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This case study is for people who have to communicate, and want to do a good
presentation in different areas such as business, education, etc.
There are some problems with the presentations, because people sometimes do
not know some important aspects that should be taken into account to
performance a good communication. Therefore it is necessary to be prepared
when you give any kind of presentation.
Some things that people do, but they do not do are: Neglect your own
presentation, skimp on preparation; forget to review the place, resent questions
and many others. For this reason this case study presents a description of a
perfect presentation to help people do a better performance.
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¢ perfect presentation can be a powerful event, inspiring an audience to take

action or change their way of thinking. The reverse is also true: a weak
presentation can result in apathy, boredom, or a lost business opportunity.

The success of any presentation relies on a few factors: great content, an

engaging presenter, and a seamless technical performance. Here's a primer on
how to combine all three for a knockout presentation.



Before you even start building your presentation (or "deck"), study the masters:
Steve Jobs and ¢l Gore. They're both famous for turning a potentially dry format --
a slide show on a stage -- into a powerful and inspiring performance.

Just cue up a video on the web of Jobs or Gore presenting. Within a few minutes,
you'll understand why both are known as "rock star" presenters. They move around
the stage, making eye contact and speaking directly to attendees. They speed up
their vocal delivery to build momentum, and slow it down to drive emphasis. Their
slides are full of impressive graphics and facts that illustrate their points. They're
passionate. They're confident. They're funny. Watch them work and analyze why
they're so good. It's a great tool for creating your own presentation.



Here's your new mantra: walk, talk, and engage. Pay attention to the way Jobs and
Gore walk across the stage as they address the crowd. They're dynamic. They use
hand gestures. They stop, make a point, deliver a slide, and move on. They're
constantly engaging the audience.



Don't rush to the computer to start writing your presentation -- design it offline first.
Work out the main message of your talk and build your presentation around it.

Using one piece of paper per slide, write some quick notes on what the audience
should know after that slide has been presented. Once you have decided what the
audience should know, you can go back and design m
you are going to tell them.
Engaging talks make use of stories, images and restraint. Weaving your set of
slides into a logical narrative will fix your ideas in the minds of the audience long
after the talk has finished. Images are more easily consumed than lists of text. In
one experiment, two groups of students saw equivalent presentations and the
group that saw more slides, with less text per slide, retained twice as much
information as the other group.

Knowing what to leave out is key. What is not on a slide is as important as what is.

¢nother great way to plan and design your presentation is by creating a MindMap
first. There are a lot of great open source/freeware applications you can download
to do just that (Freemind, Cmap Tools, iMndmap, yED, Xmind). Making a MindMap
will help you decide what you actually want to say in your presentation and how to
best deliver it.



Once you've built your deck of slides, it's time to practice. Sit in front of a mirror
with your laptop at your side. Start from the beginning and work through your deck,
presenting to yourself in the mirror. Make clear statements, but don't simply read
what's on the slide -- this is a presentation, not a read-along. Create transitions that
lead the audience into your next subject. Maintain a conversational and natural, yet
confident tone. Be yourself -- don't speak or act like you think a presenter should.
Imagine making eye contact with people in the audience when you're making a key
statement.

Once you're comfortable in front of the mirror, ask your family if they will act as
your audience. Use your laptop and a pocket projector to project your slides on a
wall. ¢ct as you would on stage: walk across the living room "stage," make eye
contact, and speak directly to your audience. Then ask for feedback. Your wife
may notice you're speaking too quickly; your son may point out that your slides are
difficult to read. Though it may be slightly embarrassing, this kind of practice saves
you from making bigger mistakes in front of a much larger, less sympathetic crowd.

 

Find out what the allotted time is for your presentation. Then use a watch, or other
timer, you when practice. ¢nd do it every time you practice. Set an agenda so you
know what time you need to be at certain slides; this lets you micro-adjust during
your delivery. If you go consistently over²or significantly under²your time limit,
adjust your content or your delivery accordingly. Keep practicing and adjusting until
you can deliver on target.
 !"

The first and last slide in your deck should always have your name, e-mail address,
phone number and appropriate web addresses. People should be able to contact
you easily.

#$

Technical difficulties can drag down even the best presentations -- a projector isn't
working, the client's laptop is on the fritz, or the file you sent via e-mail was "lost."

Be self-sufficient. Bring your own laptop, a USB stick or SD card with your
presentation on it, and carry a pocket projector. They are small and light enough to
not weigh you down, and you can plug a USB stick directly into one and present
without a laptop if you need to.

With all those elements in place, you can plug in, fire up your presentation, and
project it without any additional assistance. (Remember to practice with the same
gear you take to the presentation. This isn't the time for last-minute surprises.)


 "

1. !%& ' Know what you want to say, why you want to
say it and what you want the audience to do or think afterwards.
2. (!' What is their level of knowledge?
What information needs do they have? How attuned are they to different
forms of delivery?
3.  !!' ¢sk a colleague to
criticise and rewrite again until you are happy and confident with the
content.
4. ' Remember the sequence: signpost, say and summarise. In
simple terms: tell them what you are going to tell them, then you tell them,
then you tell them what you have told them. There is a bit more to it than
that, but within this framework you can set out your main headings and
then build around them.
5. "' Stick to just five key messages and keep the talk to no
more than 20 minutes - any longer and they will go to sleep. Use language
 that is appropriate to the audience - this generally means avoiding all
jargon.
6. "' This will depend on the numbers and the venue. ¢ team briefing in
the office can be fairly informal - but still needs to give information, have a
structure and have an outcome. ¢ theatre style presentation on the other
hand needs to be more formal with more in-depth preparation and
attention to achieving professional delivery.
7. ' Eye contact, body language and hand gestures all
build rapport. Check at rehearsal that you are not overdoing any gestures.
8.  )' Flip charts and OHPs are still fine with small groups,
use PowerPoint or similar presentation software as groups get larger,
consider bespoke visuals for big formal presentations. Don't forget the
importance of good graphics (large and simple), colour, movement and
sound to add drama and interest.
9.
 *"' Copies of your speech, prompt cards or
screen dumps are the minimum you should provide. Remember writing is a
different medium and so style and presentation should reflect this allowing
you to develop your case further.
10. ' ¢lways close with a brief summary of what you
have said, followed by a call to action or with a question.


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1. For a perfect presentation you should start with your?

2. What should you do to engage the audience in a presentation?

3. What can you provide to the audience in a presentation?

4. What should be the way to talk the audience in a presentation?

5. How should you practice before your presentation?

6. What should you do to adjust your time in a presentation?

7. What should you give at the final of your presentation?

8. How do you think this case study help you to do a presentation?

9. What is the important of this case study?

10. Can you give other suggestions about a presentation?

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