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Wholesalers’
Wholesalers’ Marketing
Market Logistics Planning Market Logistics Decisions
Decisions
Target market Deciding on the company’
company’s value How should orders be handled?
Product assortment proposition to its customers Where should stock be located?
Price Deciding on the best channel design and How much stock should be held?
Promotion network strategy How should goods be shipped?
Place Developing operational excellence
Implementing the solution
Transportation Factors
Speed
Frequency
Dependability
Capability
Availability
Traceability
Cost