ASSIGNMENT 2 FRONT SHEET

Qualification BTEC Level 5 HND Diploma in Computing

Unit number and title Unit 14: Business Intelligence

Submission date June 15th, 2020 Date Received 1st submission

Re-submission Date Date Received 2nd submission

Student Name Do Sy Long Student ID GCD18337

Class GCD0702 Assessor name Srikanth Raju Kandukuri

Student declaration

I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.

Student’s signature

Grading grid

P3 P4 M3 D3
 Summative Feedback:  Resubmission Feedback:

Grade: Assessor Signature: Date:

IV Signature:
Business Intelligence
ASSIGNMENT 2

Do Sy Long | GCD0702 | 15/6/2020

PAGE 1
Introduction
Our company is currently working in Vietnam for 2 years. For a new and young company,
the competition in the market is very high. Therefore, the Board of Director has decided to apply
Business Intelligence to improve the company business process by making better decision.

This report will Demonstrate the use of business intelligence tools and technologies.

PAGE 2
Chapter 1: Demonstrate the use of business intelligence tools and
technologies
I. DETERMINE, WITH EXAMPLES, WHAT BUSINESS INTELLIGENCE IS AND THE
TOOLS AND TECHNIQUES ASSOCIATED WITH IT. (P3)

1. What is Business Intelligence?

BI (Business Intelligence) is a set of processes, architectures, and technologies that convert
raw data into meaningful information that drives profitable business actions. It is a suite of
software and services to transform data into actionable intelligence and knowledge.

BI has a direct impact on organization's strategic, tactical, and operational business

decisions. BI supports fact-based decision making using historical data rather than
assumptions and gut feeling.

Figure 1: Business Intelligence

2. How Business Intelligence systems are implemented?
Here are the steps:

• Step 1: Raw Data from corporate databases is extracted. The data could be spread
across multiple systems heterogeneous systems.
• Step 2: The data is cleaned and transformed into the data warehouse. The table can
be linked, and data cubes are formed.
• Step 3: Using BI system the user can ask quires, request ad-hoc reports or conduct
any other analysis.

PAGE 3
3. Example about Business Intelligence
a. Example 1:

Figure 2: Example 1
In an Online Transaction Processing (OLTP) system information that could be fed into
product database could be

• Add a product line

• Change a product price

Correspondingly, in a Business Intelligence system query that would be executed for the
product subject area could be did the addition of new product line or change in product price
increase revenues

In an advertising database of OLTP system query that could be executed

• Changed in advertisement options

• Increase radio budget

Correspondingly, in BI system query that could be executed would be how many new
clients added due to change in radio budget

In OLTP system dealing with customer demographic data bases data that could be fed
would be

• Increase customer credit limit

• Change in customer salary level

Correspondingly in the OLAP system query that could be executed would be can customer
profile changes support higher product price.

PAGE 4
b. Example 2:
A hotel owner uses BI analytical applications to gather statistical information regarding
average occupancy and room rate. It helps to find aggregate revenue generated per room.

It also collects statistics on market share and data from customer surveys from each hotel
to decides its competitive position in various markets.

By analyzing these trends year by year, month by month and day by day helps management
to offer discounts on room rentals.

4. Tools and Techniques

a. Tools
➢ SAP Business Intelligence

SAP Business Intelligence offers several advanced analytics solutions including real-time
BI predictive analytics, machine learning, and planning & analysis. The Business Intelligence
platform offers reporting & analysis, data visualization & analytics applications, office
integration and mobile analytics. SAP is a robust software intended for all roles (IT, end uses
and management) and offers tons of functionalities in one platform.

Figure 3: SAP Business Intelligence

PAGE 5
➢ MicroStrategy

MicroStrategy is a business intelligence tool that offers powerful (and high speed)
dashboarding and data analytics which help monitor trend, recognize new opportunities,
improve productivity and more. Users can connect to one or various sources, whether the
incoming data is from a spreadsheet, cloud-based or enterprise data software. It can be
accessed from your desktop or via mobile.

Figure 4: MicroStrategy
➢ Datapine

Datapine is an all-in-one BI platform that facilitates the complex process of data analytics
even for non-technical users. Thanks to a comprehensive self-service analytics approach,
datapine’s solution enables data analysts and business users alike to easily integrate different
data sources, perform advanced data analysis, build interactive business dashboards, and
generate actionable business insights.

PAGE 6
 Figure 5: Datapine
b. Techniques
➢ OLAP

It provides summarized and multi-dimensional views of business data and is used for
analysis, modeling, reporting, and planning for optimizing the business. It discovers trends
and analyze critical factors through reporting software, data mining and data warehouses,
information visualization and dash boarding, knowledge management mapping, decision
support systems and forecasting, management information systems, document warehouses and
document management, Software as a Service (SaaS), geographic information systems and
Trend Analysis.

➢ Model Visualization

Making discovered knowledge easily understood using plots, charts, histograms, and other
visual means.

➢ Advance Analytics

It is referred to as forecasting, data mining, or predictive analytics, which takes advantage

of statistical analysis techniques to provide or predict certainty measures on facts. It is to be
noted that despite major investments in enterprise resource planning (ERP) and customer
relationship management (CRM), the firms need to support the analysis and application of
information to make operational decisions.

PAGE 7
 ➢ Classification, Clustering and outlier analysis

Determines to which class a data item belongs and partition it into classes, whereby items
with similar characteristics are grouped together.

➢ Exploratory Data Analysis (EDA)

Its goal is to identify patterns in an exploratory manner and then explore a dataset without
a strong dependence on assumptions or models.

II. DESIGN A BUSINESS INTELLIGENCE TOOL, APPLICATION OR INTERFACE

THAT CAN PERFORM A SPECIFIC TASK TO SUPPORT PROBLEM SOLVING OR
DECISION-MAKING AT AN ADVANCE LEVEL. (P4)
I will use Tableau tool to design and analyze the data, below is the chart:

Figure 6: Tableau home

I will assign data about Category, Ship Mode, Profit and Sales. We can look at the Side-by-side bar
to figure out the profit and sale information of all regions.

PAGE 8
 Figure 7: Side-by-side bar
We can also create another chart to know the information about First Class, Same Day, Second
Class and Standard Class.

Figure 8: Pie Chart

PAGE 9
In this text table report, Technology category and Standard Class ship mode have the high profit,
it’s about 405,461 and also the sale is about 2,840,846.

Figure 9: Text table report

PAGE 10
Chapter 2: Reference
1. 2020. [online] Available at: <https://mopinion.com/business-intelligence-bi-tools-
overview/https://www.guru99.com/business-intelligence-definition-example.html>
[Accessed 15 June 2020].

2. 2020. [online] Available at:

<https://www.academia.edu/30958756/BUSINESS_INTELLIGENCE_TECHNIQUES_
AND_INTEGRATION_WITH_DATA_MINING_KNOWLEDGE_MANAGEMENT_A
ND_CLOUD> [Accessed 15 June 2020].

PAGE 11