III.

Marketing Plan
1. Marketing Analysis
a) Market Needs
As the country adapts to the new normal amidst the pandemic, the common market problems and
new market problems created an impact to small business owners. Combining the situation, these are the
current market problems
 Business Owners perspective
Financial problem, competition for visibility in online selling, issues in
distribution of the product, government policies that limit the
entrepreneur, and disruption of workforces in the country.
 Consumers perspective
Restriction in going out and how will get their common needs despite of
government restrictions. The implementation of lockdown made them
look for the products they miss out
The market needs in the Philippine market flourish in different market sectors because of stated
market problems and consumers miss out on the products they consume before the crisis. The
entrepreneurs generalize the market needs:
1. Consumers want to receive their necessities without going
outside
2. Consumers crave out in the things they miss out while staying at
home due to quarantine: Foods, clothes etc.
3. Food delivery increased in demand due to community quarantine
restrictions
Marketing a new product or service in today’s highly competitive environment is a challenge to
any new or old business (Gustasfoon, 2020). In general, market problems exist even before the pandemic
but it made the situation even worst. Thus, the business’ product will help solve the market needs that
flourished from the current market problems.

b) Market Segmentation
To determines the organization of market, the entrepreneurs divids its customers or cohort into
smaller groups based on characteristics such as, age, income, personality traits or behaviour. These
segments were used to optimise products and advertising to target customers.
o Geographic
o Demographic
o Psychographic
o Behavioral

c) Target Market Profile

Males and Females residing in areas around Rizal province who are in between
ages 12 to 45, belonging to income classes A, B, and C who love to explore different
food such as street foods and are looking for innovative product that can satisfy their
cravings or needs.