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First Impressions
Fax 405.524.2823
www.impressionsprinting.com

• Advertising Dollars Not Going Anywhere? • Brown Bag It. • It’s Trick or Tweet!
• You Can Do That? Customer Spotlight. • New Hires Bring New Talent. • Happy Birthday YouTube.
• Now That’s Impressive - Impressions Captures National Honor • SNU Alumni Make an Impressive Return.
• A Closer Look.
AN IMPRESSIONS PRINTING PUBLICATION
FOURTH QUARTER ~ 2010

Love, American Style

Apparently, Americans are feeling the love.
In the midst of one of the worst economic
downturns in U.S. history, volunteerism is on
the upswing. Americans spent 100 million more
hours helping their communities in 2009, a new
federal report says, and the number of people
getting involved went up by 1.6 million to
63.4 million.
• Raising money or selling items was the top
It’s What’s
Inside
volunteer activity, followed by collecting and
distributing food. Others spent time providing
transportation or labor, and tutoring or teaching.
• People primarily served through religious
organizations or social and community groups.
• Advertising Dollars Not Going
• Though the number of volunteer hours Anywhere?
increased, charitable donations fell as some • Brown Bag It.

A Closer Look.... 4th Quarter-2010 It’s the biggest increase in volunteers in a single people chose to give their time rather • It’s Trick or Tweet!
year since 2003, according to a report released than money. • You Can Do That? Customer

Alex Albers ~ Lee Atkins ~ Buddy Billen ~ Catlin Braaten ~ Carl Brewsaugh ~ Steve Drew
Bir thda y s in June by the Corporation for National and
Community Service. The government-run
Tony Evans ~ Jason Grotelueschen ~ Adam Haynes ~ Nat McKinnis ~ Clint Morris ~ Jerry Moland ~ Linda Pohl agency oversees national service programs
including AmeriCorps. Here are some of
Cheri Priddy ~ Gregory Roberts ~ Mike Shubin ~ Mike Stuart ~ Eddie Wallace
its findings.
• Women largely contributed to the jump in
volunteers. In 2009, 36.7 million women
volunteered, up 1.2 million from 2008. More
African Americans also gave their time.
• Americans overall set aside 8.1 billion hours
to lend a hand, with the typical volunteer
donating about 52 hours for the year.
• A recent report from the Giving USA
Spotlight.
• New Hires Bring New Talent.
Foundation and the Center on Philanthropy • Happy Birthday YouTube.
found that total charitable contributions fell • Now That’s Impressive -
Impressions Captures National Honor
3.6 percent last year to $303.75 billion—the
first decline in giving since 1987 and only the • SNU Alumni Make an Impressive
second since Giving USA began publishing Return.
annual reports in 1956. • A Closer Look.
The Corporation for National and Community
Service prepared the report, called
“Volunteering in America,” in partnership with
the Bureau of Labor Statistics and the
Census Bureau.

4th Quarter-2010
Ser vice Anniversaries Alex Albers ~ 1 year • Buddy Billen ~ 12 years • Catlin Braaten ~ 3 years
Carl Brewsaugh ~ 6 years • Al Coffman ~ 10 years • Steve Drew ~ 14 years • Jason Grotelueschen ~ 14 years • Jay Hardin ~ 1 year
Carla Hornbeak ~ 1 year • Scott Johnson ~ 9 years • Jake Kay ~ 5 years • Nat McKinnis ~ 8 years • Jerry Moland ~ 7 years
Clint Morris ~ 7 years • Brian O’Bar ~ 2 years
Cheri Priddy ~ 3 years • Pam Wilcox ~ 3 years ......at Impressions Printing
Advertising Dollars Not Going Anywhere? STOP and Make a Moving Impression!
These days, there are so many
marketing mediums and options that
many refer to as “information over-
load.” So when it’s time to start
thinking about where your advertising
dollars are going and if they’re really
working… make a move with an
Impressions Printing vehicle wrap.
Vehicle wraps are a large vinyl
graphic or decal
that is applied
directly over a
vehicle. Whether
it’s a car, truck, bus or even a
boat…vehicle wraps allow you to turn your vehicle into a marketing tool,
with the convenience of removing the wrap and returning the vehicle back
to its original condition at any time.
Why would anyone think about wrapping a vehicle?
VALUE – According to The Traffic Audit Bureau
for Media Measurement, vehicle wrap advertising
can generate 30,000 to 70,000 daily impressions,
unlike static print and billboards that are often seen Average ONE-TIME full vehicle wrap cost
by the same day to day traffic and billed monthly.
Plus, you own it!
(lasting up to five years) - $2,900
vs.
No more renting space. Wherever you go, your great Average billboard cost for five years - $72,000
advertising goes. It’s like a business card on wheels.
(based on annual cost of $14,400)
IMPACT – A recent poll shows that 90% of travelers notice
graphics on wrapped vehicles, with 75% of consumers
forming an impression about a company based on the

Sentiments
professionalism and brand positioning vehicle wraps provide.

SERVICE - Don’t worry if you just can’t imagine it...we’ve

got a specialized team that can! Our staff will handle
“The real art of conversation is not the complete project from measuring your
only to say the right thing at the vehicle, to designing the wrap, to dropping it off
right place but to leave unsaid the when it’s complete.
wrong thing at the tempting
moment.” –Dorothy Nevill And did we mention our great turnaround time?
Many vehicles can be dropped off on a Friday and
picked up on Monday.

If you’re looking for smarter, more creativeM aand

rketing / Advertising

money-saving ways to increase your advertising

results, contact your sales team today for a project

Brown Bag It
quote and ideas. And start making your own
moving impression.

facebook
Tired of traveling? Pack your bag and stay put. • When you shop for groceries, make sure your list
Heading out to a restaurant every day for lunch can includes items that are easy to include in a lunch—
be hard on both your wallet and your waistline. sandwich meats, fruit, crackers, dried fruits, nuts and
Most people typically consume more calories for various types of cheese are good, basic options. It’s Trick or “Tweet”!
lunch when they eat out, and money-wise, there’s
twitter
no comparison. • When you purchase containers for your lunch, include
little ones for condiments. That way you can add extras Follow Impressions Printing on Twitter or “Like It” and “Share It” on Facebook for ghoulish fun during
To give both your budget and your calorie count a like mustard, dressings and mayo right before you eat the upcoming
M afall
r k e t months
i n g / A d v estarting
rtising this month!
I m a g e I s
break, here are some ways to make brown baggin’ it instead of risking a soggy lunch. e v e r y t h I n g

easier and more appealing. awgadvertising.com

You might want to treat yourself once in a while. If you

• When you make dinner, prepare a little extra so
you can bring leftovers for lunch the next day.
If you eat out, save back half your dinner for
tomorrow’s lunch.
pack your lunch every day, you’ll likely get tired of it,
even if you mix it up with a variety of foods. Wednesday is Today 110 million Americans, or 60 percent of the online population, use social
the optimal day to eat out, giving you a “lunchbox break” networks. The average social networker goes to social sites five days a week
right in the middle of the week. and checks in about four times a day for a total of an hour each day.
facebook A super-connected 9 percent stay logged in all day. –according to AdAge
“You Can Do That?” Customer Spotlight –
Amatuer Softball Association / USA
Ask Julie Bartel, Marketing and Communica-
tions Director for ASA/USA Softball, why she
chooses Impressions Printing…and she just
might tell you in familiar terms…”Because they
always hit it out of the park.”
The ASA, Amateur Softball Association,
founded in 1933, is the National Governing
Body of softball in the United States and
a member of the United States Olympic
Committee. The ASA has become one
of the nation’s largest sports organiza-
tions and now sanctions competition in
every state through a network of 76
local associations. Julie and her team
over-see the day to day operations
of the marketing department at
the ASA Hall of Fame Stadium,
located in Oklahoma City’s his-
toric Adventure District.
A customer since 2003, Julie
began using Impressions for
traditional print projects like busi-
ness cards, letterhead and game
programs, but soon realized she
wasn’t working with a traditional
printer. More like a teammate
waiting to get in the game.
“No matter how big or small
the job, the customer service
experience at
Impressions is
always great,”
said Bartel.
“And working with Mike and
Linda, I always get the feeling
that they’re not just interested
in the business, they want
to be a part of our team. We
always look forward to seeing
their delivery guys. That’s
pretty impressive!”
This past summer, ASA
approached Impressions to
assist with a collection of
panels to be housed inside the
Upon completion, Julie once again thinks about
the question so many Impressions customers
ask, “You Can Do That?”
“One of my favorite things about working with
Impressions, is their ability to adjust with my
print and creative needs as I grow, and not just
with printing. During tournament play, I usually
need quicker than average turn around for game
day materials and they always make it happen.
I guess you could say they’re my MVP…Most
Valuable Printer of course.”
Happy Birthday, YouTube
On a blustery spring day five years ago,
Yakov Lapitzy pointed a video camera at
his friend Jawed Karim standing in front
of two elephants at the San Diego Zoo
and hit the record button.
The resulting 19-second clip, titled “Me
at the Zoo,” was not a cinematic
masterpiece, but as the first video
uploaded to YouTube, it played a pivotal
role in altering how people consumed
media and helped usher in a golden era
of the 60-second video. This year,
YouTube celebrated its fifth birthday.
Here’s a look at some of the significant
numbers that have helped shape
YouTube’s five-year history.
April 23, 2005 The date the first
video was uploaded to YouTube.
$1.65 billion The amount of dollars
worth of stock that Google paid to
acquire YouTube in November 2006.
2 billion (and counting) The number of
views per day. That’s nearly double the
prime-time audience of all three major
U.S. television networks combined.
3.15 The factor by which YouTube’s
number of unique monthly viewers
(96.1 million) exceeds that of Yahoo
(30.5 million), the second-place U.S.
online video site in that category,
according to Nielsen.
15 The number of minutes the average
person spends on YouTube every day.
51 The number of languages into which
Google’s automatic speech recognition
technology can translate YouTube videos
and create captions.
94 The number of Advertising
Age’s Top 100 advertisers that have
run campaigns on YouTube and the
Google Content Network.

Insights
About 24 hours of video are
stadium.
uploaded to YouTube every
minute these days. It’d take 1,700
years to watch all the video

New Hires Bring New Talent currently available.

Impressions Printing welcomes the two newest full-time

members of their team: Cody Rains and Tony “T.J.” Evans.

T.J. will head-up the Shipping/Receiving and Warehouse

Department and is known for his “jack of all trades” Cody, a recent graphic design graduate from Southen Nazarene
experience within the industry. University, comes onboard as a Graphic Design Specialist. And
special is right. Cody has already been hard at work as the designer
“It was an awesome opportunity and I’m glad to be of a new banner to be featured on the exterior of the Impressions
a part of such a great family of professionals,” corporate building. “I knew it would be a great place to work and look
said Evans. forward to making a positive difference for both our employees and
customers,” said Rains.

Welcome Cody and T.J.

 Now That’s Impressive..! “You Can Do That?” Yes We Can…and Yes…They Did!

Impressions Printing Captures National Honor Congratulations to all our winners who participated in our year-long “You Can Do That?”
Campaign! Customers submitted monthly phrases found on their 2010 “You Can Do That?”
portfolio of products includes a variety calendar for a variety of cool prizes, ranging from restaurant gift certificates to the
of specialized and technologically-ad- latest tech gadgets. Just a couple more months of fun! Make sure to get on the list
vanced services and products, includ-
ing Heidelberg full-color printing,
for your 2011 Impressions calendar where it pays to play!
digital large format printing, digital
color and black & white printing,
advanced e-commerce capabilities,
creative design, complete bindery
service and business to business
consulting.

The award comes right on the heels

of Impressions being named one of
Oklahoma’s Best Places to Work (BPTW) Southern Nazarene University Alumni
by OKCBiz this past June. The annual award
Impressions Printing announced their third consecu-
tive year of being named to Quick Printing’s 2010 Top
100 List, honoring a total of 188 printing locations,
identifies and honors Oklahoma employers striving for
workplace excellence, both internally and externally.
Make an Impressive Return
employing 3,702 people and represent $512,447,521 in
sales nationally. Quick Printing is a monthly magazine “We like the idea of knowing that our offering of great As Southern Nazarene University alumni, CEO Jeff Summerford, Presi- mural installed in the
for quick printers, small commercial printers, in-plant products balanced with great service is still something dent John Braaten and Vice President Jason McWilliams realized they student lounge and
printers, copy shop owners and managers. It is the of value within our industry,” said Jeff Summerford, had the opportunity to give back to their Alma Mater in a way that just so hanging a 8’ x 12’
oldest and largest monthly magazine for this industry. Impressions CEO. “But this award is just as much happened to be right up their “creative alley.” graphic comprised of
Editorials focus on improv- for our customers too. three sheets of plexi-
ing efficiency and increasing Because our goal is to Founded in 1899, Southern Nazarene Uni- glass that were printed
sales and profits in the print- make sure that every cus- versity is a private, Christian, liberal arts and suspended in the
ing industry. tomer knows that when university; a service of the Church of the center of a 40’ high
Impressions, established they choose Impressions Nazarene, located on a 40-acre campus just atrium.
in 1996, is a full-service Printing, they’re choos- west of Oklahoma City.
commercial printer whose ing a winning team… The school was in the process of enhancing The team
every time.” their overall brand identity across campus also faced the
among students, faculty and the local com- challenge of
munity. So what better time to involve a few designing,
people who know a little something about printing and
SNU? installing the
entire project
“Since we’re all SNU alumni, it was unique before students
and very rewarding to come back and assist and faculty
with such a phenomenal project,” said Mc- returned for

Sentiments
“I’ve been on a constant diet for the last two decades. I've lost a total of Williams. “When you live at and attend SNU, the fall, which
789 pounds. By all accounts, I should be hanging from a charm bracelet.” you sometimes forget that not everyone is ended up being
–Erma Bombeck fortunate to know about a matter of just
the university. So I think four weeks.
our years of not being Looks like the

Insights
on campus gave us a school mascot,
fresh prospective of their The Storm, wasn’t the only one stirring up some fun.
Of all the candy sold brand identity needs.”
annually, one quarter of it “I think I can speak for all three of us by saying it was really awesome to
is sold during Halloween The project consisted of be able to support the institution that has been and still is a big part of all
time, making it the three main components: our personal and professional success,” continued McWilliams.
sweetest holiday of the Creating and install- “We’re proud of the opportunity to give something back.”
year. Snickers is the ing 80 pole banners
number one choice of throughout the campus,
candy during this time. designing a 25’ x 7’ wall