MEET THE TEAM

Jonathan Schrader (Copywriting Director)

Jonathan Schrader is a senior and a soon to be

graduate of the University of West Georgia, graduating with
a Bachelors of Science with a Mass Communications
degree, concentrated in Public Relations. Schrader is also
minoring in Marketing and has served as an executive
officer as treasurer, as well as several chair positions in his
fraternity (Sigma Chi) while attending the University.
Jonathan Schrader is also a professional photographer and
specializes in senior portraits, engagements, and brand
collaborations. His biggest photography accomplishment to
date is working with Cracker Barrel corporate on the
company’s newest apparel, creating captivating images for
their e-commerce and social media platforms. His work has
been featured on over 300,000 Cracker Barrel’s bags sold in
all 660 stores across the country. As Copywriting Director
for #DefeatWithFeet he is responsible for all campaign
materials, including grammatical and spelling accuracies, as well as successfully communicating
the organization's purpose to all target audiences. Schrader in collaboration with the Creative
Services Director to plan, implement and execute a highly
successful campaign for the #DefeatWithFeet organization.

Ayanna Howard (Director of Creative Services)

Ayanna Howard is a senior at the University of West

Georgia. Howard is expected to graduate Fall 2020 with a
Bachelors of Science with a Mass Communications degree
concentrated in Public Relations. Howard is also minoring
in Business Administration and has served on PRSSA since
her sophomore year. Ayanna Howard is an aspiring brand
strategist and specializes in brand building; helping
individuals create their dream logo, websites, ads,
campaigns and more. Her biggest accomplishment thus far
is working with the Non-profit organization Caravan 4
Racial Justice curating their logo, website and heading their
first campaign #SAYHERNAME Event in Denver,
Colorado and Kentucky, Louisville. Her work brought
together people from across the nation to march together for Breonna Taylor and the other women
who have fallen victim to police brutality. As Director of Creative Services Ayanna is responsible
for curating the campaign name #DefeatwithFeet as well as responsible for the look and feel of
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all campaign materials. Howard in collaboration with the copywriting director plans to conduct
and execute a campaign that changes the narrative of advocating your first amendment right of
protesting.

Cameron Lynch (Research Director)

Cameron Lynch is a last semester senior at the University of West

Georgia She is graduating with a Mass Communications degree as
well as a minor in marketing and a concentration in Public
Relations. Cameron is most passionate about Crisis
Communication and Brand Marketing, and hopes to join that field
after graduation. Throughout her time at UWG, Cameron has
worked as the Social Media Coordinator for Hooters of America
and been responsible for overseeing all online interactions from the
brand. This includes content creation as well as tracking and
recording trends and growth in following/interaction. She is the
Research Director for #Defeatwithfeet and responsible for the
compilation and implementation of the research supporting the
campaign.

Sasandra Maceus (Account Executive)

Sasandra Maceus is a senior at the University of West

Georgia expected to graduate in May of 2021. She is
graduating with a Mass Communication degree with a focus
in public relations and a minor in Marketing. Sasandra is
passionate about social media and popular trends. She enjoys
marketing and branding for a company. Sasandra has created
her own natural hair company called Sassy Curl. She created
her business to tell a story and create a product for the natural
hair community. This includes doing research on brands,
ingredients and social media. Also, Sasandra currently works
part time at Burt & Brewington’s Creative Agency as a
junior publicist. She is the account executive for Campaign
Zero and manages the process of the campaign.

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 EXECUTIVE SUMMARY

As protests against police violence heightened in the largest cities in American in 2015, a new
organization was launched by the Black Lives Matter Movement (BLM). Representatives from BLM
released Campaign Zero, a 10 point platform to eliminate police violence on August 21, 2015. The variety
of agendas set forth by Campaign Zero are widespread from training and mandatory body cameras, to
ending unfair policies like profit policing and police union contracts. When all points are combined true
reform can be made to resolve the problems in American law enforcement. This is why our team at
#DefeatWithFeet has chosen an outstanding and dedicated organization like Campaign Zero.

With more incidents of black lives being lost in the hands of law enforcement within the last year,
BLM has increased to an all-time high and resulted in millions of different people of all genders,
sexualities, religions, ethnicities, and races protesting for justice. More specifically Americans saw a
massive increase in mainstream media coverage after the death of George Floyd, this one protesting event
progressed into weeks, and in some major cities, months of protesting. Most cities across America saw a
peaceful yet divided interaction between the thousands of protesters and law enforcement while a small
few resulted in a violent war-like event between the two parties. This soon led to rioting and looting from
either those that attended black lives matter protests or other Americans that saw an opportunity for
destruction.

The instances quickly became politicized by right-wing news stations and more specifically
President Donald Trump. Even though the Black Lives Matter organization discouraged any violent or
criminal actions and only approximately 7% of protests resulted in any crime, protesters were now being
painted as violent and reckless citizens. Due to BLM being politicized the organization has received major
backlash filled with false accusations.

Campaign Zero will implement an awareness campaign (#DefeatWithFeet) to eliminate these

falsehoods while educating our audiences on the importance of actively utilizing the freedom of speech
under their First Amendment rights. #DefeatWithFeet will work diligently to correct these false claims of
protesters and increase protest avocation within the University of West Georgia and the community that
surrounds it. The act of protesting in American history has led to a more accepting, inclusive, and
ultimately a more successful America. This association that some are making between a citizen's First
Amendment right to protest linking to crime and disarray will have negative effects on the future of
America. #DefeatWithFeet’s purpose as a campaign will be to reverse this narrative with the education of
the Black Lives Matter movement and factual information while highlighting the benefits and power of
protesting.

RESEARCH

The date below has been separated into three different subsections, data that supports the
need for the Black Lives Matter organization, data that is solely focused on why protesting is
important, and our target audience data. The first two sections combined provide more factual
evidence on #DefeatWithFeet’s overall purpose and mission in our campaign. The last section

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dives into the demographics and specific details about each of our target audiences, they are also
added by level of importance to #DefeatWithFeet

Why is the Black Lives Matter organization needed? (Supporting Data)

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Why is protesting important? (Supporting Data)

In an article titled “Six Reasons Why Protest is so Important for Democracy” published in
opendemocracy.net by Richard Norman, the author goes into detail about why we desperately
need protest in America as well as any other country around the world. Those six reasons are
listed below:

1. “People realise that they are not alone”

“One way in which the establishment maintains its power is by creating a dominant
discourse from which dissidents’ views are excluded. If people think differently, they may
feel isolated, marginalised and powerless. Public demonstrations and marches empower
people by showing them that there are thousands of people who think the same things.”

2. “By protesting, we alter the agenda and start a debate”

“Those in power may try to ignore us, but if there are enough protesters then they will feel
the need to come up with reasons why all of the protesters are wrong. That is when the
debate begins and argument becomes possible.”

3. “In an electoral democracy, protest provides an essential voice for minority groups”
“The classic theorists of representational government recognised that universal suffrage
and majority voting threaten to impose the ‘tyranny of the majority’ and override the
rights of minorities. Protests are a vital corrective to majority rule.”

4. “Sometimes we win!”

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 “If there are enough protesters, the policies of those in power may become unworkable.
When the UK government introduced the flat-rate Poll Tax in 1990, huge numbers of
people protested and refused to pay the tax. It became clear that prosecuting everyone who
refused would be impossible, chaos threatened, and the government abolished the tax.”

5. “Sometimes we win in ways we had not intended or planned”

“Political events are unpredictable. The protests against nuclear cruise missiles at
Greenham Common in the UK in the 1980s appeared to have failed when the missiles
were installed, but the protests had forced the US and UK governments into saying that
they had to deploy the missiles only because the Soviet Union was doing the same. When
Mikhail Gorbachev came to power in the Soviet Union and said that he was willing to
make an agreement to withdraw all the missiles, the Western governments could not go
back on what they had said. The missiles were withdrawn, and Greenham Common is now
public parkland.”

6. “Sometimes we win but it takes a generation or more”

“At the time it may feel that it's going nowhere; that those in power are stuck in a certain
mindset and cannot change their thinking. But then a new generation may come along,
unencumbered by past thinking, and see that the views of the protesters were just common
sense. Think of the huge turnaround in attitudes to gay people over a couple of
generations.”

When we look into America’s past, black citizens would not have equal rights if it wasn't
for protesting. For instance, young black college students planned and organized what we now
know as “sit-ins” in North Carolina in 1960. This peaceful way of protesting where they refused
to leave after being restricted from eating there, gained media attention at large and became
widely spread all over the south. This impact these “sit-ins” had, was extraordinary and resulted
in massive reform to segregation policies in the south.

The American Political Science Association released a study titled “Agenda Seeding: How
1960s Black Protests Moved Elites, Public Opinion and Voting” in this study the following was
clearly stated. ​“Nonviolent activism, particularly when met with state or vigilante repression,
drove media coverage, framing, congressional speech, and public opinion on civil rights. Counties
proximate to nonviolent protests saw presidential Democratic vote share increase 1.6–2.5%.
Protester-initiated violence, by contrast, helped move news agendas, frames, elite discourse, and
public concern toward “social control.”
Although this hints at the politics behind the civil rights movement it created a debate and
talking point between all citizens in America. If it wasn't for a massive outcry for institutional
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change during the Civil Rights Movement we would not see the equality of all races we see today
under United States Law. Similar to this the Black Lives Matter Movement has created an
enormous debate as we have seen since its founding. Without BLM more innocent black lives
could be lost and institutional racism may have progressed in modern day America.

Target Audience Research

Students of the University of West Georgia

Our largest primary public is the students that attend the University of West Georgia.
Demographically this typically includes students ranging from ages 18-24, but it is important to
mention there are students of all ages, backgrounds, and financial status. Geographically all
students are near the city of Carrollton, Georgia. Social media is the most influential forum of
communication to reach UWG students and receive engagement because although 80 percent of
students are likely to open their emails, more than 59 percent said they do not open emails from
the university or academic departments. Therefore utilizing social media sites such as Facebook,
Instagram, Twitter, and YouTube is the best route to ensure students are receiving the
information, engaging, and sharing. Psychographically speaking : Lifestyles: 28 percent of
college students trust and receive political information from friends and family rather than the
news. Therefore we must use influencers as a marketing tool to reach students. 40% of college
freshman students are interested in becoming community leaders. 60% are interested in
committing to improving their understanding of other countries and cultures.: 3-5 college students
believe politics is relevant to their lives. 3-5 college students are dissatisfied with the country’s
political leadership. 5% have a great deal of confidence in the federal government, while 24%
have quite a lot of confidence in the federal government. 5% have a great deal of confidence in
Congress, while 22% have quite a lot of confidence in Congress.10 percent of college students
have a great deal of confidence in Twitter and 27 percent have quite a lot of confidence in
Twitter.

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 Staff & Professors at the University of West Georgia

The staff at UWG is also an important part of our target audience for two reasons. We
value educating and influencing staff members, as well as the major impact they can have on their
students and colleagues. An example of this could be if a representative from the school
newspaper attends any of our events and reports on it informing even more students of our cause.
We also feel that if we can get a buzz going between staff and professors that it is more likely to
grab the attention of our next target audience, The University of West Georgia policymakers.
There are 79.0 % full-time instructors at UWG, while there are 21.0% part-time non-faculty or
non-tenure track faculty members. Also, 40.1% of faculty are male and 59.9 % are female. These
faculty members are primarily middle-aged adults, and considered Generation X or Generation Y.
This includes people born from 1965-1994. Research shows that Generation X is known to value
upfront and honest marketing strategies instead of flashy and loud handouts. We will use a
neutral-toned email listing clear facts when reaching out to this target audience. This would be
more effective with this demographic than handing out bracelets with a statement for example.

Residents of Carrollton

With there being such a strong connection between the University and Carroll County we
must bring awareness to not only UWG but the community that surrounds it. Geographically the
City of Carrollton has a population of approximately 27,000 people with the two largest race
demographics being white and black citizens (61% white, 28% black). Carrollton, GA also has a
high rate of poverty with over 30% of the population falling under the poverty line. Between these
statistics, it provides a high rate of possible traction with our message. Social media is the most
influential forum of communication to reach Carrollton residents because we do not have access
to their email addresses. Therefore utilizing social media sites such as Facebook, Instagram,
Twitter, and YouTube is the best route to the community being aware, receiving the information,
engaging, and sharing.

Community Leaders

Although we want our message to be heard by all, we have learned that some voices in the
public are
far more heard than others. Community leaders and board members have a higher responsibility
to the public than Carrollton locals, because of that, they could potentially have more of an impact
on bringing awareness to the importance of the Black Lives Matter m ​ ovement ​and protesting as a
whole. The influence that these specific individuals have on the public can bring major progress
in solving our problem, while also potentially changing those individuals that oppose Black Lives
Matter. This group is typically in the ‘Generation x’ (Born from 1965-1980) and the ‘Millennials’
(Born from 1981-1996). Generation x places value on straightforwardness, and stability. This
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means that they are more likely to support campaigns that are more fact-based than flashy. When
contacting this primary audience we should get right to the point of our campaign. Generation x is
also very sparing with what they place their time and effort into, so it is important that we hook
them right away.

THE STRATEGIC PLAN

Campaign Zero is a company that represents the rights of others. Through peaceful protests and
planning, Campaign Zero has gained thousands of activists. One of the organizations that is
represented by Campaign Zero is Black Live Matter. Together these two organizations display the
importance of protesting peacefully. The goal of this campaign is to get the target audience to
exercise their first amendment rights. We want our target audience to understand what protesting
is and what the outcome of doing a peaceful protest is.

● Facebook: We will use FB to connect to the West Georgia community and

Staff because adults ages 35+ are more likely to use this platform. We will post
between the hours of 1 p.m and 3 p.m. eastern time to assure we reach our
target audience during their most active time of day. Facebook also allows us
to create a more community like feel for the campaign and allows user to share personal
lists. We will post to Facebook twice a week. One post will highlight our
current event. The second post will inform community members of a petition or any action they
can take that week to get one step closer to making a change.

● Instagram: We will use Instagram to connect to UWG students because the average
Instagram user is between ages 18-29. We will post to Instagram at least three times a
week. One post will introduce the call of action for the week. The second post will be an
IGTV video of one of the DefeatWithYourFeet members expressing the importance of
protesting. The third post will include a quote or message that identifies with the message
or theme of the week.
● Snapchat: We will use Snapchat to connect to our target audience because Snapchat is
known for in the now moments. We will use Snapchat to record all events. We will post
once a week on or after event day. We will showcase all of the fun moments, snippets of
guest speakers conferences and speeches as well as guests' experiences.

Overall Goal:

To increase avocation of their first amendment right within the University of West Georgia community in
regards to the Black Lives Matter Organization while correcting false accusations.
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Objective 1:

To implement a social media awareness campaign for the University of West Georgia students, to
increase protesting for the Black Lives Matter organization targeting the ages of 18-24 by
December 2020. (Awareness Objective)

Strategy 1:

● #DefeatwithFeet​ ​will utilize social media platforms Twitter, Instagram and Facebook to
reach the students of West Georgia and the residents of Carrollton. Social Media is used to
communicate quick updates on policy reforms, petitions or any other information related
to the BLM organization as well as creating a trend.

Objective 2:

To implement the importance of advocating the right to assembly including protesting and
petitioning governing policies on police reform and the black lives matter organization by
December 2020.

Strategy 2:

● To create and host an awareness event for all target audiences to join at UWG’s campus
center ballroom, this will highlight the importance to exercise your first amendment rights
while educating attendees.

SWOT

Strengths
● Statistics from the graphs of the campaign because the numbers help strengthen the topic
of our campaign.
● Reaching our target audience through social media because the age range for our target
audience is 18-24. This age group is best reached through social media.
● Visuals in our campaign is a strength since they are appealing to the target audience.
● Posting content on social media helps convey the message of the campaign to our target
audience.

Weaknesses
● The images of protests that have gone wrong is a weakness.
● Incorporating the community of Carrollton besides UWG students in the campaign.
● Using more print media in the campaign is a weakness since we’re mainly using social
media.
● Using other forms of advertisement such as radio and television.

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Opportunities
● Presenting the history and the outcomes of protesting through social media. It is important
for our target audience to learn the history of protesting.
● Change the image of protesting through social media.
● Including clubs and students at UWG to actively protest.
● Releasing a press release to the media.

Threats
● Backlash on the images of the protests on social media.
● The negative comments and outlook on BLM in the media.
● Competition from other activists that represent BLM.
● Lack of media coverage on events.

TACTICS/EXECUTION

The tactics listed below are for each of their corresponding strategies. The first strategy focuses
on social media from a distance, while the second strategy revolves around an in-person event
located on the University of West Georgia’s campus. The specifics of what needs to be
accomplished before and during each strategy is listed below.

Tactics (Strategy 1)

● Create digital content to post on social media platforms (graphics and slogans)
● We will create threads for students to express their opinions, thoughts and concerns of the
major issues and policies.
● We will pin threads or tweets from 3 individuals that we feel fully cover the subject at
hand.
● We will utilize the Reels tool inside Instagram to increase engagement and make learning
the information more interesting.
● Send an email blast to all students at UWG always including the signature hashtag
#DefeatWithFeet. Email blast will include short video clips of updates for students to stay
up to date on our campaign.
● Create graphics about upcoming events, and #DefeatwithFeet response to current events/
news regarding Black Lives Matter.
● Emoticon reactions will be counted to differentiate which posts students, faculty, and staff
agree and disagree with. Also to see which posts get the most engagement from each
audience.

Tactics (Strategy 2)

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● Release a ted talk video relative to the campaign throughout University of West Georgia
emails (this video will also be played at rally)
● Reach out to black led organizations on campus to be involved in tabling throughout our
rally event.
● Send emails to requested speakers for testimonies at our rally, with diversity in mind.
● Send emails to all University of West Georgia staff and students to encourage them to
remind students to join the in-person rally.
● Reach out to the University of West Georgia Police Department to request involvement to
provide a sense of inclusion and peace to attendees.
● Send emails to a list of local black owned businesses to potentially co-sponsor the event
● Make eye-catch signs and banners for attendees to hang and hold during the rally.
● Reach out to the University’s news communication systems (Wolf Radio/ West Georgian)
for possible promotion of the event.
● Contact UWG policy makers/ UWGPD for permits for rally to make sure #DefeatwithFeet
is not breaking any laws.

Traditional Media
Radio
We will use Wolf Radio at UWG because it is the radio station most students listen to at
the university. We’ll send out messages about events as well as reminders for students to
come participate.We will also use local radio stations to spread out messages to more
students.

TV
We will use local television stations and present a commercial. The commercial wil show
UWG and students participating in a learning session. The learning session will consist of
the history of protesting.

Video
We will be recording videos of each event and each protest that will take place. Then we’ll
use the videos for the Youtube channel.

Print Media
We will be using flyers for events. All flyers will be posted on the UWG campus and
social media. We will also use local newspapers to post flyers or ads in a slot.

Email Blast
All UWG students and faculty will receive an email blast of all events.
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 Digital Media

Facebook
We will use FB to connect to our audience because users of this platform tend (insert
demographic info about them) to use this application more. We’ll post to FB twice a week
during the duration of the campaign. Messages will change every week based on the social
media calendar.

Instagram
We will use IG, in addition to FB, to engage audiences with video clips and photos. These
audiences fall within Generation ABC and use this format more frequently. We’ll have a
contest in this platform that engages audiences to post, share, and like certain posts. They
may win XYZ for the most shares. You basically explain why this format as a tactic.

YouTube
We’ll create a YouTube channel to subscribe to and videos will be uploaded as
testimonials, etc.
Discuss how you’ll use it along with other social media platforms to have multiple
connections, based on what’s in your plan.

TIMELINE

November​:
Week One:​
Monday and Tuesday: Introduce Defeat with Feet’s purpose through Facebook posts and
collaborating with the Wolf Internet Radio during a fifteen minute section/ interview.
Wednesday – Upload Presidency content encouraging citizens to vote.
Thursday – Saturday: Post Presidency updates including Carroll County poll numbers,
divide posts by gender, race, age, and nationalities to show how many students and
community members that advocated their right to vote.
Sunday – #DefeatwithFeet team will interact on Snapchat, Twitter, Instagram and
Facebook platforms receiving direct feedback from community members and leaders
about the week’s events. Post about next week's upcoming event.
Week Two​:

Monday- Send out email blast introducing DefeatwithFeet call to action for the week​. “1​st
foot Forward Event”​ Joining us for the lawn viewing on Friday. Provide a quote from
DEFEATWITHFEET members to encourage the target audience to join the movement.
Tuesday – Thursday: Introduce Movie for Friday viewing. Help encourage citizens to
make it through “hump day” and get ready for a fun but educational weekend.
Friday – 1​st​ Foot Forward Event at Love Valley

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 Saturday – Reflect on Fridays event and engage with community members to receive their
opinions of the film and how it has since changed their perspective of Black Lives Matter
Week Three:
Sunday: Introduce ​“Spotlight Sunday”
Monday: Show our something new
Tuesday – Thursday: Cam will Stay Active on all social media platforms this includes
replying to direct messages, liking posts and interacting with followers
Friday: Cam will post or create a Friday questionnaire or discussion topic.
Saturday: Add to blog post.
Week Four​:
Monday: Introduce DEFEATWITHFEET ​History Highlight​ week
Tuesday: Highlight a Black Lives Matter Member
Wednesday: Highlight a UWG Black Student Initiative Member
Thursday: Highlight an activist from the Civils Right Movement
Friday: Collaborate with a UWG Black student organization on campus and hold a table
talk event
Saturday – Host rally in Town Square
Sunday - Reflect on the History Highlight week by engaging with students and community
members through a survey sent through an email blast.
December
Week One:
Monday: #Defeatwith Feat will start to bring the campaign to an end by discussing why
police brutality is the root of the BLM movement.
Tuesday: Reflect on the BLM movement from 2013 until 2020.
Wednesday: Reflect on Campaign Zero’s impact on the BLM movement since 2019.
Thursday: Release video footage of Atlanta Civil Rights Movements
Friday: Host a #DefeatwithhFeet segment on UWTV.
Saturday – Sunday: Thank Carroll County officials for allowing DefeatwithFeat to host
their rallies and marches in town square. Thank Carroll County residents for participating in
events and rallies. Thank UWG for allowing #DefeatwithFeet to host our 1​st​ foot forward event in
love valley and host table talk.

​RECOMMENDATIONS AND EVALUATION

The budget for campaign zero is $20,000 dollars. This includes ads from Facebbok,
Instagram, Snapchat and Twitter. The budget also includes print media.

Our text explains that the evaluation stage is the “most misunderstood and least
appreciated” step in the campaign process. We want to put an emphasis on tracking the
success of our campaign, as well as learning where we could improve in the future.We
will do this by combining multiple methods of information gathering to compile concrete
and clear results and recommendations.

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 We will evaluate the performance of our campaign on social media through tracking the
engagements on each platform.

Instagram - Since we set up our instagram as a business profile it will be easy to track the
analytics of our posts and content. The tools automatically track engagement, as well as
show the time and day of week that our following is online. It will also show us the
demographics of our followers as well as the demographics on each person who clicks our
hashtag. This information will show us what demographic was most reached by our
campaign and allow us to see where we could have improved with the audience that were
least able to reach. We will compare the numbers to our initial goals for the campaign.

Facebook- Facebook Analytics/ Ads are also extremely helpful, but many features are not
free the way they are on Instagram. We allocated funds for this in our budget so some of
this step will be deciding if the funds spent were worth it by the amount of reach the
campaign received using this platform. We will track the trends in reach and engagement
over the course of the campaign to assess what could have spiked them. The tools we will
use for this are called Brandwatch, Digimind, and Audiense.

Email
We will track the amount of people joined, and unsubscribed from our email list during
the campaign. We will take note of why each unsubscriber reasoned for doing so, as well
as how many people recieve/view our email flyers.

Youtube - This outlet will be tracked similar to Instagram. While Youtube is videos and
Instagram uses pictures, they use similar software to track their analytics.

Our goal is unlike that of a business, as in we strive to educate and not profit. Our mission is to
educate and inform , so our success will mostly be tracked by the amount of people we are able to
reach.

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 Citations

Bormann, M.B.D.I.B.N. F. (2016). ​Social Media Marketing: A Strategic Approach.​ [VitalSource

Bookshelf]. Retrieved from https://bookshelf.vitalsource.com/#/books/9781337418898/

Campaign Zero. (n.d.). Retrieved November 24, 2020, from https://www.joincampaignzero.org/

Green, A. (2016, February 11). Are College Students More Political Now? Retrieved November
24, 2020, from https://www.theatlantic.com/education/archive/2016/02/freshman-survey/462429/

Kasasa. (n.d.). Boomers, Gen X, Gen Y, and Gen Z Explained. Retrieved November 24, 2020,
from https://www.kasasa.com/articles/generations/gen-x-gen-y-gen-z

Mzinshteyn. (2016, February 11). College Freshmen Are More Politically Engaged Than They
Have Been In Decades. Retrieved November 24, 2020, from
https://fivethirtyeight.com/features/college-freshmen-are-more-politically-engaged-than-they-hav
e-been-in-decades/

Perry, A., & Romer, C. (2020, August 28). Protesting is as important as voting. Retrieved
November 24, 2020, from
https://www.brookings.edu/blog/the-avenue/2020/08/28/protesting-is-as-important-as-voting/

The Purpose and Power of Protest. (n.d.). Retrieved November 24, 2020, from
https://www.adl.org/education/resources/tools-and-strategies/the-purpose-and-power-of-protest

University of West Georgia Outcomes. (2020, November 13). Retrieved November 24, 2020,
from https://www.collegefactual.com/colleges/university-of-west-georgia/outcomes/

Wasow, O. (2020, May 21). Agenda Seeding: How 1960s Black Protests Moved Elites, Public
Opinion and Voting: American Political Science Review. Retrieved November 24, 2020, from
https://www.cambridge.org/core/journals/american-political-science-review/article/agenda-seedin
g-how-1960s-black-protests-moved-elites-public-opinion-and-voting/136610C8C040C3D92F041
BB2EFC3034C

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