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Are you about starting a cooking gas retail business? If YES, here is a complete
sample LPG cooking gas plant business plan template & feasibility report you can
use for FREE.
Starting a cooking gas plant is indeed one of the means of owning a business portfolio in
the oil and gas industry. It is a money spinning business because of the viability of the
trade. All over the world gas is being used. This is one of the reasons why it is one business
worth delving into.
1. Industry Overview
A cooking gas plant is a place where both individual and small businesses that also retail
cooking gas go to refill their cooking gas cylinder. It is usually more organized and bigger
than the average small scale gas shops that you can find around street corners.
In essence businesses in this industry retail cooking gas to individuals and small
businesses. The Cooking Gas Plants industry over the years has experienced a modest
amount of volatility. As a matter of fact, as more Nigerians switch from kerosene stoves to
gas cookers, the demand for cooking gas also increase.
So also, as per capita disposable income continued to increase, some household, even
people in a smaller apartment would choose to go for gas cooker even if it is camp gas as
against settling for the not too pleasant coal stove or kerosene gas. Besides, in Nigeria of
today it is not more economical to make use of
Just like other industry, the cooking gas plants industry has also experienced its fair share
of ups and downs over the last five years. As a result of restiveness in the Niger Delta area
of Nigeria and also the recent fall in global oil and gas prices.
The Cooking Gas Plants industry is indeed a very large industry and pretty much thriving in
all the parts of the world especially in countries in Africa. In Nigeria alone, there are loads of
cooking gas station scattered all around metropolitan cities such as Lagos, Abuja, Port
Harcourt, Ibadan, Kaduna and Calabar et al.
The industry is known to employ several thousands of people. There are no cooking gas
plant companies that can boast of having the lion share in the Nigeria market; the industry is
pretty much open for competitions.
Although the cooking gas plants industry can be said to be a competitive industry, but it
does not in any way stop entrepreneurs who are creative and financially capable to still
make headway in the industry. It is indeed a profitable industry especially when the
business is well located.
No doubt residential estates and busy cities with growing population is highly suitable for
cooking gas plants. The catch is that if there are households that make use of gas cookers
in any city, then the city would have need for a cooking gas plant.
2. Executive Summary
Blessed Cooking Gas Plant is a fully registered and licensed business venture that operates
a standard a cooking gas plant in Akoka – Lagos, Nigeria. We have been able to secure all
the required licensing from both the Yaba LCDA and the Lagos state government.
Our basic services and products offering to our highly esteemed customers as a standard
cooking gas plant is to retail cooking gas to both individual and small businesses. We will
also run a related business that will be involved in retailing gas cookers, cooking gas
cylinders, gas cooker accessories and gas cooker repair and servicing workshop.
We are quite aware that in order to become the number one choice for gas cooker owners
who reside in the neighborhoods where our chains of cooking gas plants will be located, we
must continue to make our cooking gas plant welcoming, easy to locate and that is exactly
what we will do.
We are open to the use of latest technology in the cooking gas plants industry. No doubt our
excellent customer service and the range of additional complementary services we offer will
position us to become one of the most preferred cooking gas plants in the whole of Lagos
State.
At Blessed Cooking Gas Plant, we are passionate in the pursuit of excellence and financial
success with uncompromising services and integrity. We are in the industry to make a
positive mark.
We are quite optimistic that our values and quality of products and service offering will help
us drive our cooking gas plant business to enviable heights and also help us attract the
numbers of clients that will make the business highly profitable. We are a company that will
be dedicated to establishing and maintaining the best practices as it relates to the cooking
gas plants industry.
Blessed Cooking Gas Plant will ensure that all our customers are given first class treatment
whenever they visit our cooking gas plant for refill or to make enquiries. We have a CRM
software that will enable us manage a one on one relationship with our customers no matter
how large the numbers of our customer base may grow to. We will ensure that we get our
customers involved when making some business decisions that will directly or indirectly
affect them.
Blessed Cooking Gas Plant is owned and managed by Mr. Linus Uchenna and his
immediate family members. The business will be financed by the Mr. Linus Uchenna and
his immediate family members and they will be actively involved in the day to day operation
of the cooking gas plant.
Mr. Linus Uchenna has a B.Sc. in Business Administration and Management from the
University of Lagos and he has well over 15 years of experience in the oil and gas industry.
He will be bringing his wealth of experience to help build Blessed Cooking Gas Plant to
favorably compete with leaders in the industry.
3. Our Products and Services
Blessed Cooking Gas Plant is a fully registered and licensed standard cooking gas plant
that is positioned in the cooking gas plants industry in the Nigeria to maximize profits. Aside
from the fact that we will be retailing cooking gas to households and small businesses, we
will also engage in other complimentary services that will help us maximize profits in the
industry.
These are the products and services that will be made available to our customers;
Cooking Gas
Gas Cookers
Cooking Gas Cylinders
Gas Cooker Accessories
Gas Cooker Repair and Servicing Workshop
Our Vision is to operate chains of cooking gas plants in strategic locations all round
Lagos State and in major cities in Nigeria.
Our mission is to develop highly successful and profitable chains of cooking gas
plants with state of the art facility and latest technology; a business that will not only
meet the needs of her clients but also supersede their expectations.
Responsible for overseeing the smooth running of the cooking gas plant
Maps out strategy that will lead to efficiency amongst workers
Responsible for training, evaluation and assessment of workers
Ensures operation of equipment by completing preventive maintenance
requirements; calling for repairs.
Ensures that the cooking gas plant meets the expected safety and health standard at
all times.
Responsible for overseeing the smooth running of HR and administrative tasks for
the organization
Updates job knowledge by participating in educational opportunities; reading
professional publications; maintaining personal networks; participating in
professional organizations.
Enhances department and organization reputation by accepting ownership for
accomplishing new and different requests; exploring opportunities to add value to job
accomplishments.
Defines job positions for recruitment and managing interviewing process
Carries out staff induction for new team members
Responsible for training, evaluation and assessment of employees
Oversees the smooth running of the daily office and plant activities.
Store Manager
Accountant/Cashier
Responsible for preparing financial reports, budgets, and financial statements for the
organization
Provides managements with financial analyses, development budgets, and
accounting reports; analyzes financial feasibility for the most complex proposed
projects; conducts market research to forecast trends and business conditions.
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensures compliance with taxation legislation
Handles all financial transactions for the organization
Serves as internal auditor for the organization
Pump Attendants
Responsible for running our gas cooker repairs and maintenance services
Assists customers as required by them especially when it relates to choosing the
right gas cooker and accessories
Handles any other duty as assigned by the cooking gas plant manager
Distribution Truck Drivers
Security Guards
6. SWOT Analysis
No doubt starting a cooking gas plant is indeed capital intensive especially for aspiring
entrepreneurs who may not have huge sum of money saved up in a bank. We are aware
that it will require loads of cash to set up a standard cooking gas plant in Akoka – Lagos
State which is why we decided to do all that is required to build a profitable business; we
don’t intend to invest our hard earn money in a business that we know we are not truly cut
out for.
One of the tools that are required to position us in building a successful cooking gas plant
business is SWOT Analysis. We hired the services of a HR and Business consultant who is
based in Lagos – Nigeria to help us conduct SWOT analysis for our company and he did a
pretty good job for us.
Here is a of the result we got from the SWOT analysis that was conducted on behalf of
Blessed Cooking Gas Plant, Akoka – Lagos;
Strength:
Blessed Cooking Gas Plant is centrally located along one of the busiest area in Akoka –
Lagos State; our location is in fact one of our major strength. Aside from the basic service
that we offer, we also offer complimentary services that most of our competitors are not
offering.
So also the vast experience of our management team, we have people on board who are
highly experienced and understands how to grow business from the scratch to becoming a
national phenomenon and our attendants are well groomed to handle various classes of
customers; our excellent customer service culture will definitely count as a strong strength
for the business.
Weakness:
Our perceived weakness could be the fact it is a new cooking gas plant business which is
owned by an individual (a small family), and we may not have the financial capacity to
sustain the kind of publicity that can give us leverage and start operating chains of gas
plants in various cities in the Nigeria as planned.
Opportunities:
We are centrally located in one of the busiest communities in Akoka – Lagos State and we
are open to all the available opportunities that the city has to offer. Our business concept
also positioned us to attract people who like service and repair their gas cookers, purchase
gas cookers, gas cylinder and accessories. Akoka is one of the densely populated
communities in Lagos State with a handful of higher institutions, and indeed populations
translate to opportunities.
Threat:
One of the major threats that confront businesses all over the world is economic downturn;
when the economy is bad it affects consumers spending which in turn impacts businesses
negatively. Another threat that we are likely going to face to confront us is the emergence of
a new cooking gas plant, small gas shop or even a filling station that retail gas within the
same location where ours is located.
7. MARKET ANALYSIS
Market Trends
One of the trends in the cooking gas plants industry is that, in the bid to stay afloat in the
highly competitive cooking gas plants industry, owners of cooking gas plants now go the
extra mile to ensure that they make their facility welcoming and conducive for customers.
Cooking gas plants now have stores where they retail gas cookers, gas cylinders, and gas
cooker accessories and also a gas cooker repair and servicing workshop within their facility
so as to leverage on the opportunities around them to generate more income.
Another trend in this line of business is the opening of chains of cooking gas plant in various
locations all around key cities in Lagos State and Nigeria by a licensed and registered
cooking gas plant company. So also some cooking gas plant now do home deliveries as
requested by their clients. With this, they can easily create loyal clientele base.
8. Our Target Market
Before choosing a location for our cooking gas plant business, we conducted our feasibility
studies and market survey and we were able to identify the location that will benefit greatly
from our products and service offerings which is why we deiced to settle for Akoka – Lagos
State.
Essentially those who will benefit from our service offering are those who own gas cookers
and small businesses that retail cooking gas and they are of course busy corporate
executives, business owners, households, students and caterers et al. They are the
category of people that we intend marketing our cooking gas plants services to.
Our competitive advantage
From our recently concluded feasibility studies and market survey, we observed that there
are several cooking gas plants businesses and filling stations that retail cooking gas
scattered all over the Lagos State, as a matter of fact, there are about 3 standard filling
stations that retail cooking gas close to same locations as ours. This goes to show that
there is stiffer competition in the industry.
Before launching our cooking gas plant we have critically studied the market and we know
that we have some form of competitive edge. Our competitive advantage is that we have a
standard and well – secured cooking gas plant facility that offers additional complementary
services that will definitely help us attract and retain customers.
Another competitive advantage that we have is the vast experience of our management
team, we have people on board who are highly experienced and understands how to grow
business from the scratch to becoming a national phenomenon. So also the wide varieties
of other complimentary services and products that we offer and of course our excellent
customer service culture will definitely count as a strong strength for the business.
One thing is certain, we will ensure that in future, we open our chains of cooking gas plants
in various cities in Nigeria and also sell our franchise. With that our brand will be well
communicated and accepted nationally.
Lastly, our employees will be well taken care of, and their welfare package will be among
the best within our category (startups cooking gas plants) in the cooking gas cum oil and
gas industry, meaning that they will be more than willing to build the business with us and
help deliver our set goals and achieve all our aims and objectives. We will also give good
working conditions and commissions to freelance sales agents that we will recruit from time
to time.
9. SALES AND MARKETING STRATEGY
Sources of Income
Blessed Cooking Gas Plant is established with the aim of maximizing profits in the cooking
gas plant cum oil and gas industry in Nigeria and we are going to go all the way to ensure
that we do all it takes to generate enough incomes from both our basic product and services
offerings and our complimentary services.
Blessed Cooking Gas Plant will generate income by offering the following services and
products;
Cooking Gas
Gas Cookers
Cooking Gas Cylinders
Gas Cooker Accessories
Gas Cooker Repair and Servicing Workshop
N.B: This projection is done based on what is obtainable in the industry and with the
assumption that there won’t be any major economic meltdown and there won’t be any major
competitor offering same products and customer care services as we do within same
location. Please note that the above projection might be lower and at the same time it might
be higher.
11. Publicity and Advertising Strategy
Despite the fact that our cooking gas plant is a standard one with a wide range of other
complimentary services and products that can favorably compete with other leading brands
in the cooking gas plants industry, we will still go ahead to intensify publicity for all our
products and brand. We are going to explore all available means to promote Blessed
Cooking Gas Plant.
Blessed Cooking Gas Plant has a long term plan of opening our cooking gas plants in
various locations all around key cities in the Nigeria which is why we will deliberately build
our brand to be well accepted in Akoka – Lagos State before venturing out.
As a matter of fact, our publicity and advertising strategy is not solely for selling our
products and services but to also effectively communicate our brand. Here are the platforms
we intend leveraging on to promote and advertise Blessed Cooking Gas Plant;
Place adverts on both print (community based newspapers and magazines) and
electronic media platforms
Sponsor relevant community programs
Leverage on the internet and social media platforms like; Instagram, Facebook ,
twitter, et al to promote our brand
Install our Bill Boards on strategic locations in Lagos State and all around major
cities in the Nigeria where we intend opening our cooking gas plant
Engage in road show from time to time in targeted communities in Akoka and
environs
Distribute our fliers and handbills in target areas in Akoka and environs
Position our Flexi Banners at strategic positions in the location where we intend
getting customers to start patronizing our products and services.
Ensure that all our staff members wear our customized clothes, and all our official
cars, fuel tankers and trucks are customized and well branded.
Payment Options
The payment policy adopted by Blessed Cooking Gas Plant is all inclusive because we are
quite aware that different customers prefer different payment options as it suits them but at
the same time, we will ensure that we abide by the financial rules and regulation of the
United States of America.
Here are the payment options that Blessed Cooking Gas Plant will make available to her
clients;
The Fee for registering the business (venture) in Lagos State – Nigeria –N15,000
Legal expenses for obtaining licenses and permits as well as the accounting services
(software, P.O.S machines and other software) – N30,000
Marketing promotion expenses for the grand opening of Blessed Cooking Gas Plant
– N15,000
Cost for hiring Business Consultant – N20,000
Insurance (general liability, workers’ compensation and property casualty) coverage
at a total premium – N20,000
Cost for payment of rent for 12 month and renovation inclusive – N240,000
Other start-up expenses including stationery and phone and utility deposits – N5,000
Operational cost for the first 3 months (salaries of employees, payments of bills et al)
– N200,000
The cost for Start-up inventory (cooking gas, gas cylinders, gas cookers and
accessories et al) – N500,000
Cost for store equipment (cash register, security, ventilation, signage) – N10,000
Cost of purchase of a distribution truck (fairly used) – N850,000
The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone,
Fax Machines, tables and chairs et al) – N15,000
The cost of Launching a Website – N25,000
The cost for our opening party– N30,000
Miscellaneous – N50,000
We would need an estimate of N2.5 million to successfully set up a standard cooking gas
plant in Akoka – Lagos State. Please note that this amount includes the salaries of all the
staff for the first 3 month of operation.
Generating Funding/Startup Capital for Blessed Cooking Gas Plant
No matter how fantastic your business idea might be, if you don’t have the required money
to finance the business, the business might not become a reality. Finance is a very
important factor when it comes to starting a business such as kerosene retailing business.
No doubt raising start – up capital for a business might not come cheap, but it is a task that
an entrepreneur must go through.
Blessed Cooking Gas Plant is a family business that is owned and financed by Mr. Linus
Uchenna and his immediate family members. We do not intend to welcome any external
business partners, which is why we have decided to restrict the sourcing of the start – up
capital to 3 major sources.
These are the areas we intend generating our start – up capital;
Generate part of the start – up capital from personal savings and sell of stocks
Source for soft loans from family members and friends
Apply for loan from my Bank
N.B: We have been able to generate about N1 million (Personal savings N800,000 and soft
loan from family members N200,000) and we are at the final stages of obtaining a loan
facility of N1.5 million from our bank. All the papers and document have been signed and
submitted, the loan has been approved and any moment from now our account will be
credited with the amount.
14. Sustainability and Expansion Strategy
The future of a business lies in the numbers of loyal customers that they have, the capacity
and competence of the employees, their investment strategy and the business structure. If
all of these factors are missing from a business (company), then it won’t be too long before
the business close shop.
One of our major goals of starting Blessed Cooking Gas Plant is to build a business that will
survive off its own cash flow without the need for injecting finance from external sources
once the business is officially running.
We know that one of the ways of gaining approval and winning customers over is to retail
our cooking gas and other products and services a little bit cheaper than what is obtainable
in the market and we are well prepared to survive on lower profit margin for a while.
Blessed Cooking Gas Plant will make sure that the right foundation, structures and
processes are put in place to ensure that our staff welfare are well taken of. Our company’s
corporate culture is designed to drive our business to greater heights and training and re –
training of our workforce is at the top burner.
As a matter of fact, profit-sharing arrangement will be made available to all our
management staff and it will be based on their performance for a period of three years or
more. We know that if that is put in place, we will be able to successfully hire and retain the
best hands we can get in the industry; they will be more committed to help us build the
business of our dreams.
Check List/Milestone
Business Name Availability Check: Completed
Business Registration: Completed
Opening of Corporate Bank Accounts: Completed
Securing Point of Sales (POS) Machines: Completed
Opening Mobile Money Accounts: Completed
Opening Online Payment Platforms: Completed
Application and Obtaining Tax Payer’s ID: In Progress
Application for business license and permit: Completed
Purchase of Insurance for the Business: Completed
Leasing of a facility and renovating the facility as well: In Progress
Conducting Feasibility Studies: Completed
Generating capital from family members: Completed
Applications for Loan from the bank: In Progress
Writing of Business Plan: Completed
Drafting of Employee’s Handbook: Completed
Drafting of Contract Documents and other relevant Legal Documents: In Progress
Design of The Company’s Logo: Completed
Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In
Progress
Recruitment of employees: In Progress
Purchase of the Needed furniture, racks, shelves, computers, electronic appliances,
office appliances and CCTV: In progress
Creating Official Website for the Company: In Progress
Creating Awareness for the business both online and around the community: In
Progress
Health and Safety and Fire Safety Arrangement (License): Secured
Opening party / launching party planning: In Progress
Establishing business relationship with vendors – wholesale suppliers / merchants of
cooking gas: In Progress
Purchase of delivery truck: Completed
Other reference
https://www.businessplannigeria.com.ng/cooking-gas-lpg-filling-station-plant-business-plan-nigeria-
feasibility-study/