My name is

Eddie Knoell
I am not your ordinary Mortgage Professional.
What you are about to experience is a cutting-edge marketing platform
designed to build and nurture a personal relationship… together. And the
book you’re about to review reveals what I proudly call

“A Whole New Level of Service”

Eddie Knoell
Loan Officer www.EddieMortgage.com
O’Dowd & Associates Mortgage Co., Inc. 1819 E Morten Avenue Suite 140
NMLS# 210917

(602) 248-4200 Phoenix, AZ 85020

eddie@odowdmortgage.com
“84”
Anyone can service a client when they’re in the buying mode. But a
“Whole New Level of Service”
requires us to make a long term commitment.

From the moment every transaction closes we will nurture a lasting

relationship with each of our clients… together.

The homeowner will hear from us at least times

over the next five years.

Please read on and I’ll show you how…

Eddie Knoell
Loan Officer www.EddieMortgage.com
O’Dowd & Associates Mortgage Co., Inc. 1819 E Morten Avenue Suite 140
NMLS# 210917

(602) 248-4200 Phoenix, AZ 85020

eddie@odowdmortgage.com
 COMPREHENSIVE
MARKETING
PLATFORM

O’Dowd & Associates

Mortgage Co., Inc.
Provides Innovative
Marketing Solutions
Our cutting-edge marketing approach
to Internet, E-mail and Conventional
Marketing is designed to easily help us
build a lasting, personal relationship
with each of our homeowners.

Eddie Knoell
Loan Officer www.EddieMortgage.com
O’Dowd & Associates Mortgage Co., Inc. 1819 E Morten Avenue Suite 140
NMLS# 210917

(602) 248-4200 Phoenix, AZ 85020

eddie@odowdmortgage.com
 5-YEAR
CLIENT
RETENTION
PROGRAM

We Have a Saying at O’Dowd & Associates Mortgage Co., Inc.:

The transaction closing is only the “beginning” of our long term
commitment to Customer Service.

CHALLENGE You’ve just closed on the SOLUTION Effective immediately,

largest purchase most consumers ever O’Dowd & Associates Mortgage Co.,
make – their home. What can you do Inc. is making its fabulous “24-Touch”
to ensure each client feels as valued Customer Service Program available to
five years from now as they do today? its Partners in Success.

PARTNERS IN SUCCESS BENEFIT TOO Since we teamed together on the transaction,

we take the time to address your client as a team effort. For example, I advise your
clients to supply their tax advisor with critical loan documents at tax time and invite
them to contact either myself or you if they’ve misplaced their copy. Not to brag, but
I pay attention to the little things, and that’s what makes me different from other
mortgage professionals.

Eddie Knoell
Loan Officer www.EddieMortgage.com
O’Dowd & Associates Mortgage Co., Inc. 1819 E Morten Avenue Suite 140
NMLS# 210917

(602) 248-4200 Phoenix, AZ 85020

eddie@odowdmortgage.com
 LETTERS.
GREETING
CARDS.

Highly Polished and Professional…

FROM BOTH OF US.
The homeowner will receive 24 letters over
the next five years. First class postage, not
annoying bulk mail, with beautiful and
creative designs.
You’ll immediately notice that everything
Dear Elizabeth and Jona
than,
well.
we do is communicated as a “team” effort.
e this greeting finds you
Charlie Smith and I hop tgage
plimentary Annual Mor
me to sche dule your com
Would you please call l anal yze your current financing
and look
mee ting, we’l
Rev iew? In the brief
Eddie Knoell
r loyal business!
year. Thank again for you
O’Dowd & Associate
ahead to the upcoming
s Mor tgage Co., Inc.
1819 E Mor ten Aven
ue
Suite 140
Phoenix, AZ 8502
0
Sincerely,

Cha rlie Smith Elizabeth & Jonath

an Hightower
4321 Maple Street
Eddie Knoell Hometown Associates
Mor tgage Co., Inc. (555 ) 555 -7890
 hoenix, AZ 85020
P
O’Dowd & Associates
(602) 248 -420 0

Eddie Knoell
O’Dowd & Associates Mortga
ge Co., Inc.
1819 E Morten Avenue
Suite 140
Phoenix, AZ 85020

Elizab eth & Jonathan Hightower

4321 Maple Street
 hoenix, AZ 85020
P

Eddie Knoell
Loan Officer
O’Dowd & Associates Mortgage Co., Inc. www.EddieMortgage.com
NMLS# 210917

(602) 248-4200 1819 E Morten Avenue Suite 140

eddie@odowdmortgage.com Phoenix, AZ 85020
 SINGLE
PROPERTY
WEBSITES
90% OF CONSUMERS USE THE
Internet as their primary home
shopping resource today. O’Dowd &
Associates Mortgage Co., Inc.
understands how critical it has
become for your listings to be found
online.
NMLS# 210917
That’s why we created our cutting-edge “Single Property Website”
solution.  For each featured listing, O’Dowd & Associates Mortgage Co.,
Inc. builds a dedicated website, optimizes it for major search engines,
and drives incremental traffic via enhanced signage and offline
marketing.  The result is an effective, organic, and turn-key approach to
marketing your properties online.  Please ask me for a sample website
if you’d like to experience the O’Dowd & Associates Mortgage Co., Inc.
difference.
Example of a Single Property Website.
www.EddieMortgage.com
1819 E Morten Avenue Suite 140
Phoenix, AZ 85020
 NEIGHBORHOOD

HOME
ACTIVITY
REPORTS

O’Dowd & Associates

Eliz abeth and Jonathan,
I offer my clients is a regu
lar update on the proper
ty Mortgage Co., Inc.
Knows…
One of the services that ng this valu able information to
od. I will be providi
values in their neighborho
s.
you on a quarterly basi
within a ¼-mile radius of
ial list of homes that sold
Below, please find a part
your home within the past
90 day s.
Keeping clients in touch with current
Property Price home values in their area can be difficult
House 1
House 2
$265,999
$300,999
and time consuming. But, homeowners
House 3 $289,500
$249,000
are always curious to know what homes
House 4
are selling for in their neighborhood.
rmation useful.
I hope you find this info needs
many of your financial
Needless to say I am avai
and encourage you to
lable to assist you with
contact me if I may be of any assi stan ce.
Thanks to our innovative “Neighborhood
Home Activity Reports”, O’Dowd &
Charlie Smith
Eddie Knoell
O’Dowd & Associates
Mortgage Co., Inc.
Hometown Associates
(555 ) 555 -7890 Associates Mortgage Co., Inc. is able to
proactively track local home sales then
(602) 248 -4200

communicate this critical information to

our clients every 90 days!

Eddie Knoell
Loan Officer www.EddieMortgage.com
O’Dowd & Associates Mortgage Co., Inc. 1819 E Morten Avenue Suite 140
NMLS# 210917

(602) 248-4200 Phoenix, AZ 85020

eddie@odowdmortgage.com
 MORTGAGES
UNDER
MANAGEMENT
At O’Dowd & Associates Mortgage Co., Inc. we
understand that our Partners in Success are looking
for more than just rate sheets and customer service.
In that spirit, we are proud to introduce another
innovation that you’re going to love.
Challenge: We noticed that financial professionals
traditionally do a better job than mortgage
professionals at counseling clients on how assets
are performing against market conditions.
Solution: Effective immediately, O’Dowd & Associates
Mortgage Co., Inc. is opening up its Mortgages Under
– one customer at a time.
Management service to its valued clients and friends.
What This Means: Since we proactively track market
conditions, your clients will never have to guess if
they’re in the right loan again. The solution is two-fold:
• Quarterly Mortgage Updates: Every 90 days, we
conduct an analysis for each client and communicate
the results in an easy-to-understand summary. This
valuable service is provided free of charge.
Eddie Knoell
Loan Officer
O’Dowd & Associates Mortgage Co., Inc.
NMLS# 210917
(602) 248-4200
eddie@odowdmortgage.com
• Opportunity Alerts: We’ll also establish a preset
rate and payment savings target for each client. In the
case that mortgage rates drop unexpectedly, O’Dowd
& Associates Mortgage Co., Inc. will notify the client
immediately with an action plan that’s right for them.
Deepening Relationships: For our elite Partners
in Success, we’re also happy to enroll friends and
prospects into our Mortgages Under Management
program – at no cost. We didn’t think it was right to
show this level of service to clients only. Together, we
can show the local community what makes us unique
Joe,
It’s time for your Quarterly Mortgage Checkup!
As you know I’m constantly monitoring market conditions to ensure that you’re in the right loan
for your needs. In that spirit, please see below for a brief analysis on how your current product
compares to other options available today.
Your Current Loan information:
June 21, 2006
123 Any Street
30-Year Jumbo Fixed at 6.375%.
Based on current market conditions, I’m assigning your current mortgage solution a yellow
light. In general, this means that I may be able to recommend options that could either save you
money on your monthly payment or lower your interest rate. However, it is highly likely that your
current loan is still right for you. If you’d like to schedule a few minutes so we can take a closer
look, please reply to this e-mail or give me a call.
Also, if you think any of your friends, co-workers or family members would benefit from the high
level of service I provide, please refer them my way. Thank you for your loyal business and for
your referrals!
www.EddieMortgage.com
1819 E Morten Avenue Suite 140
Phoenix, AZ 85020
 “JUST LISTED”
ALERTS
FROM YOUR
DATABASE

HOW MANY TIMES HAVE YOU closed a deal with a client, only to drive through their neighborhood
a few years later to see a “For Sale” sign in front of their house with a different Real Estate agent’s
name on it? At O’Dowd & Associates Mortgage Co., Inc. we understand this is one of the most
frustrating things that can happen to us in the industry.

CHALLENGE You have done all of the right
things to try to keep in touch with your
database over the years, but a competitor won
the business when it was time for your client
to re-enter the market. How do you pinpoint
exactly when a client is ready to make another
transaction and ensure you are top of mind
with them at the right time?
SOLUTION O’Dowd & Associates Mortgage
Co., Inc. has a custom solution that monitors
the internet for listings as they appear. We
look at search engines, FSBO sites, and other
industry specific listing sites for new listings
with addresses that match someone in your
database. We can now tell you when any of
your past clients list their home for sale.

WHAT THIS MEANS For FSBO deals, it allows you the unique sales opportunity of picking up the
phone and calling your client to re-sell them on the benefits of using a Real Estate agent early on
in the sales cycle. If they have already contracted with another agent, it allows you the opportunity
to find out why they didn’t use you again and also see if they have a Real Estate agent to help them
find a new home (they are moving after all). This data gives you more ammunition when you make
that initial phone call than you have ever had before. This “Just Listed” alert service is another great
benefit of doing business with O’Dowd & Associates Mortgage Co., Inc..

www.EddieMortgage.com
NMLS# 210917

1819 E Morten Avenue Suite 140

Phoenix, AZ 85020
 PROGRAM
SCHEDULE
FIRST YEAR
Client Thank You Card plus Closing Gift*........................ Immediately
Thank You Letter to Referral Source** .......................... Immediately
Customer Satisfaction Survey............................................30 Days Out
4th of July Card............................................................................ July 4th
(Relative to Marketing Schedule Start Date)
Birthday Cards..................................................Borrower & Co-Borrower
Thanksgiving Day Card§....................................................Thanksgiving
Annual Mortgage Review.....................................................12 Months
SECOND YEAR
Settlement Statement Reminder................................. February 15th
(In Year After Closing)
4th of July Card............................................................................ July 4th
Birthday Cards..................................................Borrower & Co-Borrower
Thanksgiving Day Card§....................................................Thanksgiving
Annual Mortgage Review.....................................................24 Months
THIRD YEAR
4th of July Card............................................................................ July 4th
Birthday Cards..................................................Borrower & Co-Borrower
Thanksgiving Day Card§....................................................Thanksgiving
Annual Mortgage Review.....................................................36 Months
Eddie Knoell
Loan Officer
O’Dowd & Associates Mortgage Co., Inc.
NMLS# 210917
(602) 248-4200
eddie@odowdmortgage.com
FOURTH YEAR
4th of July Card............................................................................ July 4th
Birthday Cards..................................................Borrower & Co-Borrower
Thanksgiving Day Card§....................................................Thanksgiving
Annual Mortgage Review.................................................... 48 Months
FIFTH YEAR
4th of July Card............................................................................ July 4th
Birthday Cards..................................................Borrower & Co-Borrower
Thanksgiving Day Card§....................................................Thanksgiving
Annual Mortgage Review.....................................................24 Months
E-MAIL SCHEDULE
Quarterly Mortgage Checkup..................................Jan., Apr., Jul., Oct.
Neighborhood Home Activity Report................ Feb., May, Aug., Nov.
Beyond the Media...................................................Mar., Jun., Sep., Dec.
Annual Credit Report Reminder.................................................... Aug.
* Closing Gift if Applicable
** Credit Quiz Letter if No Referral Source
§ If No Co-Borrower Birthday Card
www.EddieMortgage.com
1819 E Morten Avenue Suite 140
Phoenix, AZ 85020
 24-TOUCH
EXAMPLES
BIRTHDAY CARDS

24-TOUCH – Happy Birthday

(Dynamically reflects Borrower’s name.)

24-TOUCH – Happy Birthday 24-TOUCH – Happy Birthday

(Dynamically reflects Borrower’s name.) (Dynamically reflects Borrower’s name.)

24-TOUCH – Happy Birthday 24-TOUCH – Happy Birthday

(Dynamically reflects Borrower’s name.) (Dynamically reflects Borrower’s name.)

Eddie Knoell
Loan Officer www.EddieMortgage.com
O’Dowd & Associates Mortgage Co., Inc. 1819 E Morten Avenue Suite 140
NMLS# 210917

(602) 248-4200 Phoenix, AZ 85020

eddie@odowdmortgage.com
 24-TOUCH
EXAMPLES
4TH OF JULY CARDS

24-TOUCH – 4th of July

(Dynamically reflects Borrower & CoBorrower names.)

Knoell

24-TOUCH – 4th of July 24-TOUCH – 4th of July

(Dynamically reflects Borrower and CoBorrower names.) (Dynamically reflects Borrower ‘s last name.)

24-TOUCH – 4th of July 24-TOUCH – 4th of July

(Dynamically reflects Borrower and CoBorrower names.)

Eddie Knoell
Loan Officer www.EddieMortgage.com
O’Dowd & Associates Mortgage Co., Inc. 1819 E Morten Avenue Suite 140
NMLS# 210917

(602) 248-4200 Phoenix, AZ 85020

eddie@odowdmortgage.com
 noell
ddie K
24-TOUCH
!!!
C all E o rt. R eview
f o r M 0
20
248-4

O’Dowd &
EXAMPLES

Associates
(602)

Mortgage
ANNUAL MORTGAGE
REVIEW CARDS

24-TOUCH – Annual Mortgage Review

(Dynamically reflects Mortgage Professional’s name, phone number
and company.)

(602) 248-4200

24-TOUCH – Annual Mortgage Review 24-TOUCH – Annual Mortgage Review

(Dynamically reflects Borrower & CoBorrower names.) (Dynamically reflects Borrower & CoBorrower names and Mortgage
Professional’s phone number.)

Edd i e Kno e l l
(602) 248-4200

24-TOUCH – Annual Mortgage Review 24-TOUCH – Annual Mortgage Review

(Dynamically reflects Borrower & CoBorrower names.) (Dynamically reflects Mortgage Professional’s name
and phone number.)

Eddie Knoell
Loan Officer www.EddieMortgage.com
O’Dowd & Associates Mortgage Co., Inc. 1819 E Morten Avenue Suite 140
NMLS# 210917

(602) 248-4200 Phoenix, AZ 85020

eddie@odowdmortgage.com