10 8 6 4

Text Features and (1)The overall (1)The overall (1)The overall The overall
Appearance appearance is appearance is appearance is appearance is
neat, organized, neat, organized, neat, organized, cluttered,
appealing. appealing. appealing. disorganized
(2) The text (2) The text (2) The text and unattractive
features add features add features don’t
clarity by clarity by add clarity to
separating separating the overall
different parts of different parts appearance.
the invitation of the invitation (3) The Text
(3) The text (3) The Text doesn’t
complements doesn’t complement
and strengthens complement and strengthens
the colors, and and strengthens the colors, and
images on the the colors, and images on the
card. images on the card.
card.
Grammar/conventions There are no There are at There are more
grammatical least 4-5 than 5
errors grammatical grammatical
errors errors
Purpose and (1) Clearly Is missing 1-2 Is missing 3-4 Is missing 5-6
Audience addresses elements elements. elements
the 5 W’s and/or does not Not very
and H: engage the engaging
Who, What, receiver
Where,
When,
Why, and
How
(2) Beginning
engages
the
receiver
immediatel
y
Creativity The project The project The project There is no
shows excellent shows average shows moderate relevance.
creativity in creativity in creativity in
design. The design.The design. The
design is design is design is
relevant to the relevant to the relevant to the
theme theme theme