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End User Productivity: Better Insight through

Integrated Business Intelligence
Szabolcs Radnai
Business Intelligence – Business Development Manager – EE Region
Trend: From Operational Excellence to
Management Excellence

Adaptability
„Smart“
„Agile“
Analytical
„Aligned“ Data

MANAGEMENT EXCELLENCE

„Costs“
„Quality“
„Speed“ Operational
Data

OPERATIONAL EXCELLENCE

Time

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 Agenda

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• BI (re)defined

• Oracle BI and BI Apps Vision

• The technology behind the BI Applications

• What Are Oracle BI Applications

 BI does not work isolated
Embedded Business
Intelligence

Oracle
Business Intelligence 11g
Insight Collaboration Action

EPM System
BI Applications

Enterprise BI Platform

Data Mining

Ad Hoc Query
Database Reporting
OLAP

Loopback
Insight
Collaboration
Decision-making
Action

“I’m new here…. Where is the action?

 Oracle’s Business Intelligence Strategy
Continued Investment and Innovation Embedded Business
Intelligence

Oracle
Business Intelligence 11g

Oracle Exadata

EPM System
BI Applications

Enterprise BI Platform

Data Mining

Ad Hoc Query
Database Reporting
OLAP

BI Releases 1.2 1.6 2.0 8i 8.3 9i 10g 10g R3 10g R5 11g

1995 2000 2005 2010

Complete and Integrated
From Storage To Scorecard

Oracle Hyperion Performance Management Applications

Oracle Business Intelligence Applications

Oracle Business Intelligence Foundation

Oracle Business Intelligence Enterprise Edition
Oracle Business Intelligence Publisher
Oracle Essbase
Oracle Data Integrator, Oracle Golden Gate

Oracle Exadata
Oracle Data Mining
Oracle OLAP
Oracle Partitioning
The Standard for Enterprise Business
Intelligence
Most Complete

New in Oracle Business Intelligence 11g Oracle

Single interface for all kind of (relational & OLAP) analysis
Any style of reporting, user type, data source 
All types of collaboration within dashboards and
workspaces 
Initiate in-context actions from dashboards 
Scorecard application connected to dashboard KPIs 
 Complete, Integrated.
Oracle Business Intelligence 11g

Data Scorecards Interactive Reporting & Ad-hoc Office Search Detect Collaborate Mobile Embedded
Integration Dashboards Publishing Analysis Integration & Alert

Common Enterprise Information Model

• Common Metadata Foundation across all Data Sources
• Common Security, Access Control, Authorization, Auditing
• Common Request Generation and Optimized Data Access Services
• Common Clustering, Workload Management, & Deployment
• Common Systems & Operational Lifecycle Management

OLTP & ODS Data Warehouse Exadata OLAP Packaged Unstructured & Excel Business
Systems Data Mart Sources Applications Semi-Structured XML/Office Process
(Oracle, SAP, Others)
 Oracle BI Server EE
Leading R-OLAP Server

• Complete BI Tools Suite

• Consistent UI, metadata,
calculations, data access, security
• Best Performance
• Intelligent Request Generation ORACLE BI SERVER
Complete. Open. Integrated.
• Intelligent Function Shipping
• With multi-pass calculations
Common Enterprise Information Model
• Intelligent Aggregate Navigation
• Intelligent Caching
• Optimized Distributed Data Access
• Multi-user Development
• Enterprise consolidation & scale
• Heterogeneous Data Sources
• Relational, OLAP, unstructured
 Best-in-Class Query & Analysis User
Interface
• Powerful dashboards
• Visually appealing
• Intuitive
• 100% thin client
• Across all styles of analysis
• R-OLAP, M-OLAP, Scorecards,
Reporting, Collaboration, Actions
• Across all data sources
• Simplified model for users
• Federated data access
• On-the-fly calculations, even with
complex share and time series
• Custom members & groups
• Share, collaborate, & publish
• Consistency & alignment
 Best-in-Class M-OLAP User Interface
• First, seamless R-OLAP & M-
OLAP Browser Interface
• OLAP Query Building with
member selection
• Member selection
• Calculated members
• Hierarchical calculations
• Custom aggregates
• Navigate across relational and
multidimensional sources
• Shared metadata, calculations,
dimensions, security
• Ragged & skip-level hierarchies
• Performance for each source
• Microsoft Office Integration
 Oracle Essbase
Leading M-OLAP Server

• Self-Service and Departmental Analysis

• Forward-looking: Prediction & what-if analysis
• Simple to model complex business scenarios
• Sophisticated, cross-dimensional calculations
• Procedural, financial, time series & custom calculations
• Custom analytic applications
• Multi-user write-back
• Best M-OLAP Performance & Scalability
• Flexible storage – Block, Aggregate & Hybrid
• Optimized load performance, trickle feed
• High-availability clustering
• Benchmarked sub-second response time with 20,000
concurrent users, 15 dimensions, 1 billion records
• Integrated with Oracle BI and Oracle EPM
• Shared metadata, calculations, dimensions, security
 Oracle Scorecard and Strategy
Management
Strategy Management & Goal Setting
• Integrated BI component
• KPIs as core metadata
• Thresholds, owners, history
• Auto-generated interactive analyses
• Linked objectives & initiatives
• Automatic detection
• KPI alerts triggered by thresholds
• Strategy visualization
• Strategy Maps and Trees
• Cause and Effects
• Watchlists
• Annotations & override
• All methodologies
• Balanced scorecard, six sigma, Baldrige
 NEW – Oracle BI Foundation Suite

• Bundle of OBI Suite EE+ joined together with Essbase Plus and
Oracle Scorecard and Strategy Management.
• Most comprehensive, and integrated BI product on the market
• The strategic BI Tech product
• At $3,675 NUP, lower price point than the prices of the elements
• End user minimum – 25
• There is no minimum processor count for this.
• BI Foundation for Applications to be announced
Reporting Strategy
Best in Class Report Builder
• Unified architecture for web-
based interactive and document-
centric production reporting
• 100% pure thin client interface
– No plug-ins, native AJAX

• 100% lifecycle support

– Access data, design, schedule,
manage all in thin client

• For interactive reporting

– Web-centric design

• For production reporting

– Pixel-perfect documents

• Microsoft Office Integration

– Excel, PowerPoint, Word
– Microsoft Office 2003, 2007 & 2010
 Visualization and Collaboration
A unified End User Experience
Complete. Consistent. Accurate.

Scorecards *
Mobile Reports

Interactive
Office Dashboards
Integration

Geospatial
Applications Visualization *
& Portals

Ad-hoc
Search * Queries

Collaboration *
 Interactive Spatial Visualization

• Many mapping visualizations

• Thematic, dot-density, bar, pie, or color shapes with binning
• Multiple layers
• Interactive map controls

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 Oracle BI Collaboration
WebCenter Workspaces & Collaboration

• Integrated with WebCenter

• Search, tagging, tag clouds
• Linking & document association
• Discussion forums
• Chat, presence, & real-time
collaboration
• Workspaces
• Community lists
• Business Intelligence in portals
• Dashboards, dashboard pages,
scorecards, reports embeddable
• Standards-based portlet integration
• Context passing & run-time editing
• Personalization & skinning
• Oracle & other portals
First Closed-Loop Business Intelligence Solution
The New Way:
THE OLD WAY ACTION FRAMEWORK

Disconnected. Open Ended. Integrated. Actionable.

Oracle BI Action Framework
Alerting & Insight-to-Action

FULLY AUTOMATIC HUMAN-DRIVEN

Sense Define actions
• Detect business in response to insights
events & • Associate with key • Navigate to
conditions. business further analysis
Respond automatically conditions • Initiate a
• Generate and Navigate business process
deliver reports • Guide users to
relevant analysis,
• Execute
• Alert and Notify a workflow
users web content and
• Initiate business transactional • Deliver
Processes and systems BI content
Take Action
workflows • Call a Web service
Monitor Progress • Initiate workflows
• Track resolution & business • Collaborate
and progress processes
Oracle Positioned in Leaders
Quadrants Gartner Magic Quadrant for
Business Intelligence Platforms

Magic Quadrant for Business

Intelligence Platforms, 2010

Magic Quadrant for

CPM Suites, 2010

Magic Quadrant for

Data Warehouse Database
Management Systems, 2010

Source: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 2010” by Rita Sallam,
Bill Hostmann, James Richardson, Andreas Bitterer, 29 January 2010.

This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be
evaluated in the context of the entire report. The Gartner report is available upon request from Oracle.
 Decision Workflows – Financial Analytics

Business Maximize cash flow

Objectives/
Issues
Is DSO on target? Is DPO on target?

Is overdue balances Are payment terms

trending up? in compliance? • Business Function
Receivables
How long is the
Gain underlying overdue
What is the aging of • Role
Insights due balances? Director, Credits &
balance pending?
Collections
Who are the customers Drill to
and collectors? due balances by region • Objectives
– Maximize cash flow
Drill to – Control risk of
overdue invoice detail
receivables portfolio
Target collection efforts
Take
to reduce overdue
Action balances
 Building BI Solutions is Challenging
Significant Investment, Skills and Time Required

Develop detailed understanding of operational data sources These steps require

Design a data warehouse by subject area multiple different BI
and DW technology
License an ETL tool to move data from operational systems INVESTMENTS
to this DW
Build ETL programs for every data source These steps require
License interactive user access tools IT or BI staff
resources with
Research/understand analytic needs of each user community specialized SKILLS
Build analytics for each audience
License/create information delivery tools These steps take
TIME to understand
Set up user security & visibility rules
and perfect as
Perform QA & performance testing knowledge of best
Manage on-going changes/upgrades practices is learned
 Oracle BI Apps Vision

• Simplifying repeatable activities in

• Content and logic in subject areas
• Data model
• ETL
• Data presentation
• BI Tools
• Critical functionality mass in predefined applications
• Leverage own technology and architecture
 Speeds Time To Value and Lowers TCO
Build from Scratch
Oracle BI Applications
with Traditional BI Tools

Training / Roll-out

Results
Define Metrics • Faster time to value
& Dashboards
• Lower TCO
• Assured business value
DW Design

Training / Rollout Easy to use, easy to adapt

Define Metrics Role-based dashboards and
Back-end & Dashboards thousands of pre-defined metrics
ETL and DW Design Prebuilt DW design, adapts to your
Mapping EDW
Back-end
ETL and Prebuilt Business Adapters for
Mapping Oracle, PeopleSoft, Siebel, SAP,
others
Months or Years Weeks or Months

Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis

 “Zero to BI in 100 Days”
Ingersoll Rand is a global $11B+ industrial firm providing
products, services and solutions to transport and protect food
and perishables, secure homes and commercial properties,
and enhance industrial productivity and efficiency
Before After

 Fragmented systems and processes  Oracle BI EE and Oracle BI Apps as

“Strategic Platform”
 Always in “Reaction Mode”, limited
ability for “real-time” analysis  Deployed Oracle BI Order Management,
Sales, and Service Analytics at 33 sites
 Majority of time spent on “gathering”
with just 5 FTEs
data instead of “analyzing” data
 Replaced over 300 legacy reports while
 No common approach, standards, or
integrating data from Oracle, MS SQL
best practices.
Server, mainframe data, MS Access,
 Inability to identify root causes and Excel and flat files
drive corrective actions
 Average response time < 8 seconds with
millions of records at users’ fingertips
Obtaining good, consistent business information in a reasonable time frame has been one of my single
largest frustrations with managing this business. This will move us significantly forward on that path.”
– Brian Fahnestock, Director, Ingersoll Rand
The Real Value is Below the Surface
Oracle BI Applications

• Dashboards

• Pre-built ETL across multiple

applications and sources
• Pre-mapped metadata
• Pre-built metrics
• Pre-built data model
 More than just dashboards and reports
Answers unlocks limitless combinations

• Oracle Answers together with

prebuilt Subject Areas =
Unlimited analysis possibilities
• Almost limitless combinations of
analysis entities in support of
business objectives
• Many metrics and dimensional
attributes not surfaced by
prebuilt dashboards and reports
but in Subject Areas
 Oracle BI Applications Suite
Complete, Prebuilt, Best Practice Analytics
CRM ANALYTICS ERP ANALYTICS
SERVICE & PROCUREMENT & SUPPLY CHAIN &
SALES MARKETING FINANCIALS
CONTACT CENTER SPEND ORDER MGMT

• Pipeline Analysis • Campaign • Service • General Ledger • Direct & Indirect • Revenue &
Effectiveness Effectiveness Spend Backlog
• Forecast Accuracy • Accounts
• Customer Insight • Customer Receivable • Buyer Productivity • Inventory Analysis
• Up-sell/Cross-sell Satisfaction • Contract
• Cycle Times • Product Propensity • Accounts Payable Compliance • Fulfillment Status
• Resolution Rates
• Lead Conversion • Market Basket • Service Rep • Cash Flow • Supplier • Customer Status
Analysis Efficiency • Profitability Performance • Order Cycle Time
• Sales Team • Purchase Cycle
Effectiveness • Campaign ROI • Service Cost • Expense • BOM Analysis
Time
• Service Trends Management • Employee
Expense
HUMAN
PRICE LOYALTY PROJECTS
RESOURCES

• Price Segments • Member • Project Funding • Employee

• Price Waterfall Demographics and Budget Productivity
Analysis • Membership • Product Cost • Compensation
• Deal Life Cycle Trends • Project Revenue • Talent
• Deal Desk • Program Revenue • Project Billing Management
Analysis • Promotion • Project Profitability • Recruiting Analysis
• Product Pricing Effectiveness • Learning Analysis
Performance • Points Analysis • Workforce Profile

ORACLE BI SUITE ENTERPRISE EDITION PLUS

AND OTHER OPERATIONAL
SOURCE ADAPTERS:
AND ANALYTIC SOURCES
 BI Applications 7.9.6 - Business Content
Over 8,000 pre-defined assets
Dashboard
BI Application Dashboards Reports Metrics
Pages
Sales 14 33 620 596
Price 5 32 92 453
Marketing 5 27 124 325
Loyalty 4 15 60 194
Service 8 15 102 308
Contact Center 5 17 72 209
Financials 6 36 255 488
HR 9 45 238 335
Supply Chain & Order Mgmt 3 22 157 235
Procurement & Spend 5 25 266 264
Project 3 15 146 323
All Industry Apps 44 147 1,117 1,216
Total 109 430 3,250 4,946
 Unrivaled Integration with Oracle Apps
Extends BI Value. Lowers TCO.
ACTION LINKS – “INSIGHT TO ACTION” INTEGRATED SECURITY*
Seamless navigation from analytical information One login. Right content for each user.
to transactional detail

Data User Object

Security Security Security

INTEGRATED WORKFLOW INTEGRATED WITH PLANNING AND EPMS

Intelligence-driven business processes View performance “in-context” with budgets
and plans

BPEL, ESB Oracle BI

*JDE E1 supports User and Object security via LDAP. Data security not integrated.
 Example: Financial Analytics Components
1 3
Pre-built warehouse with 16 star-schemas
designed for analysis and reporting on
financial analytics
2 Pre-built ETL to extract data from over
4 A “best practice” library of over 480
3,000 operational tables and load it into
the DW, sourced from PSFT, Oracle EBS
and other sources
Copyright © 2008, Oracle and/or its affiliates. All rights reserved.
Pre-mapped metadata, including
embedded best practice calculations and
metrics for financial, executives and other
business users
Presentation layer
Logical business model
Physical sources
pre-built metrics, 36 intelligent dashboards,
250+ reports and several alerts for CFO,
Finance Controller, Financial Analyst,
AR/AP Managers and Executives
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Copyright © 2008, Oracle and/or its affiliates. All rights reserved.
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