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Management Team
Chairperson: Dr. Arturo B. Bayocot, CESO III
Regional Director
COPYRIGHT PAGE
TITLE PAGE
TABLE OF CONTENTS
Assessment 15-17
Key to Answers 18
References 19
What This Module is About
In this module, you will learn about persuasive techniques and devices. You will
learn how to make your persuasive essay become more effective using the different
persuasive techniques and devices. You will also learn how to make an assertion. This
module will help you formulate specific reasons for your opinions and will provide you
an opportunity to research facts related to your opinions. As you develop an
understanding of how writing can influence or change another thoughts or actions, you
can begin to understand the persuasive nature of the marketing you are exposed to
through televisions, internet and other media.
This learning material is especially crafted to provide you with independent and
self-directed learning experiences and to have more autonomy and control over your
learning. This will help you improve your academic performance, increase motivation
and confidence, make choices, and decisions about how to meet your learning needs,
take responsibility for constructing and carrying out your learning.
There are two learning competencies in this Module with three lessons. Each
lesson builds around a particular text for you to explore meaningfully through a variety
of integrated, challenging, and exciting tasks.
Module II consists of three lessons. Each lesson is developed through the following
phases:
What I Need to Know-This part contains learning objectives that are set for you
to meet as you go along the Module each day/lesson.
What I know- This is a pre-test which assesses your level of knowledge to the
subject matter at hand, meant specifically to gauge prior related
knowledge.
What’s In- This part connects previous lesson with that of the present one.
What’s New- An introduction of a new lesson through various activities,
before it will be presented to you.
What is It- These are discussions of the activities to deepen your discovery
and understanding of the concept.
What’s More- These are follow-up activities that are intended for you to practice
further in order to master the competencies.
What I Have Learned- These are activities designed to process what you have
learned from the lesson.
What I can Do- These are tasks that are designed to showcase your skills and
knowledge, and apply them into real-life situations.
i
Notes to the Teacher:
This self-directed module is designed for you to be equipped with the essential
competencies you need to learn for your grade level. For you to become a successful
independent learner, you must have proper time management so that you would be
able to complete this course. In reading, you need to pay close attention to the words
and their meanings. In times that you need to do some research, try to draw from a
variety of different sources. If things are getting complicated, do not give up. Please
ask assistance from your teacher or anyone whom you know can help you. Enjoy this
beautiful and meaningful learning experience!
Note to Parents:
Greetings!
The world is currently in a very challenging situation due to this pandemic. All
are affected, including the education system. In this time of crisis, learning must
continue. That is why the Department of Education initiates this Alternative Delivery
Mode for the students to continue learning even at home, amidst the pandemic.
You, as the parents, play an important role in this new way of learning. Kindly
give your child enough lesson time and check their modules if they seriously do the
activities. Your support would mean so much to them. Help them to become a
productive learner even at home. This is just a temporary situation. Everything would
go back to normal when this pandemic is over. Thank you for the unconditional support
to your child’s education. Le us join, hand in hand, for your child’s future.
ii
How to Learn from this Module
To achieve the objectives cited in the previous page, you are to do the following:
• Take your time to read the lessons carefully.
• Follow the directions of the activities and exercises diligently.
• Answer all the given tests and exercises.
iii
WHAT I NEED TO KNOW
In charting the course of your journey in this Module, you are expected to:
identify the different persuasive techniques and devices and use them in
sentences
make reasons/stand
compose a three-paragraph essay expressing one’s stand on an issue
identify the parts of persuasive essay
compose a persuasive essay.
WHAT I KNOW
Pre-Test
As part of your initial activity for Module II, you need to answer this pre-
assessment to check your prior knowledge on the topics of this module. Try to assess
yourself about your previous knowledge of persuasive techniques and devices.
Directions: Read each question below and write the letter of the correct answer in
your notebook.
iv
5. Which persuasive technique uses words like ‘we, you, our, us and make
your audience think you are talking only to them.
A. repetition
B. alliteration
C. exaggeration
D. personal pronouns
6. What persuasive technique uses facts, numbers, information, and logic when
persuading?
A. Appeal to emotion
B. Appeal to reason
C. Bandwagon
D. Repetition
7. What persuasive technique is used in the statement, “Homework is boring, dull
and uninteresting.”
A. exaggeration
B. repetition
C. emotive language
D. groups of three
8. “How would you feel if you have two hours of homework every night?,” is an
example of?
A. Emotive Language
B. Groups of Three
C. Facts and Statistics
D. Rhetorical Questions
9. What is a rhetorical question?
A. It is a statement of fact
B. It is a question that is part of a quotation
C. It is a question requiring a response from the audience
D. It is a question designed to make an audience think
10. Which of the following is NOT an example of evidence?
A. statistics
B. results from research
C. expert opinion
D. personal opinion
11. How many paragraphs do you need in the body of a persuasive writing?
A. 2
B. 3
C. 4
D. 5
12. Which two paragraphs are the most similar?
A. Introduction and conclusion
B. Introduction and Body Paragraphs
C. Conclusion and Body Paragraphs
D. None of the paragraphs are similar
13. Which sentence in this introduction is the thesis statement?
The average Filipino family spends nearly half of its resources per month on
food. The Philippine Statistics Authority (PSA) reported that at the end of the second
quarter of 2018, food expenditure stood as 41.5 percent of total household
v
expenditure. In the Philippines, more than half of family members are identified as
dependents, based on the Philippines Statistics Authority (PSA) July 2018 overall
dependency ratio of 57.7 percent. This means that the total family income is mostly
spent on food, and less spending is made for clothing and other basic service
necessities, such as housing, electricity, water and other social services such as health
and education.
A. This means that the total family income is mostly spent on food and less
spending is made for clothing and other basic service necessities,
such as housing, electricity, water, and other social services, such as
health and education.
B. The Philippine Statistics Authority (PSA) reported that at the end of the
second quarter of 2018, food expenditure stood as 41.5 percent of total
household expenditure.
C. The average Filipino family spends nearly half of its resources per month
on food.
D. In the Philippines, more than half of family members are identified as
dependents, based on the Philippines Statistics Authority (PSA) July
2018 overall dependency ratio of 57.7 percent.
14. It is a part of the persuasive essay which summarizes the main points of the text.
A. Introduction
B. Thesis Statement
C. Body Paragraphs
D. Conclusion
15. What persuasive technique/device is used in the statement, “ Believe me! I’ve
been there before. I’m just like you.”
A. Appeal to Trust
B. Appeal to Reason
C. Bandwagon
D. Exaggeration
vi
Lesson Persuasive Techniques and Devices
1
Materials needed
Activity notebook
What I Know
Task 1
1
Directions: Complete the following crossword puzzle below. Write your answers in
your notebook.
1
2 3
Across
1. usually a short narrative of an interesting,
amusing, or biographical incident.
2. something (such as figures of speech) in a
literary work designed to achieve a
particular artistic effect
3. relating to the grammatical mood that expresses the will to
influence the behavior of another
Down
1. tending to persuade
2. a method of accomplishing a desired aim
3. an analytic or interpretative literary composition usually
dealing with its subject from a limited personal point of
view.
What’s In
Task 2
How is your answer in the crossword puzzle? Hopefully, you were able
to answer the six-word puzzle. Your next activity is to write your own definition
of the words below. A sentence or two in each definition will do. Write
answers in your notebook.
1. Techniques ___________________________________________
2. Devices ______________________________________________
1
What’s New
Task 3
Think of your most favorite place that you had visited or wanted to visit.
Convince everyone why he should visit the place, too. Write down all the
reasons you could think. Use any strategies/techniques that you know in
persuading people. Make a title for this article and write this on a one page
short-sized bond paper.
What Is It
In this lesson, you will learn about persuasive techniques and devices.
Here are they:
1. Appeal to Authority
Using famous people or experts can make your argument more
convincing and a research on the topic can even make the argument more
persuasive.
Example: Philippine Secretary of Health, Francisco Duque thinks that
junk food should be banned from the schools’
cafeterias/canteens.
2. Appeal to Reason
Facts, numbers, information, and logic can be compelling.
Example: Two cups of rice have 412 calories. That’s too high!
3. Appeal to Emotion
Making people feel happy, sad, or angry can make your argument
convincing.
Example: Your donation might just help a cancer to survive.
4. Appeal to Trust
If the readers have been convinced then they more likely trusted you.
Example: Believe me! I’ve been there before. I’m just like you.
1
5. Plain Folks
If you are an “Average Joe” people will believe in you.
Example: A politician says, “I’m going to give each family a sack of
rice!”
6. Bandwagon
If everyone believes it, it must be true!
Example: Ninety, out of one hundred ladies, prefer our soap!
7. Rhetorical Question
Rhetorical questions are not intended to be answered. They are a way
to state the “obvious.”
Example: Who wouldn’t like to be rich?
8. Repetition
Repeated information makes people remember it and they believe on
it.
Example: The politician declared, “We will fight come what may, we
will fight on all fronts, we will fight for a thousand years.”
9. Exaggeration
It is an overstated statement making it believable.
Example: This is the best drink in the world!
10. Alliteration
The repetition of a consonant sound at the beginning of two or more
words.
Example: Please put away your plate and practice the piano.
11. Anecdotes
A short account of a particular event, especially of an amusing nature.
Example: Last weekend, when I went shopping, I walked so fast then,
I stumbled on the floor.
13. Imperatives
Making something sound necessary and critical.
Example: Stop playing computer games and study!
1
What’s More
Task 4
Directions: Match the correct persuasive technique to its definition. Write the
letter of your answer in your notebook.
Task 6
Assessment
Task 7
Wow! You are almost done with Lesson 1! For your last activity, please answer the
questions below. Write letters in your notebook.
Additional Activity:
Task 8
Directions: Read the questions below and choose the letter of the correct answer.
Write them in your notebook.
1. What persuasive technique is being used when a writer uses facts, numbers,
information and logic when persuading?
A. Appeal to emotion B. Appeal to reason
C. Bandwagon D. Repetition
2. What persuasive technique is being used in the example below?
Nine, out of ten men use this men, cleanser!”
A. Bandwagon B. Repetition
C. Exaggeration D. Alliteration
3. What persuasive technique is used in the statement below?
“You are guaranteed for a whiter skin if you buy this product.”
A. Speaking Directly to the Viewer B. Imperatives
C. Anecdotes D. Rhetorical Question
4. This persuasive technique is used by making something sound absolutely
necessary and critical.
A. Appeal to reason B. Exaggeration
C. Imperatives D. Anecdotes
5. What persuasive technique that a writer should use when he wants the reader to
be happy, sad, angry in persuading?
A. Appeal to Emotion B. Appeal to Trust
C. Rhetorical Question D. Speaking Directly to the Viewer
1
Lesson
Writing a Three-Paragraph Essay
2
MATERIALS NEEDED:
activity notebook
paper
bond paper
What I Know
Task 1
What’s In
Task 2
Suppose you are watching the news on television about a proposed bill
on implementing death penalty for heinous crimes of our country, what is
your stand on the issue? Give reasons to defend your stand. Put your
answers in your notebook using the table below.
1
Agree Reason/s:
Disagree Reason/s:
What’s New
Task 3
Go back to your answer in Task 2 and give three more reasons to your
Stand. Write answers in your notebook.
Reason 1: _____________________________________________
Reason 2: _____________________________________________
Reason 3: _____________________________________________
What Is It
There are more than five ways to kill a cat ( like what they say). There
is more than one way to write an essay. You are not required to produce a
perfectly formatted five-paragraph essay. You can have it in three paragraphs
too. Can you compose a three-paragraph essay? Here is the outline of the
three-paragraph essay.
1. Introduction
A. Hook (first sentence, must be striking!)
Example: Mr. Arnold Reyes confirmed in a news conference that
mandatory wearing of school uniform should now start. This created a buzz in
the campus. I am not in favor of the wearing of the school unifom)
B. Background Points (included already in the Hook)
C. Thesis Statement (the main topic)
Example: The mandatory wearing of the school uniform is a violation
of the students’ rights.
2. Body (research + interpretation)
A. Topic Sentence
a. supporting fact 1
b. supporting fact 2
B. Counter argument
3. Conclusion
A. Restatement of the Thesis
B. Summary of the Main Point
C. Challenge to the Reader
1
What’s More
Task 4
Thesis Statement:______________________________________
Start making a research on the topic: mobile phones, its usage, its
importance, latest updates, apps and many more. Write down what you have
researched in your notebook. You could also start interviewing people
regarding the use of mobile phones inside the room, are they in favor of this?
What I Can Do
Task 6
Write a slogan about your stand on death penalty. Write this on a short
bond paper.
Assessment
Task 7
Additional Activities
Task 8
1
Lesson
Writing a Persuasive Text
3
What I Need to Know
MATERIALS NEEDED:
Activity notebook
What I Know
Task 1
Recall the meaning of persuasive text and its purpose. Write down
your answer in the notebook.
What’s In
Task 2
Now that you already recalled the meaning of persuasive text, this
time, you are going to write down one issue that you can see in the society
today—for example, the issue on the coronavirus 2019.
Issue: __________________________________
What’s New
Task 3
Directions: Arrange the jumbled letter words below. The meaning of each
word at the right would serve as your clue. Write answers in the notebook.
What Is It
1. Introduction
• Hook – first sentence, must be interesting
• Background information – gives context to your argument/subject;
allows the reader to familiarize with the content
• Thesis statement– it is a guide for the reader to the flow of the
argument; a clear, concise statement of the main argument
2. Body
• Only one point to support your thesis per paragraph
• Topic sentence
• reflects the main idea of the paragraph
• links back to support the thesis
• Evidence – information from a reliable outside source (not your own
opinion) that supports the main idea of the paragraph
• Analysis – show how your evidence, support your argument and build
your argument
3. Conclusion
• Tie up the essay – briefly sum up the main point
• Establish significance (see “So What?” handout)
• Bonus - gives the reader food for thought
What’s More
Task 4
Explain in your own words the parts of the persuasive essay. One to
two sentences will do. Write your explanation in your activity notebook.
1. Introduction
2. Body
3. Conclusion
Choose one topic below and make a thesis statement. Explain why
you choose this topic. Write your answers in your notebook.
What I Can Do
Task 6
ASSESSMENT
Assess yourself with the activity below to check what you have learned in this
lesson.
Task 7
Directions: True or False: Write T if the statement is true and F if false. Write
your answers in your notebook.
Additional Activities
Task 8
Give three reasons why students are not allowed to have face-to-face learning
modality nowadays. Write answers in your activity notebook.
1. ______________________________________
2. ______________________________________
3. ______________________________________
To check what you have learned in Module III, you need to answer this post-
assessment.
Directions: Read each question below and write the letter of your answer in your notebook.
1. What do you call a sentence that tells the main idea or point of view of the whole
essay?
A. Topic sentence
B. Main idea
C. Funky paragraphs
D. Thesis statement
2. The conclusion of the persuasive essay should…
A. leave the reader satisfied.
B. include a call to action.
C. provide a new strong idea.
D. leave the reader wondering.
3. What persuasive technique is used in the statement, “Homework is boring, dull
and uninteresting.”
A. exaggeration
B. repetition
C. emotive language
D. groups of three
4. Which persuasive technique is used when the writer uses words like ‘we, you, our
and us which your audience think you are talking only to them.
A. repetition
B. alliteration
C. exaggeration
D. personal pronouns
5. What persuasive technique is used when a writer uses facts, numbers,information,
and logic when persuading?
A. Appeal to emotion
B. Appeal to reason
C. Bandwagon
D. Repetition
6. Which of the following is the correct definition of persuasive essay?
A. It explains an idea.
B. It asks questions and then answer them.
C. It explains a topic or action.
D. It sways the audience’s thinking or action
7. What is a rhetorical question?
A. a statement of fact
B. a question that is part of a quotation
C. a question requiring a response from the audience
D. a question designed to make an audience think.
The average Filipino family spends nearly half of its resources per month on food. The
Philippine Statistics Authority (PSA) reported that at the end of the second quarter of 2018,
food expenditure stood as 41.5 percent of total household expenditure. In the Philippines,
more than half of family members are identified as dependents, based on the Philippines
Statistics Authority (PSA) July 2018 overall dependency ratio of 57.7 percent. This means that
the total family income is mostly spent on food, and less spending is made for clothing and
other basic service necessities, such as housing, electricity, water, and other social services
such as health and education.
A. This means that the total family income is mostly spent on food, and less
spending is made for clothing and other essential service necessities, such as
housing, electricity, water, and other social services, such as health and
education.
B. The Philippine Statistics Authority (PSA) reported that at the end of the
second quarter of 2018, food expenditure stood as 41.5 percent of total
household expenditure.
C. The average Filipino family spends nearly half of its resources per month
on food.
D. In the Philippines, more than half of family members are identified as
dependents, based on the Philippines Statistics Authority (PSA) July
2018 overall dependency ratio of 57.7 percent
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