2011 display ad specs

AD FACTS PRODUCTION SURCHARGES PUBLICATION DATES

• Rates are cost per insertion in applicable paper(s). • Preferred placement (full pages only) 15% The Suffolk Times, Riverhead News-
• Frequency is number of insertions in contract surcharge per insertion; 25% for section back Review and Shelter Island Reporter are
period. pages. published every Thursday.
• Volume is number of pages purchased in contract • Color: 4-color: $450
period. • Scans: One free scan per ad. Additional scans TERMS & CONDITIONS
• Volume/frequency rate earned in one paper $10 each. • Contracts: A signed contract is required to earn
applies to all papers in which ads run. • Production: $50/hour charged for production discounted contract rates.
• Combination discount rates are based on running time beyond 1 hour. • Broken contracts: Failure to meet contract terms
the same ad the same week in each paper. results in revising previous billings to higher rates
DISPLAY DEADLINES: based on actual volume.
• Display ads are sold in stated unit sizes only.
• Space reservations & copy: • Payment: All advertising is payable in advance
• An ad running two or more consecutive weeks
4 p.m. Monday. (C.O.D due.) until credit has been established.
without copy changes is eligible for the 13X rate.
• Camera-ready (digital) ads: • Insertion orders: Signed insertion orders are
• Political and special-interest ads are billed at
4 p.m. Monday. required with space reservations.
open rate, or applicable contract rate. Payment
due with order. Ads must contain funding source. • Proof requests: • Cancellations: Cancellations must be made
prior to the week’s advertising deadline or ad (or
• Not-for-profit advertisers are eligible for 6X rate. 5 p.m. Thursday of week prior to publication. placeholder ad) will run and account will be billed.
• Reverse type may not exceed 1/3 of ad area.
• Net rates: Local display rates are net.
AD SIZES AND DIMENSIONS: • Errors: Responsibility for our errors made in
connection with the production of an ad is
Full page (4 column) Quarter long (1 column) Eighth vertical (1 column) limited to the printed space involved. For multiple
9.75” (w) x 13.75” (h) 2.25” (w) x 13.75” (h) 2.25” (w) x 6.75” (h) insertions of the same ad, credit is limited to first
Half long (2 column) Quarter vertical (2 column) Eighth horizontal (2 column) insertion. Liability for errors in ads booked after
deadline is at publisher’s discretion.
4.75” (w) x 13.75” (h) 4.75” (w) x 6.75” (h) 4.75” (w) x 3.25” (h)
• Rate guarantee: Rates subject to change with 30
Half 3x9 (3 column) Quarter horizontal (3 column) Sixteenth vertical (1 column) days’ notice but are guaranteed for 2011.
7.25” (w) x 9” (h) 7.25” (w) x 4.5” (h) 2.25” (w) x 3.25” (h) • Billing: Statements are issued the last Thursday
Half horizontal (4 column) Sixth (2 column) Sixteenth horizontal (2 column) of each month. Balances carried to next bill are
9.75” (w) x 6.75” (h) 4.75” (w) x 4.5” (h) 4.75” (w) x 1.5” (h) subject to a 1.5% late fee.

Contact the Times/Review sales representative in your area:

m Orient Point to Peconic: m Cutchogue to Route 105 m Route 105 to Port Jefferson m Shelter Island and South Fork
Janice Robinson Bill Peters Joe Tumminello Ken Allan
631.354.8034 631.354.8032 631.354.8043 631.749.1000
jrobinson@timesreview.com bpeters@timesreview.com jtumminello@timesreview.com sales@sireporter.com

Tina Volinski
631.354.8053 631.298.3200 | Fax: 631.298.0410 | www.timesreview.com
tvolinski@timesreview.com 7785 Main Road, P.O. Box 1500, Mattituck, NY 11952