shoulder to lean on.
Thank you for an incredible journey.
 Madam Nordiana binti Ahmad Nordin for the professional support and commitment which
guided me throughout this research project.

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