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DESIGN

PORTFOLIO
SAM WILLIAMS
SAM WILLIAMS
I am a product design graduate currently living in Hong Kong. I got my Bachelors
degree in Product Design at Leeds Beckett University in late 2017. I’ve always
seen myself as a creative person. Ever since I was a kid, I would be sketching
things everyday from objects in the house, things I see outside my house and the
scenery and landscapes of Hong Kong. I am a product designer, passionate about
designing products that have a modern, simple and minimalistic look while being
functional, intuitive and easy for the consumer to use.

WORK EXPERIENCE EDUCATION SKILLS


Junior Lighting Designer BA(Hons) Product Design Solidworks
Inverse Lighting Design Leeds Beckett University Rhinoceros
October 2019 - Present 2014 - 2017 Keyshot
Hong Kong Leeds, United Kingdom Fusion 360
Auto CAD
Product Design Intern Dialux Evo
Innermost Adobe InDesign
September 2017 - February 2018 Adobe Illustrator
Hong Kong Adobe Photoshop

Product Design Intern


CONTACT INFO
Innosphere EMAIL: sam15williams96@gmail.com
July 2016 - September 2016
Hong Kong WEBSITE: www.samwilliamsdesign.weebly.com

LINKEDIN: Sam Williams

INSTAGRAM: samwilliamsdesign
CONTENTS
01 02 03 04

05 06 07 08

09 10 11
01 PRIVACY OFFICE DESK
Today, open office layouts are getting more popular. However, research shows that, people don’t like the open
office and would like a bit more privacy. The solution is an adjustable standing desk that has acoustic sound
absorbing panels (using the grooves) on each desk. The desk can be easily moved around to suit everyones
working styles.
02 SOFA BED CONCEPT
Hong Kong has large population with tiny apartments so people tend to buy sofa beds and other types of
space saving furniture. People in Hong Kong also tend to be shorter compared to the UK or America. Research
showed that a lot of the sofas and sofa beds designed today, were only more suited towards taller people,
with the depth of the seat too long. I designed a sofa bed that not only saves space and looks good, but is also
convenient and comfortable for people in Hong Kong and elsewhere.

Product Analysis: Sofa bed


22cm
4. Shorter people need
20cm to sit further forward in
order for their feet to
60cm 45° touch the ground,
52cm 12cm making the back
uncomfortable.
50cm
62cm 28cm

18cm 35cm
3. Angle of the slope of
1. Depth of seat 2. Arms of sofa bed too wide 5. Head isn’t supported
the back is too large
too deep and too high

94cm
9. Dull colour - may
not be appealing to
everyone.
6. When sat down
properly on the chair,
legs can’t touch the
floor. When seated
Inside the properly - need to lift
sofa bed their body further
8. Material of the sofa bed is made out forwards to get up.
of non washable fabric and needs to
be professionally cleaned

Hong Kong has large population with tiny apartments. People tend to buy
sofa beds to save space. People in Hong Kong tend to be shorter
compared to the UK or America. I want to design a sofa bed that not only
saves space and looks good, but is also convenient and comfortable for
people in Hong Kong and elsewhere.

7. mechanism of
bed is too far in
front. It leaves a gap
in between the back
rest and the bed
itself. - This takes up
more room.

of sofa bed
birds eye view mechanics of sofa bed
Improved design solution
6cm 4. shorter people can 5. Head is
sit back comfortably, supported
with back supported
62cm
30°
6. Shorter
1. Seat not too people are able
deep - 52cm 52cm
to touch the
15cm floor when
sitting properly
86cm
3. Angle of slope at
back is less Small person sitting Tall person sitting
(steeper) on the sofa bed on the sofa bed
2. Arms of sofa bed
60cm
narrower and
shorter in height
16cm

15cm

12cm 55cm

28cm

12cm

Inside sofa bed


9. Looks appealing
with curves and
bright colours so it 7. Mechanism of bed is placed closer to
stands out. the back rest. Underneath the back rest
cushions placed around when stowed away to save space.
the arm rests for more
comfort if needed. They can
also be placed on the back Bed fully extended
8. Materials such as cotton, velvet or rest.
chenille are used so that it is washable.

Bed extension process


Bed is tucked underneath
the back

Bed extension process


03 BLUE CHAIR
I designed a stackable chair for South Island School in Hong Kong. The chair is made out of bent plywood and
veneer.
04 RED AND BLUE CHAIR
This was part of a university project where we had to make scale models of a famous chair.
I made a 1:5 scale model of Gerrit Reitvelds Red and Blue Chair.

D4.1 Modelling 1.5 Scale Appearance Model of Red and Blue Chair

Making of the model 8. For the sides of the structure


of the chair, I painted yellow
1. acrylic paint on using a brush. I
5. I then started to put all the first wrapped masking tape
Before making the actual model, p i e c e s t o g e t h e r, w h i l e around each part first so that the
I made a card model using white constantly paying close paint wouldn’t s pr ead/ dr ip
card. Using my scale 1:5 attention to my anywhere else.
measurements I accurately drew measurements so that I could
each part of the chair out. I then make it as accurate as
cut it out using a cutting knife. I possible. I put it together
stuck the pieces together using PVA glue and had to
accurately using PVA glue. leave it over night to dry, as it
took a long time.

2. After the card model, I


got started with the 6. I then sprayed, spray
actual model. I decided primmer, which was a grey
to make it out of MDF. I coloured spray used as a
accurately drew each coat. This was done so that
part on a sheet of MDF. the end product wouldn’t look
like it was made from wood/
MDF and it looked more
professional.

3. I then cut each piece out


using the band saw. I made
sure i didn’t cut right along
the line, as I was going to
sand them down.

4. I then sanded down each 9. When attaching the seat and back rest, I
piece to the traced line, used an epoxy resin called araldite, which was
using sand paper so that a super strong glue that could join materials
each piece was perfect. together. I put some under neath the seat and
Rubbing sand paper on MDF back rest and placed it on the chair slowly and
wasn’t effective enough so I 7. After two coats of spray primmer, I spray painted the carefully, making sure It was placed as
rubbed the MDF on the structure of the chair black, the seat of the chair blue accurately as possible.
sandpaper instead, which and the back rest red. I coated each part two times
worked better as the sand with the spray.
paper was steady while i
held my MDF piece
05 ERGO CUTLERY
In this project, I was tasked with creating a cutlery set for a chosen restaurant, Frites Belgium on Tap in
Hong Kong.
I created an ergonomic cutlery set, so it fitted the curves of the hand when the user holds it.
06 NUSKIN MOISTURIZER DISPENSER
For this project, I redesigned NuSkin’s AgeLOC Me Skin care moisturizer dispenser.
My goal was to make it more appealing for the home and to make it look more feminine with a modern look.
07 PHONE CONCEPT
For this project, I was tasked with designing a smartphone for teenagers 5 years in the future. I wanted it to have
a different form factor to the rectangular phones we have today.
08 ILLUMINATE
I was tasked with trying to create a light shade that would be created using one sheet of spun metal. I explored
and got influeced by scadinavian designed light shades, that were typically simplistic, minimalistic and neutral
coloured. My design featured thin cuts around the wooden shade that would keep the light slightly muted.
09 BRIXTON CLUSTER
A chandelier type of light that would hang down from the ceiling made by James Bartlett from Innermost. I
helped with creating different styles the light could be seen in by adjusting the different levels of each individual
light. I also created an instruction booklet for the light.

1 2 3 4 5 6 7 8

PROJECT TITLE:
Brixton Chandelier
Brixton Spot Cluster
SAFETY WARNINGS
Slanted Cone
A DRAWING TITLE: A
CONFIDENTIAL AND PROPRIETARY
INFORMATION:
The information in this drawing is the
sole property of INNERMOST LTD. Any
Innermost WEEE reproduction in part or as a whole by James Bartlett
registration number: without the written permission of
Innermost Ltd. is prohibited.
WEE/FH1713VS
1 Brixton lights 37cm
TITLE: XX - XX

2 Brixton lights 44cm PRODUCT CODE: XXXX


B CLIENT: INNERMOST B

JOB REF.: XXXX


Brixton Spot PB0991XX-XX QUOTE No.:
2 Brixton lights 63cm DRAWING DESCRIPTION:
This luminaire is
compa�ble with bulbs
of the energy classes:
-----
2 Brixton lights 77cm

C C

2 Brixton lights 91cm DRAWN BY: XXX


CHECKED BY: --
APPROVED BY: --
DATE: DD/MM/2015
1 Brixton lights 110cm DRAWING No.: ITXXX.00.00
REVISION No.: 0.0
LIST OF ALL REVISIONS:
D No.: D
Date:
Description:
This lamp cannot be changed
in the luminare.
----------------------------------------------------------
874/2012 No.:
Date:
Description:

----------------------------------------------------------
E Side View No.:
Date:
E
TECHNICAL INFORMATION Description: INSTALLATION GUIDE FOR :

Brixton Spot (EU) - 220v, DC 8W LED Unit Brixton Spot Cluster


ITG053.70.00
CE certified, CRI 90, 600 Lumen
2700K , Triac / Lutron Dimmable ----------------------------------------------------------
Compatible with Casambi bluetooth White Copper Graphite
control system UK/EU: PB12915001 UK/EU: PB12915007 UK/EU: PB12915036

CLEANING AND CARE


SCALE: NO SCALE
Use a non abrasive cloth to keep your
Brixton Spot clean.
ROUND ALL DIMENSIONS TO
F THE NEAREST MILLIMETER F

XX of XX
11 CHELSEA
A spun aluminium pendant light by James Bartlett, that I
helped design using Solidworks, chose colourways and
rendered using Keyshot.

A simple form with light leaking out the top as well to


create a slight illumination around the exterior.
11 KAKUNO (BATHROOM STORAGE UNIT)
Smaller houses in big cities are becoming increasingly popular. This is because of the affordable prices of them
and the increasing prices of bigger houses. Alot of products are being created to fit in smaller homes and I
believe this product tackles this situation. This is a bathroom unit that fits in the small narrow space behind the
door and is wall mounted on the wall. It is designed for young single people and couples, as research shows that
in the US and UK, a lot of them are choosing to live in smaller houses in the city as it is closer to everything. The
unit is a ready-to-assemble product so users can assemble it themselves at home.
Features of the shelving unit include:
- Adjustable shelving: so the user can adjust the shelves
wherever they want.
- Sliding Japanese inspired doors.
- A tilt out waste bin and hooks on the side for hanging
towels.

The shelf is made of MDF with a white satin finish to give it a


modern look.
THANK YOU!
Email: sam15williams96@gmail.com

Website: www.samwilliamsdesign.weebly.com

LinkedIn: Sam Williams