Analytics Specialist DMC

68332BR

Job Description

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IBM Global Marketing Center - Bucharest is looking for talented and proactive people to join
its team. The objective of the Center is to act as the marketing engine for IBM across Europe,
driving and assisting in a variety of marketing campaigns spanning a spectrum of products and
business units.

About this role

The Analytics Specialist works closely with Marketing and Sales Teams in the strategic use of
IBMs databases and processes to support Marketing objectives and activities. The Analytics
Specialist is involved to find new approaches to using data, tools and processes to improve
business results.

Key Responsibilities

 Consults and Collaborates with Marketing & Communications Teams and Business Units
in the strategic use of IBM’s databases and processes to support Marketing objectives.
Determines and applies criteria to use cohorts as target audiences for campaigns.
 Develops and deploys advanced functionalities using Marketing Automation to support a
Data Driven Marketing Enterprise, such as develop complex flow charts for response
handling, scoring, and nurture.
 Defines and supports leading edge data programs to support the vitality of IBM’s
database, especially with the focus on usage of digital data.
  Connects Data Analytics findings to create recommendations and insights that enable and
improve business decisions and Marketing performance & Marketing Created Revenue.
Knows Data Driven Marketing services and is able to recommend their usage.
 Analyzes marketing audience performance, identifying business impact of marketing
approaches and audience segments.
 Provides Expertise on the use of data, new models, processes, privacy and tool
requirements.
 Leverages client, prospect and marketplace information, analytics and analysis
techniques to develop observed behavioral based segmentation, to provide data driven
client insights and strategies.
 Develops and deploys advanced functionalities using Marketing Automation to support a
data-driven marketing Enterprise such as develop complex flow charts for response
handling, scoring, and nurture.
 Demonstrates how Data Analytics findings can be connected to create recommendations
and insights that enable and improve business decisions and Marketing performance.
 Analyzes Marketing Audience performance, identifies business impact of Marketing
approaches and segments and derives new fact based recommendations on this.
 Ensures data definitions are marketable, identifies behavior triggers for key conversion
points in the client journey, validates conversion assumptions to determine targeting and
lead flow volumes, defines and documents all campaign functional specifications for
development on the marketing platforms.

Requirements

 3-5 years of marketing experience

 Strong verbal and written communication skills, demonstrated leadership skills, and
project management skills.
 Deep understanding of marketing data, segmentation, and metrics
 Understanding of direct and digital marketing
 Knowledge of data handling – preferred experience in data intensive companies
  Experience in working with SQL, DB2 skills, QMF/SPSS or other Query/Insight tools
accessing DB2 databases
 Project and time management
 Business knowledge and Consultative Skills / Problem Solving capability
 Negotiation and Communication skills
 Excellent English language skills (written and spoken)

Other requirements and job description

Required
Bachelor's Degree
English: Fluent

Country
Romania

State / Province
BUCURESTI

City / Township / Village

BUCHAREST

IBM Business Group

S&D

Primary job category

Marketing & Communications

Secondary Job Category

Demand Programs

Role ( Job Role )

Performance Marketing Professional

Employment Type
Full-Time

Contract type
Regular
Required Technical and Professional Expertise

High Technical SQL proficiency, with DB2 skills, Proficient in use of QMF/SPSS or other
Query/Insight tools accessing DB2 databases.

Preferred Technical and Professional Experience

At least 3 years of marketing experience.

Eligibility Requirements
Good project management & numeric skills.

Required Education
Bachelor's Degree

Preferred Education
Master's Degree

Travel Required
Up to 10% or 1 day a week

Is this role a commissionable/sales incentive based position?

No

EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity
employer. All qualified applicants will receive consideration for employment without regard to
race, color, religion, gender, gender identity or expression, sexual orientation, national origin,
genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair
employment practices regarding citizenship and immigration status.