MODULE 1

PURPOSIVE COMMUNICATION

UNIT 1
NATURE & ELEMENTS OF
COMMUNICATION
 UNIT 1: NATURE & ELEMENTS OF COMMUNICATION
LESSON 5 – VERBAL LANGUAGE IN COMMUNICATION
Verbal language is a system of spoken and written
words while nonverbal is a communication without
words.
Verbal language is a system of sounds and
symbols which are utilized to communicate ideas and
feelings.
 FEATURES OF VERBAL LANGUAGE

1. Language is a System. A language system consists of three

sub-systems, namely; sounds, words, and the manner these sounds
and words are organized.

2. Language is Symbolic. Words are symbols for notions, actuations, bits

and pieces and feelings.

3. Language is Conventional. Conventional means accepted or used by

most people or of a kind that has been around for a long time and is
considered to be usual and typical.

4. Language is Learned. Children learn and absorb the language of their

culture.
PROFICIENCY IN LEARNING COMMUNICATION RULES:
1. Language Syntax is the structural rule that governs
every language. Each language has guidelines for
merging sounds into words and words into
sentences. The established rules that explain how
words are used in a language is called grammar.
2. Language Semantics deals with the study of the
meanings of words and phrases in a language or in a
particular context. Each word has its own specific
meaning. It could be denotative or connotative.
 COMMUNICATION COMPETENCY RULES
1. Use words sensibly.
2. Comprehend the connotations of words.
3. Use language that is suitable to the
communication framework.
4. Enrich your language.
 Verbal language comprises of codes such as letters,
words and other signs. Language code has the following
sub-systems:
1. Phonology is a branch of linguistics concerned with the
orderly association of sounds in languages.
2. Semantics refers to the study of meaning in language.
3. Syntactic pertains to the arrangement of words and
phrases to form a well–structured sentences in a language.
4. Pragmatics studies the ways in which context contributes
 LESSON 6
NONVERBAL LANGUAGE IN COMMUNICATION
Nonverbal Language is considered as communication without the use of
language and is symbolic and representational. It is a second kind of
language which is also called as Artificial Language which uses all elements
of communication except words.
Nonverbal language uses the following symbols:

1. Facial Expressions 6. Eye Gaze

2. Gestures 7. Haptics

3. Paralinguistics 8. Appearance

4. Body Language 9. Artifacts

5. Proxemics
 LESSON 7
COMMUNICATION FOR VARIOUS PURPOSES
PURPOSES OF COMMUNICATION
1. To inform is conveying certain information like a news, a report, a
perspective, or even a series of steps and procedures to a particular
audience in a particular setting.
2. To entertain means to provide someone with an amusement or enjoyment.
3. To persuade is to cause listeners to or readers to agree with a speaker’s or
an author’s ideas by using emotions and personal ideas.
4. To argue means to convince others that one’s idea and reason are true by
defending and proving the point through facts, statistics, figures, etc.
5. To inspire means to fill someone with the urge or ability to feel or do
something creative, beneficial, righteous, and worthwhile.
 THE ART OF SUCCESSFUL ARGUMENTATION:
1. Consider the situation

2. Clarify your thinking

3. Construct a claim

4. Collect evidence

5. Consider key objections and develop your counter

arguments
6. Craft your argument
 Rhetorical Appeals or modes of persuasion are
devices in rhetoric (the art of speaking and writing)
conceptualized by philosopher Aristotle.

1. Ethos refers to a person’s authority and credibility.

2. Logos refers to logic through which speakers or writers use

reasoning, and rationality to convince the audience of their
perspectives.

3. Pathos is a persuasive appeal that invokes and appeals to the

emotions of the audience.