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By Ashley Crossman
Updated March 19, 2020
https://www.thoughtco.com/purposive-sampling-3026727 1/8
6/5/2020 Purposive Sampling Definition and Types
Expert Sampling
This type of sampling can be very useful in situations when you need to reach a targeted sample
quickly, and where sampling for proportionality is not the main concern. There are seven types
1
of purposive samples, each appropriate to a different research objective.
Homogeneous
A homogeneous purposive sample is one that is selected for having a shared characteristic or set
of characteristics. For example, a team of researchers wanted to understand what the
significance of white skin—whiteness—means to white people, so they asked white people about
this. This is a homogenous sample created on the basis of race.
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6/5/2020 Purposive Sampling Definition and Types
effected population. If a researcher wants to study how a type of educational curriculum affects
the average student, then they choose to focus on average members of a student population.
Expert Sampling
Expert sampling is a form of purposive sampling used when research requires one to capture
knowledge rooted in a particular form of expertise. It is common to use this form of purposive
sampling technique in the early stages of a research process, when the researcher is seeking to
become better informed about the topic at hand before embarking on a study. Doing this kind of
early-stage expert-based research can shape research questions and research design in
important ways.
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6/5/2020 Purposive Sampling Definition and Types
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6/5/2020 Purposive Sampling Definition and Types
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6/5/2020 Purposive Sampling Definition and Types
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6/5/2020 Purposive Sampling Definition and Types
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