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make the specified brand of chocolate more popular and also lay an
want as the best the taste. We also get to know, what actually the
consume daily.
4. Out of 100%, 60% people prefer choc for refreshment and 30% for
feben.
9. Pappu Pass Ho Gaya is the most popular adv. Among the people
ABOUT CHOCOLATE
Cadbury has been synonymous with chocolate since 1824, when John
food'; when and how chocolate was first introduced to Europe; how
transition into food centuries later; and how its reputation for heightening
perfection of the recipe for Cadbury Dairy Milk; first launched in 1905, and
still a market leader today. Find out all there is to know about making
chocolate, and amaze yourself with the brand stories and brand timeline
that show how many Cadbury brands have been favourites since the early
1900s.
HISTORY OF CHOCOLATE
The origins of chocolate can be traced back to the ancient Maya and
the early Victorian era, when a technique for making solid 'eating'
The story of cocoa begins with cocoa trees, which, for thousands of
years, grew wild in the tropical rain forests of the Amazon basin and other
cocoa was brought to Europe, the Maya Indians and the Aztecs
recognised the value of cocoa beans both as an ingredient for their special
It was the Maya Indians, an ancient people whose descendants still live
in Central America, who first discovered the delights of cocoa as long ago
as 600 AD.
The Maya lived in the Yucatan Peninsula; a tropical area in what is now
Southern Mexico, where cocoa trees grew wild. They harvested cocoa
beans from the trees in the rain forest, then cleared areas of lowland forest
to grow their own cocoa trees, in the first known cocoa plantations.
Chocolatl was made from roasted cocoa beans, water and a little spice:
and it was the most important use of cocoa beans, although they were
that:
The Maya had complicated religious beliefs, with many gods. Ek Chuah,
the merchant god, was closely linked with cocoa and cocoa fruits were
used at festivals in his honour. Merchants often traded cocoa beans for
back to Europe from his fourth visit to the 'New World' between 1502 and
1504. However, the many other treasures on board his galleons were far
It was his fellow explorer, the Spanish Conquistador Don Hernan Cortes,
who first realised the commercial value of the beans. He brought cocoa
Once Don Cortes had provided the Spanish with a supply of cocoa
beans and the equipment to make the chocolate drink, a Spanish version
their pharmaceutical skills, were chosen to process the beans and perfect
the drink to Spanish tastes. Cinnamon, nutmeg and sugar were added,
the chilli pepper was omitted and it was discovered that chocolate tasted
English and Dutch sailors, who found cocoa beans in the Spanish
'treasure' ships captured as they returned from the New World, failed to
Spanish monopoly. He had visited Central America and seen how the
Indians prepared the cocoa beans and how they made the drink, and
French court enthusiastically adopted this new exotic drink, which was
The supply of cocoa beans to the French market greatly increased after
1684, when France conquered Cuba and Haiti and set up its own cocoa
plantations there.
In the 17th century, the Dutch, who were great navigators, broke Spain's
monopoly of cocoa when they captured Curacao. They not only brought
cocoa beans from America to Holland, where cocoa was greatly acclaimed
and recommended by doctors as a cure for almost every ailment, but also
reached England from France in the 1650s when they became very
chocolate. It was an English doctor, Sir Hans Sloane, who - after travelling
When chocolate finally reached England in the 1650s, the high import
duties on cocoa beans meant it was a drink only for the wealthy. Chocolate
an excellent West Indian drink called Chocolate to be sold, where you may
could meet friends and enjoy various rich chocolate drinks, many of which
were rather bitter to taste, while discussing the serious political, social and
houses:
The most famous one was White's Chocolate House in the fashionable
The chocolate drinks, served along with ale, beer, snacks and coffee,
would have been made from blocks of solid cocoa, probably imported from
Spain, and a pressed cake from which the drink could be made at home
was also sold. Around 1700 the English improved the drink by adding milk.
Drinking Chocolate
Early cocoa and drinking chocolates were balanced with potato starch
and sago flour to counter the high cocoa butter content. Other ingredients
tea and coffee, John Cadbury started preparing cocoa and drinking
chocolate, using cocoa beans imported from South and Central America
and the West Indies. He experimented with a mortar and pestle to produce
By 1831 the cocoa and drinking chocolate side of the business had
expanded, so he rented a small factory in Crooked Lane not far from his
today. The earliest preserved price list of 1842 shows that John Cadbury
sold sixteen lines of drinking chocolate and cocoa in cake and powder
forms. Customers would scrape a little off the block and mix it with hot milk
cocoa butter, enabling a less rich and more palatable drink to be produced.
There was no longer any need to add the various types of flour and
pure...therefore Best'.
The inventor of 'chocolate for eating' is unknown, but in 1847, Fry &
'chocolate delicieux a manger'. Many people credit this as the very first
chocolate bar for eating. John Cadbury added a similar product to his
breakthrough, not only for the Cadbury business, but also for
At that time only plain dark chocolate could be made: this refined
chocolate was used for moulding into blocks and bars or for covering fruit-
first milk chocolate bar using powdered milk. The idea of combining
chocolate and milk wasn't entirely new, as the Cadbury Brothers had sold
a milk chocolate drink between 1849 and 1875 from the original recipe by
very coarse, dry eating chocolate, made by blending milk powder with the
superior taste and texture. Swiss milk chocolate dominated the British
CADBURY MILESTONES
the company grew and when the key products were introduced. See how
the high standards of the Cadbury brothers were combined with the most
You can view the history decade by decade for an overview, or click
on a specific year for more details. You'll find a fascinating story of work
purposes but the two main types are Cadbury Dairy Milk,
Production starts at the Chirk cocoa factory, where the highest quality
cocoa beans are processed to produce cocoa mass containing 55% cocoa
butter plus extracted cocoa butter, the basis for all chocolate products.
At the milk processing factory fresh liquid full cream milk is cooked with
sugar and condensed to a thick liquid. Cocoa mass is added, making a rich
rollers and mixed with additional cocoa butter and special chocolate
covered bars.
vegetable oils similar in nature to cocoa butter: African Shea, Indian Sal
Both milk and plain chocolate, which has had sugar and cocoa butter
added to the mass before pulverising, undergo the same final special
production stages, producing the famous smoothness, gloss and snap of
Cadbury chocolate.
BRAND STORIES
pound!
HEROES
MILK TRAY
ROSES
FLAKE
as good as this!
NESTLE
BUSINESS PRINCIPLES
Since Henri Nestlé developed the first milk food for infants in 1867, and
saved the life of a neighbor’s child, the Nestlé Company has aimed to build
While our Nestlé Corporate Business Principles will continue to evolve and
time of the origins of our Company, and reflects the basic ideas of fairness,
brands in which they place their trust, and that without its consumers
the right people and ongoing training and development are crucial.
1866 -1905
In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who
were unable to breastfeed. His first success was a premature infant who
could not tolerate his mother's milk or any of the usual substitutes. People
quickly recognized the value of the new product, after Nestlé's new formula
saved the child's life, and soon, Farine Lactée Henri Nestlé was being sold
in much of Europe.
1905-1918
By the early 1900s, the company was operating factories in the United
States, Britain, Germany and Spain. World War I created new demand for
dairy products in the form of government contracts. By the end of the war,
1918 -1938
After the war Government contracts dried up and consumers switched
streamlining operations and reducing debt. The 1920s saw Nestlé's first
expansion into new products, with chocolate the Company's second most
important activity
1938 -1944
Nestlé felt the effects of World War II immediately. Profits dropped from
was a staple drink of the US military. Nestlé's production and sales rose in
1944 -1975
The end of World War II was the beginning of a dynamic phase for Nestlé.
merger with Maggi seasonings and soups. Crosse & Blackwell followed in
1975 -1981
Nestlé's growth in the developing world partially offset a slowdown in the
Company's traditional markets. Nestlé made its second venture outside the
1981 -1996
1996+
The first half of the 1990s proved to be favorable for Nestlé: trade barriers
crumbled and world markets developed into more or less integrated trading
areas. Since 1996 there have been acquisitions including San Pellegrino
(1997), Spillers Petfoods (1998) and Ralston Purina (2002). There were
merged its U.S. ice cream business into Dreyer's, and in August, a USD
• Introduction
• Key Dates
• Key Figures
• Main Brands
Henri Nestlé and is today the world's biggest food and beverage company.
Sales at the end of 2004 were CHF 87 bn, with a net profit of CHF 6.7 bn.
priority is to bring the best and most relevant products to people, wherever
products that are safe, tasty and affordable. The Nestlé Seal of Guarantee
applies both to how we present our products and to how we address our
consumers' questions and concerns. When Henri Nestlé prepared his first
boxes of infant formula for sale, he put his address on the packages so
devoted to caring for our consumers. Our people have expertise in a wide
range of areas such as nutrition, food science, food safety and culinary
expertise. They provide the prompt, efficient and high quality service that
development.
understanding, we can make products that they will want to use all through
their lives.
The story of chocolate began in the New World with the Mayans, who
chacahoua and used the cocoa bean for currency. In 1523, they offered
cocoa beans to Cortez, who introduced chocolate to the Old World, where
it swiftly became a favorite food among the rich and noble of Europe.
From the beginning, turning raw, bitter cocoa beans into what one 17th
century writer called "the only true food of the gods" has been a fine art, a
could be created.
In 1875, after years of trying, a 31-year-old candy maker in Vevey named
Daniel Peter figured out how to combine milk and cocoa powder. The
Peter, a friend and neighbor of Henri Nestlé, started a company that would
quickly become the world's leading maker of chocolate. For three decades
the company called Peter, Cailler, Kohler relied on Nestlé for milk and
CRUNCH
of life's little pleasures. The attractive tastes and textures of chocolate and
Nestlé White Crunch, Nestlé Crunch Pieces, Nestlé Buncha Crunch and
new products Nestlé Crunch with caramel and Nestlé Crunch assorted
minis.
Launched in 1938 in the USA, Crunch was the first chocolate bar to
sound.
SMARTIES
of life's little pleasures. The attractive tastes and textures of chocolate and
Smarties were introduced in 1937 and are still the most popular sweet and
York, England.
Smarties are brightly colored, sugar coated sweets with a milk chocolate
center. The mix comprises eight colors - red, yellow, orange, green,
mauve, pink, brown and blue. The orange sweet has orange flavoring in
last 25 years.
of milk.
• If the Smarties eaten in one year were laid end to end it would equal
almost 102,000 km and if they were put in tubes and these put end
KITKAT
product, a position that it has maintained ever since. During the Second
World War Rowntree KitKat was seen as a valuable wartime food and
milk following the war. This blue packaging was withdrawn in 1947 when
No one can be absolutely sure where the name KitKat came from but it is
believed to be from the famous 1920's KitKat Club in South East London
which had some influence. As the building had very low ceilings, it could
only accommodate paintings which were wide and not very high. In the art
world, these paintings were known as 'kats'. It's believed that KitKat
derived its name from paintings, which had to be snapped off to fit into the
No
15%
Yes
85%
Once in a
Occasionally
month
5% Daily
5%
30%
Once in a
Week
60%
consume daily.
Q3. You prefer to have chocolate
With friends
35% Alone
55%
Any other
0%
Fun
30%
Refreshment
Nutrition
60%
10%
Out o 100%, 60% people prefer chocolate for refreshment and 30%
for fun.
Q5. Which all brands of Chocolate are you aware?
Amul 0 Nestle 0
Amul
Nestle
0%
0%
Cadbury
10%
Amul 15%
A mul
15%
Nestle
5%
Cadbury
80%
A dv.
Easily 5%
availability
25%
100%
80%
60%
90%
40%
20%
10%
0%
Y es No
Rishte Banne
The taste of Do
India 5%
10%
Pappu Pass Ho
gaya
85%
bacchan.
Q10. Suggestion for brand
Packaging
30%
Price
Taste 55%
5% Size
10%
RESEARCH
knowledge.
following :
1. Observation Method.
2. Interview Method.
3. Through Questionnaire.
As the report based on the primary data is collection regarding to the
questionnaire.
SAMPLE DESIGN
sample.
UNRESTRICTED SAMPLING.
PROBABLITY SAMPLING.
RANDOM SAMPLING.
SAMPLING UNIT
samples
SIZE OF SAMPLE
Yes No
Refreshment Nutrition
Amul Nestle
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Q7. Reason for Falvouring a particular brand
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Price Size
Taste Packaging
PERSONAL DETAILS
NAME :
------------------------------------------------------------
15 – 25 yrs
25 – 40 yrs
40+
OCCUPATION : Students
Self employed
Govt. service
Any other
BIBLIOGRAPHY
Edition, 2003
2004