Is this social contribution business model? (Social contribution and business go together?

)
What could be the benefit of sponsers to contribute to the medical expenditures?
+ Any difference from Group Health
Insurance the Co provides??
Possible Sponsers
+ it is said Health Insurance is not
Restaurant
profitable. It is rather used to attract
potential customers for other insurance
Shopping Mall options. is this case applicable in BD??

Retailers Transport Use of Services

User Convert accumulated Health Insurance Menu
Gas Sta. points to insurance A. BDT10,000.anual
Individual premium B. BDT8,000.annual
Hotel Account for the C. BDT6,000. annual
Contribution of points Program E. ......
Financial Inst. based on utilization(1-2%??)

Companies

others
JV or consortium
Other partner(s) Insurance Co.
SC
for system operation Group Health Ins
What is SC's function?
What is benefit or motivation to Insurance Co.?
Sponsers' points of view
>> What motivates sponsers to contribute to the medical expenditures? CSR? Social contributions?
Can we expect any tax preference??(expenses for tax)
Users' points of view
>> Health insurance is onnly the option and no other privilege. Attractive?
Social poins of view
>> Will government support this idea?
>> those who can earn enough points for this program could be considered wealthy enough to access medical service?
(how much he/she have to consume to get insurance premium?)
Technical issues
>> How contributed points merged and managed in individual account
>> what medical services and which hospitals shall be covered? (should be limited to specific services & hospitals to avoid excess cost and false claims?)
>> How to assess/check the insurance claim? How to check the false claims? (what is the current system?