General statement of approach

Strategic Social Marketing Ltd is committed to delivering services of the highest standards that
meet the specific needs of the people we work with at the lowest costs possible.

The services we deliver are provided by recognised experts in the field with many years
experience and deep practical understanding. Our CEO Professor Jeff French is one of the
world’s leading social marketing experts and a recognised authority in the fields of social
communication and health promotion.

Specifically we offer:

1. Strategic analysis of behavioural challenges, help with identifying the causes,

barrier and evidence based interventions to tackle the problem.

2. Programme planning and guidance for: scoping and development projects. We also
offer strategic guidance for project implementation strategies

3. Research, data gathering, commissioning and analysis.

4. Programme design, evaluation and commissioning.

5. Training in all aspect of health promotion, social marketing, behaviour change and
social communication strategies (A full menu of courses is available on request)

6. Training and mentoring with a consultancy option to support implementation in

order to help achieve client’s goals.

7. Personal coaching and mentoring in all aspect of behaviour change, social

communication and programme development, implementation and evaluation.

We believe in developing a community of practice, so we work with all our clients to

promote links amongst all our clients working on related issues to help foster learning
networks and a wider community of action.

Professor Jeff French CEO

PhD, MBA, MSc, Dip HE, BA, Cert.Ed
Strategic Social Marketing Ltd
Attabara, Conford, Liphook Hants GU307QW
www.strategic-social-marketing.org
jeff.French@strategic-social-marketing.org
Tel: Mob 0788 389 4802 Land line: 01428 751 475