1. Mercantilism philosophy explains about import and export balance.

e. Which one of the following is the consistent with this

philosophy?
A. Export more goods
B. Import more goods
C. Imports equal to exports
D. Imports greater than exports
E.
2. Choose the nature of product life cycle of luxury product where cost is less important.
A. Short product life cycle
B. Long product life cycle
C. Medium product life cycle
D. Undefined product life cycle
E.
3. Trade deficit can be calculated by:
Export access import
Import access export
Goods access services
Services access goods

4. If a marketer collects information about the product attributes and positioning related to his competitor. Which kind of
information he gathered?
Marketing mix information
Product related information
Competitor information
Resource information

5. Which one of the following products is NOT subject to price controls?

A. Pharmaceuticals
B. Foods
C. Gasolines
D. All subject to price controls

6. Which one of the following laws formats is based on an all-inclusive system of written rules of law?
Code law
Interpretive law
Common law
Legislative law

7. Identify the term, we use for bartering price of one country’s currency in term of other country’s currency?
Exchange rate
Barter system
Cross currency
Change currency

8. Which of the following treaties covered the way for effective a worldwide tariff agreement?
WTO
GATT
NAFTA
NATO

9. Which of the following social scientists is credited with doing the most thorough, influential, and widely read work on how
cultural values influence various types of business and market behavior?
Milton Friedman
Daniel Starch
Geert Hofstede
Sigmund Freud

10. A society's accepted basis for responding to external and internal events summarize in which of the following way?
Social agenda
Culture
Reference groups
Cultivation possibility
1. Which form of international commercial payment that involves one or more banks?
Bill of exchange
Sight draft
Date draft
Letter of credit

2. Which one of the following is not part of an organization's macro-environment?

Political environment
Economic environment
internal environment
Social environment

3. Identify the information that an international marketer needs to know under the head of “Analysis of company sales potential” to
evaluate firm sales and profit potential.
Market Access
Product Potential
Cost of Internal Distribution
Per capita income and distribution

4. Carriage and insurance paid to (CIP) is one of the term of sale is used in place of which of the following?
Free alongside ship (FAS)
Cost, insurance, and freight (CIF)
Cost and freight (CFR)
Free on board (FOB)

5. Identify the analysis that an international marketer uses to determine potential export in international market.
Two stage analysis
Four stage analysis
Three stage analysis
ive stage analysis

6. An individual is using the systematic design, collection, analysis, and reporting of data relevant to marketing its programs to
minority students. What do we call this?
Promotion
Marketing research
Self-study
Cost-benefit analysis

7. Identify the pricing term that indicates that the chartered of a vessel is responsible for the cost of loading and unloaded goods
from vessel.
Free in
Free in and out
Free out
Free out and in

8. Which form of data can usually be obtained more quickly and at a lower cost?
Secondary
Primary
Census
Tertiary

9. Which method of research can be used to obtain information if people are unwilling or unable to provide?
Observation
Focus groups
Personal interviews
Questionnaires

10. What is the desired rate of speech for a presentation?

100 to 150 words
10 to 15 words
25 to 50 words
50 to 90 words
Q.1 Which of the following is NOT true of changes in a firm's technological environment?
(a) New technology allows for new ways of communicating with a firm's customers
(b) New technology always leads to benefits for firms
(c) New technology can allow new goods and. services to be developed
(d) New technology can allow new distribution opportunities
Q.2 Within the micro-environment, a channel of distribution can best be described as:
(a) All of the retailers in a country who stock a particular type of product.
(b) All of those people and organizations involved in the process of transferring a product from the producer to the consumer.
(c) A route plan for a company's fleet of delivery trucks, designed to minimize the cost per delivery.
(d) A route plan for a company's fleet of delivery trucks, designed to maximize the speed of delivery.
Q.3 A commercial company that explicitly takes into consideration the social consequences of its actions is most likely to be:
(a) putting the needs of consumers before the company's need for profit.
(b) Acting philanthropically to their customers.
(c) Seeking to combine social benefits with business profitability.
(d) Acting like a public sector organization.
Q.4 Which of the following is NOT normally perceived as a component of culture?
(a) Language
(b) Values
(c) Technology
(d) Motivation

Q.5 The understanding of cultural impact on consumer behavior is crucial to successful cross-cultural marketing. Which of the
following statements is NOT true?
(a) The globalization of markets may create the dangerous illusion that consumer behavior and patterns of consumption in
each country of the world are converging.
(b) The assumption that using standardized marketing strategies can target consumers across cultures is preventing the
marketer from truly appreciating the differences in consumers of different cultures.
(c) When the ability to pay is low, consumers may focus more heavily on luxury features in making product evaluations
on purchase decisions to ensure value for money.
(d) Consumers choose particular brands not only for functional or performance benefits but also to express their personality

Q.6 Which of the following consequences is most likely to lead to an organizational buyer putting a greater emphasis on
reliability and performance than on price?
(a) Budget savings this year have to be improved upon next year.
(b) Failure of the product could lead to lost sales or production for the company.
(c) The cheap feel of the product is disliked by users.
(d) Low price always works out to be the most cost-effective option in the long run.
Q.7 Competitive market advantage for any multinational organization is most likely to go to the firm which:
(a) Has the most information.
(b) Has a large marketing information department.
(c) Conducts regular customer surveys.
(d) Makes best use of the information available

Q.8 Which of the following is true?

(a) International Marketing is mainly about selling.
(b) International Marketing is mainly about communicating.
(c) International Marketing is mainly about finding out what people want.
(d) International Marketing is mainly about meeting customers' needs.

Q.9 The monetary value received by a firm for its goods or services is called:
(a) Profit
(b) Capital
(c) Revenue
(d) Marketing

Q.10 Which of the following is NOT an obstacle to design and implementation of international marketing plans?
(a). Confusion over planning terms.
(b) The external environment.
(c) Weak support from chief executive and top management
(d) Numbers in lieu of written objectives and strategies.

Q.1 __________ is binding because both parties that are in conflict agree to honor any judgment without recourse.
a. Arbitration
b. Litigation
c. Mediation
d. A tort clause

Q.2 __________ is the government's act of taking title to property owned by a private party without that party's consent, while
paying compensation to the former owner.
a. Confiscation
b. Expropriation
c.Domestication
d. Liquidation

Q.3 __________ may be imposed to protect health, conserve foreign exchange, serve as economic reprisals, protect home industry,
or provide revenue in the form of tariffs.
a. Export regulations
b. Import regulations
c. Boycotts
d. Taxes

Q.4 When the Pakistan boycotted trade with Israel, this was called _________.
a. Technological sanction
b. Business sanction
c. Social sanction
d. Political sanction

Q.5 __________ shifts the buyer’s credit risk to the bank issuing the document.
a. Letter of credit
b. Time draft
c. Sight draft
d. Bill of lading
Q.6 If a government wants to tax goods entering at its borders, it will impose that is called_________.
a. Quota
b. Voluntary export restraint
c. Standard monetary barrier
d. Tariff

Q.7 All of the following can be a problem of drawing a random sample in the international environment EXCEPT:
a. No accurate maps of population centers
b. Incomplete and out-of-date telephone directories
c. No other listings that can serve as sampling frames
d. Low literacy rates
Q.8 __________ is a contractual arrangement in which a firm sells the right to use its intellectual property to another firm in return
for fees.
a. Franchising
b. Counter trade
c. Joint venture
d. Patents
Q.9 Which of the following factor consider for choosing a market coverage strategy?
a. Company resources and capabilities
b. Degree of product variability
c. Product’s stage in the life-cycle
d. All of the given options
Q.10 Selecting of and working with more than two equivalent suppliers for a certain product is known as ___
a. Sole sourcing
b. multiple sourcing
c. Joint sourcing d. All of the given options
Q.1 According to sociological view point, any idea perceived as new by a group of people is a/an ______
a. Innovation
b. Development
c. Discovery
d. All of the given options
Q.2 The __________ includes style features, packaging, labeling, trademarks, brand name, quality, price and all other aspects
of a product’s package.
a. Core component
b. Packaging component
c. Support service component
d. Idea component
Q.3 A __________ is defined as the worldwide use of a name, term, sign, symbol (visual and/or auditory), design or combination
thereof intended to identify goods or services of one seller and to differentiate them from those of competitors.
a. National brand
b. Local brand
c. Global brand
d. Country brand
Q.4 Which of the following are not effective factors for deciding appropriate packaging in various international markets?
a. Lengthy periods on shelves
b. Growing environmental consciousness
c. Environmental concerns
d. All of the given options
Q.5 Small companies with few resources typically prefer __________ option.
a. Communication adaptation
b. Communication extension
c. Dual extension
d. None of the given
Q.6 An organization embarks on an international product strategy depending on a decision on a number of factors, which include:
a. Overall market objectives
b. Market and customer expectations
c. Marketing mix support
d. All of the given options
Q.7 The energy that flows throughout the system that links brand and all their stakeholders and which is manifested in the way these
stakeholders think, feel and behave towards the organization and its products or services is known as__________.
a. Product energy
b. Brand energy
c. Customer energy
d. Organization energy
Q.8 Both the perceived and real value that a brand adds to a particular product or service is called __________.
a. Brand equity
b. Brand loyalty
c. Brand repositioning
d. None of the given options
Q.9 The period that starts with the initial product specification and ends with the withdrawal of the product from the marketplace is
known as __________.
a. Product growth stage
b. Product maturity stage
c. Product decline stage
d. Product life cycle
Q.10 The new product development process involves a number of stages. The best estimate of the new product's profitability is
likely to be made at which of these stages?
a. Idea generation
b. Idea evaluation
c. Market testing
d. Brainstorming
1. Identify the nature of partners in a mixed joint venture that is special case in which two partners are involved.
a) Government and Private Company
b) Private-Private Company
c) Private-Public Company
d) Government-Government Company
2. A business undertaking between two or more companies or organizations which will share ownership and control of this business
activity is categories as:
a) Equity investment
b) Joint venture
c) Mixed venture
d) Money market investment
3. Mention the correct order in finding potential customer according to your marketing expertise.
a) Segmentation, demand measurement, targeting, positioning
b) demand measurement, segmentation, targeting, positioning
c) Segmentation, targeting, positioning, demand measurement
d) demand measurement, targeting, segmentation, positioning
4. In a selected single segment there is chance of_______________ in behavior of consumer.
a) Homogeneity
b) Heterogeneity
c) Homogeneity and heterogeneity both
5. Identify the concept in which customer will prefer those products which can satisfy the customer needs wants and demands.
a) Societal Concept
b) Production Concept
c) Selling concept
d) Marketing Concept
6. Which of the following is NOT one of the alternative concepts under which organizations design and carry out their marketing
strategies?
a) Distribution concept
b) Marketing concept
c) Product concept
d) Production concept
7. Which one of the following term explains the ability of a firm or individual to satisfy customer needs and expectations?
a) Wants
b) Demand
c) Products
d) Quality
8. If a company is transferring its goods and services to its customer, this transaction is based on:
a) Barter system
b) Exchange
c) Transformation
d) Relationship
9. Identify the major difference in all marketing process and marketing variables between normal marketing and international
marketing is:
a) Culture Complexity
b) Legal issue
c) Politics
d) Technology
10. The need to compete for international market was made inevitable by the economic system employed by most nations is based
upon:
a) Socialism
b) Mass production
c) Communism
d) Barter
1. A type of foreign direct investment in which an industry abroad sells the output of a firm’s domestic production, or uses the
firm’s output is:
a) Forward vertical FDI
b) Backward vertical FDI
c) Horizontal FDI
d) Vertical FDI
2. The organizations with charitable, educational, community or other non-business objective belongs to ________
a) Institutional markets
b) Reseller markets
c) Government markets
d) Producer markets
3. The organizations with charitable, educational, community or other non-business objective belongs to ___
a) Institutional markets
b) Reseller markets
c) Government markets
d) Producer markets
4. If an Indian businessman invest in a China as foreign direct investment due to good infrastructure, related industry, labor
availability. Owing to which factor he is investing?
a) Production costs
b) Logistics
c) Availability of natural resources
d) Access to key technologies
5. Identify the category of country in which countries establish a net work of investors?
a) Platform
b) Emerging
c) Growth
d) Mature
6. Which of the following is the important variable in choosing mode of entry in international market regarding size and growth?
a) Size of a company
b) Local infrastructure
c) Ownership advantages
d) Location advantages
7. Identify the alliance in which two or more firms develop a contractual relationship to share some of their unique resources and
capabilities to create a competitive advantage?
a) Global Strategic alliance
b) Non-equity strategic alliance
c) Equity strategic alliance
d) It is not kind of Alliance
8. Which one of the following is the major and the most appropriate reason of strategic alliance?
a) To increase partners
b) To expand business efficiently
c) To just engage in global businessd)
To expand sub offices
9. When listening to music on the radio, many consumers automatically switch stations when commercials begin to run, and they
search until they find another station that is playing music? This tendency is an example of:
a) Selective perception
b) Selective exposure
c) Selective retention
d) Selective learning
10. When consumers use a problem-solving process to make purchase decisions, what is the next step in the process after they
become aware of, or interested in, a problem?
a) Evaluating alternative solutions
b) Recalling and gathering information about possible solutions
c) Deciding on the appropriate solution
d) Making the commitment to purchase a particular product or service
11. Which one of the following strategic alliance explains, it is an agreement by two or more parties to form a single entity to
undertake a certain project?
a) Technology Licensing
b) Product Licensing
c) Joint venture
d) Distribution Relationships
12. Identify which of the following is not the participant in international buying process?
a) Initiators
b) Approvers
c) Government
d) Buyers
13. Which of the following is necessary to develop on the basis of wealth, skills and power?
a) Purchasing communities
b) Economical classes
c) Social classes
d) Competitors
14. Niche marketing strategy is the most suitable for which of the following firm?
a) International firms
b) Global firms
c) Local firm
d) Multinational firm
15. Which of the following is the behavioral segmentation of the consumer markets?
a) States, counties and cities
b) Family life cycle, income and nationality
c) Purchase occasion, attitude toward product and benefits sought
d) Social class, lifestyle and personality
16. Which is the best description for basis of psychographic segmentation of consumer markets?
a) Nations, regions and states
b) Age, gender and family
c) User status, user rate and benefits sought
d) Social class, lifestyle and personality
17. Which of the following stage of economic development elaborates the status of countries that are advance in science and
technology?
a) Traditional society
b) The drive to maturity
c) High Mass – Consumption
d) Pre-conditions for take-off
18. Mention stage of economic development in which countries is able to produce a wide variety of products?
a) Traditional society
b) Pre-conditions for take-off
c) High Mass – Consumption
d) The drive to maturity
19. People with similar demographic and/or psychographic profiles may interact differently with the same product. The way
marketers use this information to segment a market is known as which of the following?
a) Geographic segmentation
b) Relationship segmentation
c) Beneficial Segmentation
d) Behavioral segmentation
20. The democracies, dictatorships & communist dictatorships belong to which of the following economic condition variable?
a) Economic System
b) Political Risk
c) Economic setup
d) Political setups
1. Which of the following argument use to “promote local defense industry”?
National defense argument
b) Infant industry argument
c) Strategic industry argument
d) Local defense argument
2. In which kind of decision the “marketer may need to change prices of products and services.”
a) Marketing decision
b) Production decision
c) Financial decision
d) Sales decision
3. The exchange rate which is determined by market forces and changes freely is known as __________.
a) Fixed exchange rate system
b) Managed exchange rate system
c) Floating exchange rate system
d) Flat exchange rate system
4. The dispute in which a judge, jury or arbitrator determines the outcome is known as __________.
a) Adjudicative processes
b) Consensual processes
c) Arbitrator process
d) Mediation process
When the cases are adjudicated based on the basis of religious knowledge and beliefs are known as __________.
a) Common law
b) Statutory law
c) Theocracy law
d) Bureaucratic law
6. “Expropriation” and “confiscation” belongs to which kind of following risk?
a) Political risk
b) Legal risk
c) Environmental risk
d) National risk
7. The “pricing & cost structure of the competing firms” relates which kind of information for international marketing?
a) Competitor information
b) Product information
c) Marketing mix information
d) Product mix information
8. In which of the following categories the price is less important?
a) Hand made Italian leather product
b) Hand made Pakistani carpet
c) Luxurious car made by germens
d) All of the given
9. It is likely that global competition will become more fiercely intensive because:
a) Competitors are increasing in size and have more resources to compete.
b) Competitors can seemingly access any international market and compete freely, but they are protected by the government in
their own domestic market.
 c) Competitors are becoming more aggressive.
d) Organizations are forming alliances with other market players.
10. For any organization, operating in the global market environment in the 21st century requires:
a) To seek a unique strategy which can be applied to any given market environment.
b) The ability to harness continuous innovations by cultivating a culture of learning and improvement.
c) The leadership to enforce regular downsizing and de-layering to maintain a high level of efficiency.
d) The organization to identify opportunities to exploit other players
1. A license under intellectual property commonly has several component parts UNLIKE:
a. Term
b. Territory
c. Renewal
d. No. of person
2. Various tangibles and intangibles parameters are commonly available by the franchisor UNLIKE:
a. National advertising
b. International advertising
c. Sport services
d. Business places
3. An entrepreneur starts business operations from scrap level by using resources of third party. After some time he handover this
running business to that party, when business is fully functioned. Which concept applies to above scenario?
a. Management contracts
b. Turnkey projects
c. Common contracts
d. Legal contracts
4. In history of marketing Sony and Ericsson, two firms agree to work together but firms promoted their mutual interests separately.
In which category given scenario fall:
a. Legal contract
b. Joint venture
c. Acquisition
d. Merger
5. Triangular trade is a historical term indicating trade between three ports or regions. The most famous triangular trade in human
history was between West Africa, The West India, and Europe in:
a. 17th century
b. 18th century
c. 19th century
d. 20th century
6. A type of foreign direct investment in which an industry abroad sells the output of a firm’s domestic production, or uses the
firm’s output is:
a. Backward vertical FDI
b. Forward vertical FDI
c. Horizontal FDI
d. Vertical FDI
7. If you opt to assess a new potential partner, you need to carry out some basic checks EXCEPT:
a. Performance in term of production
b. Performance in term of marketing
c. Performance in term of personnel
d. Performance in term of law

8. A resulting form of business in which a firm A is controlling all business activities and ending up the control of firm B to expand
business.
a. Legal contract
b. Joint venture
c. Acquisition
d. Merger
9. A form of counter trade in which business parties and, one of them is from developing country.
a. Buy-Back agreement
b. Counter purchase
c. Advance purchase
d. Compensation deal
10. Directing a company's efforts towards serving one or more groups of customers sharing common needs or characteristics is
defined as:
a. Target marketing
b. Market targeting
c. Market segmentation
d. Market positioning

If a country sells more to other countries than it buys from them, the situation is called a favorable:balance of trade.

A statement that records all financial transactions between a nation's residents and those of the rest of the world during a given
period of time (usually one year) is called a nation's: balance-of-payments.

Within the balance-of-payments statement, the _______account is a record of all exports and imports of gold, increases or decreases
in foreign exchange, and increases or decreases in liabilities to foreign central banks. Reserves

If a nation uses tariffs, quotas, and nontariff barriers to restrict trade so that domestic industries can flourish, it may be guilty of
what is called: protectionism.

If a government wants to tax goods entering at its borders, it will impose what is called a(n): tariff.

A(n) __tariff__ will generally increase inflationary pressures, weaken balance-of-payments positions, and restrict manufacturers'
supply sources.

If Germany limits the number of Japanese ball bearings that may enter its country to protect its domestic industry and reduce
reliance of foreign supply, it is using a(n) __quota__ as a trade barrier.

If the United States were to place an absolute restriction against the purchase and importation of Libyan oil as a punishment for
perceived support of global terrorism, the United States would have imposed which of the following against Libya? Boycott

Which of the following treaties paved the way for effective a worldwide tariff agreement? GATT