Kumara Swamy

Name: Kumara Swamy Tatikonda

+91-99891-67143
laksh.swamy@gmail.com

BRIEF OVERVIEW

• Experience of 2 year 3 months in Channel Sales and Management.

• Currently working with ITC Limited- Hyd, India.
• (MBA) specialization in Marketing (major) and HR (minor).
• Previous work experience: - Telecom Ltd

CAREER OBJECTIVE

An FMCG Sales Management position that will effectively utilize acquired expertise,
creative talents and commitment to excellence. Desire a position with career growth
potential
PROFESSIONAL EXPERIENCE

ITC Limited. (ITD-Mktg) 2008 Nov –Present Working

Designation: - “Area Executive”

Reporting Authorities.
1st Area Manager
2nd Asst Manager
• Product Range- FMCG.
• Roles & responsibilities

1. WD Operations (WD= Distributors)

a. Managing sell-in-process & deliver business results through distributor and staff.
b. Designing scheme and implementation of same in market to boost demand
c. Finding new selling arrangements in the potential area.
d. Ensuring required infrastructure at WD level and oversee agreed deliverables at
WD level
e. Ensuring adequacy of WD funds for smooth management of business as per the
annual plan.
f. Assisting WD staff in developing credit management practices in line with the
business needs and trading environment.
g. Assist WD in implementing best practices in area of stock planning and control.
h. Assisting WD in optimizing operating costs for the business

2. Sales
a) Estimate and achieve sales expectations.
b) Work with the Distributor sales forces on identified beats and demonstrate the
correct sell in process to the WD Sales force.
c) Personal retail selling on a regular basis to translate into –
i. Increase sale along with optimum management of Accounts Receivables.
ii. Achieving benchmark productivity in terms of call productivity
 Kumara Swamy

d) Assist the AM in preparing the WD Year Plan (Turnover & Resource Reqt)
e) Motivating the sales force by demonstration

3. Demand Creation
a) Explore opportunities at market level that culminate in higher brand recall &
sales
b) Managing trade relationships to garner further share of retailer shelf space
& positively influence category wise sell - out.
c) TM&D-(Understanding Market dynamics)
• Seasonality
• Portfolio Mix
• Market Expansion
• Range Selling
d) Monitor competition activities & take necessary action in consultation
with the AM

Adersh Communications., Hyderabad: 2005 May- 2006 April

Designation: - “MIS-Coordinator

• Issuing the order forms to the Executives

• Number Blocking to the Head Office.

Rex Pharmasecticals Bellampalli 2004 Sept –2005 March

Designation: - “Medical Reprasentive”

• Regular visiting of medical Shops and Doctors

• Conducting the medical campus with the help of Hospitals

.

EDUCATION (ALL IN INDIA)

Masters in Business Administration (MBA-Marketing & HR) 2006-08

Aurora PG College- Osmania University (AP-Hyd) 58 %

Bachelor of Science (BSc- MPC) 2002-05

MVN Degree College- Kakathiya University (AP-Mncl) 55 %

Intermediate. (Maths,Physics,Chemistry) 2000-02

Bharathi Jr.College – Board of Intermediate (AP-Bpl) 62 %

Sri Saraswathi Sisu Mandir ( Board of Secondary School Education) (AP-Bpl) 1999-Y2K
73 %
 Kumara Swamy

TECHNICAL KNOWLEDGE

• Proficient with the use of MS Office and Internet

STRENGTHS AND SKILLS

• Good analytical and planning skills.

• Have good interpersonal skills to develop the business.
• Have good leadership & communication skills
• Great problem-solving skills and am willing to learn new things to get the job done.
• Ability to cope with failures and learn from mistakes.

PERSONAL DETAILS

Father’s Name: Late Shri. Shankeriah

Date of birth: 04 August 1984
Marital Status: Married
Languages known: English, Hindi and Telugu
Temporary address: Secunderabad – AP (India)
Permanent address: H.No.12-2-23,Hanuman Basthi, Bellampalli,
Adilabad-AP- (India) -50 4251

Place: Secunderabad- AP-India

Date: Kumara Swamy