Synopsis

On The Topic Of
“Customer Brand loyalty For Honda
City
And Toyota Corolla Cars”

Submitted to: Submitted by:

Dr. Sangeeta Gupta Sumit

Om. Inst. Of tech. and Management MBA 4th

SEM

Roll:-09-MB-3014
1). Rationale of the study:

The topic I select of my research study is the “customer brand loyalty for Honda
city and Toyota corolla” some factors are to be considered to measure the
perception in research and I try to judge the consumer buying behavior. The study
was conducted in Hisar city and the data should be collected by the questionnaire
method.

2). Objective of the study:

The objective of the study is follow:

a) To understand the Brand position in customers’ mind and perception about

the brand.

b) To be aware of existing product, Toyota Corolla and Honda City of companies

and to get a clear picture of prevalent automobile industry in India.

c) To distinguish between Toyota Corolla and Honda City, as to persuade the

client with the most suitable vehicle for him

d) To understand the facts and reasons require to be kept in mind while

customer choosing Toyota Corolla or Honda City in its decision.

e) To understand the responsibility of a sales service and spare parts teams

while working for the company

f) Identify proper prospect for selling a vehicle to customer

g) To understand factors of Toyota and Honda Company has been achieving

success in Indian automobile industries.

3). Research Mythology:

a) Nature and source of data:

This study will be carried out in the form of well structured questionnaire.
Both Primary and Secondary data will be collected for this purpose
 b) Tools and techniques of analysis:

The questionnaire Method would be used to collect data for the Research. To
gather Primary data a structure Questionnaire would be used. Data would be
arranged in the form of graph and tables providing the relevant information
at the glance. The percentage Method would be used for data analysis the
data.

c) Sample size and technique:

The sample size would be 100 respondents in my research study 50 – 50

each brand. Technique will be Convenient sampling which is a non
probabilistic sampling method.

4). Limitation:

a) Consumer behavior can be different when the objective of study is to be

shared with them

b) Consumer not feel rational sometime

c) Data collection from questionnaire difficult because consumer feel it a

wasteful for them

5). Annexure:
 Q 1. WHAT ARE THE FACTORS YOU PERCIEVE IN A CAR WHICH LIES IN
THE PRICE RANGE OF Rs 10, 000, 00 – 1500,000 ?
a) Fuel consumption
b) Status symbol
c) Efficiency
d) Performance and reliability
e) Maintainence
f) Spare parts
g) Luxury
h) Preferred company

Q 2. IF YOU ARE A TOYOTA COROLLA USER, HOW OFTEN DO YOU GO TO

THE WORKSHOP FOR REPAIRS AND DO YOU PERCIEVE IN YOUR
SATISFACTION LEVEL?

a) Once a week

b) 1 or 2 times a month

c) Once in three month

d) Only in problem

e) I don’t have corolla

Q 3. DO YOU THINK TOYOTA COROLLA LUXURIOUSNESS FULFILL YOUR

EXPECTATION, AND, UPTO WHAT PERCENTAGE THE WORDS “LUXURY”
AND “TOYOTA” CAN BE ASSOCIATED TO EACH OTHER?
 a) Not at all

b) A little

c) Moderate

d) Completely

e) No idea

Q 4. DO YOU SATISFIED WITH TOYOTA COROLLA AND WILL YOU EVER

ADVISE SOMEONE TO BUY TOYOTA COROLLA?

a) Yes

b) No

Q 5. HOW MUCH YOU PERCIEVED FULFILLMENT OF COMPANY’S

PROMISE AS THEY COMITTED TO PROVIDE A QUALITY SERVICE?

a) Sales

b) Service

c) Spare parts

d) Don’t know
Q 6. WHAT ARE YOUR EXPECTATIONS ABOUT TOYOTA CORLLA AND IN
COMPARISON TO HONDA CITY, WHICH FACTOR YOU FIND IT DIFFERENT?

a) Interior

b) Exterior

c) Fuel consumption

d) Engine performance

e) Don’t know

Q 7. WHAT DO YOU FEEL ABOUT TECHNOLOGY ENHANCEMENT AND

YOUR LOYAL CAR’S PERFORMANCE?

a) Very good

b) Good

c) Average

d) Not up to mark

e) I don’t have corolla