About METRO Cash & Carry

METRO operates in 35 countries and employs more than 150,000 people worldwide. In
financial year 2016/17, METRO generated sales of around €37 billion. METRO Cash &
Carry is the wholesale division of METRO, a leading international specialist in wholesale
and food retail. The company provides custom solutions to meet the regional and
international needs of its wholesale and retail customers.

The Cash & Carry Concept

Cash and Carry wholesale is primarily defined by its customer base and the unique
business model. This means, registered business customers visit a Cash & Carry outlet,
select their own purchases and carry these back themselves instead of placing orders
with multiple vendors. Every day at METRO outlets across the world, more than
117,000 employees serve business customers with a wide assortment of up to 50,000
food and non-food products, available under one roof at wholesale prices.

METRO Cash & Carry in India

METRO Cash & Carry entered the Indian market in 2003. The company currently
operates 28 wholesale distribution centers under the brand METRO Wholesale including
six in Bangalore, four in Hyderabad, two each in Mumbai and Delhi, and one each in
Kolkata, Jaipur, Jalandhar, Zirakpur, Amritsar, Vijayawada, Ahmedabad, Surat, Indore,
Lucknow, Meerut, Nashik, Ghaziabad and Tumakuru.
METRO Cash & Carry India’s core customers include small retailers and kirana stores,
hotels, restaurants and caterers (HoReCa), corporates, SMEs, all types of offices,
companies and institutions, as well as self-employed professionals. Only business
customers are allowed to purchase at METRO, all of them duly registered and provided
with a customer registration card. With considerable international expertise and a
nuanced understanding of the Indian market honed over the past ten years, METRO
Cash & Carry India is well positioned to cater to the specific needs of all these customer
segments.
METRO Cash & Carry India offers close to 7,000 world-class products across a multitude
of categories - such as fruits & vegetables, general grocery, dairy, frozen & bakery
products, fish & meat, confectionery, detergents & cleaning supplies, health & beauty
products, media & electronics, household goods and apparel - all under one roof, and at
transparent, low wholesale prices. This helps us improve our customers’ offerings, while
providing them with a reliable supply source. Analyzing the local requirements, a large
percentage of the goods are sourced locally and are tailor-made to meet the specific
demands of the region.
METRO has well-tried and sophisticated mechanisms in place to ensure that each
product complies with the highest quality standards. Products are available with options
of bulk packs, refill packs, or multiple-packs for the convenience of professional
customers. With the assurance of stock availability at all times at METRO, customers do
not need to maintain stocks on account of uncertainty of supplies. This significantly
reduces costs incurred in procurement and inventory management for the customers.

The company regularly conducts customer engagement programs for various target
groups. METRO’s focus on small traders is aimed at helping kiranas become more
competitive and profitable. It helps them enhance their offerings with sharper
assortments and more efficient inventory management, greater hygiene in the handling
and storage of goods, and improved ambience and services for their customers. METRO
also provides its HoReCa customers with a range of customized services and interactive
platforms for knowledge sharing through a unique initiative called Chef-o-logy. It also
provides hygiene and quality training initiatives for small and mid-sized restaurants and
dhabas.

METRO Cash & Carry is a close partner of the local economy and is committed to
bringing benefits to local communities. Through its Fruits & Vegetables Collection
Centres, METRO works along the agricultural supply chain to source fresh produce
directly from farmers, reduce wastage levels and help farmers realize better financial
value for their products. METRO currently runs 5 Collection Centres in the states of
Karnataka (2), Andhra Pradesh (1), Maharasthra (1) and West Bengal (1). The company
also partners closely with local producers and manufacturers to procure goods locally.
In every State it enters, METRO creates a number of direct and indirect employment
opportunities for local talent, and also provides them with comprehensive training to
develop their skills.

Our Motto
With small and medium-sized entrepreneurships being the backbone of the Indian
economy, METRO Cash & Carry prides itself on being the Champion for Independent
Business, by helping them thrive, be profitable and make a difference to the
community.

METRO Brands
To ensure high-end quality and sustainability, METRO offers its own portfolio of brands
like Aro, Fine Life, Fine Life Bio, Rioba, METRO Chef, METRO Professional, Sigma,
Tarrington House, Tailor & Son, Fairline, Authentic, Lambertazzi which meet all your
business needs.

Our Achievements/ Awards

 METRO Cash & Carry India has been ranked 2nd in the Great Place to Work Survey
of the country’s Top Ten Retail Companies for the year 2015 and 2016.
 METRO Cash & Carry India is the country’s first HACCP-certified wholesaler.
 METRO Cash & Carry India has won the CII National Award for Quality & Food
Safety for its flagship wholesale centre at Yeshwanthpur, Bangalore in 2013 and for
its Moosapet centre in Hyderabad in 2015.