Beruflich Dokumente
Kultur Dokumente
VE International
Business Plan
Phone: 919-538-5530
Granville Central High School
Address: 2043 Sanders Rd. Stem, NC 27581
Website: ctrlcustomz.webnode.com
Instagram: ctrl.customz
Twitter: ctrl.customz
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Table of Contents
Executive Summary 3
Business Rationale 4
External Environment 7
Marketing Plan 8
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Executive Summary
There is no doubt that sometimes you find yourself tired of your plain boring
electronics. At CTRL Customz, it is our mission to take your creative ideas and make your
everyday items personalized. We will give you your wants and your desires by making your
products one hundred percent reliable, and efficient.
CTRL Customz sells electronic accessories that will add more pizazz to your everyday
electronics. Our accessories include phone cases, chargers of different lengths, portable
chargers, screen protectors of three different kinds, tablet covers, computer cases, as well as
stickers for your cases. We also include small, medium, and large packages that include
varieties of our items. Not only do we provide many creative default designs for our products,
you are also given the choice of customizing your accessories as well. That way you don’t have to
feel like you have to pick and choose what you want, you can design what you want! And if you
decide you want to get into the holiday spirit or stay in season we also provide seasonal and
holiday inspired cases as well.
At CTRL customz our goal is to reach our customers to another level of satisfaction with
our products. We as a company strive to make our customers happy and satisfied with the
product and products they receive.
Seeing as this is the first year of CTRL Customz being in business, we are currently
operating at a loss. CTRL Customz has a total revenue of $10,142 with a gross profit of $-14,649
and a gross profit margin of -144%. CTRL Customz has a total operating expense of $157,148 but
is countered with $-171,797 income from operations. Although CTRL Customz has not been very
successful in its first year of business, we hope with the help of increase in marketing
campaigns as well as using more social media to reach out more customers and businesses we
will be able to begin operating at a profit.
CTRL Customz gives you the ability to add more energy and style to the boring products
you use everyday. We add just a little more spice and creativity to your life. And most
importantly we make sure that your envision is our creation!
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Business Rationale
Customer Empathy
Through Twitter and Instagram, CTRL Customz extends our reach to new customers
every day. Although electronics are widely used by all ages, we target ages 10-25. This is because
this specific age group is most involved with technology. Therefore, this group will most likely
have social media platforms such as Twitter and Instagram. By promoting our products and
services on these apps, CTRL Customz will be able to grow our business.
Problem Statement
Electronics have become such an essential part of our everyday life. People have their
own phones, tablets, laptops, etc. When you buy an electronic from the store, it will be plain
and the same as everyone else’s. The main problem with having a plain device is that it doesn’t
help you express your uniqueness. Other companies that provide cases for your electronics
don’t allow the customer to feel unique -- they mass-produce their cases with the same design
on each case. That method of production is not satisfactory for someone that wants to be
different from everyone else. Expressing your differences in style and personality with the
design of your electronic cases is put to a limit with other companies.
Solution Statement
With our customizable products, your satisfaction with your individualized case will be
guaranteed. Not only are our designs fashionable and highly customizable, but our designs will
also last a lifetime! Our user-customizable option for most of our products allows you to tell us
exactly what you want on your product. CTRL Customz team members believe that everyone
deserves an opportunity to have their personal styles represented on their electronic devices.
Giving our customers the option to choose which product type they want and then planning
their own personal design(s) they would like to put on it gives them a sense of self-esteem.
Company Goals
Here at CTRL Customz, we strive to create products that allow customers to express their
individuality. By giving our customers the option to create something completely from their
own imagination, we are allowing them to be different from everyone else. The CTRL Customz
team feels as though everyone should be able to stand out in their own way!
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About CTRL Customz
Introduction:
CTRL Customz is an online customizable technology accessory production company in
which we provide: phone chargers in various lengths, phone cases, decals, and more. We are
located in a small town known as Stem, North Carolina. At CTRL Customz, we endeavor
providing every single customer with any customizable accessory of their preference.
Mission Statement:
At CTRL Customz, it is our mission to take your creative ideas and make your everyday
items personalized. We will give you your wants and your desires by making your product one
hundred percent reliable, and efficient.
Slogan:
“Your envision is our creation.”
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STRENGTHS WEAKNESS OPPORTUNITY THREATS
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bigger package deals. We offer products individually to these individuals as well. We may not
offer actual tech, but our prices are hard to come by, especially during a pandemic.
External Environment
Industry Analysis:
● Real: This pandemic has put our business through challenges we thought we’d never had
to face. Starting our business in the middle of a pandemic made things difficult for our
company to communicate with all of our employees and also meeting our projected sales
goal. We were able to overcome these challenges by using Zoom for our daily meetings
and creating seasonal discounts using attractive and aesthetic advertisements.
However, being online gave us the biggest advantage ever. Our target audience is the
younger generation who thrives on social media platforms. This gives us a chance to
promote our business in an effective way with Instagram, Snapchat, our website, etc.
● Virtual: Our business is based online, therefore even when creating a business we
thought of everything that could possibly go wrong or right
Competitive Analysis:
Some problems our company may have when compared to other companies, is that we
may sell the same/similar products, and other companies may also sell the technology that goes
along with the products. For example, Just In Case in New York is a company that also sells
technology equipment such as covers, cases, and chargers. They also sell actual technology like
phone tables, laptops, etc. Companies like these will get paid more and be able to create more
products with their income. However, people have been losing their jobs from the pandemic
and can’t afford those products. At CTRL Customz, our products are cheap and affordable to
anyone who wants to buy them, and our bundles are in a reasonable price range for anyone.
Unlike other companies that sell basic and set products, we allow our customers to create their
own products and order bundles at any time they want and can create something they would
really like.
Current Economic Conditions:
This unexpected pandemic has caused inconsistency with our economy like
no other. Unemployment rates are at an all time high while our economy is taking
blows as well. This affects how we pay our employees, as sales fluctuate during
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each season. This is why seasonal discounts are crucial to our business, as we
strive to give our customers the best quality with a reasonable price.
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Marketing Plan
Target Market:
Our target market includes anyone who owns a phone or tablet, specifically the younger
generations who are into cool gear for their electronics. This does not confine our market to be
of a certain race or gender, because electronics are so relevant in today's society.
Market Segmentation:
● Geographic: Customers are located beyond the state of North Carolina. As our business
continues to expand, so will our geographical targets.
● Demographic: The main target is the younger generation because of the larger influence
they have on the market.
● Behavioral: Young people tend to be more willing to spend money on their tech,
especially when they can customize it to make it more personal and aesthetically
pleasing. We want to target individuals who have a desire to let their creativity show.
● Psychographic: The younger generation bears the burden to bring unity to our divided
community. With our products, we hope to help individuals bond through creativity and
be able to express themselves confidently.
Market Mix
Product and Pricing:
Custom Cases- $25
● Phone
● Tablet
● Computer
This is our leading product which we are most proud of. To the individuals who thrive on
individuality and aren’t afraid to let their creativity shine, this product is for you. We’re also
excited to offer this case tablet and laptops as well as cellular devices. From adding pictures of
your significant other(s) to crafting your name to elegance with cursive, the possibilities are
endless with this case.
Portable Chargers- $35
For the individuals who are on the go and live a busy life, this is for you. Our battery packs and
portable charger hold up 2.4Amps of power for maximum speed for recharging. Small enough
to carry in your purse or pocket, this is the ideal product to take your s creen time to a whole
new level.
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Screen Protectors:
● Plastic- $10
● Glass- $20
● Privacy Glass- $28
Every tech user needs a screen protector! Luckily, we offer just that at the best price. For the
people who don’t stress about a sturdy screen, we have the regular. If you’re on the clumsy side
and often drop your device, the glass is just for you. However, if you want the glass protection
and privacy is the utmost priority, the privacy glass will be your go-to.
Tablet Cases- $35
The bigger the screen, the bigger the case! Tablets are in demand with schools, businesses, and
for people who are all about a big-screen experience. Our tablet covers offer different styles and
designs to fit your unique taste.
Stickers-
● Small- $5
● Medium- $7
● Large- $10
Want to personalize your accessories without any photos? If so, we also offer stickers to fit your
individuality. From the big stickers that make the bigger difference to the little ones for smaller
statements, this is perfect for designing your cases without the photos.
Charger Cords-
● 6ft- $12
● 8ft- $14
● 10ft- $16
This is essential with having any type of tech! We understand the pain of having a charger that
won’t reach where it needs to be. We are thrilled to have chargers to fit our customer’s needs.
We recommend the 10ft charger, for most individuals desire screen time with no limitations.
Packages-
● Small Package- $75
○ One small, medium & large Sticker, one Custom Phone Case, one Screen
Protector of your choice, and one 6ft Charger
● Medium Package- $110
○ One custom phone case, one custom tablet case, two 8ft chargers, one privacy
screen protector, and 5 stickers of any size
● Large Package- $180
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○ One portable charger, one custom phone case, one custom tablet case, two 10ft
chargers, two screen protectors of your choice, and 10 stickers of any size
Placement:
Our sales will all be online instead of a physical store. We will also sell our products at
trade shows and show them in competitions.
Promotion:
As part of our promotion, we have multiple social media accounts which help us to reach
our target markets in more ways than one. Along with social media we have commercials to
alert those who do not have social media of our amazing products.
For potential trade shows, we’ve dedicated hours to crafting our business cards and
mailing envelopes. While designing our marketing tools, we’ve kept in mind the importance of
keeping it simple but aesthetic to the eye. Our blue complements our logo and makes our
mission statement pop. We are immensely proud to present this to our audience and even the
judges.
Lastly, we send notices of upcoming season discounts to neighboring businesses and
companies outside of the NC border. With this strategy, our company is able to make sales
along with our social media platforms; also, we get to spread to other businesses that their
go-to company for customized tech exists.
Positioning:
Our company’s headquarters are located in the small town of Stem in North Carolina, so
we’ve been disadvantaged in getting our name out there locally. However, our social media
platform has helped us reach a broader audience beyond our small town, making our sales goals
a reality. From Los Angeles, where dreams become a reality, to the streets of New York where
individuality is the new graffiti, our company branches out to many different regions of our
country. We will soon aim to reach even further beyond that border, striving for a much bigger
audience like never before.
Discussion of Business Risks:
Since we only sell a few items it is hard to come up with different bundle ideas to sell as
large packages. It is also difficult because we are now limited to the few items that we sell, so
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when we are given the money for the items buying new supplies may be difficult due to a small
income.
Financial Plan
Here at CTRL Customz, Finance/Accounting is combined of many different aspects that
help to keep our company up and running with peak performance and authentic statistics. We
take pride in dotting every eye and crossing every T. Our job consists of everything from
checking balance sheets, calculating inventory, and even the examination and improvement of
our very own employee’s personal budgets. This allows us as a department to train and grow in
our positions as we balance and maintain the business itself.
A very important task that we have is conducting our monthly break even analysis,
which is essentially where the total cost and total amount of sales are equal. To grasp an
accurate idea of how our statistics look, we have to find the amount of units sold, our revenue,
the variable cost of each unit, the fixed cost, and finally calculate the total cost. We also do
things such as generating a profit and loss statement which conveys the expenses that our
company has faced but also all of our profit that we have gained. This allows us to know how
broke we are (loss), and how much our company is thriving (profit). All of our tasks together
make up Finance/Accounting and it allows our business to operate properly with accurate
statistics with some hard work from some great associates.
Profit/Loss Statement:
This year, CTRL Customz is operating at a loss, with being a newly started business, and
the set-backs put forth upon just about every company in Virtual Enterprise. CTRL Customz
has a total revenue of $10,142 with a gross profit of $-14,649 and a gross profit margin of -144%.
CTRL Customz has a total operating expense of $157,148 but is countered with $-171,797 income
from operations, which leads to the conclusion of this company operating at a loss in this
current time. Our plan is to conduct more marketing campaigns and also use social media to
promote our business. We also take pride in making sure customers receive outstanding
customer service, so we plan to keep close contact with previous customers so that they might
promote us as well. This way we can turn our business around and begin to operate at a profit.
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Loan Amortization:
At the beginning of September, CTRL Customz applied for a loan of $300,000 at a 5% interest
rate. By March, 2021, the $300,000 loan would be paid off with a total interest cost of
$316,041.03, this is causing the total payment over time of the 7 years. By now, we have roughly 7
payments that will be made, each payment would cost $38,206.54.
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Break-even Analysis:
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Balance Sheet:
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Sales Projections:
September: C
TRL Customz expects to make $44,298.35. We will be promoting our products on
social media which will help increase sales.
October: CTRL Customz expects to make $56,759.05. We expect a boost in sales from our
advertising, and the multiple sales we plan on doing for Halloween and Black Friday.
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November: C
TRL Customz expects to make $80,438.69. This sudden jump is expected because
of the November trade show. Our sales of our Medium, Large, and computer cases are expected
to go up because we will be promoting those the most during the show.
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