INTERNSHIP REPORT

(Duration: March 25th, 2019 – June 14th, 2019)

Location: Tronix Store Ltd Grand Baie, Mauritius

Submitted by RAZAFINDRAMBAO Mendrika Ny Avo

Class: Marketing 3.1

Supervisor: Mr. ROOPCHUND
Mentor: Mr. RAVONJISON
Session: 2018-2019
 Excecutive Summary
For 12 weeks from 25th March 2019 until 14th June 2019, I did an internship at Tronix Store Ltd,
Grand Bay, a startup private limited company operated in Mauritius. Founded by a young
entrepreneur Mr Faly RAVONJISON, Tronix Store Ltd core business involves in selling video
games console, video games accessories, smartphones accessories to amount of customers which
is around the island. This internship project is a part of my 3 years Bachelor Science program
which I conduct at Université des Mascareignes.

I worked on a mission project aiming to increase the company's visibility through social
networks and through some traditional marketing strategy. The main objective of the internship
is to manage all the marketing activities of all the social network platforms used by the company.
This subject suit my field and also brings me to a whole new and interesting field of use of
communication technologies in social networks.

Thanks to this mission, I not only gained a lot of knowledge, but most importantly, I also had the
chance to hone my skills in a professional work environment. The theoretical skills in marketing
communication and digital marketing that I learned were very useful for practicing my internship
at Tronix Store Ltd.
 Acknowledgement

The internship opportunity I had with Tronix Store Ltd was a great chance for learning and
professional development. Therefore, I consider myself as a very lucky individual as I was
provided with an opportunity to be a part of it. I am also grateful for having a chance to meet so
many wonderful people and professionals who led me though this internship period.

Bearing in mind previous I am using this opportunity to express my deepest gratitude and special
thanks to Mr. Faly RAVONJISON, CEO of Tronix Store Ltd, who in spite of being
extraordinarily busy with his duties, took time out to hear, guide and keep me on the correct path
and allowing me to carry out my project at their esteemed organization and extending during the
training.

I also would like to express my sincere gratitude to my supervisor, Mr. Randhir ROOPCHUND
for his outstanding guidance, useful suggestion and encouragement for the realization of this
internship. And it is my radiant sentiment to place on record my best regards, deepest sense of
gratitude to all lecturers at Université des Mascareignes for their careful and precious guidance
which were extremely valuable for my study both theoretically and practically.

Last, but not least, I would like to give my deepest thanks to my family who always trust, love,
encourage, pray for and support me in everything. And I express my special thanks to all friends
who have supported me from the beginning till the end of my study here in Mauritius.

I perceive as this opportunity as a big milestone in my career development. I will strive to use
gained skills and knowledge in the best possible way, and I will continue to work on their
improvement, in order to attain desired career objectives. Hope to continue cooperation with all
of you in the future,

Sincerely,

Mendrika RAZAFINDRAMBAO
 Table of content
1 Introduction.........................................................................................................................................1
2 Company Overview.............................................................................................................................2
2.1 About Tronix Store Ltd.................................................................................................................2
2.1.1 Tronix’s Purpose..................................................................................................................3
2.1.2 Tronix’s Vision......................................................................................................................3
2.1.3 Tronix’s Mission...................................................................................................................3
2.1.4 Actual structure:..................................................................................................................3
2.1.5 Legal Form of the company:................................................................................................3
2.2 Location and General Characteristics:.........................................................................................3
2.2.1 The coordinates of Tronix Store Ltd:....................................................................................3
2.2.2 Location on Google map :....................................................................................................4
2.2.3 Opening time :.....................................................................................................................4
2.3 Marketing activity of the company..............................................................................................4
2.3.1 Marketing Mix......................................................................................................................4
2.3.2 Marketing Communication..................................................................................................6
2.4 Organizational Hierarchy.............................................................................................................9
3 Presentation and Analysis of the works assigned..............................................................................10
3.1 The job at a glance.....................................................................................................................10
3.2 Responsibilities and Description of the job................................................................................10
3.2.1 Content Management........................................................................................................10
3.2.2 Customers caring and follow ups.......................................................................................11
3.2.3 Administrative tasks...........................................................................................................11
3.3 Experience, appreciation and personal note.............................................................................12
3.4 Critical observation and recommendation.................................................................................12
4 Conclusion.........................................................................................................................................12
5 Bibliographie......................................................................................................................................13
 1 Introduction

For decades, many homes have revolved around entertainment. At first, families bought radios to
keep busy, followed by televisions, which remain at the base of most homes. That said, while
television is undeniably popular, families are now investing time and money in computers and
gaming console. The video game industry is formally referred to as interactive entertainment; it
is the economic sector involved with the development, marketing and sale of video and computer
games to millions of people worldwide [ CITATION Bil18 \l 1036 ] . Actually, there are more than 2
billion active players worldwide, 47%, or 1 billion people, spend money in this market. For the
millennium, the game becomes more than just a hobby, it's a career because of the strong
expansion of game genres, allowing developers to appeal to different audiences [CITATION
And28 \l 1036 ].

As this video game industry is already saturated in Mauritius, an innovative way of marketing
communication on social media and service delivery could attract customer and trigger sell.
When this purposeful communication strategy and services is effective, it could reach more
customer and the ultimate goal of being well recognized could be achieved, that’s why Tronix
Store Ltd comes in with the focus on the promotion of its products and services on Facebook.
Tronix Store Ltd is a startup company in the industry of video game and high technology.

I was very privileged to be a part of the great team during my 12 weeks of attachment as an
Intern with this organization, I have learnt and practiced all different form of marketing that a
firm might use in their marketing activity such us creating advertising post by the use of
psychological colour to attract customers attention, caring and following up customers on social
networks, using the strategy of social media marketing and some traditional marketing, and
examination the statistics about Facebook post in order to improve it . Thanks to my mentor who
took the time to teach me everything about modern day management and marketing.

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 2 Company Overview
2.1 About Tronix Store Ltd

Tronix Store Ltd was founded in 11th May,2018 by Mr. Faly RAVONJISON and opened its first
store in 1st October 2018 at Grand Bay, Mauritius. The company has been established as a private
limited company operated in Mauritius. The shop is headquartered in Liberty Place Royal Road,
Grand Bay, Mauritius and forecast to open a new shop in Riche Terre Mall.

In terms of administration, this startup company is directed by Mr. RAVONJISON as the Owner
Manager (CEO) followed by Mr. PANOU as the Shop Manager of the Company.

Tronix Store Ltd focuses on selling video games console, video games accessories, smartphones
accessories. It also has a gaming zone and proposes a service repair express to its customers. The
company strives to provides a good quality service to satisfy their customers, and it is also active
and present on social networks to attract more digital generation. Indeed, internationally the
video game industry is the economic sector involved in the development, commercialization and

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monetization of video games. It encompasses dozens of disciplines and its components employ
thousands of people around the world[ CITATION Ent15 \l 1036 ].

As the video game market is already saturated in the Island, especially in the centre of Mauritius;
Tronix store Ltd opened its shop in the North as there is only one competitor there. Despite of
this fact, Tronix Store has found its place with its customers and start to build its own awareness.

In terms of target market, Tronix Store Ltd focused its segment at the same time on young
people, adults as well as employees near the store and kids during weekends and holidays.

In the customer segment, according to their understanding, the main factors influencing
customer’s demands are the fast service repair, the diversified electronics products, the
atmosphere and the affordable price they offer to their customers.

2.1.1 Tronix’s Purpose

To be a leader in the Video game and high technology industry by providing enhanced services,
relationship and profitability.

2.1.2 Tronix’s Vision

To provide quality services that exceeds the expectations of the esteemed customers.

2.1.3 Tronix’s Mission

To build long term relationships with customers and clients and provide exceptional customer
services by pursuing business through innovation and advanced technology.

2.1.4 Actual structure:

Mr. RAVONJISON: Owner Manager (CEO)

Mr. PANOU: Shop Manager

2.1.5 Legal Form of the company:

Private limited company

2.2 Location and General Characteristics:

2.2.1 The coordinates of Tronix Store Ltd:
Liberty Place Royal Road, Topize Road, Grand Bay

 Phone : 268 1361 / 5707 1318

 Email : contact@tronix.mu

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  Site : http//www.tronix.mu/

2.2.2 Location on Google map :

https://www.google.com/maps/place/TRONIX+STORE+LTD+GRAND+BAIE/@-
20.0154833,57.5714453,17z/data=!3m1!4b1!4m5!3m4!
1s0x217dab23ad764939:0x5b9141d1e48e6d98!8m2!3d-20.0154833!4d57.573634

2.2.3 Opening time :

 Monday to Saturday from 10:00 AM to 6:00 PM
 Public holidays from 10:00 AM to 2:00 PM

2.3 Marketing activity of the company

Marketing activities are all measures taken by a company to achieve its marketing goals. This
part is all about the promotion technics used by Tronix Store Ltd to make their customer aware
about what it has to offer over its competitors.

2.3.1 Marketing Mix

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The marketing mix is a foundation model for a company. It has been defined as the “set of
marketing tools that firm uses to pursue its marketing objectives in the target market”. Thus
marketing mix refers to four broad level of marketing decision, which are product, price,
promotion and place.

-Video game -Best price,

console affordable price
-Gaming -Discount
accessories -Special offer
-Service repair -down payment
-High-tech
accessories

-Liberty Place
Royal Road, -Social media
Grand Baie Advertising
-Sales promotion
-Riche Terre -Direct online
Mall Marketing
(Opening soon)

2.3.1.1 Product
Tronix Store Ltd offer a range of diversified video game accessories and high tech accessories to
pursue their customers such as Nintendo Switch and its accessories , Xbox One and its
controller, PlayStation4 its accessories, divers console games, PSN Gift card, bundle for virtual
reality, steering wheel and pedal for racing games... In term of high tech accessories, they have
Logitech mouse, wireless keyboard, and cable for smartphone, wireless charger, speakers,
headset, memory cards, pendrive, and power bank…

They also offer a service repair express for any broken electronic devices such laptop, console,
smartphone…

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Then, they have a Player zone for giving fun to a group of young people after school or during
weekend and holidays.

2.3.1.2 Price
In term of price, Tronix Store Ltd have the best price and cheaper than its competitors depending
on the articles. They offer the same level price for everyone and sometimes offer a discount to
their potential customers.

At the end of month, and sometimes depending on limited event, they reduce the price of their
products or offering a special offer such giving free gift to boost sales in a period of times and to
attract more customers.

As Tronix Store Ltd doesn’t have credit facilities systems yet, they often propose to their
customers to make a down payment to confirm the purchase and the customers could pay the rest
the day they want to recover the products. The payment also is made only by Juice application or
by cash.

2.3.1.3 Promotion
Tronix Store Ltd are more active on the social media, so they have tend to communicate their
products and services through advertising on Facebook or Instagram platforms to make customer
aware about their activities.

One of the promotion tools they used the most to promote their sales is sales promotion where
they offer some percentage off on their products and offering gifts to its customers for purchase
done.

They also use Direct online marketing to stay in touch with its customers by reminding them
about some products or services that might interest the customers.

2.3.1.4 Place
Tronix Store Ltd deliver its product and services at Liberty Place Royal Road, Grand baie. And
they forecast to opening a new place for distribution at Riche Terre Mall to extend its circles of
target market.

2.3.2 Marketing Communication

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2.3.2.1 Social media Marketing

Thanks to the emergence of social platforms, the means of communication between customers
and businesses have changed considerably. Then, influencing by this rapid expansion of social
networks into society, organizations use them more and more as a part of their marketing
strategy tools and branding activities [ CITATION Gal10 \l 1036 ].

In the case of Tronix Store Ltd, the company have its own Facebook page and Instagram
business feed to expose virtually all its products online, and it used as a reference to clients. This
company’s social networks pages are very dynamics and share a relevant and updated content to
increases customers trust and gives them a reason to do business with the Tronix community. It
also allows customers to be aware about the technology’s news, new arrival on stock, limited
sales promotion and special offer, and it increases the brand awareness of the Company.

2.3.2.2 Direct Online Marketing

As customers want to be spoken to directly and are much more likely to think favorably of a
business if it has answered their questions or solved their problems [ CITATION Bri11 \l 1036 ].
Unlike mass advertising, which is presented to everyone, direct marketing is presented only to
people who are suspected to have an interest or need in company’s product, based on information
gathered about them.

At Tronix Store Ltd, the direct Marketing is done directly on Facebook as a private message to
the customer concerned. It is more about reminding customers about products that might interest
them and making them aware of some valuable’s promotions. Sometimes a direct call is made to
give customers more information.

2.3.2.3 Advertising

Advertising is a marketing tactic involving paying for space to promote a product, service, or
cause. The actual promotional messages are called advertisements. The goal of advertising is to
reach people most likely to be willing to pay for a company’s products or services and entice
them to buy. Nowadays, customers who are exposed to many branded messages on social media
platforms filter content that does not concern them [ CITATION Bri11 \l 1036 ]. So, providing

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relevant and up-to-date content Advertising is one of the most crucial strategies for effectively
managing a brand on social media.

As Tronix Store Ltd focuses more on new technology, they used to promote advertising on social
media to communicate its offer to achieve a wide focus on publication. Tronix Store tends to
boost its advertising post to attract, to make customer aware and to remind potential customers
about products and services offered (such as Destockage, Easter Day Sale, Mother’s Day sale,…)

2.3.2.4 Sales Promotions

Sales promotion is the process of persuading a potential customer to buy the product. Sales
promotion is designed to be used as a short-term tactic to boost sales and it is rarely suitable as a
method of building long-term customer loyalty. The aims of this communication tool is to
stimulate, motivate and influence the purchase of customers through contests, discounts,
demonstrations, trade show, special offer, point of sales display and merchandising [ CITATION
Tut18 \l 1036 ].

In the case of Tronix Store Ltd, at the end of each month they have the “Tronix Days” where
they make a “crazy destockage” (clearance) on most of their products in a limited period of time.
They also made a special offer in the middle of April, where those who bought the console
Nintendo Switch received a high tech accessories as a gift. Moreover, they often use discount as
sales promotion tactic during a limited events such as EASTER SALE, MOTHER’S DAY SALE
and FATHER’S DAY SALE, where 15% to 25% off are given on the products with a free
delivery offered; at the same time they made a special offer on their service repair where they
offered a high tech accessories gift to those who repaired their electronic devices at Tronix Store
Ltd.

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2.4 Organizational Hierarchy

Mr. RAVONJISON

Owner Manager

(CEO)

Mr. PANOU

Shop Manager

INTERNSHIP 1 INTERNSHIP 2 INTERNSHIP 3

Marketing Marketing HRM

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 3 Presentation and Analysis of the works assigned
3.1 The job at a glance
Tronix Store Ltd offered me the opportunity the do a job as an intern in the Marketing
department. As they are a startup private limited company, I was one of the first staff to be part
of this new department to share with the team my theoretical knowledge in this field. It was a 12
weeks long internship program and all the staff members at Tronix Store Ltd had to work 5 days
a week and we worked a half day during public holidays. Some training were provided to learn
the use of certain software which is very useful for my tasks as a trainee in marketing. I had
another intern co-worker with me. We used to have a roster-based work plan. Some other
facilities includes transportation allowances and internet allowances were also provided

3.2 Responsibilities and Description of the job

This part includes all the responsibilities and detailed description of the job I had to do during
my internship period

3.2.1 Content Management

Managing the content that we should post to animate and up-to-date the brands’ Facebook pages
was a noteworthy role of my job. Here I had to work on attractive text that I had to use to
describe the product and services that the company could offer to the customers; then I had to
edit and to design the post content via photoshop or powerpoint for advertising. I had to use the
strategy of psychological color to attract prospect attention and to trigger their want to purchase.
As always seeing picture on a business social media page seems boring, I had to do a video
editing on Filmora 9 to animate it. Advertisements sometimes amuses people. How to amuse
people with different approaches was the challenge and to make the best use of my brand
knowledge, it was the best platform to practice those that I had studied during my university life.
We had to do a lot of research works regarding the customer needs. I had written so many
captions for different Facebook posts.

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3.2.2 Customers caring and follow ups

In this part of job, I have experience the interaction with customers through social media by
answering their specific demand about products information, convincing and advising them some
similar products to increase their purchases. I followed up customers from the moment of
purchase and and continue to ask them to if they are satisfied and if ever there is any problem
with the product sold as the company has a warranty systems. I remind and relaunch some
customers recorded about some products back in stocks or new in stock, services or special
promotion that might interests them. I also recorded all products recommended by customers but
not in our stock and contact our supplier to order them and come back to the clients when the
products are in stock.

3.2.3 Administrative tasks

Administratively, I often analysed some data recorded to know the impact of our Facebook post
in comparison to the sales, to evaluate if the content on the social media page attract and interests
customers. As an intern in marketing, I also looked for and searched for other traditional strategy
that might increase market share and company’s visibility.

Part of my work challenge during this 12 weeks was scheduling some date of a future event,
Tronix days, special promotion and date of each articles that will be posted on Facebook in a
system. Then programming at least 3 post a day to animate the company’s Facebook page.

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3.3 Experience, appreciation and personal note

This internship at Tronix Store Ltd was a good experience for me as first experience in a back
office workplace. The young and dynamic team there made me feel at ease and there was no
work under pressure, the mentor let me work at my own pace while reaching my goals and
achieving the work assigned. I perceive as this opportunity as a big milestone in my career
development. I will strive to use gained skills and knowledge in the best possible way, and I will
continue to work on their improvement, in order to attain desired career objectives.

3.4 Critical observation and recommendation

There are some critical observation that I noticed during my stay at Tronix Store Ltd and could
give some recommendation. It could be a vital issues that the organization should look into.
According to me:

 As Tronix Store Ltd does not have a marketing management team, I would like to
recommend them that building a marketing team could be very necessary to perform well
their marketing activities so they can expand more their market share.
 The company doen’t have credit facilities yet, so I recommend they should implies the
procedure system of credit facilities as most of the product they sale are ‘High involvement
product’ so not all customer can afford it in one and only cash payment.
 An electronic payment terminal also should be provided for the customers who do not use
the application Juice.
 Finally, for the future marketing department, Tronix Store Ltd should provide more
furniture for photography to help marketers on their social media post.

4 Conclusion

Working as an intern in marketing on a video game industry has been for me a very enriching
experience in the field of professionalism. I am so happy that, I could complete the last phase of
my undergraduate life working in such a marketers in a startup company. For a young blood like
me working with the creative minds and professionals definitely was a great experience for me.
The Tronix Team there were great like home. We used to have fun, work with high

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encouragement because we felt like, we are working not only for the client but also for our own
self-improvement. The experience at Tronix Store Ltd makes me understand that team work and
good relationship between team members can give a good result on each staff performance.
Again, this report is done with a lot of limitations and obstacles. Thanks to so many people who
helped me doing this report.

5 References
Ahmad, B. (2018, July 18). techmaish.com. Récupéré sur https://www.techmaish.com/social-media-
important-gaming-industry/

Brito, M. (2011). 3 Reasons Why Relevant Conntent Matters. Récupéré sur

http://www.socialmediaexplorer.com/social-mediamerketing/3-reasons-why-relevant-content-
matters/

Dickey, I., & Lewis, W. (2010). "The evolution (revolution) of social media and social networking as a
necessary topic in the marketing curriculum: a case for intergrating social media into marketing
classes". Society for Marketing Advances Proceeding, 140-143.

Entertainment Software Association. (2015). ESA Annual Report. Washington.

Gallaugher, J., & Ransbotham, S. (2010). "Social media and customer dialog management at starbucks".
MIS Quaterly Executive, 9(4), 197-212.

Internet live stats. (2017). Mauritius internet users.

Rossow, A. (2018, Juillet 16). 3 Reasons The Video Game Industry Is Bound For The Blockchain. Récupéré
sur Forbes: https://www.forbes.com/sites/andrewrossow/2018/07/16/3-reasons-the-video-
game-industry-is-bound-for-blockchain/#6b4bdaad7810

StatCounter. (2018). Social media Stats Mauritius. Consulté le Janvier 2019, sur
http://gs.statcounter.com/social-media-stats/all/mauritius

Tutor2u. (2018). Study Note - Sales Promotion. Récupéré sur Tutor2u:

http://www.tutor2u.net/business/reference/sales-promotion

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