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INDUSTRY PROFILE
CHAPTER 1
1. INDUSTRY PROFILE
RECENT DEVELOPMENTS
India is very well placed to tap the growing potential of the healthcare
sector. It has the relevant skill-sets with adequate human resources to
become the preferred healthcare player in emerging countries across the
globe.
Increasing urbanization, superior demographics, better health consciousness
and higher life expectancy has enhanced the demand for quality healthcare.
Although the Indian government-run public sector has taken lot of initiatives
in regards to the development of healthcare facilities, it is unable to do much
now, which has brought the private sector into the picture. This in turn, has
brought in more capital, better technology etc. The recent Union Budgets too
have been favorable to the healthcare sector. There has been reduction of
customs tariffs on life saving medical equipment, reduction of excise on
certain critical drugs and abolition of duty on drugs and materials imported
for clinical trials.
Lower interest on lending for private sector hospitals exceeding 100 beds
will improve access to low cost funding for hospitals. But the biggest leap
has been the community-based universal health insurance
scheme for the poor whereby a cover of Rs.30000 is available for as low as
Rs.2 per day with the Government contributing Rs.100 per annum for
families below the poverty line.
Competition has proven to be the biggest blessing in the sector. Not
withstanding the healthy competition, several big corporate houses have
ventured into the sector. The availability of various equipments has proven
to be life saving many times. The formation of many big hospitals is the hint
of the boost in this sector.
The entry of big pharmaceutical companies into this segment is a clear sign
of corporate focus on this sector. Earlier many diseases did not have any
cure for them but today such diseases have no longer remained a big threat
to mankind. The implementation of newer and better technology in hospitals
has helped save many lives.
PRESENT SCENARIO
India's healthcare sector has been growing rapidly and estimated to be worth
US$ 40 billion by 2012, according to Price water house Coopers in its
report, 'Healthcare in India: Emerging market report 2007'. Revenues from
the healthcare sector account for 5.2 per cent of the GDP, making it the third
largest growth segment in India.
The sector's growth will be driven by the country's growing middle class,
which can afford quality healthcare. Over 150 million Indians have annual
incomes of more than US$ 1,000, and many who work in the business
services sector earn as much as US$ 20,000 a year. Today at least 50 million
Indians can afford to buy Western medicines-a market only 20 per cent
smaller than that of the UK.
Funds in the sector have been largely private. In fact, it is believed that the
private sector provides 60 per cent of all outpatient care in India and as
much as 40 per cent of all in-patient care. It is estimated that nearly 70 per
cent of all hospitals and 40 per cent of hospital beds in the country are in the
private sector, says PWC.
The future of this sector looks bright and promising. Both, the government
and private sector enterprises are joining hands to boost the
Indian healthcare sector. Overall, the prospects appear very bright and
reflect the old adage 'health is wealth'.
SIGNIFICANT POINTS:
The only name, which comes to everybody’s mind when one, thinks of
Hospitals In the Central business unit of Bangalore, is none other than the
well known Mallya Hospital.
It was inaugurated on 6th June 1991 by Sri Sathya Sai Baba. Mallya
Hospital has grown over the years with substantial increase in bed strength,
infrastructure and assurance of quality patient care with human touch using
state-of-art technology. The multidisciplinary approach to diagnosis and care
is designed to have a continuum of safe and high-quality care for patients-all
services under one roof. Today, the hospital is managed by Chaparral Health
Services Limited with Mr.D.K.Audikesavulu, Ex-Member of Parliament,
LokSabha as the Managing Director and Commodore Indru Wadhvani as
the President. The group also manages Vide Institute of Medical Sciences
at Whitefield, which is a 1000 bedded Medical College Hospital & Research
Centre.
In line with the quality policy of the hospital, continuous up gradation of the
facilities and services is the mantra. With the bed strength increased to 220,
now the hospital is able to cater to those who seek even the most
sophisticated services and treatment. Two modern OTs. These are equipped
with world class technology and are stainless steel with vertical laminar
flows, which ensure zero infection. The hospital is equipped with advanced
MRI, 64-slice CT, impact- PACS Teleradiology CR “X” ray System,
Mammography and Ultrasound equipment. The introduction of Fresinius
4008 S Dialysis unit. These are in addition to the earlier lot of eight dialysis
machines. The Nephrology Department carries out regular Renal
Transplants.
Mallya hospital has to its coveted ISO-9002 certification award which has
been recently upgraded ISO 9001:2008
“Prevention is better than cure”. The age-old slogan is given due weightage
with the various health check up programs designed specially to have an
early diagnosis of life style diseases. The Laboratory has been accredited by
NABL acknowledging the precision of the diagnostic services.
The process towards accredited by NABH is in progress which further
ensures high quality standards.
Mallya Hospital offers courses in DNB for Medicine, Surgery, Anesthesia
and Orthopedics. Frequently CMEs are conducted in association with
various medical fraternities to exchange updated information. Various health
awareness programs including talks by specialists and health check-up
camps are conducted on a regular basis.
SERVICE DEPARTMENTS :
EMERGENCY SERVICES
June 1991 Mallya Apollo Hospital with 120 beds opened to Public.
Hospital was inaugurated by Sri Sathya Sai Baba.
December 1994 A state of the art Cardiac Catheterization Laboratory was
Installed & an 8 bedded Coronary Care Unit was
opened to support the advanced Cardiac facilities now
available in Mallya Hospital.
January 1996 Chaparral Health Services took over the Management
of the Hospital with Mr. D.K. Adikesavalu as its Chairman.
February 1996 Mallya Diagnostic Day Care Center was opened.
September 1996 Trauma Unit with 4 beds opened.
October 1996 To provide for the growing needs of the people, more
Semi Private wards were created & the bed strength was
increased to 145.
December 1996 Commodore Indru Wadhwani took over as President of
Mallya Hospital.
February 1997 State of the Art imported ambulance Introduction.
June 1997 Mallya Hospital decides to improve on its quality of service
& Started preparing for ISO 9007 Certification.
Certification
Obtained on June 6th, 1007.
June 1998 State of art MRI Centre opened.
1999 4 Bedded Neo Natal unit opened, ICU expanded by 4 more
Beds, MGW expended by 6 more beds.
April 2000 GE Hispid Spiral CT acquire.
January 2001 4th Floor inaugurated.
May 2001 Dialysis unit with ten beds renovated.
2002 4th Floor commissioned.
Increased critical care beds and taking the total critical
Bed strength to 48 beds. MICU (14Beds), SICU (12Beds), RCU
(2 Beds), CCU (11Beds), ICCU (5 Beds), NICU (4 Beds).
March 2003 New State of the Art SIEMENS-1.5 TESLA MRI SYSTEM
(SYMPHONY) inaugurated.
April 2003 Two new State of the Art Stainless Steel Operation Theatres
inaugurated on the fourth floor.
November 2005 Inauguration of Birthing Suite.(402)
November 2005 Renovation of Male General Ward.
December 2005 Philips B V Endura State Of the art C-Arm inaugurated.
April 2007 Philips Allura Flat panel Cath Lab Inaugurated.
April 2007 NABL Accreditation Obtained( National Accreditation Board for
Testing and Calibration of Laboratories.)
May 2007 Philips Cardiac CT 64 inaugurated.
February 2008 Surgical ICU renovated with State of the art equipment.
March 2008 Renovation of Private Rooms completed on 2nd floor.
January 2009 New Software MEDIMAN inaugurated.
June 2009 ISO 9001 upgraded to 2008 standards
December 2009 Vajpayee Arogya Shree scheme for BPL Families inaugurated
Along with existing welfare scheme like ABY,Yeshaswini, ECHS
And CGHS.
June 2010 Effluents Treatment Plant inaugurated (ETP).
July 2010 Mallya Hospital Registered under KPME Act 2007 & Rules 2009
By State of Karnataka.
(Reg. NO. BAU-08054-AS-NT).
Nature of business carried:
The mallya hospital is situated in heart of the city, thinks of hospitals in the
central business unit of Bangalore, is none other than the well know Mallya
Hospital.
List Of Facilities Provided by the hospital:
MISSION
1) Equipped to Care.
2) To provide excellent health care and utmost patient
satisfaction.
Quality Policy:
Competitors Information:
The success of the each and every business mainly depending on how
brilliantly it faces the competition. The Mallya Hospital is not out of
competition. The Major competitors to Mallya hospital are as follows.
Competitors:
Sl. No Name of competitors Area of procurement
Infrastructure Facilities:
Mallya Hospital provides so many infrastructure
facilities for the workers.
Acheivements and Awards:
ISO:
NABL accreditation:
Awards:
The Medical Consultants who run Mallya Hospital are a committed group
of professionals who are chosen and retained, based on not only their
qualifications but also their experience and ability to maintain highest medical
standards for patient care.
Doctors and equipment could run no hospital alone. There are a number of
nursing, paramedical and non-paramedical professionals who are hand picked
based on their efficiency to operate various departments that go to make the
hospital. T he efficiency of these departments is obvious as the hospital has been
awarded ISO 9002 certification. These include food & Beverages, Security, Front
office, Engineering, Personnel, Marketing, Purchase, Pharmacy and many others.
In short, Mallya hospital is growing to meet the enlarging needs for
medical care in the city in the city over the years to come. All facilities
that are required to teat a patient are available under one roof in this
institution.
CHAPTER 3
Mc KINSEY’S 7S
MODEL
CHAPTER 3
The 7’s model is better known as McKinney’s 7’s. This is because the
two persons who developed this model, Tom peters and Robert
waterman, have been consultants at McKinney and company at that
time. The model starts on the premise that an organization is not just
structure but consist of seven elements.
1) Strategy
2) Structure
3) Systems
4) Style
5) Staff
6) Skills
7) Shared Values
STRATEGY :
To achieve continuous improvement in providing the quality patient care
using the state of tihe art technology and rendering servies with human
touch.
STRUCTURE:
CHAIRMAN
PRESIDENT
JR. CMO
RADIOLOGY F&B ENGINEERING DOCTOR
OT LINEN MEDICAL
RECORDS
LABORATORY SECURITY
BIO MEDICAL
HOUSE KEEPING
PARAMEDICAL
Mallya hospital consist of various functional departments
1. HUMAN RESOURCES DEPARTMENT
PRESIDENT
MANAGER-HRD
ASSISTANT ASST-MANAGER OF
SR-ASSISTANT
MANAGER- TRANSPORTATION
TIME OFFICE
HRD
DRIVERS
Human Resource Management is a process of bringing people and
organization together so that the goals of each are met. It may be defined as
“ The art of procuring, developing and maintaining competent workforce to
achieve the goals of an organization in an effective and efficient manner.”
INCREMENTS
PROMOTION
Promotion is the right and discretion of the management .While promoting
an employee, his merits, seniority and suitability will be the criteria. In
deciding this factor an employee’s qualification, efficiency and attendance,
past records, etc., shall be taken into account. An employee so promoted will
undergo a period of probation in the promoted post ass decided by the
management. If at the end of this probationary period, his service is not
confirmed in the promoted post, he shall be reverted to his original post.
A promoted employee, on confirmation in his new post shall be
eligible to the benefits of the promoted post including any difference in
wages, retrospectively from the date he has been promoted.
TRANSFER
The management shall have the right to transfer an employee from one
Department to another in the same hospital as the hospital may decide at it
discretion. An employee is also liable to be transferred to any of the
hospitals branches or any of its units, wherever situated within Karnataka
state or outside. The hospital shall also have the right to transfer an
employee to any new hospital or office that may be started by the hospital at
any time in Future.
When an employee is called upon to do any other kind of work other
than his usual job, he shall not refuse to do such a job, nor shall he refuse to
do such other job on the ground of dignity. All work of whatever nature
done in the premises of the hospital shall be considered dignified.
Consequent to such transfer, the wages of a employee and other conditions
of service shall not be adversely affected by such transfer.
When ever a employee wants to resign from the organization he/she shall
inform the concerned HOD in writing, one month in advance as per the
organization rules. The concerned HOD shall approve the resignation letter
and then forward it to the Personnel Department .The Personnel Assistant
shall give the relieving letter (signed by the HOD-HR) to the employee after
collecting all organization property from the employee. The employee shall
fill in the employee exit interview form.
RETIREMENT OR SUPERANNUATION
WAGE STRUCTURE
Basic wages for each category of workers are fixed as per agreement the
management and the workers representative. The items covering under
wages are follows;
1) Basic pay
2) Dearness Allowance
3) Variable Dearness Allowance
The worker are given specified amount as basic wage as per the agreement.
The agreement is valid for four years.
PERSONNEL RECORD
Brand development
Image and identity development
Profiles, brochures/ pamphlets
Patient information communication
Web content
Public relations
Presentations
HIERARCHY OF BUISNESS DEVELOPMENT DEPARTMENT
PRESIDENT
ASSISTANT MANAGER
Focus of Business Development Shall be to market the facilities as
follows,
• Corporate business promotions.
• Tie up with third party, administration, insurance
companies & central / state govt for in patient
treatment.
• The manager shall be visit prospective customers and
explain about various service offered by hospitals.
• Handle the all the enquires and a proposal sent to the
prospective enquirer.
• Manager shall help to answer any queries about any
medical aspects.
• All proposals reviewed and approved before release.
• All the final orders /contracts shall be reviewed for
proper specifications authorized personnel from the
customer side.
• Collecting the monthly reports from account
departments and sending to TPA’s and corporate for
outstanding collections.
• Maintaining the records on various promotional
activities carried out.
• Organizing the health checkup camps.
• Organizing the press meets.
• Interact with Media to maintain cordial relationship
and use advertising agencies for preparing hording,
newsprints and publicity.
• Reviewing the Contract with companies.
• Sending the reminders clarifying the queries and
providing the relevant documents to concerned TPA’s
to get payments.
3. Admission Counter will validate the identity of the patient prior to giving
a request form of the concerned TPA/ Insurance Company
8. The TPA/ Insurance Company will send Approval/ Denial Letter and the
print out of the same will be available at the Insurance Desk.
9. If approved the Approval letter will also indicate the amount up to which
the TPA will settle the bill directly with hospital.
11. If the patient wants to get admitted prior to the receipt of Pre-
Authorization approval, deposit has to be made as per the existing system of
the Hospital, depending on the room category and 90% of the cost of
surgery, if any. This applies to EMERGENCY admissions also.
(Subsequently Pre-Authorization would be requested from the TPA/
Insurance Company) as above.
12. Such deposits received will be refunded in cash (if it is within 25,000/-)
or by way of A/c payee cheque (in the name of the patient only) on
discharge or will be adjusted against balance (if any) in the final bill on
receipt of approval.
13. At the time of discharge if the final bill amount exceeds the authorized
amount, the consolidated final bill will be processed with the concerned
TPA for enhancement for further approval or reconfirmation of the case
which will take 3-4 hrs from the time the final bill and discharge summary
are processed. We request you to bear with this delay in the discharge
formalities.
16. With regard to all TPA/ Insurance related issues, decision of the Mallya
Hospital Management will be final and binding.
DEPOSIT
DISCHARGE
Before departure, the ward sister will hand over the prescription and explain
to the patient about the treatment to be continued at home
Please do not give tips to the staff. If any staff solicits payment kindly bring
it to the notice of the administration. Patient’s suggestions are always
considered and many times have proved useful. We value your opinion. We
would appreciate your feedback on the services by filling in the patient
evaluation form which could kindly be dropped in the suggestion or
complain box available at different locations at the floor.
PURCHASE DEPARTMENT
President
Senior Manage
Manager
Assistant Manager
Purchasing Department Mission:
FUNCTION:
The Purchase department is responsible for all the purchases in The
Hospital. The procedure followed by the Purchase Department is as follows-
• Receiving the indent from the different dept which is approved by the
President.
• Collecting the quotations from the deferent suppliers.
• Selecting the right supplier.
• Maintain inventory at minimum.
• Ensure the quality and quantity to be purchased.
• Standardize items purchased.
1. Electric
2. Cathlab
3. Bio chemical lab
4. Hardware
5. Nursing dept item
6. Nebulizer mask
7. Oxygen mask
8. Oxygen flow meter
9. House keeping department item
10.Blood bank related item
11.Plate light centers
12.Estopathology department
13.Dragar OT lights
14.MRI
15.CT SCAN
FINANCE DEPARTMENT
Finance is aptly described as the lifeblood and nerve center of any
business. It is just as the circulation of blood, an essential system in the
human body to keep and alive. Finance is vital input for the smooth
functioning of the business. Every business enterprise irrespective of its size
and nature needs finance to carry on its operations and achieve its target.
1. Bookkeeping
The finance department is responsible for keeping track of all sales and
capital spending at a business.
2. Profit and Loss
3. Update Managers
Managers need the most current information to make the best decisions for
their departments. The finance department has a duty to provide them with
the most accurate and timely information possible. This would include
information such as costs to produce a product.
4. Financing
The finance department plays an integral role in helping the business receive
the necessary financing it needs, how the money will be paid back and
distributing dividends to shareholders.
5. Considerations
• Ensure costs are controlled; Ensure adequate cash flow; Establish and
control profitability levels.
SENIOR MANAGER
ADMINISTRATOR
SENIOR MANAGER
MATERIAL STORES
ASSISTANT
MANAGER
STORE ASSISTANT
OBJECTIVES:
• To maintain the MSL for various dept as specified.
• To control inventory.
PRESIDENT
ADMINISTRATOR
ASSISTANT
MANAGER
FLOW CHART FOR ADMISSIONS UNDER MEDICALIM POLICY:
Planned Emergency
Claim intimation to be sent to
the concerned TPA.
Submit Pre- Immediately after
authorization request admission send pre-
to the concerned authorization request
to concerned TPA. After taking treatment all
TPA 3 days in hospitalization bills to be paid
advance. by you to the hospital & claim
submitted to the TPA with the
TPA will scrutinize the request of the case to requisite documents in
case basis and will authorize the hospital. original.
Planned Emergency
Claim intimation to be sent to
the concerned TPA.
Submit Pre- Immediately after
authorization request admission send pre-
to the concerned authorization request
to concerned TPA. After taking treatment all
TPA 3 days in hospitalization bills to be paid
advance. by you to the hospital & claim
submitted to the TPA with the
TPA will scrutinize the request of the case to requisite documents in
case basis and will authorize the hospital. original.
Other Functions:
STYLE:
• The leadership approach of top management and companies overall
operating approach.
• In this authority style is straight and vertical the Mallya hospital as
more than 20yrs of history it as its own innovation style and
innovation style of servies.
• The Mallya hospital itself try to meet the emerging competition by
making the use of technology to improve the customer servies.
• It is a participative organization.
STAFF:
• The company people resources and how they are developed, trained
and motivated the selection of the employees is based on there
profession of specialized knowledge expected in the sector.
• The management of Mallya hospital will select the person through
direct interview.
Phy 5
Radiology 15
Renal Care Unit 7
Security 36
Telephones 5
Transport 8
Typing Pool 5
Ward Secretary 4
Total 743
The total number employees in Mallya are 623 and
consultant’s number is 120. These consultants work two hours per day.
SKILLS:
The capabilities and competencies that exists with company. What it does best. The skilled and
competent persons have been kept for update the meet the requirement of customers keeping in
view the changes in the environment.
SYSTEM:
Chapter 4
SWOT ANALYSIS
SWOT ANALYSIS:
STRENGHTS:
WEAKNESS:
Oppurtunities:
ANALYSIS OF
FINANCIAL
STATEMENT
FINANCIAL ANALYSIS:
During the year under review, the total revenue of the company/ hospital
increased to Rs. 5571.96 lakhs from Rs.5359 Lakhs in the previous year.
The operating profit decrease by 3.9% to Rs. 834.82 Lakhs from Rs. 868.83
Lakhs in the previous year. The PBDT decreased to Rs. 648.53 Lakhs (11.64
of the total revenue) from Rs.711.71 Lakhs (3.28% of the previous year).
The company as maintained proper records showing full particulars,
including quantitative details and situation of fixed assets.
Stock of store, spare parts, consumables, chemicals and medicines are
being physically verified at reasonable intervals by the management.
During the year the company has granted unsecured loans, to companies,
firms or other parties covered in the register maintained under Section 301
of the Companies Act, 1956.
General Introduction
Health Insurance
Health insurance is Insurance that pays for medical expenses. It is
sometimes used more broadly to include insurance covering disability or
long term nursing or custodial care needs. It may be provided through a
Government-sponsored Insurance program, or from private insurance
companies. It may be purchased on a group basis or purchased by individual
consumer
In each case, the covered group or individuals pay premium or taxes to help
protect themselves from high or unexpected healthcare expenses. Similarly
benefits paying for medical expenses may also be provided through social
welfare program funded by the government.
The ever-raising cost of medical care has made it vital for everybody to at
least have a medical insurance coverage so that no financial problem is faced
at the time of accident or illness. Circumstances are not always favorable for
buying a full coverage protection so there is other option called Individual
Health Insurance.
Health insurance covers different entities, depending upon the nature f the
premium. Expenses incurred by the Insured for illness / diseases or injury
sustained (domiciliary hospitalization also payable as per policy). These
include Hospital charges (Room, Boarding &Operation theatre)fees for
surgeon, Anesthetist nursing specialist etc., diagnostic tests, cost of
medicines , blood, oxygen etc., cost of appliances like pacemaker, etc
Meaning of the marketing
Marketing is the process of planning and executing the conception, pricing ,
promoting and distribution of goods , services and ideas to create exchanges
with target group, that satisfy customer and organization objectives.
Definition of marketing
According to Philip kotler “marketing is a social and managerial process by
which individual and groups obtained what they need and want through
creating , offering and exchanging products f value with others”
Service
Services may be defined as intangible activities performed by persons or
machines or both for the purpose of creating value perception among the
consumers. since services are intangible activities or benefits produced by
the service provider, in association with the consumer, it’s quality results in
perception and value assessment by the consumer.
Evolution of marketing concepts
The production concept
The production concept hold that consumers will favor those products that
are widely available and low cost. Managers of
TITLE OF THE STUDY:
“HEALTH INSURANCE : Identifying awareness,
preference and consumption pattern in the city of
Bangalore inorder to translate the same as a marketing tool
for mallya Hospital”
The study conducted in Bangalore , by personally meeting the peoples
collecting opinions about health insurance.
STATEMENT OF THE PROBLEM
As today many health insurance companies are coming in the city, it is
proposed to determine the factors influencing image of Health Insurance
through consumers opinion . In this study the Characteristics of variable
affecting image of a Health insurance is to be assessed.
OBJECTIVES OF STUDY
• To assess the individual awareness about Health Insurance.
• To know the preferences of individual regarding Health Insurance.
• To study the various type of Health Insurance policies available in the
market.
• To evaluate the consumption pattern of Health Insurance.
• To find out the benefits of Health Insurance is advantageous to Mallya
Hospital as a marketing tool.
SAMPLING PLAN
SAMPLING METHOD
Sample Size:
The sample size is 200.
Sampling Area:
Area of research collected information from part of Bangalore
city. Random sampling is used because it gives each element and an
equal and independent chance of being selected, (equal chance has
been given to consumers for selection).
RESEARCH STUDY
I conducted research study in Mallya Hospital, After getting permission
from the management to conduct the study. Basic data pertaining to
the study was collected from the Business Development department
and insurance department.
Research Designing:
Research design is the plan, structure and strategy of
investigation.
Research Period: 10 Weeks.
Types of the Research:
The research includes different options.
Exploratory Research:
Exploratory Research is usually a small scale study undertaken
to define the exact nature of the problem/opportunity and to gain a better
understanding of the environment within which the problem/opportunity has
occurred.
It is the initial research, before more conclusive research is
undertaken. Exploratory Research helps to determine the best research
design, data collection method and selection of subjects. The results of
Exploratory Research are not usually useful for decision-making by
themselves, but they can provide a significant insight into a given situation.
Descriptive Research:
Descriptive Research is to provide an accurate picture of some
aspect of market environment. It seeks to ascertain certain magnitudes.
Descriptive Research is used when the objective is to provide a systematic
description that is as factual and accurate as possible. It provides the number
of times something occurs, or frequency, lends itself to statistical calculation
such as determining the average number of occurrences or central
tendencies.
Experimental Research:
Experimental Research is conducted to study the cause and
effect relationship between variables under study. An attempt is made by the
researchers to maintain, control and manipulate the variables that affect the
studies.
Primary data:
The primary data is original survey is collecting a first time to a given
specific area. Primary data regarding benefits of insurance scheme by using
the some comparative variables with the help of questionnaires via direct
with the residence in the given geographical area of Bangalore.
Questionnaires:
A questionnaires consist of a set of questions presented to
respondents for their answers. While preparing the questionnaires, the
researcher has to carefully choose the questions and there forms, a sequence
them in proper order. The form of questions asked can influence the
response. The questions can be open ended or close ended.
An open ended question allows the respondent to answer them their own
words. They are specially used in Explorative Research.
The close ended questions pre specify all the possible answers. These
questions provide answers that are easier to interpret and tabulate. The
questionnaire should be simple, direct and it should create interest among
the respondents.
Secondary data:
Secondary data is the information that already exist somewhere,
which has been collected for another purpose. In this study, secondary data
has been collected from the following sources.
Secondary data is collected through company records, books, magazines,
news papers and company website.
Collection of data through union reports, union manuals, union project
reports and other relevant documents by referring other books and journals.
Research Instruments:
Structured questionnaire is used. The most popular research
instrument used for collection data is questionnaires for an investigation.
The questionnaire is a list of questions to be asked from the respondents. It
also contains suitable space where the answers can be recorded.
Question is the research instrument used in the study. All the questions in
the questionnaire are comparative in nature by using the Ranking Scale
because comparison between five different health insurance company in
Bangalore by insurance companies are
New India insurance company
National Insurance company
Oriental Insurance
United India Insurance
Others
VARIABLES FOR STUDY:
• Premium Amount
• Risk cover factor
• Waiting Period
• Coverage Limit
• Tax Exemption
• Cashless Benefits
• Maternity Coverage
• Coverage for pre-existing ailment.
LIMITATION OF THE STUDY:
CHAPTER 8:
ANALYSING AND INTERPRETATION
CHAPTER 8:
ANALYSIS & INTERPRETATION OF DATA: