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Article Title Year of Publication

The Impact of E-Banking on Customer SatisfacSeptember, 2016

The moderating effect of user experience on satisfFavruary 2015


The Impact of E-Banking Service Quality on
Customer Satisfaction: Evidence From the
Lebanese Banking Sector Sep-18

Impact of e-banking service quality on e-loyalty in


pandemic times through interplay of e-
satisfaction Sep-20
Name of Journal

Journal of Business Administration Research

Inf Syst E-Bus Manage


SAGE Open

Journal of Management Emerald Publishing Limite


Key Points

The key contribution toward this study was to investigate the unpact of E-banking in Baning industry of Pakistan on customer

The aim of this paper is to contribute to the field of satisfaction research from the perspective of electronic banking users—a t
effect of user experience with the products of a specific institution
The purpose of this study was to examine the relationship between the dimensions of E-Banking service quality and customer
satisfaction to determine which dimension can potentially have the strongest influence on customer satisfaction.

This study aims to empirically explore e-banking service quality and its impact on the e-banking loyalty through a mediating im
COVID-19 to examine the electronic services provided by these banks
Proposed Hypotheses Variables Used Methodology

H1: Reliability has significant effect on The data was


customer satisfaction in E-banking. collected from
H2: Responsiveness has significant Banking sector
effect on customer satisfaction in E- and target
banking. 1- Depedendent population is
H3: Assurance has significant effect on variable (Customer banks customer.
customer satisfaction in E-banking. satisfaction They selected
H4: Tangibles have significant effect on 2- Dependent variab sample size of
customer satisfaction in E-banking. is services 264.

H1 The ease of access to the electronic


banking service of a financial institution
positively determines trust towards the
service. H2 The ease of access to the
electronic banking service of a financial
institution
positively determines ease of use of the
service. H3 The ease of access to the
electronic banking service of a financial
institution
positively determines satisfaction
towards the service. H4 Trust in the
electronic banking service of a financial
institution positively Data was collected
determines the usefulness of the from a self-
service. H5 Trust in the electronic administered Web
banking service of a financial institution survey in the
positively 1- Independent authenticated
determines satisfaction with the service. Variable (ease section of the
H6 The ease of use of the electronic access) 2- electronic banking
banking service of a financial institution Mdiator(Ease of Use, service of a
positively determines trust in the trust, Usefullness) prestigious
service. H7 The ease of use of the 3- Dependent Spanish National
electronic banking service of a financial Variable financial
institution (Satisfaction) institution. The
positively determines the usefulness of 4-Moderator survey sample size
the service. (Experience ) was 1081.
Hypothesis 1 : The efficiency of E-
Banking services positively affects
customer satisfaction.
Hypothesis 2: The reliability of E-
Banking services positively affects Data were
customer satisfaction. 1- Independent gathered using a
Hypothesis 3: The security and variable (dimensions survey instrument,
privacy of E-Banking services positively of E-Banking service which was
affects customer satisfaction. quality) distributed among
Hypothesis 4: The responsiveness and 2-Dependent bank clients in the
communication in E-Banking service variable (Customer Lebanese banking
positively affects customer satisfaction. satisfaction) sector. T

The data was


collected through
an adapted
questionnaire by
using emails and
messaging
applications. The
database of a local
marketing
company in
H1. Reliability in e-banking services Pakistan was used,
positively influences e-banking loyalty. and 976 responses
H2. Privacy and security in e-banking were included in
services positively influence e-banking the analysis. The
loyalty. H3. Website design in e-banking 1. Independent structured
services positively influences e-banking Variable (e e-banking equation modeling
loyalty. H4. Customer service and service quality) 2- was used to test
support in e-banking services positively Dependent variable the propositions
influence e-banking loyalty (loyality) of study
Statistical Tools used in the study Key findings Limitation of the study

1-The sample size of the


research chosen is small as
compared to the e-banking
customers in Pakistan, because
of the time-constraint.
They found that sevices Increased sample size can lead
quality have signifcant us to better generalizability of
positive imfluence on the results of the study.
customer satisfaction 2- The sample has been
however they observed derived through non-
tangible and empathy probability sampling as list of
insignificant to customer respondents that would
Descriptive statistics, ANOVA, Correlation and satisfaction in banking allow for random sampling was
regression industry. not accessible.

the results show that


experience has a moderating
effect on three causal
relationships: ease of access
on trust.The results reveal
significant differences (p value
\0.05) in the causal
relationships between certain
variables of the proposed
structural models;
specifically in the The sample in this study refers
relationships deriving from to the results of users from
hypothesis H4 (effect of trust only one financial institution,
on which could lead to a distortion
Descriptive statistics, reliabilty analysis, usefulness) and H7 (effect of of the results and problems in
goodness of fitindices and regression ease of use on usefulness) extrapolating the findings
The findings show that
reliability, efficiency, and ease
of use; responsiveness and
communication; and security
and privacy all have a
significant impact on
The data were statistically analyzed using customer satisfaction, with
structural equation modeling with SPSS and reliability being the dimension small sample size, and
Amos (20) with the strongest impact crosssectional study,

The findings delineate that


reliability and website design
proved to increase e-banking
loyalty, particularly during
COVID-19. The link between
e-banking privacy and security This research was limited to
and e-banking loyalty was Pakistan’s e-banking
proved as fully mediated by e- environment because of
banking satisfaction; accessibility issue of
however, indirect effect of respondents and time
the reliability and website constraint as quick research is
The structured equation modeling was used to design with e-banking loyalty needed and appreciated in
test the propositions of study was partially mediated these unprecedented times.
Direction for future Research Relation to Research Topic

1-Further research should be carried out


with increased sample size to generalize
the results of the study.
2- Other service quality factors which
affect customer satisfaction can also be The study is line with the our
added for further research. proposed for saveral reason such as
3- Bank specific research i.e. private and the same contexts is covered in this
public or local and foreign banks may specifi study. Further more the
generate more clear results regarding researcher also mentioned that online
customer satisfaction in e-banking sector banking should be cover in furture
in Pakistan. research

The study is line with the our


First, future studies could measure the proposed for saveral reason such as
actual use of online banking and the same contexts is covered in this
compare the results of each of the specifi study. Further more the
possible tool (Internet, social networks, researcher also mentioned that
television, etc.) and other financial internet banking should be cover in
institutions. furture research
To further extend this research, it is
recommended that ways to increase the
reliability of “E-Banking” service be The study is line with the our
investigated, particularly within the proposed for saveral reason such as
Middle East. Moreover, the meaning of the same contexts is covered in this
“reliability” may differ across countries specifi study. Further more the
even within the region, which warrants a researcher also mentioned that f E-
careful investigation of this construct, Banking service quality should be
and others, in multiple cultural contexts. cover in furture research

Further research also can empirically


verify the relationship of initial trust
along with customer satisfaction in e-
banking and can consider banks data The study is line with the our
from multiple nations. A comparative proposed for saveral reason such as
study of Asians with other regions can be the same contexts is covered in this
a useful study. Also, future research specifi study. Further more the
should consider the combination of researcher also mentioned that f E-
strategic management theories to study Banking service quality should be
the relationship of EBSQ cover in furture research

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