Kaimen Searle

Rhetorical Analysis Draft #1

The world is always changing and always has, but recently there was an outbreak

of Covid-19 in China and this has spread across the world. This recent change has

disrupted our society and how we interact with others. In the article “7 Predictions For

How Covid-19 Will Change Retail In The Future” written by Michelle Evans, He talked

about how the behavioral patterns of society and the transactions between consumers

and businesses will change because of Covid-19.

This article has seven predictions for what can change while people are in

lockdown. In the first two predictions, they talk about how countries may need to

diversify their supply chains, and how big e-commerce or online shopping will play a

larger roll in the shopping experience. The next 3 predictions are how contactless pay,

store pick up, and selling of used items will change. In the final 2 predictions, they show

how big online companies like amazon will just get bigger, and how technology will be

interwoven with commerce.

The audience of this article is people who are either in the retail market or are

just interested in it. The audience would know about the Covid-19 outbreak and may

have some relevant experiences with Covid-19. The people reading this article may think

that lots of businesses will shut down or go bankrupt, they also may think about what

companies will grow during this time. The purpose of this article was to give people a

better understanding of how Covid-19 will change the retail market.

The author would like his audience to think about how Covid-19 will help certain

companies and what other companies may fail. Personally, it also got me thinking of
other fields of work and how it may affect them. The context behind this article explains

that China had a Covid-19 outbreak and it t has spread across the world and caused

most countries to start lockdowns.

Besides affecting many companies it also affects all people. People may

experience this article differently because of either their outlook on the matter or

experience from Covid-19.

This article was written by Michelle Evans who is a credible source of

information. The reason being is at the end of this article she talks about herself and

what she does for her job. This is what she says “As Senior Head of Digital consumer at

Euromonitor international, I oversee the firm’s digital research globally, providing

actionable insights and in-depth analyses into how technological advances are reshaping

commerce.” This excerpt shows that she has a very well-placed knowledge base within

this article. Another reason why she is very credible is that she has first-hand knowledge

of these topics and is able to show this by using some of her company’s statistics. In this

article she not only uses her credibility but also lots of factual evidence in the form of

statistics from the company she works for . This was able to better show why she is

making these predictions. One problem that I did find within this article was the lack of

emotion. For example for me it almost felt like a report while reading this article, and

this kinda made it boring to read. But, her writing style I think made up for that, and for

2 reasons. Personally, I really like statistical evidence because it makes things much

more interesting to think about and easier to understand. Secondly, she was able to

make this article flow and used good word choice.

The article included a lot of statistical information. This made it easy to

understand why they were predicting something would happen. For example one of
their predictions was “ big gets bigger”, this was talking about how online companies

like Amazon or Alibaba will only get bigger. The statistic they used for example, was

“Amazon, who hired 175,000 new employees as consumer spending on Amazon jumped

35%, according to Facteus.”, this just shows the immense growth of e-commerce and

how big companies will only get bigger during this time.

In conclusion, I think that Michelle Evans did a very great job at writing this

article. First, she is a very credible source of information because she is the senior head

of the digital consumer within Euromonitor International. This also helps with the

wonderful statistical information within this article. Because of this evidence, it would

help a lot of readers to better understand why the author was making these predictions.

Last, the author was able to make this article flow wel which in turn would help readers

not get bored and confused when reading this article.