Activity No.

4: Content Analysis of Commercials

This activity will require that you will at least 2 (two) hours in a specific day. Use
the following matrix in accomplishing the task.
Name: Edwin D.B. Bobiles Course/Section: HRDM 3-2
Time: 7:30
Date of Watching: November 15, 2020 Day: 1
PM-9:30 PM
Product No. of Female No. of Male No. of times Type of
Commercial Actor in the Actor in the the Commercial
Commercial Commercial commercial
appears in 2
(two) hours
Vicks Inhaler 1 3 Medicine
Cheez Whiz 3 1 1 Food (Spread)
Palmolive Hair
1 2
Expertique Conditioner
Food
Bear Brand 1 3 (Powdered
Milk)
Hair
Cream Silk 1 3
Conditioner
Downy
Fabric
Fashion 1 2
Conditioner
Perfume
Ambi Pur 2 1 1 Air Freshener
Fabric
Downy Antibac 1 2 4
Conditioner
Food
Birch Tree
2 1 (Powdered
Adult Boost
Milk)
Detergent
Ariel 1 4 2
Powder
Monde Cheese Food (Baked
2 1
Bar Goods)
Oral-B 1 1 2 Toothbrush
Pantene Hair
1 1
Conditioner Conditioner
Wilkins 2 1 2 Drinking Water
Food
Oyster Sauce 3 1 1
(Condiments)
Nescafe Food (Coffee
1 1 1
Classic Powder)
Food (Coffee
Coffeemate 1 1 1
Creamer)
Claritin 1 1 Medicine
Pantene
1 1 Shampoo
Shampoo
Food (Milk
Nesto Grow 2 1
Powder)
Garnier 1 1 Beauty Product
Nestle Gold
1 1 2 Food (Cereal)
Corn Flakes
Great Taste
2 1 Instant Coffee
White (3n1)
Biogesic 1 1 2 Medicine
Safeguard 1 1 2 Bath Soap
Head and
2 1 5 Shampoo
Shoulder
Nissin Cup Food (Instant
1
Noodles Noodles)
Food
Pedia Sure
4 6 2 (Powdered
Plus
Milk)
Food (Frozen
CDO Funtastyk 3 2 1
Goods)
Detergent
Tide 2 2
Powder
Pampers 1 2 2 Diaper
Nescafe
Food (Instant
Original (Twin 2 1
Coffee)
Pack)
Sunsilk
2 2 Shampoo
(Green)
Lucky Me! Food (Instant
2 1
Pancit Canton Noodles)
Rexona 2 2 Deodorant
Chocolate Milk
Chuckie 1 1 1
Drink
Food
Similac Gain
2 1 1 (Powdered
School
Milk)
Vita Soy Plus
2 2 1 Flavored Drink
Milk
Food
Crispy Fry 1 3 1
(Condiments)
Dairy Milk Food
2 1 1
Cudburry (Chocolate)
Maggi Magic Food
3 1
Sarap (Condiments)
Magic Flakes 3 1 Food (Biscuit)
Lady’s Choice 2 2 1 Food (Spread)
Mayonnaise
Food
Bearbrand
1 1 (Powdered
Adult Plus
Milk)
Rejoice 1 1 Shampoo
Detergent
Breeze 2 2 1
Powder
Food
Bonakid 1 1 4 (Powdered
Milk)
Food (Canned
San Marino 1 1 2
Goods)
Sun Silk
1 1 Shampoo
Sakura
Nescafe Food (Instant
3 2 3
Creamy White Coffee)
Food
Ajinamoto 1 1 1
(Condiments)
Fabric
Surf Fabcon 1 4
Conditioner
Dove
1 1 Shampoo
Shampoo
Tiger Crackers 1 1 3 Food (Biscuit)
Food
Nido 3+ 2 3 (Powdered
Milk)
Food
Milo 1 1 3 (Powdered
Drink)
Palmolive 2 2 Shampoo
Food
Ensure Gold 2 1 3 (Powdered
Milk)
Detergent
Calla Powder 2 1 2
Powder
TOTAL 80 61 104
Provide a summary of the results which include the following:
1. Total percentage of male and female actors.
PERCENTAGE OF MALE AND FEMALE ACTORS

Female 57.00%

Male 43.00%

2. Percentage distribution of product commercials.

 PERCENTAGE DISTRIBTION OF COMMERCIAL APPEARS

Calla Powder

Palmolive

Nido 3+

Dove Shampoo

Ajinamoto

Sun Silk Sakura

Bonakid

Rejoice

Lady’s Choice Mayonnaise

Maggi Magic Sarap

Crispy Fry

Similac Gain School

Rexona

Sunsilk (Green)

Pampers

CDO Funtastyk

Nissin Cup Noodles

Safeguard

Great Taste White (3n1)

Garnier

Pantene Shampoo

Coffeemate

Oyster Sauce

Pantene Conditioner

Monde Cheese Bar

Birch Tree Adult Boost

Ambi Pur

Cream Silk

Palmolive Expertique

Vicks Inhaler
0 1 2 3 4 5 6
Questions:
1. Is there equal representation of men and women in commercials? Why/ Why
Not?
As you cannot say there are equal representation of men and women in
commercials. Among the roles assumed by the characters familial was the
biggest category with more women than men being depicted in this role. While on
other hand, professional role was mostly portrayed by men as women were
shown as the homemaker compared to men. Nonetheless, it is interesting to note
that when it comes to individual character traits women are “payat’ and men as
“batak” with pierce and assertive look than their female counterpart.

2. What are some of portrayals in which you see gender stereotyping?

As you cannot pinpoint everyone of the commercial that depicts women as
often portrayed in housekeeping roles the affectionate and sympathetic image of
woman while men leans toward the more active and less emotional image of
man that usually appear in professional roles with idealized body types for being
“batak” while women empowered with “hour glass figure”. Although, roles of
women in society are slowly being reflected, but still often underrepresented
when it comes advertisements.

3. Based on this analysis, how does media shaped our images on gender?
There are many layers to advertisement from the brand story to the
cultural context. As the media shows their advertisement, people are analyzing
portrayals of women and men to follow and gain initial understanding of how
women are depicted relative to men. Though objectification of women by other
characters is no longer that prevalent, stereotypical gender roles and activities
affecting all genders are still present in Philippine advertisement. Like how
familial role are being portrayed.