Digital Media Facades

Sustainable Advertising and

Promotional Tools
Matthew Shankle
President & CEO
ADTIMedia, Inc.
ADTIMEDIA Confidential Saturday, February 13, 2010 2
 Digital Media Facades
Architectural Examples Worldwide
And
A Unique Local Case Study
ADTIMEDIA Confidential Saturday, February 13, 2010 3
Purpose of Digital Media Facades
• Design Dynamic Public Gathering Spaces

• Allow Branded Sponsorships and Advertising

• Promote Civic Art and Cultural Goals

• Create Civic, Social and Economic Benefits

• Provide Public Messaging and Alert Systems

ADTIMEDIA Confidential Saturday, February 13, 2010 4

 Corporate Branding Euro Style

ADTIMEDIA Confidential Saturday, February 13, 2010 5

 Branded Entertainment - LA Live

ADTIMEDIA Confidential Saturday, February 13, 2010 6

 “Advertis Maximus” – USA Style

ADTIMEDIA Confidential Saturday, February 13, 2010 7

 Public Art as Corporate Branding

ADTIMEDIA Confidential Saturday, February 13, 2010 8

 Interactive Graphic - Civic Branding

ADTIMEDIA Confidential Saturday, February 13, 2010 9

 Corporate Iconic Branding

ADTIMEDIA Confidential Saturday, February 13, 2010 10

 Architectural Icon Branding

ADTIMEDIA Confidential Saturday, February 13, 2010 11

 Civic Venue – Iconic Art Canvas

ADTIMEDIA Confidential Saturday, February 13, 2010 12

 Civic Events Promotional Icon

ADTIMEDIA Confidential Saturday, February 13, 2010 13

 Rebrand Civic Center Image

ADTIMEDIA Confidential Saturday, February 13, 2010 14

 Digital Media Facade
Sustainability
Economic Performance
Product Longevity
Cultural Acceptance
ADTIMEDIA Confidential Saturday, February 13, 2010 15
 Sustainability of Digital Media Facades
• Electrical Costs = $ / KwH x Efficiency of LED System

+ Product Purchase Costs = Dollars per Square Meter

+ Installation Costs = Attachments x Labor x Site Access

+ Service and Maint. Costs = Parts x Labor x Site Access

+ Media Programming Costs = Quality x Quantity x Labor

_____________________________________________________________________________________________

= Total Cost of Ownership (divided by)

Years of Serviceable Life

ADTIMEDIA Confidential Saturday, February 13, 2010 16

 Digital Media Facade
Solution & Introduction

SKYNET ®
ADTIMEDIA Confidential Saturday, February 13, 2010 17
 Full Color Video & Graphic Display
• Low Cost Install and Maintenance

• Very Efficient LEDs & Power Supp.

• IP67 Rated & -35C to +70C

• Redundant Signal and Power

• Sunlight Bright at 8000 nits

• ∞ Scalable Height and Width

• Thin, Transparent & Light Weight

ADTIMEDIA Confidential Saturday, February 13, 2010 18
Transparent Self Supporting Structure

ADTIMEDIA Confidential Saturday, February 13, 2010 19

 Cost Efficient and Quick Installation

ADTIMEDIA Confidential Saturday, February 13, 2010 20

 SKYNET ®
Digital Media Facade
A Unique and Local Case Study

ADTIMEDIA Confidential Saturday, February 13, 2010 21

 Dubai Metro Pedestrian Bridge @ MOE

ADTIMEDIA Confidential Saturday, February 13, 2010 22

 Metro Bridge – Exoskeleton Structure

ADTIMEDIA Confidential Saturday, February 13, 2010 23

 SkyNet -Top Mount Clamp & Crossbars

ADTIMEDIA Confidential Saturday, February 13, 2010 24

 SkyNet – Bottom Mount Clamp

ADTIMEDIA Confidential Saturday, February 13, 2010 25

 Exoskeleton – Full Scale Testing Model

ADTIMEDIA Confidential Saturday, February 13, 2010 26

 Exoskeleton with SkyNet Panels Installed

ADTIMEDIA Confidential Saturday, February 13, 2010 27

 SkyNet - Install Location @ MOE Bridge

ADTIMEDIA Confidential Saturday, February 13, 2010 28

 Thank You
Matt Shankle – President & CEO
matt.shankle@adtimedia.com

Bob Ridgeway – VP Global Business Development

bob.ridgeway@adtimedia.com

Kamel Ghanem – Director of Middle East Operation

kamel.ghanem@adtimedia.com

ADTIMEDIA Confidential Saturday, February 13, 2010 29

ADTIMEDIA Confidential Saturday, February 13, 2010 30