1.

Factors condition:

Basic factors:

 Strong and long experience comprises on 93 years that made them real experts in the field.
 The reputation of the company in the market is strong and effective.

Advance Factors:

• The brand recognition of the company is high, which is a perfect sign for a company and it is
a driving force from which Hilton Worldwide can compete with some of the biggest names
of the industry.
• Technical innovations are high to improve the customer’s experience and satisfaction in
terms of upgrading the business process.
• Portfolio of products and hotels are strong as more than 540 hotels are working in over 80
countries of the world.
• Digital hospitality is one of the main sources of Hilton Hotels competitive advantage.
• A portion of Hilton Worldwide’s training content is developed in-house, especially in areas
that are considered proprietary, such as brand training, as well as other areas that would
offer a competitive advantage, such as revenue management, sales and some leadership
development.

2. Firm strategy, structure, rivalry

• Rivalry:

Hilton Worldwide's top competitors include Jumeirah Group, Shangri-La Asia, Four Seasons Hotels and
Resorts, The Ritz-Carlton, Accor, Belmond, Marriott International, Wyndham Destinations, Whitbread
and Hyatt Hotels.

• Structure:

They have uniform structure around the globe because they want to promote uniform culture through
the world. For this, they established a university that train basic ethics to employees so that they can
perform according to the traditions of the company. It cost more than enough so they decided to opt
online platforms to engage their worldwide sales force to train them about how to represents
themselves on behalf of the company.
 • Strategy:

 They offer several online courses to train their employees that helps them to learn in a better
way.
 Offering several courses that helps in their grooming.
 Hilton Worldwide restructured its HR strategy and all enterprise learning began to move to one
virtual platform: Hilton Worldwide University (HWU).
 The main objective of this university to establish a unified training program.

3. Demanding Conditions

• The potential of hotels and resorts are emerging and increasing tremendously well which is
creating lots of new opportunities and business segmentations for Hilton Worldwide.
• The current emergence in the innovation in customer based and services is opening new doors
of opportunities for the hospitality companies and it is equally applicable for Hilton Worldwide.
• Better usage of technology and digitalization is one of the major aspects which are creating
excellent opportunities for hospitality based companies.
• Global hospitality sectors are on a booming stage all over the world, because the amounts of
tourists all over the world are increasing with a regular interval.
• The hotel has now emerged in the wedding and birthday planning functions as well, which is
creating lots of new opportunities for them in the near future.

4. Related & Supporting Industries:

HWU utilizes partnerships with suppliers to develop and tailor programs for general studies courses, and
for some management and leadership training. Hilton Worldwide blends internal content with externally
distinguished providers and universities like eCornell, Harvard Business Publishing, The Economist,
Wharton Business School and IMD.

Government:

• Considering the impacts of the planned economy on Hilton Hotels group, there may be a
regulation of the production and services according to the decision which are made from the
government. Accordingly, there may be economic barriers for the foreign investors and stake
holders to invest their properties in relation to the hotel industry. This may negatively effect on
the Hilton Hotels group also.
• US government invested a huge amount on research & development
• US government provide leverage to their stakeholders so as they can improve human life
quality.
• Hilton Hotels & Resorts - State, federal, and U.S. military employees can receive
discounted rates at participating Hilton Hotels & Resorts. Get 10% off any leisure stay for active
 duty/retired military personnel and their families through Hilton's Military Family Rate based on
availability.

Chance:

• Travel restrictions imposed by the government in this pandemic.

• Inflation impact in this pandemic
• Due to unavailability of customers.