Everything. Right where you need it.

®
 Distinctive Brand Identity

• Over 500 Hotels Worldwide

• Average 150 Guest Rooms per hotel

• Average age of hotels - 5 Years

• Over 95% New Build Properties

• One of the Fastest Growing Brands within Hilton

Worldwide

• Upper Mid Market positioning with Food & Beverage

• Small to Medium Function / Event Space

• Mid Market business travelers and leisure

guests in key commercial, airport and leisure locations
Five Pillars of Brand Satisfaction

When tomorrow’s a big day, stay HGI tonight.

 Hilton Garden Inn Pillars

SLEEP DEEP: Garden Sleep System™ is a revolutionary bed that provides pressure- free support for a restorative night’s
sleep. Coupled with crisp linens and cozy duvet covers and 100% New Zealand virgin wool mattress toppers; guests wake up
refreshed and ready to start their day.

WORK SMART: All HGI highly functional guest rooms feature an oversized desk, ergonomic Mirra® chair by Herman Miller,
and complimentary WiFi. HGI also has meeting rooms, catering and a 24-hour business centre with secure remote printing to
keep guests connected and productive while on the road.

EAT WELL: Integrated all day dining with a restaurant, lounge and bar. 24 hour Room service available in all India locations.
An additional specialty restaurant (optional) based on market dynamics at the location

STAY FIT: Complimentary workout facility or a Stay Fit Kit® from the front desk to workout in the comfort of the guest room.
All locations have a heated indoor / outdoor pool and whirlpool.

TREAT YOURSELF: 24-hour pantry / grab and go off the lobby area. Stay at Hilton Garden Inn and earn HHonors® points as
well as airline miles to use for the ultimate vacation at any of our over 3,700 Hilton Family of Hotels.
Design Feel / Core Services: FACADE
 Design Feel / Core Services: LOBBY
Every square inch of a Hilton Garden Inn has been efficiently designed to cater to guests in a cost-
effective way. The classic style and tasteful décor provide a strong physical identity for each hotel.

The lobby leads into the 24-hour business center, All Day Dining and Pavilion Pantry®
Design Feel / Core Services: 24-HOUR PAVILION PANTRY®

Any time day or night, guests can find a selection of

fresh and healthy snacks and cold beverages.
Design Feel / Core Services: ALL DAY DINING
Design Feel / Core Services: MEETING SPACE

Hilton Garden Inn is the ideal location for small

to medium size meetings, seminars and social
gatherings. We make the most of every meeting
with on-site catering and audio-visual support
equipment.
 Design Feel / Core Services: BUSINESS CENTRE / Wi-Fi

Complimentary wired Internet & WiFi from all guestrooms, lobby and meeting rooms. Also
available in each HGI is secure remote printing to the complimentary 24-hour business center.
 Design Feel / Core Services: WORKOUT FACILITY
AND STAY FIT KITS®

Guests unwind in the complimentary workout facility

offering a variety of cardio-vascular equipment and
a weight machine. Or they can request a Stay Fit
Kit available for complimentary check-out from the
hotel front desk for a workout in the comfort of their
guestroom.
 Design Feel / Core Services: POOL

After a long day, guests are refreshed just knowing they have access to the indoor or heated outdoor
swimming pool available in most locations.
 Design Feel / Core Services: GUEST ROOM

Hilton Garden Inn has always been on the leading edge by offering the latest in technology and
ergonomic comfort to guests. Our functional guestrooms are equipped to ensure productivity and
convenience for business and leisure travelers alike.
 Design Feel / Core Services: GUEST ROOM

BUSINESS FUNCTIONALITY

Our rooms ensure productivity thanks to the spacious work desk with a comfortable ergonomic
chair, two telephones with data ports and voicemail, and task lighting. Our electrical outlets are
thoughtfully placed at desk-height.

ERGONOMIC MIRRA® CHAIR BY HERMAN MILLER

Good for you back, better for work. The ergonomic design
offers adjustable points to ensure comfort, improve posture,
and keep you alert and productive in the privacy of your
guestroom.
 Design Feel / Core Services: BATHROOM

Neutrogena bath products, hairdryer, large shower area.

 Core Attributes & Services: THE GARDEN SLEEP SYSTEM®

This revolutionary bed provides perfect support for a restorative night’s sleep. Created from a
system of air baffles, the system contours to your body by displacing air based upon your weight
and shape.
 Sustainable HGI
Ecotainer™ Cup:
Ecotainer™ cup at every Hilton Garden Inn globally. The ecotainer is lined with a bio-plastic made from the
renewable resource of corn that is fully biodegradable and 100% compostable; whereas conventional cups are lined
with a petroleum-based plastic that will never dissolve (or erode) even after being discarded.

Pavilion Pantry Innoware Eco Containers:

HGI Pavilion Pantry’s in North America will be offering our new “Fresh” to go items – sandwiches and salads – packed
in Innoware Eco containers. Developed from annual renewable plant starches, the production of these containers
uses 40-50% less petroleum and emits less carbon dioxide and therefore fewer green house gases. This product is
also 100% compostable.

Recycled Paper:
All paper napkins are made from 100% recycled paper. We also print all of our marketing materials on recycled
paper: elevator posters, breakfast coupons, mini-directory of HGI locations, guest room comfort guides.

Recycled Room Keys:

Our latest room key cards have been printed from materials that include a blend of pre and/or post-consumer
recycled plastic.
 Sustainable HGI
Water Conservation:
Our “Green Program --Conserve to Preserve” asks our guests when they would like their sheets and towels changed with the
use of a simple card – one on the bedside table and one on the towel rack. We save millions of gallons of fresh water a month
while also reducing waste water and the use of chemicals and energy resources.

Energy Efficient Lighting:

Several years ago we implemented energy efficient lighting in our guestrooms. By using state-of-the-art compact fluorescent
and other lighting technology, we provide an environment that our guests desire while significantly reducing our use of the
natural resources that are utilized to power these products. This has allowed us to conserve millions of watts of electricity, on an
annualized basis, without impacting the comfort of our guests.

Neutrogena® Bath Products:

The bottles, caps and labels are made of PET plastic which is 100% recyclable. The labels used on the bottles and the cardboard
are printed in soy-based ink that is 100% biodegradable. The Liquid Formula (98.5%) & Soap Formulas (99%) are made from
naturally derived ingredients and are phosphate, gluten and wheat free. Not tested on animals. The cardboard cartons are made
from virgin chipboard (cardboard) that 100% biodegradable and made from a 100% annually renewable energy source. Virgin
cardboard consumes less energy to produce than recycled cardboard and is a fully renewable raw material.

Building Signage:
The HGI exterior signs are virtually 100% LED which is environmentally friendly
 Sustainable HGI
Garden Sleep System Bed®:
Our bed is incredibly unique, not just from a comfort standpoint but that it is sustainable and completely recyclable! First,
our bed is componentized. Each portion - wool cover, foam comfort layer, inflation systems and foam shell -can be
replaced over time so the entire mattress will never end up in a land fill, like with a traditional spring mattress. With
replacements as needed, this mattress will last a lifetime. When new pieces are needed, we can do the following with
them: The wool and fabric cover can be recycled into rags. b. The foam components are ground up and recycled into
carpet padding. c. The urethane from the tubes and the harness can be re-manufactured into urethane for other purposes.

Herman Miller Mirra® Chair:

The desk chair found in all HGI guest rooms is a sustainable design. Mirra is made of a minimal number of parts and is easily
disassembled for recycling; the recycled content is high, and it's 96 percent recyclable.

National Gardening Association: North America

Since, 2002 Hilton Garden Inn has been committed to the idea that gardens are learning environments and established a
relationship with the National Gardening Association (NGA) to develop a community outreach program to teach children
about the many facets of gardening and its importance to the global environment. The NGA worked with Hilton Garden Inn
to develop the “Grow A School Garden” program along with the special education packages, that contain all of the tools
necessary for hotel team members and the participating schools to grow an indoor or outdoor garden. The Hilton Garden
Inn “Grow A School Garden” project uses a hands-on approach and teaches participants, both young an old, about
environmental responsibility, nutrition and healthy eating and the benefits of gardening—while also instilling a sense of
pride and ownership in the plants, vegetables, herbs and flowers planted.
2010 Ad Campaign - Magazine and Newspaper
Creative

20
Magazine and Newspaper Creative
Market introduction adaptation
 Web Marketing / Social Media

Overall goal:
Drive interactions with the Hilton
Garden Inn brand at major social
touch-points and gain ground on
driving revenue.

• Facebook page
• Twitter page
• Search marketing campaigns

23
 Pipeline Growth

US/ Canada / / Mexico / Costa Rica / Panama / Chile / China / India / Italy
/ Poland / Germany / Russia / Turkey / United Kingdom / Saudi Arabia
Global Development Pipeline
Americas 2008-10

150 New Openings

USA, Canada, Latin America

Asia Pacific

50 Openings 5-10 Years

Critical Mass India and China

Europe 2008-2010

20 Openings
Critical Mass: Germany, Italy,
Russia, Poland,
Turkey & UK
Komal.gopalani@hilton.com