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Welcome to Starbucks
We kindly ask you to participate in a survey which will help us make our research work on
“THE IMPACT OF AN EFFECTIVE SOCIAL NETWORK MARKETING CAMPAIGN FOR
BRAND BUILDING”. The interview will take about 5-10 minutes and is conducted
anonymously.
Location:…………………...…………………………………………………………………..........
Contact No:………………………………...
Email id:……………………………………
Q1. Which is the first place that comes in your mind when you want to go out for Coffee and want
to spend valuable time with your loved ones.
Q3. Have you ever notice Starbucks on any Social Media Networking Site ?
Yes No
If yes then which of the following Social Media Networking site you have notice the Starbucks
Paromo ?
a) Face Book
b) Twitter
c) Linked In
d) Blogs
e) Other _______________
Q4. Do you think that campaign through Social Media Network Marketing is better than Traditional
Media?
Yes. No.
Q5. Do you relay on advertisement or campagin event on Social Media Network ?
Yes No
Q6. Have you attended any event by inspiring Social Media Network Marketing?
Yes No
Q8. Do you think that promotion on Social Media Networking may change your buying decision
from your favorate brand to other competitive brand ?
Q9. Do you think that promotion on Social Media Networking may helpful to be loyal to a
particular brand ?
Q10. Rate 1 to 5 to the following advertisement media sources as per their importance in your
brand loyality decision. (1 Lowest and 7 Highest).
a) News Papers
b) Social Media Network
c) Phumflets & Holdings
d) T.V. Chanles
e) Search Engine Optemization
f) Mouth to Mouth Advertesiment
g) Others
Q11. Do you ever buy some branded product because of just watching campaign on Social
Media Networking Site.
Yes No
Q12. As per your view Social Media Network Marketing has the capacity to provide proper
explosure to build a logo as brand.
Yes No