Job Description – MT

About the company

HCL Technologies is a next-generation global technology company that helps enterprises reimagine their
businesses for the digital age. Our technology products and services are built on four decades of innovation,
with a world-renowned management philosophy, a strong culture of invention and risk-taking, and a relentless
focus on customer relationships. HCL also takes pride in its many diversity, social responsibility, sustainability,
and education initiatives. Through its worldwide network of R&D facilities and co-innovation labs, global delivery
capabilities, and over 153,000+ ‘Ideapreneurs’ across 50 countries, HCL delivers holistic services across industry
verticals to leading enterprises, including 250 of the Fortune 500 and 650 of the Global 2000.

“A whopping 80 % of major IT-related purchasing decisions worldwide are directly influenced by Industry
analysts like Gartner, Forrester, IDC et al” - Kensington Group, 2017

Highlights of the HCL Analyst Relations Practice as a team

 Be at the forefront of building the corporate brand globally
 Execute and attend industry events in US, Europe and APAC
 Run ATL and BTL marketing campaigns to generate tangible results
 Entry into a highly specialized team with a flat hierarchy
 Join a team of influencer relations professionals that has won multi Industry awards
 Fast-tracked career path with grooming from industry experts and interaction with senior leaders

Website Link: http://www.hcltech.com/

Job Title
MT – Strategic Marketing & Analyst Relations

Job Location

Noida/ Chennai

Roles & Responsibility

The role involves 3 broad areas of responsibilities:

1) Analyst Relations
 Develop strategic insights for senior leaders using secondary research
 Respond to Request for Information (RFI) from analyst firms by collecting internal data from
various sources and simplifying them
 Identify and liaise with key influencers from firms like Gartner, Forrester and IDC
 Thought leadership and Content generation for integrated multi-channel marketing campaigns
2) Digital Campaigns
 Articulate company strategy and propositions for ATL and BTL campaigns
 Leverage Digital Marketing for omnichannel interaction with influencers
 Run new product / service / geo launch targeting the influencer community
3) Focus on Review Platforms
 Promote HCL on various reviews platforms like Gartner Peer Insights, Trust Radius
 Help improve HCL scores and quality of reviews to enable HCL being short-listed in deals

Qualification & Experience (if required)

 PGDM
 Job Description – MT

Skill Sets required

 Education in Marketing, Operations, IT, Technology or Consulting will be preferred
 Analytical skills and a strong sense for structure and logic
 Excellent written and verbal communication
 Experience in Office Suite of products especially PowerPoint, Excel, Word

Career Progression