CORPORATE SOCIAL RESPONSIBILITY

PRACTISE OF
BANK OF KATHMANDU LIMITED

A Seminar Paper

Submitted by

MBA Second Semester

Kantipur International College

Submitted to

Faculty of Management
Purbanchal University
Biratnagar, Nepal

In partial fulfillment of the requirements for

the degree of Master of Business Administration (MBA).

July, 2014
Kathmandu
 CORPORATE SOCIAL RESPONSIBILITY
PRACTISE OF
BANK OF KATHMANDU LIMITED

A Seminar Paper

Submitted by

MBA Second Semester

Kantipur International College

Submitted to

Faculty of Management
Purbanchal University
Biratnagar, Nepal

In partial fulfillment of the requirements for

the degree of Master of Business Administration (MBA).

July, 2014
Kathmandu
 CANDIDATE’S DECLARATION

I, ……………….., certify that the work embodied in this seminar paper entitled
“CORPORATE SOCIAL RESPONSIBILITY PRACTISE OF BANK OF
KATHMANDU LIMITED” is my own bonafied work carried out by me as in the form of
partial fulfillment of the requirement for the Master of Business Administration (MBA),
under Faculty of Management, Purbanchal University, Nepal.

I declare that I have faithfully acknowledged, given credit to and refer to the researchers
wherever there works have been sighted in the body of the seminar paper.

Date: 11-7-2014 ……………………….

Kathmandu Name

i
 VIVA -VOCE SHEET

We have conducted the VIVA VOCE Examination of the seminar paper.

Submitted by:

Name………………………

Entitled

“Corporate Social Responsibility practice of Bank of Kathmandu limited.”

And found that the seminar paper to be original work of the student and prepared
according to the prescribed format. We recommend the seminar paper to be accepted as
partial fulfillment of the requirement for the Master of Business Administration (MBA),
faculty of management, Purbanchal University, Nepal

VIVA VOCE COMMITTEE

Institutional Head Chairperson

Concerned Seminar Faculty Internal Expert

Appointee of the Dean External Expert

ii
 ACKNOWLEDGEMENT
Firstly, I would like to put across my gratitude to Purbanchal University for providing me
the opportunity to carry out a seminar paper on CSR. This study has been carried for the
partial fulfillment of Master of Business Administration (MBA) of Purbanchal
University. This study was prepared in order to recognize and examine various CSR
activities of BOK.

I would like to express thank our Academic Director, Mr. Narendra Shrestha for
providing me valuable guidelines, path and significant comments for the completion of
this seminar paper. I am also appreciative to the staffs of the BOK for providing needed
data and information.

I would like to express my admiration to our Facilitator Prof. Dr. Upendra Koirala for
providing me valuable guidelines, path and significant comments for the completion of
this seminar paper.

Lastly, I would like to express great thank to my Parents, for their love and continues
blessings.

Any error in this seminar paper is my own responsibility and I would be grateful for any
kinds of suggestion and idea.

……….……………….

Date :7-7-2014 Name

ii
TABLE OF CONTENTS Page No.

Declaration of the student i

Viva Voce Sheet and Approval Sheet ii
Acknowledgement iii
List of tables and figures iv
List of abbreviations v
Abstract vi

Content
1. Introduction 1
2. Objective of study 2
3. The statement of Problem 2
4. Significance of study 2
5. Limitation of the Study 3

6. Literature Review 4
7. Research Methodology 8
a. Research Design and Methodology 8
b. The Sampling
c. Sources of Data 8
d. Data Presentation and Analysis 9
8. Profile of Bank of Kathmandu 10
9. Observation and Analysis
a. Existing CSR Practices 12
b. Problems of CSR in the Company 18
c. Ways to solve the Problems 18
d. Major findings 19
10.Conclusion and Recommendation
A. Conclusion 20
B. Recommendation 22

Bibliography and Webliography 22

Appendix 23
Figures Pg no
Fig i- Pyramidal Structure of Corporate Social Responsibility 5
Fig ii: Types of CSR Activities Done by the Bank 19

iv
 List of Abbreviations
BOK : Bank of Kathmandu
CSR : Corporate Social Responsibility
ATM : Automatic Teller Machine
BOD : Board of Directors
Ltd. : Limited
A.D. : Anno Domini
Rs. : Rupees

v
 ABSTRACT

This study has undertaken to understand the various concepts of corporate social
responsibility, its relevance and importance in terms of competition, customers, workers,
society and environment .This study has evaluated and revealed how company has
adopted various CSR practices and activities. Today each and every organization has
realized the significance of CSR. Company today has started realizing that CSR is one
of the important matters connected with their survival in the society directly and
indirectly. This seminar paper shows various CSR activities of BOK over the years and
also has provided various suggestions to make BOK CSR more effective.

Keywords: Corporate social responsibility, Stakeholders, profitability, Sustainability,

Obligation

vi
1. Introduction

Concept
Corporate social responsibility (CSR) is also known as corporate citizenship. CSR policy
functions acts as a self-regulating mechanism whereby a business monitors and ensures
works with the spirit of the law, ethical standards, and international norms. In defining
company Vision, mission, goal, objective, Strategy Company should consider claims and
interest of various stakeholders. The stakeholder may be inside and outside. The inside
stakeholder are employees, shareholders, board of director, CEO. The outside
stakeholders are customer, creditors, suppliers, government, union, competitors, local
communities and the general public. Corporate social responsibility is the obligation of
the organization towards society. The concept of corporate social responsibility has
become popular in 1960s now it is adopted by many companies. The significance of CSR
is not only applicable in a profitable organization but also for other organization such as
government NGOS, INGO, public sector etc.

According to Matten and Moon, 2008- “At the core of CSR it is the idea that reflects the
social imperatives and the social consequences of business success”.

The aspect of CSR is very much categorized in two different forms:

 Traditionally in the United States, CSR has been defined much more in terms of a
philanthropic model. Companies make profits, unhindered except by fulfilling
their duty to pay taxes. Then they donate a certain share of the profits to charitable
causes. It is seen as tainting the act for the company to receive any benefit from
the giving.
 The European model is much more focused on operating the core business in a
socially responsible way, complemented by investment in communities for solid
business case reasons.

2. Objective of Study
1
 The main objectives of this study are:

 To know the concept of CSR

 To know about the CSR activities of Bank of Kathmandu
 To know the problem of CSR activities of Bank of Kathmandu
 To know Effectiveness of CSR in up-lift-ment of the bank
 To provide recommendation and suggestion measure to make its CSR more
effective

3. The Statement of Problem

There were various problems which BOK was facing in regard to CSR.The main
problem of this report is to answer following questions:
 What do you mean by CSR?
 What are the CSR activities of BOK?
 What are the CSR problems of BOK?
 What are the ways to make CSR of BOK more effective and efficient?

4. Significance of Study

This study is basically an educational exercise. It is done to put together professional

and academic attempt of the paper writer. Its implication is to enhance the logical and
vital thinking of the paper presenter. Moreover, this study is done to increase the
professional knowledge and idea of CSR and its importance to present day
organization.

2
5. Limitation of the Study
The limitations of Study are:
 The study is based on limited time
 The finding of the study may not be applicable to other organization
 It coats only one element or division i.e. BOK
 The data of only some years were collected for the study.

3
6. Literature Review

a. Introduction
It is important for the researcher to be familiar with both previous theory and researches
published so far in the field of investigation or study. So, in order to assure its familiarity,
the researchers have to build upon the accumulated and recorded knowledge of the past.
Every research projects requires the review of concerned literature for the purpose of
determining the smooth contours for determining the right direction for doing the
research. Review of literature is an important part of any studies.
Objective of literature review
The various objectives of literature review are:
 To become familiar with the study topic
 To help in formulation of hypothesis
 To help in identifying appropriate methodology and design for study
 To save time of the candidate

The main concept of CSR initiated in the 1950‘s in the USA. Corporate Social
Responsibility became a subject of utmost significance for varied groups demanding
change in the business. During the 1980‘s to 2000, corporations recognized and started
accepting a responsibility towards society. Corporate social responsibility (CSR) focuses
on the wealth establishment for the optimal benefit of all stakeholders – including
shareholders, employees, customers, environment and society.

Earning more and more profits is a normal fact of every business unit but social
responsibility is an obligation to the people living inside and outside the business
organizations. Business comes in contact with various groups of society such as owners,
employees, customers, government, suppliers etc. The responsibility of business thus
includes contentment of these parties along with the owner. Today, the society as a whole
and media increasingly request companies to consider social and environmental problems
while doing business activities.

4
b. Implication of CSR
The importance of CSR to organization are:
 Helps in building cordial relationship with various stakeholder
 Helps in building image among general public
 Helps in differentiating organization from other
 Employee withholding
 Helps in sustainable development of country

An organization can be engaged in various social responsibility activities i.e. economic,

legal, ethical and philanthropic responsibilities. The following pyramid figure explains
about various types of Social responsibilities of an organization:

Fig i- Pyramidal Structure of Corporate Social Responsibility

Sometimes CSR is misconstrued or wrongly understood or mistaken for sole corporate

philanthropy or elementary obedience with the law. An important question in this respect
is what CSR is not. What CSR is not can be grouped into two main areas or clusters:
social irresponsibility and misuse or sole usage of some CSR tools (or initiatives).

5
Davis (1960), social responsibility is a nebulous idea but should be seen in a managerial
context. He asserted that some socially responsible business decisions can be justified by
a long, complicated process of reasoning as having a good chance of bringing long- run
economic gain to the firm, thus paying it back for its socially responsible outlook.

Windsor (2001), article examined the future of Corporate Social Responsibility or the
relationship between business and society in long run. The researcher tried to find out
that whether the organization and society will come closer to each other in future or not
and what will be the changing phase of CSR. With the help of history or past trend of
CSR, Carroll’s model analysis and in global context, the researcher found three emerging
alternatives of CSR i.e. conception of responsibility, global corporate citizenship,
stakeholder management practices.

Woods (1991), CSR implies some sort of commitment, through corporate policies and
action. This operational view of CSR is reflected in a firm‘s social performance, which
can be assessed by how a firm manages its societal relationships, its social impact and the
outcomes of its CSR policies and actions.

Gond, Crane (2008), made an analysis on the distortion of corporate social performance
concept. The research analyzed that the past researches and found some reason of
emerging fall in the interest of corporate social performance research among the scholars.
The paper also suggested models on the basis of which the researcher explained that
why the CSP concept has lost its importance and development. Further, the researcher
depicted some model which the researcher can used in their research related to corporate
social performance. The paper argued that tensions and contradictions are the starting
point to develop the CSP concept. CSP has an umbrella of activities which need to
measure differently in order to move the researches from a simple concept to
development.

Truscott, Bartlett, Trwoniak (2009), paper “The reputation of Corporate Social

Responsibility industry in Australia” in Australian marketing journal, based on case study

6
methodology. On the basis of the interview of key persons of industries in Australia, the
term CSR has been explained. The industrialist revealed that CSR increasingly has
become significant. They shared their views of CSR in economic, legal and ethical roles
of business in society. Beside this, the industrialist viewed CSR as a model of corporate
reputation.

Mc William & S. Seigal (2010) provided the importance of CSR as a strategy of

enhancing reputation of companies. The study indicated that firms selling convincing
goods which comes under the umbrella of CSR activities, leads to consumer loyalty and
increased revenue. Further the study also indicated the importance of advertising for
providing information to consumers about the social welfare activities of the firm. Beside
this the study also included the importance of media and T.V etc. in order to aware the
consumers about firm activities and increasing as well damaging the reputation. In this
way the study concluded about the reputation of firm through CSR.

7
7. Research Methodology

a. Research Design and Methodology

Research methodology is an overall construction, arrangement and frame designed in
order to follow the actual position relating to this study. Since research is based on
investing various information and data the methodology used in this study is based on
survey and exploratory type. The research design used for this study is descriptive study
cum survey type. This study is based on thorough inquiry of the factual status of the CSR
of BOK.

b. The Sampling
The population for this study consists of total numbers of employees, board of director
(BOD), management and all stakeholders. Due to short time period the overall population
could not been studied. The sampling method used for this report was judgmental
sampling. The CSR activity of 4 years was studied as a sample. The Conclusion and
recommendation of the study is based on 4 years CSR activities of Bank of Kathmandu.

c. Sources of Data

The data are collected from two types of sources i.e. primary and secondary sources. The
data are mainly collected from the bank of Kathmandu

Primary Data:

The primary data which were used in the collection of data are:

 Discussion,
 Interview
 Questionnaires

8
Secondary Data:

The secondary sources data which used in the collection of data are:

 Company websites,
 Magazines,
 Newspaper,
 Annual report

d. Data presentation and Analysis:

All necessary data, facts, information are presented in different table and chart and
simple preliminary statistical measure have been applied for processing information
collected. The facts and figure are converted into table and bar-chart to get better
analytical view of various CSR activities of BOK. The seminar paper has analyzed CSR
activities of BOK from year 2008 to year 2012.

9
8. Profile of Bank of Kathmandu
Bank of Kathmandu Limited has become a well-known name in the Nepalese banking
sector was established in 1995 AD. Bank of Kathmandu is committed to delivering high
quality service to customers, generating good return to shareholders, providing attractive
incentives to employees and serving the community as a whole through its various
activities.Bank of Kathmandu Limited (BOK) has today become a marker in the
Nepalese banking sector by being among the few commercial banks which is entirely
managed by Nepalese professionals. BOK started its operation in March 1995 with the
objective to push the Nepalese economy and take it to newer heights. BOK also aims to
facilitate the nation's economy and to become more competitive. 

BOK since its establishment has been providing various types of services and products to
its customers. It has been providing deposit facilities such as current deposit, saving
deposits, fixed deposit, call accounts and recurring deposits providing various interest
rate its depositor. Similarly it is also providing various loans and advances its customers
which include housing loan, vehicle loans, and educational loans and personnel loans. It
has also been helping in business banking which includes small scale project finance,
trade finance, and other business credits. It also carries out various remittances and
money transfer \functions electronic fund transfer, demand draft, and travelers’ cheque.

It has all together 50 branches all over the country. It has also provided ATM services to
its customer. There are all together 58 ATM installed by BOK in various parts of country.
BOK also has BOK Extension Counters. It has around extension 8 Counters. It also has
24 branchless services in the country.

10
Vision

The vision of bank is:

“To become a significant contributor to the economic development of Nepal by
distinguishing the Bank as an efficient, competitive, safe and top-quality financial
institution.”

Mission Statement
The Mission of bank is:
To offer financial services and become the "Bank of Choice" by dedicating the progress
and growth of the institution to the community, customers, employees and stockholders
by:

 Promoting economic growth and becoming a caring corporate citizen

 Providing excellent customer services by offering personalized quality services and
products
 Including modern technologies of banking that add value to customer services
 Following strict risk-control mechanisms
 Enhancing shareholders value
 Providing challenging career and learning opportunities for our employees

Core Values

The Bank has defined following core values for achieving the vision and mission:

 Embrace a commitment to excellence

 Develop knowledgeable, competent and professional employees
 Deliver quality services
 Provide value to the stockholders
 Be accountable for delivering what we promise

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9. Observation and Analysis

a. Existing CSR practices

BOK is engaged in various CSR activities over the year. It has realized the significance
of CSR in present context. The CSR activities of BOK over the years are:

2008-2009

Health

 Bank of Kathmandu made financial contribution to HRDC (Hospital for

Rehabilitation and Disabled)
 Provided fund for conducting HIV/AIDS awareness programme in schools of
Dailekh, Kalikot and Jumla
 BOK provided Financial support to 3 reduction P.L.H.A groups for helping HIV/
AIDS infected children

Environment:

 BOK staff collected fund to support Koshi flood victim

 Financial support to student's summit regarding earthquake safety
 BOK Support to Central Zoo with the placement of information boards for all
existing animals cage
 BOK helped in Restoration and maintenance of historical and religious sites in
Kamal Pokhari and Nag Pokhari

Education

 BOK provided financial support by purchasing tickets for the fund raising event
organized by Save The children for purchasing classroom and learning materials
to two government managed Early Childhood Development(ECD) Centers in
Kathmandu

12
2009-2010

Health

 BOK organized Premiere show of Hollywood blockbuster 'AVATAR' in Jai

Nepal Cinema for contributing fund for PLHIV in Dhangadi, Kailali to support
their income generating activities
 BOK provided Financial contribution to Helping Society Nepal for uplifting
PLHIV(People Living with HIV) and clothes donated to people living with HIV
 It Supported in organizing health camp for CHHID (Children Handicapped
Helpless Integral Development)Nepal
 It provided Financial Support to Clean Nepal(CN) established with a mission to
empower people dependent on drugs and PLHIV

Environment

 BOK staffs participated in COP 15 walkathon on climate change to exert pressure

to ensure the Reduction of Green House emission
 BOK organized Sponsorship of "ZOO Wildlife Photography Competition" among
Friends of Zoo(FOZ) on the occasion of 14th anniversary of Central Zoo in
December 2009
 BOK Supported Himalayan Alliance for Climate Change on its first national
youth conference on environment
 Tied up with NTNC (National Trust for Nature Conservation) to support fight
against climate change regarding their "Think Locally Act Globally "Campaign.
 Organized tree plantation in Kirtipur area in partnership with NTNC
 Maintained dustbin placement at Naxal Bhagwati temple , ensuring clean
environment
 It helps in the restoration and maintenance of Kamalpokhari
 On every account opened in Bank of Kathmandu's regional savings account
"BOK Pokhara Bachat Khata", The bank will donate NPR 100 per account

13
 opened to Bindhyabasini Dharmik Kshetra Bikash Samiti for the development of
Bindhyabasini temple in Pokhara

Education

 BOK provided financial Support to Help to the Helpless council for purchasing
educational materials for orphan children in local schools in Dharan for 5 yrs
 It provided scholarship for Nepal army officers' children
 BOK helped Prabhat Primary School of Surkhet for 2 years that includes
construction of school building provide salary provision for 2 teachers.
 It provided financial support to Palanchok Bhagwati Uchha Madhyamik Vidhyalaya
for purchasing materials to upgrade the educational facilities of the school

2010-2011

Health

 BOK Distributed educational and basic materials to cancer patient children in

Kanti Bal Hospital
 It provided Financial support to Helping Society Nepal for betterment of
PLHIV(People Living with HIV) and donated cloth to people living with HIV
 It provided financial support to Netra Jyoti Sangh Nepal for conducting health
camp
 Fund Supported to Yuva Apanga Sangathan Nepal.
 Financial support to Children’s Neuron Hospital-Bal Mandir
 Fund supported to Neural Tube Defect Prevention project health camp at
Arghakanchir
 Supported for a fund raising and awareness program on risks of heart disease for
women
 Supported program organized by 'Fellowship Society Nepal' for uplifting lives of
disable person
 Fund Supported to Nepal Red Cross Society at Kohalpur

14
15
Environment

 Construction and renovation of Children’s Park in Central Zoo. Sponsorship of

information board inside the zoo for all animal enclosures
 Supported tree plantation activity in Khokana Village, Kirtipur as part of “Think
Globally, Act Locally” campaign
 Conducted awareness on plastic less environment by distributing jute bags, Itahari
 Funded Support to NGO Animal Nepal’s Stray Dog Rescue Program.

Education

 Financial Support to Help to the Helpless council for purchasing educational

materials for orphan children in local schools in Dharan for 5 yrs
 Adopted a School program. Adoption of Prabhat Primary School, Surkhet for 2
years that includes construction of school building of basic infrastructure salary
provision for 2 teachers, income generation activities etc.
 Fund Supported and donation of educational materials to Palanchowk Bhagwati
Uccha Madhyamik Bidhyalaya, Kavre

Others

 BOK distributed educational and basic materials to women & children of Nepal
Women’s Foundation, Sankhu
 With an objective of introducing general Banking services amongst general mass
of the country, Bank of Kathmandu Ltd. introduced “BOK Ghardailo Saptaha┝
program and has been running it across different parts of the country. The sales
activity is carried as part of “Save for the Future” campaign and alongside also
promoted awareness regarding the importance of birth registration to every child
message. The “Ghar Dailo Saptaha” so far has been carried out in 9 different parts
of the country

16
  BOK felicitated Ms. Aasmani Chaudhary, recipient of United Nations award for
her contribution in development and empowerment of women and alongside
honored and presented gifts to other local women social workers in the Dang
district
 Fund Support to Saathi and NGO working towards combating violence against
women & children in Nepal

2011-2012

Education

 BOK provide financial support to Gyan Kunja Primary School, Sigana VDC
,Baglung for One year which includes construction of basic infrastructure like one
classroom, renovation of one classroom and construction of compound wall
 BOK Support to Voice of` Children project-TV Program. The project is actively
involved in children’s rights and protection of children against physical and
mental abuse
Environment

 BOK support WWF(World Wildlife Fund) tree Plantation event in Lumbini and
Bagmati Region during Earth hour
 BOK Construct and renovation of Children’s Park in Central Zoo. Sponsorship of
information board inside the zoo for all animal enclosures
 BOK Tie up with NTNC (National Trust for Nature Conservation) to support
fight against climate change regarding their “Think Locally Act Globally.
 On every account opened in Bank of Kathmandu’s regional savings account
 “BOK Pokhara Bachat Khata”, the bank will donate NPR 100 per account opened
to Bindhyabasini Dharmik Kshetra Bikash Samiti for the development of
Bindhyabasini temple in Pokhara. The Bank since the introduction of this account
has made a donation of NPR 322,000 to the temple

17
  Provide fund Support to Saankhu Heritage Society for Heritage Preservation
Program
Health

 Provide fund Support to Netra Jyoti Sangh Nepal for conducting health camp
 Provide financial Support to Yuva Apanga Sangathan Nepal
 Financial Support to Maitri Samaj Nepal –Fellowship Society for musical event
of the visually impaired
 Fund Support to Nepal Heart Foundation
 Fund Support to Victims of Torture, Nepal (CVICT) for organising Health Camp
 BOK Support to Rotary Club of Dillibazar for walkathon and health camp

b. Problems of CSR in the Company

Although BOK has been able to carry out its there are some problems in its CSR. They
are

 Lack of Government role

 Increased Investor pressure
 Demand for disclosure of information

c. Ways to solve the Problem

The bank can solve above mentioned problem in following ways:

 Interaction with government while conducting its CSR activities.

 The bank should also disclose required documents to needed parties
 The bank should try to take opinions and idea from customer also

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d. Major Findings

With the help of above observation and analysis, it shows that BOK is engaged in various
CSR activities. It is active in health, education, environment and heritage conservation
related CSR activities. The major finding of the study can be summarized with the help of
following table and figure:

Fig ii- Types of CSR Activities of BOK

Types of CSR activities of BOK

25

20

15

10

0
Health Environment Education others

The above bar chart shows various CSR activities of BOK over the year. The bar chart
shows that BOK is involved in 4 major kinds of CSR activities i.e. health, environment,
education and others CSR activities. The bar chart shows that BOK health related
activities are 23, Environment related activities are 22, education related activities are 10
and other CSR activities are 4.

19
10. Conclusion and Recommendation

A. Conclusion

CSR is one of the most important trends followed by many organizations today. Today
organization needs to play important role for the protection and development of society
and environment. It is regarded obligation of organization to make cordial relationship
society and environment. The concept of CSR will help any organization gain long term
profitability and sustainability. It is more than the voluntary acts performed by the
company.

This report has studied the various CSR practice of BOK over the years and how it is
being implemented. BOK has realized that in order to gain long term profitability and
sustainability it needs to be engaged in various CSR activities. So, BOK has been
frequently involved in health, education, environment protection and local heritage
protection. It has also increased the awareness of Banking knowledge and ideas among
general public and citizens. This report shows that BOK has been making various cash
donations and is being engaged in various awareness events for the protection of social
interest and environment.

So, this report shows the significance of CSR in today’s organization. It shows that no
organization will sustain if it ignore CSR and its importance. SO, it is must for each and
every organization.

20
B. Recommendations

Although the BOK is operating various CSR efficiently, there are certain aspects that it
can look around to make its CSR more efficient and effective. The findings of the studies
are suggestive and not prescriptive. Some of the suggestive measures are as follows:

 BOK should make Periodic review of CSR related activities to know its
development and problem areas.
 BOK follows same CSR activities over the year, so it should try to diversify its
CSR activities.
 BOK should also direct its CSR activities towards its employee.
 The Concept and significance of CSR must be integrated with overall company’s
vision, mission, objective and strategy
 The concept of social auditing must also be integrated in overall auditing
activities.

21
 BIBLIOGRAPHY

 Davis, Keith, Can Business Afford to ignore Social Responsibility? (California

Management Review, Spring, 1960)
 Truscott, Rachael.A, Bartlett, Jennifer.L & Stephane A. Tywoniak (2009). “The
reputation of Corporate Social Responsibility industry in Australia”. Australasian
Marketing Journal. Vol.17. No.2.Pp.84-91.
 Wood, D.J., Towards improving corporate social performance (Business
Horizons, Vol.34 No.4, world Business council for Sustainable development
1991)pp.66-73

WEBLIOGRAPHY

 "The future of corporate social responsibility". International Journal of

Organizational Analysis” (Retrieved 4th July, 2014)
http://www.emeraldinsight.com/journal-windsor
 Gond, Jean-Pascal & Crane Andrew (2008). “Corporate Social Responsibility
distorted: Saving the lost paradigm?” Business and Society Journal.(Retrieved 2nd
July, 2014) http://www.barnesandnoble.com/w/corporate-social-responsibility-
jean-pascal
 McWilliams, Abagail & Donald S. Seigel (2010). “Creating and Capturing Value:
Strategic Corporate Social Responsibility, Resource-based theory and sustainable
competitive advantage”.(retrieved 2nd July, 2014) http://www.academia.edu
 APPENDIX
Various questions which were asked for the purpose of study are:

 In what way do you understand CSR?

 What is the significance of CSR to your company?
 What are the CSR activities practiced by your company?
 What kinds of problems your company is facing in regard to CSR?
 What are the ways to solve it?
 Are you content by your CSR practices?